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China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
China Online Retail Market -  iResearch - Will Tao
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China Online Retail Market - iResearch - Will Tao

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Latest features and trend of China's online retail market, including key players like 360buy and Alibaba

Latest features and trend of China's online retail market, including key players like 360buy and Alibaba

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  • 1. New Trends ofChina Online Retail June 2012 Will Tao Analysis Director willtao@iresearch.com.cn iResearch Consulting Group www.iresearchchina.com
  • 2. iResearch – China Internet Expert Founded in 2002, became the leading Internet research firm in China; Databases and reports are regarded as the industry standard; Quoted by most of listed Internet companies in their IPO documents; Cited by a number of famous financial, tech and investment institutes. www.iresearchchina.com 2
  • 3. Online Retail Is Booming 2009-2015 China Online Shopping GMV 2009-2015 China Online Shopping Construction4,000 100% 105.2% 8% 14% 75.3% 66.3% 54.5% 24% 32.5% 28.3% 26.8% 30% 34% 80% 38% 41% 2.0% 2.9% 4.2% 5.5% 6.5% 7.5% 8.6%3,000 2,551 60% 2,0122,000 1,569 40% 92% 86% 77% 70% 62% 59% 1,184 66%1,000 767 20% 461 263 0 0% 2009 2010 2011 2012e 2013e 2014e 2015e 2009 2010 2011 2012e 2013e 2014e 2015e GMV of online shopping (B RMB) YoY growth rate(%) C2C(%) B2C(%) % of Total retail sales(%) Source: The data is calculated based on the financial reports of enterprises, interviews on industry and experts, and iResearch statistical and forecasting model. 3
  • 4. China Is Just One Step Behind the US$ Billion US-China Online Shopping Dollar Sales With YoY Growth 88% 92%80 81% 80% 75% 73% 53%70 47% 10% 9% 9% 11% 12% 14% 13% 14%60 $49.750 $43.440 $38.0 $37.5 $37.6 $36.3 $33.9 $32.9 $32.1 $31.330 $28.1 $25.6 $25.720 $18.1 $16.5 $13.4100 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 China US China US Note: The convert rate of RMB/USD in this slide is 1USD=6.3RMB and China’s statistics is the sum of B2C and C2C. Source: The data is calculated based on the financial reports of enterprises, interviews on industry and experts, and iResearch statistical and forecasting model. 4
  • 5. Major e-Commerce Websites in China General Websites B2B C2C B2C Entrance Domestic B2C Export B2C Platform Platform Platform Vertical Websites Shoes & Customer Clothing Cosmetic Luxury Others Bags Electronics Online Travel Local Group-buying Reservation ServicesPayment & Delivery 5
  • 6. China B2C Is Highly Concentrated Market Share of China B2C Online Shopping US & China B2C Top Players Market Websites in 2012 Q1 Share in 2011 Newegg Others Coo8 0.8% 9.4% 1.2% 100% VANCL 1.3% 22.4% 32.6% 51buy 80% 1.5% Dangdang 1.8% 60% Top Suning.com Tmall Top 5 3.1% 51.5% 40% 25 77.6% 67.4% Tencent B2C 3.2% 20% Amazon 3.5% 0% 360buy US China 22.7%Source: iResearch, CNNIC, ComSorce; 6
  • 7. And Models Are Not The Same Models Companies Power Monetization Platform Ads, commission Online retailers MarkupBrick and mortar Markup retailers 7
  • 8. Where Is the $ From? Transactions Dollars per Dollar 2011Q4 Buyers(M) per Buyer Transaction Sales (B) 182 2.8 $97 $50 Vs Q410 10% -2% +6% +14% 194 4.6 $42 $38 Vs Q410 20% +31% -8% +46%Note: China’s statistics excludes B2C and C2C and the convert rate is 1USD=6.3RMBSource: iResearch, CNNIC, comSorce; 8
  • 9. Driver One: More Buyers User Scale of China Online Shopping Market Online Shopper Penetration in China Still Has From 2009 to 2015 Huge Potential 600 unit: m 49.8% 53.2% 56.6% 45.5% 200 80% 36.3% 40.5% 32.9% 500 35.8% 31.5% 26.4% 21.8% 18.1% 16.7% 15.6% 150 60% 400 1.8x 363 314 300 269 100 209 40% 228 185 74% 187 200 148 109 50 20% 41% 100 0 0 0% 2009 2010 2011 2012e 2013e 2014e 2015e US China US China User Scale of Online Shopping (M) % Growth Rate % of PC Internet UsersSource: The data is calculated based on the financial reports of enterprises, interviews on industry and experts, and iResearch statistical and forecasting model. & comScore 9
  • 10. Attract Customers - Ads and Navigation 360buy UV and Display Ads Spent Online Retailer Traffic Sources in Oct. 2011 unit: m80 100% 7.0% 6.7% 11.4% 11.1% 69.2 4.6%70 7.9% 65.1 4.9% 6.2% 62.7 61.0 80% 6.4%60 57.3 53.2 30.4% 34.1% 39.3%50 45.9 60% 41.9 42.4 38.8 43.2%40 36.3 35.6 40%3020 53.0% 51.3% 49.3% 14.1 11.2 20% 9.7 33.1%10 4.6 5.0 3.3 3.7 4.1 4.2 4.0 0.0 0.7 0 0% 360buy Amazon China Dangdang Vancl search navigation portal ads networks others UV Online ads spentSource: iUserTracker, iAdTracker & EcommencePlus, iResearchs professional e-Commence measurement software.Note: The traffic sources of online retails excludes directly typing in browsers 10
  • 11. Driver Two: Higher Conversion Rate Pinterest Meilishuo Mogujie25 93.5 97.8 100 25 100 25 24.4 100 88.3 82.5 80.4 19.5 18.720 80 20 17.6 80 20 80 15.7 13.5 14.215 52.3 60 15 60 15 60 11.2 11.5 10.5 11.710 40 10 6.6 40 10 40 5.4 7.55 4.9 20 5 12.5 8.2 9.6 20 5 8.0 20 3.3 7.6 7.7 5.4 6.5 6.6 7.3 7.1 6.7 1.3 2.10 0 0 0 0 0 0811 0911 1011 1111 1211 0112 0811 0911 1011 1111 1211 0112 0811 0911 1011 1111 1211 0112 Avg. Mins per visitor Total UV(M) Avg. Mins per visitor Total UV(M) Avg. Mins per visitor Total UV(M) 11
  • 12. Social Commerce in China User Gender User Age China Internet user 14% 28% 35% 24% China online shopper 6% 26% 43% 25% 30.0% 70.0% Mogujie 19% 43% 24% 14% 35.5% 64.5% Meilishuo 16% 42% 25% 16% 31.8% 68.2% <18 18-24 25-35 >35Source: China: iResearch & iUserTracker a panel measuring over 200,000 Internet users online behaviors in China on Jan. 2012; US: comScore 12
  • 13. Leading: the Alibaba Monarchy  43.1% B2B  51.5% B2C  95.2% C2C  47.8% 3rd party payment SNS/ Groupbuying Pinterest alike Ads Networking Price Search B2C Taobao Vendor B2B Payment Logistic Customer Service C2C Cloud Computing/Business Intelligence Information flow Cash flow Logistic flow 13
  • 14. The Alibaba Monarchy (Cont’) Tmall Tmall Revenue 2011 392% 140 247% 207% 120 100 92.0 Commission 28% 80 60 Ads 40 72% 30.0 20 6.1 1.8 0 2008 2009 2010 2011 Tmall Transcation(B RMB) YoY Growth(%)  Business model  Management  BrandSource: The data is calculated based on the financial reports of enterprises, interviews on industry and experts, and iResearch statistical and forecasting model. 14
  • 15. Key Players Online Shopping Websites’ UV in 2011 Online Shopping Conversion rate in 2011 unit: m180 8%160 7%140 6%120 5%100 4% 80 3% 60 2% 40 20 1% 0 0% 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 1 2 1 2 Taobao 360buy Dangdang Amazon Vancl Taobao 360buy Dangdang Amazon Vancl Note: 1. The data includes Tmall and Taobao. 2. The data excludes V+ Source: EcommencePlus, iResearchs professional e-Commence measurement software. 15
  • 16. 360buy – A Game Never Stops  30B RMB sales in 2011  No.1 in B2C websites (except Tmall) 360buy 50 202% 40 177% 183%  User scale  User experience 30.8 30 20 10.2 10 3.6  Management 0 1.3  Cash flow 2008 2009 2010 2011  IT system 360buy Transcation (B RMB) YoY Growth(%)Source: The data is calculated based on the financial reports of enterprises, interviews on industry and experts, and iResearch statistical and forecasting model. 16
  • 17. “New” Strong Players Unit: B RBM 7 5.9 6 5 4 3.8 3 2.7 2 1 0 17
  • 18. Conclusion Online retail in China is different  Online shopping has a great growth potential.  It become more and more concentrated. Better drivers, more advantages  How to attract more customers and persuade them to spend.  Alibaba shows the best way of doing it. 2012 is the critical point  This year will determine who will win.  Some new strong players might emerge. 18
  • 19. Appendix I - iUserTracker Interface 19
  • 20. Appendix II - ECommencePlus Interface 20
  • 21. DisclaimerThis publication has been prepared by iResearch Consulting Group. It is provided to our clients for informationalpurposes only, and iResearch Consulting Group makes no express or implied warranties, and expressly disclaims allwarranties of merchantability or fitness for a particular purpose or use with respect to any data included in thispublication. iResearch Consulting Group will not treat unauthorized recipients of this report as its clients.Without limiting any of the foregoing and to the extent permitted by law, in no event shall iResearch ConsultingGroup, nor any affiliate, nor any of their respective officers, directors, partners, or employees have any liability for (a)any special, punitive, indirect, or consequential damages; or (b) any lost profits, lost revenue, loss of anticipatedsavings or loss of opportunity or other financial loss, even if notified of the possibility of such damages, arising fromany use of this publication or its contents.Other than disclosures relating to iResearch Consulting Group, the information contained in this publication has beenobtained from sources that iResearch Consulting Group believes to be reliable, but iResearch Consulting Group doesnot represent or warrant that it is accurate or complete. The views in this publication are those of iResearchConsulting Group and are subject to change, and iResearch Consulting Group has no obligation to update itsopinions or the information in this publication.The analyst opinions in this publication reflect solely and exclusively those of the author(s), and such opinions wereprepared independently of any other interests, including those of iResearch Consulting Group and/or its affiliates.This publication does not constitute personal investment advice or take into account the individual financialcircumstances or objectives of the clients who receive it. The securities discussed herein may not be suitable for allinvestors. iResearch Consulting Group recommends that investors independently evaluate each issuer, security orinstrument discussed herein and consult any independent advisors they believe necessary. The value of and incomefrom any investment may fluctuate from day to day as a result of changes in relevant economic markets (includingchanges in market liquidity). The information herein is not intended to predict actual results, which may differsubstantially from those reflected. Past performance is not necessarily indicative of future results. 21
  • 22. Thank you iResearch Consulting Group US office: Allen Chen Mobile: +1 650 283 5955 (US) +86 139 1073 0015 (China) Email: allenchen@iresearch.com.cn Beijing office: Will Tao Mobile: +86 136 9306 4820 Email: willtao@iresearch.com.cn

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