Quarterly report on china e commerce - 2012 q1 brief
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China e-commerce GMV increased by 25.8% YoY, to 1.76 trillion RMB in Q1 2012. B2B e-commerce GMV rose by 24.9% YoY, to 3.71 billion RMB. Online shopping GMV amounted to 228.2 billion RMB in Q1 2012, ...

China e-commerce GMV increased by 25.8% YoY, to 1.76 trillion RMB in Q1 2012. B2B e-commerce GMV rose by 24.9% YoY, to 3.71 billion RMB. Online shopping GMV amounted to 228.2 billion RMB in Q1 2012, an increase of 40.9% YoY. Online travel GMV reached 44 billion RMB in Q1 2012, growing 16.9% YoY.

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Quarterly report on china e commerce - 2012 q1 brief Presentation Transcript

  • 1. Quarterly Report on China E-commerce Q1 2012 Beijing • Shanghai • Guangzhou • Shenzhen • Tokyo • Silicon Valley • Hong Kong www.iresearchchina.com
  • 2. Crucial Data on E-commerce in Q1 2012 China e-commerce GMV increased by 25.8% YoY, to 1.76 trillion RMB in Q1 2012. B2B e-commerce GMV rose by 24.9% YoY, to 3.71 billion RMB. Online shopping GMV amounted to 228.2 billion RMB in Q1 2012, an increase of 40.9% YoY. Online travel GMV reached 44 billion RMB in Q1 2012, growing 16.9% YoY. 2
  • 3. GMV of China E-commerce in Q1 2012 China e-commerce GMV reached 1.76 trillion RMB in Q1 2012, growing 25.8% YoY, while decreasing by 4.2% QoQ. B2B is dominant, the proportion of online shopping is increasing to 13% China E-commerce GMV from Q1 2011 to Q1 Composition of E-commerce GMV 12Q1 3 2012 35.6% 34.3% 35.0% 28.6% 25.8% Online 8.6% 11.6% Online travel 2.5% 8.3% -4.2% shopping 2 1.83 13.0% 1.76 1.64 1.51 1.40 Small and 1 medium- sized B2B Large B2B businesses businesses 55.1% 0 29.4% 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1e Chine e-commerce market size(tn yuan) QoQ growth(%) YoY growth(%)Source: The data is estimated according to the financial statements published by enterprises, interviews related to the industry, and iResearchstatistical forecast model. It is for your reference only. 3
  • 4. China B2B Revenue being 3.71 bn. RMB in12Q1, Growth Slowing DownTransaction volume of B2B SMEs was 3.71 bn. RMB, up 24.9%YoY, increasing 2.2% QoQ. The growth is slowing downAlibaba decreased slightly to 43.1% although it still ranked first; Global Sources, Mysteel and Hc360 ranked the second the third and the fourth. Revenue of China B2B SME in Q1 2012 Market Share of Chinas Major B2B Websites5 42.9% in Q1 2012 34.2% 35.0% 33.7% 24.9% 9.4% 8.5% 2.2%4 3.0% 3.6 3.7 3.3 3.3 Others 3.0 33.7%3 Alibaba 43.1%2 Netsun 1.0%1 GlobalMarket 1.2% Dhgate0 2.4% 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1e Made-in-China HC360 GlobalSource 2.6% 3.8% Mysteel 8.0% Market revenue (bn yuan) QoQ growth rate(%) 4.0% YoY growth rate(%)Note:The revenue of China’s B2B e-commerce operators refers to the total income of ecommerce platforms through B2B business.Source: The data is estimated according to the financial statements published by enterprises, interviews related to the industry, and iResearch statisticalforecast model. It is for your reference only. 4
  • 5. China Online Shopping GMV Being 228.2 bn.RMB 12Q1  Chinas online shopping GMV was 228.2 bn. RMB in Q1 2012, an increase of 40.9% YoY, while a decrease of 0.8% QoQ. China Online Shopping GMV from Q1 2011 to Q1 2012 350 91.5% 74.6% 73.4% 42.8% 40.9% 300 16.4% 9.3% 11.5% -0.8% 250 230 228 198 200 177 162 150 100 50 0 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1e Online shopping GMV (bn yuan) QoQ growth rate (%) YoY growth rate (%)Note: Online Shopping GMV refers to the total GMV of platform websites and independent shopping websites, not including the GMV of paiddigital products, air ticket transaction and online payment services.Source: The data is estimated according to the financial statements published by enterprises, interviews related to the industry, and iResearchstatistical forecast model. It is for your reference only. 5
  • 6. China B2C accounted for 27.2% in 12Q1  In 12Q1, China C2C grew modestly while B2C took 27.2%  Apparel, shoes and bags still top the list. food, cosmetics, and 3C & home appliances, grew fastest over the same period last year. Structure of Online Shopping GMV by Websites in China Online Shopping Market Shares by Q1 2012 Goods Categories in Q1 2012 B2C Clothings, 27.2% shoes & bags 26.8% Others 47.2% C2C 72.8% 3C & home appliances 18.1% Cosmetics 4.9% Books & Videotapes 3.0%Note:The revenue of C2C (not including B2C malls of C2C) is estimated to be 166 billion yuan in Q1 2012 and that of B2C (including B2Cmalls of C2C) is estimated to be 62.2 billion yuan.Source: The data is estimated according to the financial statements published by enterprises, interviews related to the industry, and iResearchstatistical forecast model. It is for your reference only. 6
  • 7. Online Shopping Enjoying a Boom Taobao accounted for 95.2% of the total China C2C (excluding B2C malls launched by C2C) online shopping GMV. Therefore, Taobao established absolute dominance in the market. Tmall remained its 50% market share in B2C, and 360buy occupied half of the total GMV in self-operating-sales B2C. Tencent B2C (including buy.qq.com and shop.qq.com) is included in the rankings for the first time, accounting for 3.2% in the B2C market in 12Q1.Market Share of China C2C China B2C Market Share in Q1 China Self-running B2C Market Websites in Q1 2012 2012(include Tmall) Share in Q1 2012 Newegg Eachnet Others Paipai Coo8 0.8% 0.01% 9.4% Others 4.82% 1.2% 20.8% VANCL 1.3% Newegg 51buy 1.7% 1.5% Coo8 Dangdang 2.7% 360buy 1.8% Tmall VANCL 50.1% Suning.com 51.5% 2.8% 3.1% 51buy Tencent 3.4% B2C Dangdang 3.2% Amazon 3.9% 3.5% Suning.com Taobao 360buy 6.8% Amazon 95.17% 22.7% 7.8%Note:1. The revenue of C2C (not including B2C malls of C2C) is estimated to be 166 billion yuan in Q1 2012 and that of B2C (including B2Cmalls of C2C) is estimated to be 62.2 billion yuan. The revenue of B2C platform selling is 34 billion yuan and that of B2C independent selling28.2 billion yuan. 2. Tencent B2C includes shop.qq.com and buy.qq.comSource: The data is estimated according to the financial statements published by enterprises, interviews related to the industry, and iResearchstatistical forecast model. It is for your reference only. 7
  • 8. Analysis on Open Platform Question: Did Tmall, 360buy grow rapidly in Q1 because platform-based B2C has advantages in site traffic? Advantages in site traffic is one reason, the other is that traditional enterprises accelerates their expansion in B2C, logistics, warehousing and payments and others gradually linked with each other, and jointly promote the rapid development of online shopping sites. Question: Will Dangdang settle in Tmall or shop.qq.com? The merge of major shopping sites , inviting quarlity vertical B2C and major merchants will facilitate the exchange of advantageous resources, and help achieve win-win between enterprises. Question: Major open platform sites have broadened the opening up, how to be perfect? Mainly in two aspects:(1) to enhance the management on goods and pricing; (2) to generate scale effect and improve the efficiency in resources utilization. 8
  • 9. Online Travel GMV being 44 bn. RMB in 12Q1In 12Q1, Chinas online travel maintained a stable YoY growth, the GMV reached 44 bn. RMB, an increase of 16.9% YoY.In 12Q1, China‘s online air ticket buying GMV was 31.51 bn. RMB, hotel booking 8.87 bn. RMB, holiday-related products and others 3.61 bn. RMB, accounting for 71.6%, 20.2% and 8.2% respectively. China Online Travel GMV from Q1 2011 to Q1 Structure of China Online Travel GMV 2012 in 12Q1 70 Tourism- 80.0% 73.4% 66.6% 52.2% related 16.9% 60 products 20.0% 8.2% 9.2% -8.9% -2.1% 50 49.3 44.9 44.0 41.1 Hotel 40 37.6 reservation 20.2% 30 20 Air ticket 10 booking 71.6% 0 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1e Online travel GMV(bn. yuan) QoQ growth rate (%) YoY growth rate (%)Note: GMV refers to the total value of all tourism products including air tickets and hotels which are provided by online travel service providersthrough online or Call Center booking, including online direct selling of upstream providers and distribution or third-party online agents.Source: The data is estimated according to the financial statements published by enterprises, interviews related to the industry, and iResearchstatistical forecast model. It is for your reference only. 9
  • 10. OTA Revenue Reached 2.3 bn. RMB in Q1 2012Statistics from iResearch show that China’s OTA revenue reached 2.3 billion RMB in Q1 2012, an increase of 20.4%Ctrip accounts for over 40% of OTA market shares with eLong, 17u and 118114 ranking the 2nd to 4th. Chinas OTA Revenue from Q1 2011 to Q1 2012 OTA Market Share in Q1 2012 4 52.7% 38.8% 30.5% 10.5% 20.4% 9.1% 20.3% -0.5% -7.8% 3 Others Ctrip 2.50 37.9% 41.8% 2.31 2.30 2.08 2 1.91 1 12580 1.8% Mangocity 2.4% Elong 0 118114 17u.net 7.4% 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1e 4.4% 4.4% OTA revenue (bn yuan) QoQ growth(%) YoY growth(%)Note: OTA revenue refers to the total income of third-party online agents. As now booking through calling is still the main channel, it alsoincludes the revenue of telecom companies like 118114 and 12580.Source: The data is estimated according to the financial statements published by enterprises, interviews related to the industry, and iResearchstatistical forecast model. It is for your reference only 10
  • 11. Hot Topics in Online TravelEnhancing Opening up and cooperation Mango announced its opening strategy, cooperating with companies including 360buy, Tianya, go.qq.com, Huawei and Rovio. 17u and 118114 declared their strategic cooperation and establish partnership with Suning.com, Yihaodian and other e-commerce wesites.Strengthening the integration of back-end resources Ctrip bought Hong Kong Angecy Wing On Travel to enhance its layout in vacation market. It also upgrades the international air ticket booking system to improve its service. ELong announced to set up a call center in Hefei with 5000 employees, so as to enhance itscustomer service quality. Uzai successful merged an international travel agency to improve its outbound tourism products. Lvmama’s acquisition of Shanghai Synwalk Travel can help to expand its outbound market share. 11
  • 12. Legal NoticesThe report is produced by iResearch Co., Ltd. All sentences, charts, tables and etc. in this reportare under the protection of relative law and constitution on property rights in Peoples‘ Republic ofChina. The report may be used for informational purposes only. Without iResearch‘s writtenauthorization, any organization or individual is not allowed to use the information in this report forany business purpose. Some sentences and data in this report are collected from publicpublications and their copyrights are owned by the original publishers. Without writtenauthorizations from the original publisher and iResearch, no part of this report may be used forany business purpose.Statistics related to operators‘ revenue and market prediction are mainly obtained throughinterview, marketing survey, secondary sources and etc., some of which have not beenconfirmedby the related operators. In addition, statistics resulting from sample research in this report areinfluenced by sample structure. Due to the limitation of research method, limited sample andresearch sample, part of the result may not precisely reflect the situation. Customers should usethis report as only a reference material in making business decisions. iResearch does notguarantee the accuracy of all data in this report. 12
  • 13. Thank you iResearch Consulting Group US office: Allen Chen Mobile: +1 650 283 5955 (US) +86 139 1073 0015 (China) Email: allenchen@iresearch.com.cn Beijing office: Will Tao Mobile: +86 136 9306 4820 Email: willtao@iresearch.com.cn