Social media executive training


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  • Introduction – If group is less than 10 peopleTN. Get people to say their names and what they do clockwise direction.‘Starting clockwise – what’s your name and what do you do’?‘Thank you for that’ Welcome to your start in an exciting and dynamic business which every one knows about, but very few understand – but the opportunity to help clients can certainly give you a part-time income and a full time business if pursue this career path.Q. How many of you have a Facebook accountQ. How many of you have a Twitter accountQ. What other Social Media – or Social Media Profiles do you have?TN. This is to elicit response and engage audience early The world of Social media media has exploded and from the slide Go to slide 2Show and Handout – ‘Social Media Types’
  • The Social Media Landscape is wide and varied and accommodates sectors and niches in those sectors. You are not expected to understand all – but you do have to have an appreciation of many. But the more you do understand the better you will engage new audiences for your clients and give a greater return on their investment in you.Hand out social media types pdf. So what makes a Social Media Executive?Go to Slide 3
  • Two years ago we grew into a business that needed to handle clients social media and we were paying for social media bloggers – we were using people in india, romania, and other parts of the world.The quality of what we got was appalling, the language barriers, cultural, and communicating in language that has ‘common tongue’ with our unique colloquialisms was difficult. So we decided developing our own blogging teams.We started to train media bloggers for our company as well as others.Our successful SMEs had a number of qualities in common – it wasn’t they were academic – with a string of qualifications, they weren’t computer nerds – We found our succesfull SME recruits were people who: Enjoyed talking to people – they loved to talk – they liked peopleThey wanted to manage their own time, controlling what they did during the day, accomodating school runs, weekends, etc – they want to work when they want to – we even have a SME who manages his clients profiles from 12 to 4am, sleeps in, goes to the gym, and speaks to his clients on Sunday Morning! – He actually works for us!In the main many want their own business, they want to be Masters of Their Own Destinies, and generallyunhappy with their careers.Andnow they are Social Media Executives
  • Q.So What is Social MediaSocial Media refers to the use of web-based and mobile phone communication to turn communication into an interactive pages.Go to Slide 6 VideoSocial media take on many different forms, including online magazines magazines, weblogs, social blogs, wikis, podcasts. Most popular is Twitter and Facebook. To be a Social Media Executive you need to know how to work these social pages and to make sure you know how to communicate with different people, how to invite people to your page and most importantly how to get people to follow your page.If you have ever been on amazon and bought something then then given the item a review then that is social mediaIf you have visited a forum or belong to one and leave a comment then that is social mediaIf you have been on video site or podcasted watched or downloaded then that I social mediaIf you have been on a chat roomThis is users generating content on the webThe training that you are going to receive will elevate you to an expert – this is because most people have never studied it, applied it and fully understand how to benefit from it!In a very short period of time you will have greater knowledge than most in a few weeks an expert – in a few months an income generator
  • Two minute video
  • Social media take on many different forms, including online magazines magazines, weblogs, social blogs, wikis, podcasts. Most popular is Twitter and Facebook. To be a Social Media Executive you need to know how to work these social pages and to make sure you know how to communicate with different people, how to invite people to your page and most importantly how to get people to follow your page.If you have ever been on amazon and bought something then then given the item a review then that is social mediaIf you have visited a forum or belong to one and leave a comment then that is social mediaIf you have been on video site or podcasted watched or downloaded then that I social mediaIf you have been on a chat roomThis is users generating content on the webThe training that you are going to receive will elevate you to an expert – this is because most people have never studied it, applied it and fully understand how to benefit from it!In a very short period of time you will have greater knowledge than most in a few weeks an expert – in a few months an income generator
  • The best way of describing social media is like a having a ‘Party’. Well more like a party that goes on indefinitely – but without the hangovers!At a lavish party you have a Host, a Venue and a Party Planner. In social media you have a client, a customer and a venue. Your role is to find out about people – invite them to the party, introduce them to the client, and ensure that everyone knows where the venue is and it is absolutely immaculate, and ensure that everyone is looked after.You as the SME must ensure that when you have done research about a customer before inviting them as friend to Facebook or twittering them, make sure you send out the right company product or service information, and ensure that there is no clutter or spam, or noise that may the look of the social media you are working with.You, the SME, must make sure that you get to know the ‘voice of the client’- the manner in which they communicate with their customers, the tone of emails and their website communication will indicate the intonation of their coms – before you twitter or write blogs on Facebook, or blogger, etcThe primary job of the SME is keeping things, ensuring their profiles and status is up-to-date, ‘noise’ free – as the Party Planner make sure everyone gets the invite and turns up at the party, and everything looks good – while the Hosts makes the ‘Toast’.Is the host who has to deliver company product or service or Toast at the party– you have to ensure the client and customer are introduced! But the SME always remains invisible at the party.You give the client time to focus on what they are good at – whilst you save them the time by taking care of their chores that take up resourceAs a client SME you can start straight away by linking to blog posts, clearing ‘noise’ – and this does not require an in-depth knowledge of their communication style, product or service knowledge – but you will need to know it! But at the beginning It is about maximising their sm buy ensuring you are maximising their efforts on the web.Slide 8
  • Being a SME entails many different elements and maintaining these elements. They all stem from maintaining and developing profiles.Q. How many times have you been handed a business card or given a webs addressAnd when you go to their Twitter or Facebook account it has languished into the journals of past time – yesterdays news, last years profile, deleted or out service products.Its usually better not to have an account than have one mismanaged!The role of the SME is to ensure that these profiles are updated and you act as the digital frontline to the company – your role is as the Digital Customer Marketing Department.On many occasions – more so now than ever. Customers who can’t get through to a client via email or phone – may use the convenience of social media – Facebook, Twitter, LinkIn etc. One of the SME functions is to contact the customer or a prospective customer with a response discussed with the client. It could be a quick message saying that they will be contacted in the next 24 hours or apologising for a delay in response.You are going to become the digital frontline Customer Service and pass on any enquiries or have pre-planned responses to these. On every occasion you take the opportunity of getting customer information and help build your clients contact list. You will send client info – such as a video on product or service they have offer.It is your responsibility to ensure that all the social media channels are used – Facebook, Twitter, and etc on different days and times. In these modules we will show ways to same time and increase productivity, eliminating some of the tedium in repetitive through some of the software applications we use.It is getting the information to the right people and your function is about to who target, who to follow, who to get friends with and develop that audience, thus creating a network for your client.You become the a digital translator - the eyes and ears of the client online. And your eyes and ears of the community will be translating back to the client what is going online.SM tells the world of what your client is doing and with this comes a lot of time wasting activity, which if you are running a business is nearly alosmot impossible to do if you are running a business as well.SM can provide a great return on investment, at a very low cost, all it can take is winning a client or selling product or service the customer wasn’t aware of to cover the cost of a SME many times over – it could pay your salary for a year!You become the Digital Translater of the Company ensuring the SM digital communications are in line with the company spirit, ethos, and serviceSlide 9 – Why Do Companies need Social Media
  • It wasn’t so long ago that you would see an advert with the mention of Facebook and Twitter – you may or may not paid attention to it, but many thought it a fad and like with a lot of internet fads – it would come and go!But now companies promote their facebook pages in favour of their own websites, companies Twitter away, facebook likes, Google Search Plus 1’s are all the rage.TN: Examples of this Obama, pepsi, dellAs a direct result of this Yellow pages has shrunk to a 10th of the size and newspaper advertising has diminished killing off news groups and local papers as ad revenue moves from old media to new media.Many initially felt that it was primarily targeted at university, college, school kids, but it has clearly now in the public domain at every demographic. The local business bastion of leads was the Thompson Local, Yellow Pages, and Local News papersTN: Pick up Yellow Pages Old and NewNow many have FB, T, LI, but many don’t know how to use it. They haven’t set their profiles up properly and do not unify the messages in a way that generates traffic and Why Use Social MediaTN – You can use these to further develop the session – if you need to 18 Reasons to Use Social MediaWhat can your business achieve through social media?1. Visibility: Engaging in social media and blogging on a steady basis helps me achieve constant visibility with my audience. By participating in conversations, sharing daily food for thought, and making myself and my brand part of their day, I stay top of mind when someone is looking for a social media agency or an SEO consulting company. Don’t discount the power of that – of creating a visible brand.2. Brand yourself as a resource: All that being visible and sharing content? It’s a waste of time! Why bother doing it? Well, because by doing it you establish yourself as a resource. You become the “go-to” person for that topic and the voice that people trust in your industry. That’s how you brand yourself as an expert in your niche and make your company the one that others seek out and turn to. We trust those we know and those we see others trusting.3. Easily get speaking gigs: Who do conference organizers, reporters or your local chamber of commerce seek out when looking for speakers or sources? The people in the industry who are both trusted and visible. Thanks to social media, your SMB can quickly become both.4. Build a community: By making yourself available, reaching out to customers and sharing information, you strengthen your community. You form new connections, allow community members to meet one another, and create a deeper dialogue by increasing the number of voices.5. Decrease time to conversion: Do you know what happens when someone from social media lands on your site to make a purchase? They do it faster. They need less convincing, less hand-holding and less actual talking to you. They feel that way because they already know you. They read your blog, follow you on Twitter, get your deals via Facebook. You’re not a stranger. You’re their friend — someone they trust and feel comfortable doing business with.6. Highlight your product: Social media offers an additional avenue to show off and talk about your product in a friendly and informal way. You get to highlight what you offer and what makes you awesome in normal conversation without coming across “salesy” or too promotional. You also have the opportunity to answer questions, show features and offer “how-to’s” to help people get to know you a little better.7. Find new projects & clients: Every week my company, Outspoken Media, receives new client referrals and leads as a result of our social media presence. People contact us for services or to partner on something because they like what we’re doing on Twitter or because they read one of our blog posts and it resonated with them. When you make yourself part of the conversation, you make your brand part of the story…and people notice.8. Hang with other influencers: They say we are the company we keep, right? Well, social media lets you be friends with the people your customers most look up to, helping to increase your own authoritativeness by association. You look smarter when you talk to smart people.9. Tell your company’s story: What has social media shown us? That people like to conduct business with companies they know. We like being introduced to the voices behind the logo because it helps us to feel a part of the company and invested in their success. By telling your company’s story and sharing that with users, you create a personal feeling and make people invested in your success.10. Be a mentor: You’re not the only one using social media to network and meet people. So are others. And sometimes, you’re the person they’re trying to meet and the person they’re learning from.11. Improve your writing skills: I’m not joking. Want to be a better writer? Enter the world of social media. You’ll be forced to be inform, entertain and provide a call to action in just a hundred or so characters. It will be the best writing class you’ve ever had.12. Develop better ideas: Armed with blogs, forums and social discussions you’ll be able to try and get feedback on ideas before you spend any time developing them. You’ll see what works, what people hate and what they want more of, so you can produce more of what interests them and less of what puts them to sleep.13. Network faster: Through Twitter, I can have a conversation with Chris Brogan, Anita Campbell, Erika Napoletano and Jonathan Fields all before lunch. You can’t buy that type of access. Luckily, through social media, you don’t have to.14. Find partners: An offshoot of that “networking faster” thing is being able to find future partners, mentors or just really cool people to share resources with. Through social media and the world of blogging, I was able to meet someone I eventually started a business with and countless others I’ve collaborated with on other projects. I’ve also met mentors and friends who have shaped my career and my business.15. Get answers faster: Need help figuring out the best tool to help you manage your finances as a small business owner? Curious how to set up a custom Facebook landing page? Need advice for how to hire better employees? When you get involved in social media, you build up a network of people who can help you answer these questions and point you to resources faster than you can find them yourself. Social media lets you do more, faster.16. Create a resource depositary: Every time someone tweets an article that I find extraordinarily useful, I save it. It goes into a document and gets filed there for future use. The next time I’m looking for a tutorial, some inspiration or a guide, I pull it out and give it another look. Or I share it with someone who I think could benefit from it. This resource depositary, again, lets me work faster and better.17. Develop your company culture: A funny thing happens when your brand has to be social and talk to customers in real time. You’re forced to really pin down who you are and what you want your brand to be. Are you corporate? Are you super friendly? Are you funny? Are you helpful? Are you all about customer service? What makes you you? Who are you? You don’t know until you take the time to figure it out.18. Better hires: Using social media can help your company hire smarter and fasterby not only introducing you to more qualified candidates but also helping you to establish your referral network, Where you once used to spend your time digging through a pile of resumes, social media helps you cut through the clutter and find the most talented gems.Those are just a handful of ways that social media can help your business. Are there other ways to achieve some of these goals? Absolutely. But I think social media helps us all to tackle them both more effectively and faster.How do you use social media?Essentially SM is a very cost effective way of marketing your business – but you do need to know what you are doing.You will know businesses that you use locally every day – from your local grocer, through to your hairdresser, garage ( in fact I have my car serviced by alocal garage that we do social media for). The business managers wear so many hats – from Salesman, Manager, Operations, Book Keeper, that they do not have the time to be the SME for the business as well.
  • Why is Social Media Important?We just have to look at stats. Go to Slide 12If FB were a country it would be the 3rd largest in the world400 million online more than the usAll these people have different life interest and needs and they are going to be people in niches and that is just one social platformWe have been doing this for two years TN Show the Property Buyers WebsiteNow all of sudden people are getting in and it is easier for some to get online and tell them about social media and explain why it is neededIt has exploded to become a phenomenal and are we late to start building a business in this the answer is no – just look for local businesses are not promoting themselves locally.It is a no longer an optional extra – you need to be in the forefront – you don’t need to sell this anymore- coco cola and Pepsi promotions take place on Facebook with a focus on driving traffic to their Facebook pages – and not their websites! It’s easier for someone in Facebook and stay in Facebook.
  • Facebook statsPeople on FacebookMore than 800 million active usersMore than 50% of our active users log on to Facebook in any given dayAverage user has 130 friendsActivity on Facebook More than 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events On average, more than 250 million photos are uploaded per dayGlobal ReachMore than 70 languages available on the siteMore than 75% of users are outside of the United StatesOver 300,000 users helped translate the site through the translations applicationPlatformOn average, people on Facebook install apps more than 20 million times every day Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites More than 7 million apps and websites are integrated with FacebookMobileMore than 350 million active users currently access Facebook through their mobile devices More than 475 mobile operators globally work to deploy and promote Facebook mobile products Its not surprising that with these stats companies are crawling the ladder and pulling their hair to understand how to connect.Slide 12 So what do you need to get started online?
  • To get started – you need to be to Google Yourself! That is if you’re a SME then you need to be found. Eg: It is the first thing you need to do people need to find you online first and you need to a create a solid online presence, with the main Social Platforms set upYour websiteFacebookTwitterLinkedInYouTubeAs an absolute minimum.You get this set up – traffic to your website – get a client and – then GET PAIDBefore doing this for your clients you need to do it for yourself!Slide 13: How much can you earn?
  • How to develop online and Offline presenceHow much can you earnIf you’re new to this then you can easily command £15 to £25 per hour easily, depending how you position yourself – many of you will have the confidence of niche or you may be good at face to face or telesales – but you need to position certainly within the first three months of working at that benchmark.After three months or three clients you will increase your charging at £35 to £65 per hour. Initially to get the business you may work at the lesser rates – or agree to do discounted work for a month – until the results prove otherwise. This business is results orientated and you cannot hide as marketers did with offline advertising.At £65 per hour you are commanding income levels of mid level execs or consultants at £500 per day.With 5 hours per week you will be achieving an income of £700 to £1300 part timeYou may think why will they pay me this money – the word can be summed in one – Expert. You will be an expert in how to monetise their SM through optimising the various channels.The value of SM is massive – compared to companies who used Yellow Pages and paid thousands of pounds for the privilege of doing so a company paying £500 per month as compared with £5000 a month in traditional media is a significant ROI and saving
  • If you feel you are not social – then this career is not for you and we will gladly give your money back.Part of the job is talking – if you hate people then this is not for you. Part of your job is to represent your client – online and sometimes on the phone.After all it is called social media and if you can’t socialise in 140 characters or less – please collect your refund now!
  • So all you need to do isSet up your Website and Blog with Word pressAll you have to do is set up your accounts (most are free of charge) TwitterFacebookLinkinInYouTubePaypal
  • This module is about creating your digital identity – Your branding. How to set up your business so that you start getting your clients. Get started with your brand and your business as you will be doing it for your clients. You need to do it for yourself so that others can see, what you are going to do for them.In creating your brand you need to envisage – what is your business going to do – are you going for a general market or a specific niche that you understand – Cooking, Sports, Engineering, etcWhat is the look and feel of your business going to be – funky, or serious, or informalWhat is unique about what you are going to do?What specialised knowledge do you have?How to set up your business at very low cost. You Don’t need a website – but it helps. You dont need to have a website - but it does give you a professional image. And what we will do in this is to help you set up your website using wordpressTalk about social media profiles twitter etc. That has you stand out from othersThen we will talk about how you grow your networks and social profile so you begin to attract people, how fin d customers and clients.Important you need to have a website and social media profiles that potential clients can slip on your shoes and feel comfortable knowing that they are in the hands of a professional. If I go to a virtual assistant I need to know what their profile looks like – how they project themselves is how they will project you – if they do not have an optimanl way then will not do it for me.Creating a brand from scratch. If you do website or graphic or mobile or local business marketing and you want to add SM to business – if you arejust getting started then you will needed to start from scratch
  • Your Brand Q. ‘Have any of you thought of name yet’TN. If they have ask them why, what is their rational, if they haven’t discuss company and personal branding. You are leading them to say that Social Media Executive should use their own names.What if they have been taken. Suggest middle names etc. or different domain suffix .com .me etcLead them to personal branding as it has a number of advantages.N. Ask a series of questions to start developing their brands.A number of questions you need to ask are, and we have asked these before – but:What name are you going to call yourself?What are your USPsHow do you want to be seen in businessYou may want to set up as business brand or a personal brand – but ultimately if you are dealing with your clients profile it will normallybe a business brand. Once you’ve decided on a name – you need to some back to what will make you different. Do you have a story to tell, maybe it could be as simple as ‘Why you became a SME’ or ‘Your work experiences and the need to have your own business’What is the Personality of your business – compare 118118 to BTYou need to create profiles that are consistent in voice, colours, toneYou need to be consistent across the profiles you createAs Social marketing is a people to people to business, you will need a picture of yourself. When creating a brand – you will need graphics for website and blogs and cards and other marketing material. A killer brand will be consistent through out your marketing. When coming up with a name and strap line – brain storm two or three - as they may belong to others.TN. Hand out the checklist Notes: Please find a checklist that you can go through and check them off as you go through creating your brand
  • Personal brand and product brandNotes: When considering whether you want a personal or business brand – do you want a twitter account to be Baggy tiwana or a business brandThe key difference is when creating a brand then a business brand is easier to sell and you would be able to sell on the twitter accounts, facebook, linkedIn accounts created. But the downside is you lose that personal touch and feel can give. People relate more to a name than to a business.TN. as opposed to amstrad.comN. On setting up your social media profiles speak as yourself or your business. Do not try to create a persona that is not you – so when you are talking to clients you sound like your website and blogs, and not someone different. TN. It is better to sell the concept of Personal Branding than that of a company – it is impersonal and can be detrimental as clients feel they are getting a better services at a lower fee, than the perception of a company and costings being higher.N. There is no right answer and don’t get hung up on what to do – just brainstorm ideas – if you change your mind you can do early on. You don’t want to suffer from ‘Analysis Paralysis’ – Jdi (Just Do It)Handout Notes ‘Branding You’
  • Dare to Be differentN. On branding your profile you must look into what gives you an edge, what are your unique selling points. Imagine being up against a competitor company, they will be selling on:‘How long they have been in business’‘How many people they employ’‘How they can cover for sickness’‘The offices for the client to come in’Whereas you are SME ‘You are more flexible – as you command your working day and not 20 clients’‘Your service is more personal’‘You don’t have a 9-5 mentality’‘You go to your client’‘You are constantly learning and introducing your learning to client SM strategies’‘You have specialist knowledge’‘You worked in a Clients sector’‘You don’t and will not work for a competitor, whereas a company may’ TN. Put the following question to traineesWhat other USPs can you think ofIn crafting and developing your brand – you will also need to think about; Your target client – are you going to be niche and sector driven or will you be a generalist SME – TN. Ask the audience if they have any passions, hobbies, etc that they like to do or want to learn about – Which clients so they know in that sector.What is Age range of the SM audience they will be dealing with.What are the Social Economic profilesi.e. Do you want to work withSMEsCharitiesLarge companiesProfessional sports peoplePensionersTry to define your market and can you describe that customer top to bottomYou do not want to be all things to all men you - need to be different – working a very specialist so that your knowledge developes in teh sector of your choice.Stand out from the norm – do you have pink hair – drive a mad car etcSlide 6 Name, Username, URL
  • N. Once you have decided upon two or three names. You must ensure that they are available. Otherwise you will develop inconsistencies in your brand across your media profiles. Make sure your name is available across the profiles. These inconsistencies will appear when people search for you on social media and search engines – so make sure it is consistent and do not blur your brandRefer to the resources are available before you invest your time and money.TN. Show an example of inconsistent brands – ou2011 and ou2012. Show Carl Froch. Look at examples of company names etc – carl frochI recommend that you start with your website or blog as the hub of your media business.Joomla – host the blog yourself – do not go to a free blog or website service – to one you host. Hosting is 5 pounds a month. Do not use freeWhen you use a free website you get free hosting, domain name, lots of features that go with it, it means the website owned by the host. Wordpress is both, will own – it does not have all the features You can’t cuistomise and the host can use the content and videos etc.As with twitter, facebook, and many other sites you use – tehcoudl stop you using it if they feel you have abused it in some way, maybe theer is a problem or maybe the compancahnges – you ar eat their mercy. Facebook has changed so many times and you are at their mercy that is why you need your own domain and hostng plan and that way you have a media outlet that you control.Set up your own website that you own so that a blip a change in the way someone else operates does not affect your busines. It is your bisiness do not put intintisomoneelses hands.Please see checklistGo to – they will help you installStart with a few pages about youYou will have a blogAdd something about you and your companySomething about your products and services Your address and etcTheee are the min that you require before starting your businessInorder to start a business where people will be comfortabel in dealing with you.You will also need to link to your socila media profiles such as linked etc on links ftom your profileWrite two to three killer blogs about you and how you can help people – your journey to becoming a sme, hwoyuo got here etcDownload 101 blog ideas are given to you in the list.Look at colour and style and this is your brand – rebranding is not recommeneded – colour and style is importantPlease
  • Creating your website in Word PressN. Where to buy your domain nameYou can use websites that register you for free, domain for free and get a free website. It looks a great package to begin with, but the changes in social media means that some of these systems are not so reliable. For example is great – but over a period of time you become aware of limitations such as graphics you can use, bandwidth, email etc. At some point you will pay for this in the future and become bound by the limitations.Buy your domain - £5.00 per annum. Get a hosted account – and set up your website with free wordpress – or we can do this for you.TN. We have done this for you and included in your payment. These can be hosted on our servers and these are added value services we offer. Their entire media can be set up for £20.00 per month and they are set to go.This includes their social media profiles:TwitterFacebookLinkedInYoutubeN. When creating your profiles ensure you have pages AboutYour servicesContact usOnce created make sure you have links to your social pages.Slide 10 Colour and Style
  • N. Look at the colour and style you are going to use colour and style for your brand. As you will be branding your social media, your emails, your signatures and stationery, and business cards you don’t really want to be changing them a year down the line.TN. Hand-out the notes coloursThe hand-out will go through a colour palette and suggests of what colour combinations work best.TN. Maybe give a few examples here.
  • Once have you developed your brand, logo, website, and the message you want to put out, you have one last thing to do before you start your business.You will need to set up your social media profiles.The four we concentrate on training are Facebook fan page and profile, Twitter, LinkedIn, and youtubeOther social networks may be needed for your clients, but initially we will work on the above four.TN. You can show slide of all SM from previous slides depending upon time constraints.When setting up your profiles you need to make sure that you have a consistent photo, biography, and website, and that your back ground graphics are completely customised with your branding.So that from your website through to Facebook, Twitter, LinkedIn, and YouTube that your brand is consistent and it can be recognised from where a user sees you and your brand messaging can be clearly understood.We have a download for you that has Photoshop custom graphics that you can download and adapt for your profiles, and also you can buy our templates and customise – all you need to do is add your colours, style, logos; and you are set to go.But we have included some basic ones.TN. Hand outs to be given. Templates Also hand out a List of Essential Sites and Applications, such as flickr, Foursquare, and many others that can be used.
  • You have got website, branding, and social profile set up. You need people to find people to follow. Suggestions of who to follow and who is up there can be found using Twellow – the yellow pages of twitter or – at present these directories are very much US focused – but you may be able to find top tweeters by a little bit of effortThe users with the most followings in your niche or clients niche on Facebook, twitter, linkedIn are the ones to follow. Find out if these people are doing events in your local area, follow and partner with them to do business.Pay attention to the top tweeters in your area, and keep on top of conferences, events to attend and connect with them. Be involved in events that you can attend.Look for your current contacts and search for people, as to where they live, what they tweet about , what interests they have, and get into contact with them as they may be potential customers. Find what Facebook and LinkedIn suggest you should follow using Suggestions.Finally make sure you scan your email addresses book and search for people, find out what services and products they are offering and connect with them.
  • Once you start to get connected you will need to start and share blog posts. Make sure that they are interesting, comment reply on other peoples. You can’t just start following a 100 people and never post anything! Make sure you post, as that is your business.Be interesting and interested in other peoples services ideas, comment and reply on other peoples status updates.You want to listen and talk back. Don’t just talk about business, share personal stuff that makes you human and not private things that you don’t want on the internet – about family or personal life, as that is a big difference, so that people get to know who you are - talk to people about what foods, and films you like, what interests do you have, what interests do others have in common with you and connect with ‘people – people like people like themselves’.This is connecting with people which is the ‘Heart and Soul’ of Social Media.It is also about sharing information and getting business leads, but we will look at the strategies of this in later modules.As you first get set up your first few status updates will determine whether people will follow you back or not and make a connection. Talk about where you have been, where you are going, what news frustrated you, talk about your pets, just keep things flowing and interesting. These things are what we have in common with others and want to talk about on your blogs, website, and other profiles. Ask open ended questions to get people to answering you, and engaging with you.Be varied in your approach across your profiles and be interesting!
  • Do not ne a guru or an expert or you are expert in social media, unless your are – until you have built your networks do not position yourself as a guru Its great to tell people you are learning, you building your knowledge of a sector and want to provide the best for your client through hard work, determination and persistence to get your clients.Telling the world you are a social media ‘Guru’ will get you shot down. Show through your results that your are an expert in your niche.Until you have built your networks and status, position yourself as an professional in your niche, knowledgeable, a results producing person and hardworking SME. Slide 15 Doing it Right
  • Doing it Right?Initially you will find it hard to talk about social media strategy, unless you understand strategies, you will find at times out of your depth so talk about what you know!Besides retweeting other peoples blogs and strategies – you need to talk about what you know. It could be football, taking the dog for a walk, a film you saw, an interesting industry comment. Build your networsk in this way.If your uncomfortable about talking about things you’re not really sure of – then simply don’t do it. Build your networks and be ‘relate-able’ person. Talked about property if that’s what you know– talk about things you know about Talk about starting a business. Being a mum who stays at home and wanted to start a business or perhaps leaving a corporate life – to run a business from home. If you try to pretend to be someone that you’re not it will show – so be your self.Be helpful to people instead of selling your services. You don’t need to be selling every tweet or every other status update. The more you can demonstrate that you want to help the more people will want to help you. If you can show people how you help them with setting up twitter or their facebook fan page– the more they will want to work with you, and the ways to to sell your products and services.Recipricity principle. Help build a favour bank. Be active. Active, active... Be a demonstration of your business. For example if you find a profile that is not very active such Facebook or Twitter, they may have updated their profiles for month, there maybe questions someone has asked that hasn’t been answered. These are tell-tell signs that someone who is not using their social media profiles properly.And you as a SME provider can show them ways that they can do this for themselves or how you can help them
  • Never stop developing relationships. Continue to connect. Check out people where they live – connect with them – look at the resourse section.Get connected and communicate – develop these relationships. Once you have developed and followed someone, or they have asked to be your friend. Develop a deeper relationship and maintain this, these relationships wil introduce you to others and so on.You are into the relationship into the meidLearn from different people- you may not be sure – identfy someone and stay on their rador and get a deeper relationship.If you are into the relationmshipoif the social media.
  • As networks grow do not stop on tips trick etc and stay on top of the newest information. You need to stay on top newest technology and software. Read top blogs – smartinsights.comSetup test accounts and try new things, don’t try new platforms without testing them. Try them on a twitter profile you don’t use. It takes 1000 tweets to develop a brand and one to destroy.And share with your netwrok and blog subscribers. People will stumble across what you are doing, and ask you to implement it for them.
  • N. In this training module we will discuss your service offering, how to structure the service and how to offer it to your clients. This is something you can’t get bound to, you need to flexible and creative in your offerings – no two clients are the same, and your service offerings will vary.So bear in mind to flexible when bundling your services.Slide 2: Service Offerings
  • Service OfferingsN.Typical services offerings will includeA great service offering to potential clients is Social Media Evaluation. This is great service to offer clients that you will evaluate their Social Media Profiles. Some companies may have a Facebook Fan Page set up, but they are not active, and not using it, they don’t have a custom tab. Social Media Evaluation is a great lead offer and we will discuss this later.Profile and Technical SetupThis a great offering. A lot of companies have set up their Facebook, Twitter, LinkedIn and like to manage the ‘Day to Day’ Social Media. However, when you start analysing the profiles you will find that they need help in setting up their Social Media Profiles in the way they should be set up, so that they get the most benefit out of using Social Media.This a great opportunity to step in and offer that to a client. Daily Profile Management This is a month to month offering where you manage their social media profiles. This would be entail status updates, cleaning out spam in in boxes, there is a lot that goes inm daily management and we will cover that shortly.Then there is – I suppose – what you call your Premier services where you would work with your clients involves content management. This could be the creation of articles, or blogs, the posting of these blogs and liaising with companies to do Videos and the posting of these. This purely an overview of the type of services you could offer, but we will explore each in more depth.Slide 3 Typical Sales Funnel
  • Typical Sales FunnelN. There is a general pattern in the way that clients develop. This is purely a guide as to how to develop them, and how you would tailor the services as the client/SME relationship develops.It starts out as a ‘One Time Service’ and develops into a ‘Done For You’. When you first start dealing with a client you carry out a Social Media Audit – This is our ‘One Time Service’ (OTS)This One Time Service could be a Facebook Fan page and move to management after that. Much of the time they have heard about social media or facebook or twitter and haven’t engaged it properly or used it and more fundamentally, don’t know what to do. So these clients look for guidance, they need advice, a road map to get them going.The Social Media Audit will look at what is needed and how to implement the facets of Social Media. On a follow up phone call you would discuss the road map that you have created for them and it gives them the opportunity to ask questions. We will look at how to do an audit in a later module.After the SMA – and given feedback and recommendations, we typically find a client is in need of technical help. At this stage the client is ready to adopt our ideas and recommendations.For example if the client audit shows they don’t have consistent branding through their profiles; they may need an image for a Twitter Background, a Facebook banner, a Facebook Fan-page custom tab, a YouTube background – the client may ask ‘How would they do that?’ , and this is your opportunity to help them achieve that. You offer the technical assistance to achieve that. When you have dealt with or implemented the technical requirements, you may find that they are not looking for a full consultancy and looking at how to implement the recommendations. They may want to know ‘How does it all work together’ – If I write a post where should it go, what do I with twitter, what is a hash tag, questions about how to use the sites, what do these words mean. In case like these you may engage with client in some training , this could take the form of in-house consulting, telephone, or even on the web. What you will find is that clients donet really understand what it takes to mange social media profiles every day. So training can be a great time to get into the ‘nitty gritty’ of what is required and time needed every single day. At this stage you will find two types of client – those that go off on in their merry way or those that say stop – did you say you can do all of this – then you do it! Its Fantastic when that happens and you start banking your money and you’ve done a great sales job right there and then by showing them the true aspects of social media.Sometimes after a client has gone away to manage it for themselves – they may find it is too much for them, they don’t understand what they are doing – or simply too time intensive.At times they do incredibly well and you can take the credit for that and always get that testimonial for that to show prospective clients. But always keep an eye what they are doing, and give advice on how to improve things – you never know when they might need your help.Never think by training and developing a client you are giving away your business – invariably clients come back to you for other services – or you introduce services to them.Training is a great way in educating your client in how much work is involved and you will find that they will use your services at one level or another. This is a great way to get a client working with you – do a review – send them the audit and start working on the recommendations. Show them how to use things, have them move into a ‘Done for You’. The services may be flipped so you may do the training and the client wants a one times service or the one time service leads to a done for you.You could do a five month or six month package with a little training and the client will decide whether want to go on or go it alone with some monthly support in overseeing what they are doing. Slide 5 One Time Services
  • Social Media Evaluation AuditThe One Time Services are the Social Media Audit or Evaluation which is a great way into a client. The Facebook Fan Page Custom Tab is an offering that again leads into a client’s domain and is a great one time offering. The Consulting and Training is a great service lead in to clients.If you offer a once a month live event charging for £47 to £57 per month for a three hour training session, from 9 to 12 on saturday for people to come and teach them about how to manage their social media. Perhaps even holding a breakfast session at one of your local meets.In this training mode people get to understand the Nuts and Bolts of what is needed, and what it takes and often you will find clients out this activity. You may one time clients or monthly maintenance clients.Facebook Fan Page custom tab and training are great ways to get clients into your sales funnel. Slide 5. Technical Help
  • Technical HelpN.This consists of setting up peoples profiles such Twitter, Facebook, YouTube, and LinkedIn accounts. These profiles need to be networked with one another and to your clients’ websites. None of this operates independently, everything needs to be cohesive and flow, and networks with each other. All this will be discussed in ‘Doing the Work’ Module.These are just some of the services you could offer. Facebook fan page setupIf you discussed the audit before with client then it would be a great idea to discuss the facebook fan page setup, you could also go through the Custom Graphics for all their profiles, and the Wordpress blog – if they don’t have a blogger website then this is something you could offer in the second phase of the technical setup.Slide 7 Training
  • Some of the ways you could offer training and consulting areA one hour telephone call where they can ask as many questions they want– a q&a session. You can also offer three hour training sessions. These can be offered as two 1.5 hour training sessions, using the web, where they can see your screen. You could use skype to do this and this will not cost a penny. Skype has screen sharing facility – and you don’t have to use services like GoTo which cost money.You could break that 3 hour training into 2 1.5 hour sessions. Or clients that want bite sized help over an extended period of time – you could do a one hour up front with them, and then each week for four weeks follow-up with 30min sessions. They still get 3 hours of training, with an hour to find out what they want and them 4 half weekly sessions to follow up with them to see how they have been getting on, get feed back and ask questions from you. You could do In-House consulting where you would travel to the business and train their team/staff – you can do this in full or half day increments.You could set up a 3 hour small group and set up training to local business and teach them about social media marketing. You set up with your local business enterprise or with business clubs you know of.
  • DAILY MANGEMENTWhen we get a client
  • DAILY MANAGEMENT (page three slide two)When you get a client on to daily management you can offer one of three packages.In the daily management you would offerBasic PackageIntermediary or BusinessFull Consultancy PackageAll of these involve time and as they go up in service so does your commitment and time and also in price.With basic package you are looking at 30 to 1 hour per weekday this will entail keeping the profiles functioning, cleaning things up, and making sure things are working, whilst the business manager may be doing some of the social media – but they want you to do the house keeping.The business package is the most popular, it offers all the features of the basic package but it includes working on the profiles more each day and promoting the accounts a little more.And you are spending 1 to 2 hours per day working with the client. This is your ideal target package as it offers you more flexibility and you can fit more clients with higher revenues – but we will go into this strategy later.The consultancy package is where you may start outsourcing and spending three or more hours per day. You would be their goto Social Media Executive that the company would refer to. This would includes blogging, content creation, and some online social media strategies.But this gives you an idea as to how to structure your packages.
  • PACKAGE FEATURESDifferent packages include different elements and they are put together in the following manner and packages:Basic Profile ManagementThis is offered in every single package. Content Distribution is where they are writing blog posts but need to send them out. Audience Targeting BuildingReputation MonitoringCustomer ServiceEngagementStrategic ConsultingContent CreationFacebook ad and Contest ManagementBlog ManagementThese are all the features that you could mix and match within the packages you create – only a Celebrity or Full Consultancy Package would have all the features above. You cannot give everything to everybody so you need to price the different features, but in a Celebrity Package you would – so we need to look what these features are. Slide 13 Daily Management
  • DAILY MANAGEMENTBasic Profile Management is about accepting and declining requests on Facebook. Its about dealing with Games and Page suggestions. On LinkedIn it’s about approving connections and on Twitter it is about following back.You are basically managing who the client is connected to on the networks that have been created for the company’s social media.It will be also about managing inboxes, dealing with spam and promotions that are sent to inboxes. Reply to any messages that need to be replied to, forward messages to the client that need forwarding and deleting messages that need to be deleted. Also within this you make sure that public areas of the profile are kept clean, in particular the comments and messages on the Facebook wall and remove any spam in the public areas.On facebook that also means postcards and applications, and status updates from other people, and of course Tagging – spam tagging, when someone mass tags all their friends and their video shows up on your wall. So managing the deletions on behalf of your clients so that the profiles look clean and professional.SLIDE 14 Content Distribution
  • Content DistributionThis involves posting status updates on different social media profiles. You might be posting blog content or articles on Article directories they want to use, or maybe YouTube Videos, or links to about us which say meet ‘the team’ ‘find out more about what we do’You might be linking to current promotions that they might be running. Think about all the content your client has – the website, external sites, and other social media profiles, and posting about those through the day. Content distribution may also involve sending out a quote from an Ebook a client may have or perhaps a pdf or videos about there services or products, and sending these links out on posts through the day or however it is scheduled with the client. Linking is also important in content distribution, as it brings potential customers to the site.Cross Posting is letting people on Twitter know you have a Facebook account and on Facebook you have a Twitter account. This cross linking means introducing all your profiles to another – creating a network where a customer can work across them easily and effortlessly. Also if you post a tweet it also appears as a status update on your Facebook Fan page.You are managing what content is getting posted and where it is getting posted. With auto-status updates – maybe a client send you an ebook and you want to post snippets or quotes from it out to the clients networks what you can do set up auto status updates.What you can do is put maybe 20 or so quotes into a file upload to socialOomph and schedule it to post one update from the file every day. So content distribution is also managing any auto status updates.
  • AUDIENCE BUILDINGThis is about growing your clients networks, this is looking for potential fans, followers, connections, making friend requests, connection requests on linkedIn. Following people on Twitter and Facebook, doing influencer or blogger outreach. Doing some research and influencing bloggers looking for product reviews. The idea here is you are following and connecting with customers in your niche that you are working in for clients target market. A single relationship with the right blogger could lead to thousands of instant relationships with targeted readers who fully trust that particular source; not to mention the back links. Unfortunately, the hunt for the right blogger can be a job all its own. Here are five tips to help make the hunt for the perfect blogger a bit easier.Look Right Under Your NoseSimply scouring the web in search of the right blog can result in an overabundance of bloggers ill-matched to your business. Why search aimlessly when some bloggers have done a lot of the work for you? Review your site for comments, revisit old emails and check for Twitter mentions where a blogger may have already reached out to you. Bloggers who have made the effort to engage you have proven they are diligent marketers and will help get your brand seen and heard once you collaborate.2. Reference Blog DirectoriesBrowse Technorati, review Alltop, crawl BlogCatalog and search Alexa to determine who is the big blog in your field. Find the top influencers in your industry, research them and move in for the kill. If there is a blogger you wish would highlight your business, but you feel they are too big to conquer, search the content of their blog for mentions of smaller, yet related blogs that you can successfully connect with. Once you have built relationships with these smaller blogs, you can return to the once-unapproachable site with some posts under your belt that are worthy of mention. 3. Help a Reporter OutJoin HARO, a service that compiles lists of queries from reporters and bloggers who are seeking experts willing to share their experience, tell their story or sell their product. HARO sends out thousands of daily requests directly to your inbox and can often be better than the best of leads. Since 2008, HARO has published more than 750,000 journalist listings, including many from The Huffington Post and Lifehacker, all of whom need someone like you to complete their post. This tip is a must — it’s free and extremely useful. 4. Utilize a “Blogger Dating” ToolThe rise in popularity of blogger outreach prompts the emergence of sites based entirely on this concept. There are now a number of services to help you find, research, contact and track your outreach effort. Much like dating sites for bloggers and marketers, services like BlogDash, eCairn and GroupHigh help you find relevant influencers and allow you to rate them, group them, contact them and follow up. 5. Utilize Good Ol’ Fashion GoogleWith all the Google products in existence, it’s no wonder that more than one can aid with blogger outreach. The obvious choice, Google Blog Search, is where you can search keywords relevant to your business as well as your business name. This allows you to locate and contact those who may already be an evangelist of your product (see Tip #1 above). Similarly, Google Analytics can reveal your product preachers through reports of blogs that have linked back to your site. Need just a simple blog suggestion tool? Google Reader suggests blogs that address the topics you care about and never seems to run out of recommendations. Follow these five tips and you will find many relevant bloggers, but unless you properly organize your findings, you will end up overwhelmed and discouraged. From the very beginning of your hunt, list all possible candidates in spreadsheet that includes columns for contact email addresses, dates of interaction or engagement, page rank, web statistics and, once a post is uploaded, back links. Implement these tactics in an organized manner and you will be well on your way to a successful and pleasant blogger outreach effort.
  • Reputation monitoring is keeping finger on pulse of what is going on in clients networks. This may involve the management of Google Alerts. You can do real time search with You can use listening and Monitoring software to data mine mentions of your client’s competitors. Things that you may be looking for is your clients name. competitor news, product news, mentions of new industry developments and breaking news.The second level and difference of reputation management and monitoring. With monitoring is it’s about reporting to the client what you are finding, with management it is about how to deal with negative reviews or even positive reviews about the company, product or services. Reputation management is about what is page one in search results and how do you manage it and control what happens if it negative – which are the more advanced strategies in social media management.Reputation management is only offered in Celebrity Package and you will see why as we go through the modules, as it deals with on call consulting, and some advanced tactics.
  • Reputation Management
  • CUSTOMER SERVICEThis is about dealing with inbox replies – sometimes this public and sometimes this is private. You will create an FAQ list with your client so that you can answer any queries that you get and the appropriate response to questions. This helps direct the customer to where they should be going – such as a website or phone number to call or an email address.You may at times interface directly with customer for support. You may get asked questions that you have not discussed with the client and this may entail going to the client, dicsribing the scenario, getting the answer and going back to the customer – or it may mean the client takes over the query – or passing an email address for the customer to contact an appropriate person at the company.
  • This is the part of having conversions on social media, this is an important role and very specific to the client. You represent the voice of the client in social media.In content distribution the client creates the content and you distribute it – they craft the content in their words and you facilitate. In engagement is different – you have to craft a voice of the client and know how they would answer a query. If you represent a brand – and you log into the Facebook or Twitter account before you can engage with anyone you meed to know what to say, how to say it, and how the client would respond. It sometimes far easier to pick up a personal brand – as the language is very easy to put across – whereas corporates may a certain type of voice.There are some basic things you can do in engagement – whether it is a personal brand or corporate brand. For example retweeting other people's content, thinking people for listing you, or retweeting you or and of course the customer support. Or anything you can say that has been preapproved by the client is what you can do in the basic services.If you jump into a twitter chat and facebook posts – and blogging on other peoples blog is an advanced tactic.
  • Content creationThis is where you would guide your client in video, audio, blog and article content. Your client might be outsourcing this content and it could be your responsibility that you ensure that content creation is in line with what is required. Or you may be project managing videos and article creation.You may also be involved in creating blog posts and article creation, and we have a number of ways where you can create videos for your clients. TN. EMS VideoSlide 19 Blog Management
  • In this training we are discussing Wordpress. Which means it is about keeping their plugins up to date and Wordpress up to date, and ensuring that it is backed up. Its replying to blog comments that are made. Manage the posting of content when the client emails the blog or post on behalf of the client. Tracking and monitoring statistic on behalf of the clientOften client manages their own Google analytics and send you the report and you report back to them about the social media and compare notes.In some case you measuring and tracking the website blog and stats if they are using Wordpress and you have offered it in your package.
  • Other things to consider are Facebook ad and contest management. You may be managing a contest on their Facebook fan page or be creating Facebook adverts. This will include creating and setting it up. Finding the photo writing the copy, monitoring as it goes and tweaking it to make it more effective.
  • Offer consulting all packages get some form of consulting. In the celebrity package the client discuss their social media needs on a weekly basisSuch as Email consultingNew content etcWhat is needed for client blogs etcIn the Business is every other weekBasic is one call per monthMake sure the client knows how much you offer in terms of on call and email assistance you will provide.On Call AssistanceHow much time you have spend on content, ad, contest etc for the client and it is also the time to get new content and the time to discuss new technology or change to new technologyDiscuss content, what’s working well and what isn’tKeeping finger on the pulseChange to technologySome clients don’t need consulting and just won’t ask for it dont meet – send jeng – videos or screen cast
  • Basic PackageHouse keeping and management – you are doing no more than 3 profiles including every thing discussed in profile management. Content distribution up to 1 or 2 status update per profile per day and the Customer service responsesThis is the bare minimum that keeps the clients social media operable and effective. You would charge £350 to £450 per month to do this.Every single day is a very basic Four weeks a month 20 days a month it works out to be 17.5 per day to manage three profiles and 1 to 2 updates a day and customer service an dkeeping every thing clean every day.And one monthly consulting callYou need to test these – some offer these at lower fees – you need to play with these.These are package guidelines so don’t get stuck with them.
  • 1000 to 1500 per monthOffering all services as basic, Profile Management, Content Distribution and Customer Service, Add now you add some more networks, add basic engagement and audience building and reputation monitoring and increase the content updates to 5 status updates on each profile per dayYou can do it as you wish, but this is only a recommended outline.This is a mid level package
  • The Celebrity or the deluxe package has everything that we have talked about but now you can add blog maintenance, managing outsourcers, guidance, content creation, reputation management, Facebook Ads and Contest Management. As well as Strategic Consulting, you are looking at charging 1500 to 2500 per month. This is a 3 hour a day package or more. If this is your first client or second this is fine but any more then you need to hire people. And if you are paying people to help you with your status updates, blogging etc you need to build it in to your fees so that you make money
  • Keep this low cost this is a lead magnet. This will lead this into other products. You use this to review their social media profiles, review and up sell to other services that you offer. Start these audits at £125.00Technical Setting up social media profiles and networking together is time consuming and setting in all the plugins and you need charge more. Use these as a prices as a giude for fisrtcleiuntBut these should be no brainers to sell them into higher services.Just doing custom tab – facepage set up – its easy to set up and its a no brainer and offer to manage the fan page etc and offer to do this at 125.
  • Listen to your market. Things to think about if your not getting clients think about lowering pricesHaving a saleAdd and remove services – If you are lsistingOffering a lauch plan – audit, implementation package etcUpsell – partner wit companies – seo and integrate with others, graphci designCreat a
  • Set limits and stick to themIf you offer status updates and stick to this etc just two a day – If a client is working with two and then adds a third – tell them that it would be an additional cost to add this. If a client wants a technical change, then inform the client you will do this once or twice buitnomore than that and any future changes will incur a fee. And set appropriate package and additional services need to be paid for Please flyer and pptFocus on strengths – don’t do everything – outsource whatever you canDo not get stuck in fixed solutions.
  • In this modulewe are looking at the detail of how to do the work of a social media executive.You’ve created profiles, they are set and operational and you have started to connect to people. You’ve created the packages, but you want to make sure that you can deliver on the promises you made to your client to deliver your products and services.And probably dying to know how to simply these processes.Some of you may already have social media accounts like Twitter, Facebook and LinkedIn and know quite a lot about what to do– but we will be looking at maximising what you on a day to day to basis, and automating and simplifying processes in social media. This is how you will deliver on your promises. In this we will look at the basic steps you need to take very day in order to deliver.How to fulfil on those basic packages. We will look at steps What steps do you need to take inorder to lake sure you are efficient and carry out the work with least amount of work and time.
  • Using the set fee comes into its own here. It has two reasons, as it involves time when you to set up client if they do not have social media profiles and they need setting up - you need a bit of cushion to do this and get paid for it or maybe they are not managing them properly, and you need to set them up so that can be managed properly. They may have not been using them for a while and they are out of order and need some maintenance. In some cases you will find that clients have become overwhelmed by their social media and not been active and need to get back to them.These profiles have been collecting spam dust and need cleaning messages, adverts, postings on their walls that are not necessary. Keep the good stuff.As you get rid of spam you will identify important messages that request product or service and or partnerships that need to be answered. Get those together 5 of those and ask your client how would they answer them, so that you get to understand how the client responds and the voice of your client. Write these down and automate the responses with ‘block answers to questions.This way you are starting from a fresh slate. You have messages that may appear to be answered as a client may have started to answer on Facebook or twitter and didn’t this gives you the opportunity to start to do so.So just check on the past to see whether issues were dealt with. This goes for blogs as well and makes sure comments on blog have been answered or deleted – particularly if you are responsible for maintaining their blogs.It makes life easier if you do spend some time in ensuring that you go through the social media profiles and clean them up, bringing them into cohesive and maintained state.If the cleint cant then you do and give them reply to see if they were dealt with and eveytingfromn the past have been dealt.
  • If your client doesn’t have any social media profiles, then do some research into the client and find what they do. If you know their niche it’s a lot easier to work them, if you don’t then you need to do some research. Spend 20/30 mins brain storming with your clients to find out what type of marketing they do at present or have been doing Social media is part of their marketing mix and they will be doing offline stuff as well.What other types of people are they trying to reach – are trying to reach footballers, or logistics managers.What type of people are they trying to reach, business professionals, a younger audience, do some research as are where those audiences are – use keyword research tools –we will look at these later, really think if you were the customer what words would they use to get to your client. For example there is no point in looking at linkedin account for teenagers.Explore specific niches, such as Singing pig for property investors is one we found. This is the number on property investor network.This research will take some time as you move forward and get exposure to different clients then this will get faster as you will have knowledge and resources of identifying these. So its important that in the beginning you spend some time and get to know the resources available to help you, and put yourself in your clients shoes. We will demonstrate some of these to you.
  • Choose some social platforms that you want to work with on behalf of your client. This will be the hub of your social media strategy. Some clients will know the platforms they want to work with and some people will need help in the platforms they want to work with – and this is when. the research is requiredPart of the strategy is to post relevant content, and determine whose responsibility is it going to be create and post create the content. In the bronze or basic packages it is not going to be responsibility for creation – but for maintenance.You will not be doing much public facing – but more about maintenance, posting content (a strategy for doing this) and growing the network – and adding people to this.Make sure that at the beginning the plan, you clearly define what you are going to do and those actions, and show them how you will monitor the buzz. What is being said and how you are being effective or not.Two tools that are effective in ding this are and google alerts to keep your finger on the pulse. We have an over view that you can see.
  • Things you need to do as a benefit to your client is front line work is to identify any negative comments and address them right away While posting and cleaning status update.And quickly inform the client straight away – and ask the client how you should deal with – or you have created a plan with client already how to deal wit these.One great way of dealing with negativity is to say ‘Let me look at this straight away and I will be back to you’. This enures that the potential/existing customer is put at ease immediately and give you time. Go back to the client and find a solution to resolve. Share something great and if the client gets praise – tell the world – tell your network, put onto the social media posts and blogs and get transmit that message to the audience. It has a social proof and that people are using the products and services of your client successfully an dgettin value out of it.Sharing word of mouth is one of the best ways of marketing and far outweighs any advertisement.Create a page of approved responses, this goes back to addressing what how negative responses are dealt with quickly and create a document with a text book list of responses.As you develop the relationship with your client you will become more familiar with responses. At some stage you will not need your clients approval to do this a they respect your judgement.Make sure you represent your client well and in private messages that you represent themselves or the client directly, ensure your grammar and spelling is correct to maintain a professional image on behalf of the client.
  • That is a good overview of what you need to think about and what to do when getting started and a plan of action and how to deal with customers.So we need to look at what to do on a day to day basis on the four of the more used networksYou need to know about Basic blogging on wordpress, so that you how to manage your and your clients blogging accounts.We will also introduce you to some tools that allow you to distribute status updates for your social media networks and create a flow of where it originates and where it flows to and how to do it in a few in a few simple steps.We will look at in-depth Google Alerts, Social Oomph, and other tools how to manage the BUzz. You may do reporting from these for your client or for yourself so that you know how effective you are being.In the gold package you would provide that. Some of the tools we use are free and some are paid for – but in all cases they will help in your social media efforts.When you have more clients these tools and software become indespensible.Hootsuite
  • How to Find ClientsInvariably one of the most frequently asked is ‘How do I find Clients?’Believe it or not it’s not difficulty and I will be going over a few ways to do this in this training session. After your first few clients you will find that it will snowball – as your clients’ will refer you.You will find that work will come if from referral and twitter and facebook.You need to apply two or three we teach and you will find clients
  • If you have a particular understanding of a sector or niche then it would be very advantageous to develop the that sector. Eg horse back-ridingIt will certainly help you if you sector brand yourself, and get known for that sector by clients and prospective clients. This will allow you develop even further knowledge of your sector and additional to your existing niche knowledge it will certainly give you credibility.What you will find is that you have clients that are totally digital, eg companies like ebay,, people that have a product or service that sell purely online.Then you have your offline businesses – tyre fitters, florists, local gift shops, restaurants, even takeaways are beginning to appreciate the digital age. These businesses are those that you probably visit regularly.People that market information online like eBooks, CDS, DVD, that you can buy an download. Behind these is usually a person behind the business and they can be the easiest clients because they understand the benefits.As the Social Media Executive your role is to get people into the resturant, into the shop, hairdressers, to buy and download a product.In offline you have to get someone to get off their sofas into the restaurant the shop, the barbers – however getting someone to online store is easier as the effort is less – and all that is needed is point and click.You can entice people to buy through videos you tube – linkedinetc, a status update and get people to buy right then and there with online products and services. The online Marketers are probably the easy ones to go for and get success early.A enw area is entertainment marketing bands, events, movies, theatre an dis a new and dynamic area of social media growth.
  • A good place to start is to think about and use all of your channels. What we mean by this is you may have a list of emails – family and friends – my be from old company contacts. Send them about an email telling what you are doing.If you already have an existing facebook, Twitter, or linked accounts then make an announcement there.If you have a blog, where you have updated friends and family about your life, you may find a client there through networking if not directly.Make your blog your main hub – ensure your social media profiles are connected inside and out.And your social media profile links back to your site – as you send people to your blog and your services should be listed and click your services button. People will find your loops.Your blog should have your services highly visible – so as people read your blogs they can see your services link and hopefully click that – to see what you offer. Don’t make it garish – it give people the opportunity to find out about what you have to say.Use you community ask your friends – businesses that you go to – find out from others who they know. Network, Network, Network.You see lots of companies talking about Facebook and twitter and some people just don’t know whether they should be involved as businesses or not. They may be apprehensive as to what to do or where to go next or how to get started and you could help them.One of keys is to become known offline and online in local area as some one who knows about social media. Let people know what you do and stay top of mind. Be online through your social networks – but also offline in entrepreneur breakfasts – business networking, even if you don’t work straight away – you will get referrals – and your first few clients.
  • When someone shows interest through one of the channels – Follow up. Have a systematic way of doing follow ups. Send and email thanking them for their time. Send them a link to your blogs.Get a meeting with them, and get to know what they need through email or phone. Add them and follow them on their social media profiles – subscribe to them – through Facebook, Twitter, LinkedIn, etc. Get their blog updates through your RSS feeds or emails. This way you can interact with and keep an eye on them. You also need to group them – tweet deck – every time you meet a client group them so that you see how much they tweet ,and whether people are following them or not and be right there to help them – should they need it. Or give them advice when you see it could help them.Comment on their blog and re-tweet any valuable ‘tit-bits’ that they may have and share them with your networks.
  • Follow up with people you meet and have a standard email that you send when you meet people and do this automatically.Be consistent with your communications through your marcommsDevelop your relationships and look for leads. Our first client was form some one that wanted a website.You will come across – whether proactively or not social media profiles or even websites that have not been updated. This could be a facebook account that been idle some time or a Twitter Account that needs cleaning. These are opportunities that are passed up because you didn't look for leads. Send an email and send email saying would they like to extend their social media presence. Look for examples of poorly created facebook pages, high levels of CPC on Google Ads, or Yahoo/Bing
  • One way of finding opportunities quickly is typing in type in social media assistant or executive and look for companies recruiting or outsourcing.Use Google Alerts and set them up so that you get any updates for news that appears on the internet. Use the Twitter Search feature, and also Socialoomph – and get a daily update to show who tweeted those words ‘Social Media Assistant do not use quotes, so you would get an update if someone typed in ‘Social Media Executive needed’ or if they typed in Executive needed to help with social media’.Leverage your network online and offline – ask your friends – ask your family and let everyone know what you are doing. Don’t be hounding people – but ask.A great one is to affiliate with pr companies, online marketers, traditional Pr companies, you will learn quickly and pick up knowledge that would take months to acquire. Another way is ask social media executives or assistants of they any help with projects that they are involved in. In many cases if they are busy – they ask you with posting material, or maintenance etc.Partner up with someone who offers a complimentary service such as SEO companies, website developers, or graphic designers, or create a suite of services you can offer a client.
  • Other sites you can browse are guru elanceodeskcraiglistamd pursue these sites and look for what peole need and help with.Go through each site and add yourself – you will find thousands of jobs on here.You will need to bid for jobs on these – but it’s a great way to learn.
  • Part of branding is making sure your web address and email signature is on all your marketing material ensure it is visible on every profile you have,Write a 20 second elevator pitch as to what you do OBS practice practicepractice and have this ready at a moments notice, and pitch perfect.Write 2/3 killer blogs about what you do – go to my blog and give some reference about you and a thorough services page about your prices and services. This will also help in people finding you through Google searches.Listen to people and find out what help they need and how can a social media executive help them accomplish their goals, Ask people about what they do and ask them what they want to achieve and find ways you can help them.It could be a situation where someone is not getting found on google social media can help them achieve this.
  • Find interesting ways of marketing yourself – be creative. Nottingham has lots of meetings and most towns do. But find odd ones like a local society meeting on wine, local history talks, even school parents meetings are an opportunity.These are great easy places to meet clients. Business network meetings tend to have a lot of peers and people may do what you do and waters your efforts through competition – be creative and avoid them!
  • Once you get your first client do not stop – you have more clients again at some point, and at anther time you may have more clients that you can handle. Make sure you sue your twitter and Facebook accounts to keep the information flowing and contact with potential client son going and consistent.Look at and find groups to attend.You may not imagine it now. But if you do what you say your going to do you, will find that this becomes a full time income very rapidly. If you keep growing off and online you will reach those incomes.
  • Some other ways of marketing yourself are:Host an online chat – on twitter – use a # tag and name a tag facilitate people talking about what you can do, or ask questions and ask a question to position yourself as an expert in an niche.Just ask the questions – as you are facilitating the event – you will appear to be an expert, but your don’t have to answer the questions just ask them.Host an offline event – local business that will give space two hours a day and invite people to come to the event – brunch or lunch – local mums – maybe you have a hobby – find a club and attend. Get people togetherBe memorable brand – have a story and extend it – funny t-shirts – get tagged on Facebook, on twitter etc Key is staying on top of mind – follow a potential client – put them in group – re-tweet them – use facebook, twitter, reference them blog them tell them what you found out – take a picture at an event and send out the picture to all those that have attended.Take pictures at events and tag them.Don’t bug them with emails or phone calls Keep them in forefront of your social media channelsThe Twitter Hash Tag: What Is It and How Do You Use It?Once you've started using Twitter, it won't take long before you come across what's known as a hash tag. That's when you see something in a tweet that has a # prefix. (The # is a hash symbol, hence the term hash tag or hashtag.)For example, if you've seen tweets related to the recent U.S. government stimulus bill, you may have noticed some of them had #stimulus in them.It took me a while to wrap my head around what the purpose of this thing was but, once I "got it," I realized it's not as complicated as it seems.A hash tag is simply a way for people to search for tweets that have a common topic. For example, if you search on #LOST (or #Lost or #lost, because it's not case-sensitive), you'll get a list of tweets related to the TV show. What you won't get are tweets that say "I lost my wallet yesterday" because "lost" isn't preceded by the hash tag.The good thing about the hash tag is that if someone wrote a tweet without putting the word LOST in the main message, it will still show up in your search because of the tag. Eg. "Who is hotter? Jack, Sawyer, or Desmond? #lost"The flip side is that if you search using the tag, and someone wrote a tweet about the show without including it, that tweet won't show up in your results, even if LOST appears in the text. Eg. "Do you think LOST has jumped the shark?"In a way, hash tags allow you to create communities of people interested in the same topic by making it easier for them to find and share info related to it.Where do hash tags come from?I think this question gets to the heart of the confusion about these danged things, because hash tags are NOT any kind of official Twitter function. The company has not created a list of topics that we can browse through to see if there's one that interests us.So where DO they come from? Well, any user can create one simply by adding it to their own tweet. For example, when the plane went down in the Hudson River a couple of weeks ago, some Twitter user wrote a post and added #flight1549 to it. I have no idea who this person was, but somebody else would have read it and when he posted something about the incident, added #flight1549 to HIS tweet. For something like this, where tweets would have been flying fast and furiously, it wouldn't have taken long for this hash tag to go viral and suddenly thousands of people posting about it would have added it to their tweets as well. Then, if you wanted info on the situation, you could do a search on "#flight1549" and see everything that people had written about it.As you can see, it's a very organic process that works simply because of a group mindset that people like to categorize topics and this is one way to make it easier to do so.How do I track topics of interest to me?Let's say I'm interested in basket weaving. The first thing I would do is a basic Twitter search on the term itself so I can see if someone's already created a related hash tag.Now, I've gone through a few pages of results and, while there are plenty of tweets with the term "basket weaving" in them, I'm not finding any that have included a hash tag.So now if I want to create a community of people who will share their love of basket weaving, I'll create my own hash tag.Note: Before you create your own tag, you might want to search on a few variations to make sure they don't already exist. I looked for #basketweaving, #basket, and #weaving, and they either didn't exist or didn't apply to this topic.Since the tag will use up some of my 140-character limit, I want to keep it fairly short, while still making it precise. For example, #basket might make some people think of basketball instead of basket weaving. So I could create a tag called #basketweave that isn't too long, but is clear what it's about.To make this hash tag "live", all I need to do is write a tweet and add #basketweave to it. It can be anywhere in the tweet, not just at the end. And I would probably announce that I was creating it to alert my followers. For example:Fellow basket weavers. Let's share tips and tricks by adding #basketweave to our tweets.Now, I'm not going to do that, because I'm not actually interested in basket weaving. (No offense to any weavers out there.) However, I have just created a new hash tag called #tech4ludds for any tweets that people want to associate with Tech for Luddites. I did it by posting this:Starting a new hash tag for Tech for Luddites. Got a question for me or a great tech tip to share? Add this to your tweet. #tech4luddsThis way, I'm letting my followers know that this now exists, so they can add the hash tag to their own tweets if they think it's related to this blog somehow.Keep them in them in the fore front of socialmedia – and they will think of you if they have something that is needed. If you can land them as your client they will know they you can do it for them.The next module will concentrate on what you need to do and contracts and Payment!
  • These are the last few thing you need to know to have a successful Social Media Business. These are things that you need to tie up odds and ends to create a free flowing business. – and Suppose these are the nuts and bolts of the business.
  • This is about how to handle contracts, billing your clients and building a good strategy, executing the strategy, and getting paid.So we want to set up ways so that we can run the processes, seamlessly, efficiently and without a hitch so that we can get paid for our efforts.
  • When consulting with your client up front. Yuove met them and following up to do a good consulation you need to You need to get all the passwords for the social media profiles and put it into one document – usually a word document. We have done this for and you will find this document in your file.Certain account particularly facebbok has login criteria that you will need and it is far simpler to have in it one document, than all over post-its’!Create a file and keep everything in one folder on computer so that you can share it with everyone, and any account managers that you may have working an accounts.Clients will be sending photos, graphics, logos and it is far easier to store these in one folder. The document with user names and passwords. All documentation, notes , and any client information will be stored in this folder.Make sure you go through the social media profiles, login and check that they are working and you are not running around for these afterwards, when you start working on them.
  • Before you sign any contracts make sure you know what work is Assess the required work – go into their blogs and profiles, see what has been going on and assess the requirements. There is going to be initial work, the set up work or changes in profile, and there is a fee involved in that. This before the monthly maintenance will start.Look at the client makeup, and what type of traffic are they getting now. Make sure you discuss goals and measureable results. Such as this our traffic at present, and this is what we would like to see it grow to and set some milestones.You can really help increase their followers – their audience, how may times they are mentioned, how many followers talk to them, how often are they re-tweeted, or re-posted, these are some of the goals or measurable targets that need to be set, and reported every month or every two weeks and this some thing you would discuss with your client before starting. Before you need to maintenanceTalk to them about current makeup of client and where tarffic is coming from at presnetDiscuss goals of the sm campaigns and what and what is not achievableSet miles stones and how may times they are mentioned or talked about or retweetedWhat is the intention of SM is its selling, Reputation, customer service, grwing an audienceThis is important – that this service is being fulfilled – posistioned try and target. Mor blog comments. Get clear about goals and you can make a promise. This is important htatyuou deliver. Are people talking abouthem in social mediaPeople wnat more exp on blog. Blog comments per day – per month and that is ytour goal
  • Discuss with your client what is their intention of social media, Is it reputation management?Is it to grow an Audience?Is it for direct sales?For Customer Service?Is it web traffic?Once you know what the goals are you assess how:Quickly you can do it?Whether it can be achieved?It allows you to work within specific parameters. It’s important that you are know what you set out to achieve – more sales, better reputation, more web traffic, more local business. Even more blog commentsThe client may want to increase this – and as you and they what it is today you can monitor this over time – and this is a solid goal as you develop the SM strategy.
  • Clarify Your Clients Expectations.At some point a client will say what have you achieved – I have grown you audience from 100 to 500 over 3 months, and they say what I really want is an increase in blog comments!So here you would adjust your goals and accommodate that need. You need to clear about what their goals are and not what you think they ought to be.Make sure you know what the expectation of you is!
  • Clarify expectations and make sure gaols meet and everything is mapped out
  • Create Your PlanAfter you consult and know what your clients goals and expectations are, and what they want you to do.Take a step back and determine your plan of attack.How can you be an effective resource for your client, how efficient can you be in delivering a plan, can you get the job done? what tools are you going to use? Which ones do you think you should home in on? Which ones will you try to see if they work and really create your plan and plan what your task are going to be.Some of these are going to be daily, some weekly, some monthly, this could be cleaning followers that are not engaging you – not following – or has a dead account. You will not be doing these daily – but have a checklist of what you need to do regularly.This is very important when you have a number of clients because you may do one thing for one client and not for another. You go through this checklist to see whether you have covered what is needed today, this week, this month.Use Google Calendar and make sure you schedule your tasks – particularly weekly and monthly ones – because those are the ones that get forgotten.As you grow your business – the checklist can be forwarded to others that work on your accounts. This way you can easily monitor.
  • Come to An AgreementWith your client – get something in writing. You may think it rude or pushy to ask for a signature on contract. But I not done on day one, they become harder to pursue.It is in everyone's interest to have a basic signed contract.An ideal way is to do a 90 day contract other than month to month contracts. It takes time to understand the clients needs and the client to understand you and to develop the relationship.So at three months the client sees the growth double and it further develops over the next three months and again – or it could horribly fail and you then need to find out why!With a small basic package the client over three months will see the benefit in working with you and the relationship leads to a fuller consultancy.To show value in a short period of time you need to run three month contracts.Depending upon which package you have agreed with the client you need to look at how updating you are going to do at the front end.How much tweetingHow status updates you are doingIt’s important you get status updates from them about what events they are holding, what product/service updates there are going to be in the business.Initially meet with them to get this information. May be once a week and then may be once a month depending upon the package they have with you. This is good place to start once you’ve got the flow and maybe emails or phone after that.Some clients will want to, others will not – but you need to develop a relationship with the client, so a 15, 20 , 30 minute meet is very beneficial.
  • Come to an agreement with your clientHave this in writing –prenupEveryones interest to have an agreement Have a 90 day contract, if taks time to develop a relationship – give a cleintathree month run – doulbel and show what is being achievedDepndingupomnpacakge – What is going on in the busienssAgree on schedule times to meetSuggest once a week for 30 mins, until you get a flow wll be benfitional
  • Getting paid is the important part – and you need to think of things in advance before starting the work.Be clear up front about your charges upfront. Be clear on your website, your emails, and any communication you have with your clients.Make sure that your charges are in the contract and what they are expected to pay for your services. Make sure you get your money upfront, if you do it after you could end chasing your tail, and not getting paid is higher.Make user they pay the set up fee and 1st months service upfront. Then set up a billing date and charge them on that date so you get paid up front.Initially we didn’t do it and we got burned, infact we still have a large client who will chase – because of historial billing dates.Its smoother for client and you if you have set billing dates and make sure you invoice on time. Its professional.
  • Digital payment – paypal accounts are easy to set up, Add buttons to a checkout page and this makes it easy to pay clients.Merchant account – using an account paypalformerchantsect for checking out an dbillinAnd have a system for easy record keeping, company, for tax and your own purposes invoicing have the your paid.Use spreadsheetsetc
  • After your 1st or 2nd month – you are going to look at how you are doing – I would recommend doing this every week, until you are comfortable in tracking results.Some sites like, facebook fan pages have a report you can download, that shows you all the recent activity there on the page. Track and report on what you have been doing , a client may not remember what the previous stats were and your reports will show them what you are achieving. They may have had only 10 facebook friend and you increase this to 1000 in three months. Show them what you have achieved, what has been the percentage growth, if you are managing a lot of front things then the client may not be logging in at all and they may not be aware who is talking to them and what is being mentioned. The traffic to the website from googleanyltics will demonstrate the success of your campaigns or wordpress.These need to thrown into report and we have sample report that will demonstrate what you have done for them. As this develops it also will justify increased expenditure on this activity if it shows the desired results, and show your value to the client. It allows you to justify to get them on to the next package. If a client ask what have you achieved you can go through the report.Run the reports once a month or whatever you have agreed. This will help you steer your activity to focus on better results. This greatly helps in getting new business – as your reports will speak for themselves in gaining new clients.Cleinst may not know that they had x amount fbot twitter – howmay people mentions Throw info into a report. This will justify – you shopw your cleint and the value you provide – or if cleint says mai getting value for thsiKeep tack of where you for cleint and it will show you It will help you get referrals and you say to theme look what iacheveid over
  • Keep it simple and generate and manage your invoices through – Easy billing – tracking of income and expensesOffset your write offs keep reciprte or softawre fro scheduling – set up consultantions keep you tracked Use editable formsContractsChecklistsInvoices for monthly billing
  • Social media executive training

    1. 1. SOCIAL MEDIA TRAININGBaggy Tiwana
    3. 3. INTRODUCTION Were Unhappy with What they did. Enjoyed Writing Enjoyed Talking to People Wanted to Manage their Own Time Wanted Own Business Wanted to be Masters of Their Own Destinies So they are now Social Media Executives
    4. 4. SO WHAT IS SOCIAL MEDIA? Social Media refers to the use of web-based and mobile phone communication to turn communication into an interactive page.
    5. 5. SOCIAL MEDIA VIDEO eature=relmfu
    6. 6. SO WHAT IS SOCIAL MEDIA? Social Media refers to the use of web-based and mobile phone communication to turn communication into an interactive page. Videos – Podcasting Customer reviews Twitter LinkedIn Myspace etc
    7. 7. SOCIAL MEDIA EXECUTIVE The PARTY PLANNER! If you are thinking of going into the social media industry you must be able to connect with your guest, clients. You must be able to get important information out such as your company info, keeping your followers updated – That keeps them on your page. You must always try to be invisible but make sure your host looks good making sure everything runs to plan.
    8. 8. SO WHAT DO YOU DO IF YOU ARE SOCIALMEDIA ASSISTING? You must be able keep your profile up to date all the time If you come across any problems you must always pass it on to the relevant person and not taking it up on yourself. (remember you are invisible) Make sure you can get information out at the right time to the right people You got to be able to build an active following And good customer service skills is needed at all times.
    9. 9. WHY SOCIAL MEDIA Local Businesses are Jumping Onto Social Media as a Cost Effective Way to Get Started Marketing Online You Know and Buy from these Businesses Everyday They Need Your Help!
    10. 10. WHY SOCIAL MEDIA IMPORTANT ? It is a Cost Effective Media It‟s Free, quick results if people are accepting your request, its also the future for socialising. Remember social accounts is part of people‟s everyday life so it‟s a great way to advertise your company. If Facebook was a country it would be the largest country in the world to this is the best time to jump on social media just by looking at the attraction figures.
    11. 11. FACEBOOK STATS
    12. 12. BARACK OBAMA
    13. 13. SO HOW DO YOU GET STARTED ONLINE? First you must create a solid & positive presence online for yourself which means building a attracting website and bringing traffic to your site. Set up a social blog such as facebook etc and start building up your followers from there. This all takes time but results we will show you how.
    14. 14. YOUR NETWORK Your network is your foundation! Need a Network slide! Family, Friends, Colleagues Past and Present Anyone you know!
    16. 16. NOW TO GET STARTED – YOUR FIRST STEPS Set up your Website and Blog with Word press All you have to do is set up your accounts (most are free of charge)  Twitter  Facebook  LinkinIn  YouTube  Paypal Ensure you know what you are doing with these accounts inside out. That‟s your Start to a Career in Social Media
    17. 17. END Your Introduction to social media!
    19. 19. YOU MUST KNOW YOUR GAME PLAN Create Game Plan, Your brand:  Business name  Logo  Your Sales Proposition After you figured out your game plan set up your website, set up your profiles with consistent a professional look.
    20. 20. CREATING YOUR BRAND FROM SCRATCH You need a business name and a tagline Brainstorm before your decide your name. Ideally 4 or 5 Develop your website Create a profile consistent voice and colour choice on. Develop your Stationery. Make sure you have a good attractive logo, website, business cards.
    21. 21. YOU AND YOUR SERVICE Decide on a Corporate or Personal Brand E.G PROPERTY BUYERS OR Baggy @ PROPERTY BUYERS Decide which is better for you and if it doesn‟t work u can always change the name.
    23. 23. NAME, USERNAME & URL Brainstorm 4 or 5 Profile names Ensure that you have the same profiles for  Facebook  Twitter  YouTube  LinkedIn  Other SM Profiles
    24. 24. BLOG AND WEBSITES OWN YOUR WEBSITE! Buy your domain and own your site. Create Your Website – ensure you have:1) About You2) Your Services3) Contact us After designing the basics on your website start displaying the link on your social pages which bring easy access to your website!
    25. 25. COLOUR AND STYLE Find a Colour combination that fits your Brand
    26. 26. SETTING UP YOUR PROFILE Completed Website! You need to set up your Profiles:1) Twitter2) Facebook3) LinkedIn4) Youtube Be Consistent with your Social Media Profiles – Voice – Colour themes – and Logo Ensure Brand is Cohesive
    30. 30. TWITTER SETUP
    32. 32. LINKEDIN
    33. 33. NOW YOU HAVE SET UP YOUR SOCIALPROFILE AND WEBSITE? On Establishing your Web Presence – you need to find people! 1) 2) These sites will help you find people in your area who are interested in what you are looking for so you can sell your services to the right people. On Facebook & Linkedln - use suggestion button.
    34. 34. MARKETING YOURSELF Now you have people following you, you must talk and gain relationships with your followers. Start talking to your followers. The key is BE INTERESTING & BE INTERESTED! Talk about your business but also have fun with your followers for example talk about what‟s interesting to people , share funny or inspirational messages and ask open ended questions. REMEMBER BE INTERESTING AND BE INTERESTED!
    35. 35. DO NOT BE A GURU!!!
    36. 36. DOING IT RIGHT! Always stick to what you know In social media if you pretend to be someone else it will show. Be helpful! With twitter you can re-tweet other people status you do that for others others will do it back for you. And most important is always check your social network site, never leave it alone to long.
    37. 37. NEVER STOP DEVELOPING RELATIONSHIPS Always to continue to develop relationship even if you have reached your targets. Keep talking to people on your page to keep them
    38. 38. LEARN AND PRACTICE Keep up to date with new tools, tips and tricks and always keep your page fresh and busy. If you discover new tricks share them with your followers don‟t ever be selfish on social network sites.
    40. 40. TYPICAL SERVICE OFFERINGS Social media evaluations: Profile Set Up Daily Profile Management Content Creation and Distribution
    41. 41. SALES FUNNEL One Time Service Tech Help Training Full Consultancy
    42. 42. ONE TIME SERVICES Social Media Evaluation /Audit Facebook Fan Page Custom Tab Consulting and Training
    43. 43. TECHNICAL HELP Setup Profiles Network Profiles with Existing Websites Facebook Fan Page Setup Custom Graphics Package Wordpress Blog
    44. 44. TRAINING Training you can offer:  1) 1 hour web conference (this would be a Q&A meeting)  2) 3 hour one to one training with clients 2x1.5  3) Onsite half a day training  4) 3 hour small group training.
    45. 45. DAILY MANAGEMENT3 LEVELS OF SERVICES.There are three levels of services you can offers below are examples 1) Basic package: 30min – 1hr weekly. Your job would be to clean inbox up, reply to messages, keep the page functioning as like you‟re the housekeeper. 2) Business package: 1-2hours weekday. In this package you offer more time posting status, promoting there company, controlling more than 3 social sites and keeping the social pages up to date with high customer service offered.
    46. 46. DAILY MANAGEMENT3 LEVELS OF SERVICES. Celebrity package: 3hour. In this package you do what is in the basic and business package along with you blog 5 times a day for your clients, you also do contract creation being the social media contact for your client.
    47. 47. PACKAGE FEATURES.Basic profile management is featured in all packages that are offered..1. Blog management2. Customer services3. Engagement
    48. 48. DAILY MANAGEMENTBASIC PROFILE MANAGEMENT INCLUDE: 3 levels of service –  Basic Package – 30 – 1 hour weekday  Business Package 1-2 hours per day  Celebrity Package – 3 hours a day Accept/Decline request Following back. So you choose who you follow back, this is a twitter feature. You also reply to inbox messages. Delete spam from profile walls that your company has been tagged into. Always try to keep your page tidy.
    49. 49. PACKAGE FEATURES. Basic Profile Management Content Distribution Audience Targeting Building Reputation Monitoring Customer Service Engagement Strategic Consulting Content Creation Facebook ad and Content Management Blog Management
    50. 50. DAILY MANAGEMENT Accept and Decline Requests Following Back Reply to Inbox Messages Delete Spam from Wall
    51. 51. DAILY MANAGEMENT Content Distribution Posting Status Updates to profiles  Repost existing blog content, articles, audio, videos Cross Posting Setting up Auto-Status updates
    52. 52. AUDIENCE BUILDING Audience building is a huge part of social media, to do this you must grow followers. There are always a recommendation tab on social network site. Connect with potential clients by using that tab. Influencer, Blogger Outreach Use the search, follow and connect way to connect with potential customers in the target market.
    53. 53. REPUTATION MONITORING/MANAGEMENTGoogle Alerts & Name, Company Name, ProductsListening Software that Data MinesReputation Management Dealing with results of monitoring Reputation monitoring involves dealing with negative and positive results such as bad status. Do your best to keep the company reputation clean and good.
    55. 55. DAILY MANAGEMENT CUSTOMER SERVICE Responding to public and private inquiries Directing customer to help Interface with suppoort directly Creating a FAQ if needed.
    56. 56. DAILY MANAGEMENT ENGAGEMENT.There are different types of engaging depending on the type of package you client goes for.Engaging involves commenting to blogs, replying to emails and messages and also responding to basic questions on behalf of client.Basic engagement includes: RE-Tweeting blogs that are on other social media sites, thanking people in messages and post and maintaining good customer service skills.Advance engagement includes: Twitter & facebook chatting and also blog commenting but remember keep voice and way you communicate the same.
    57. 57. DAILY MANAGEMENT & CONTENT CREATION Guidance on Blog, Audio, Video Content Project Mange Outsourcers Assist in development Content creation is assisting your client in  Blogging  Video and Audio
    58. 58. EMS VIDEO
    59. 59. DAILY MANAGEMENT BLOG MANAGEMENT. Blog management includes replying to blogs and writing blogs on a day to day basis depending on type of package.In blog management you:1) Update your status2) Back up everything you say3) Reply to any comments or messages sent4) Tracking stats such as friend request etc.
    60. 60. DM FACEBOOK AD AND CONTESTMANAGEMENT. Very simple its all about creation all you need to do is: 1) create advert/page 2) Set it up with you clients details 3) Monitor the page 4) And if any change need to be made do it!
    61. 61. DM CONSULTINGAll Packages get consulting  Weekly – Celebrity  Bi-Weekly – Business  Monthly – BasicOn Call AssistanceGuidance on content, contests, promotionsUpdate client on new technologies/changes
    62. 62. PACKAGES DETAILS AND PRICING. Basic package £350.00 monthThis includes no more that three profile controlContent distribution, 1-2 status blogged on each profile per daycustomer service response.
    63. 63. PACKAGES DETAILS AND PRICING. Business package £ 650 monthEverything that is included in the basic package plus:1) Additional 2 social pages2) Engagement is involved3) Reputation monitoring4) 5 status updates per day for each social pages your client has.
    64. 64. PACKAGES DETAILS AND PRICING. Celebrity package £ 950 monthThe celebrity package includes everything that basic and business package plus:1) Blog maintenance2) Content guidance3) Reputation management4) Day to day status updates But remember if you have got clients on this package no more than 2 – 3 clients as too much work results in bad consistency in your job.
    65. 65. TECHNICAL SET UP PRICES Evaluations = £ 125+ Technical set up = £ 175+ Facebook fan page set up = £ 125+
    66. 66. CUSTOMIZATION Add or Remove services as they are needed Bundle services (ex Launch plan etc) For „Up-sells‟ partner with web designers, SEO, Mobile, Local, Blog Writers, Graphic Designers, etc
    67. 67. WHEN CREATING YOUR SERVICES! Set limits and stick to them for example customer service help and status updates per day, use the package set out as a guideline. Focus on your strengths and do not try to “do it all” Listen to market, listen to your clients!
    68. 68. DOING THE WORKMODULE 4By Baggy Tiwana
    69. 69. FIRST THINGS FIRST - CLEANING UP THEMESS Filter Out Spam from Twitter and Facebook Find The Important Messages Do the Same For Comments on Blogs Keep Things Tidy for Easy Maintenance
    70. 70. A LITTLE MARKET RESEARCHBrainstorm with your client what they do and also what they want. You can be their social manager if you don‟t understand what they do and what they want.Discuss with your client their current customer so you have an idea what type of customers you client wants.Use researching tools use the researching tools to find your customers for example on Facebook
    71. 71. SOCIAL MEDIA STRATEGIESMake sure you have a set plan with you client with the type of customers you want and also the content your clients wants on the social network siteAnother strategy is post relevant content for example on the “property buyers page you would post something on the lines of properties not about selling cars”Discuss what social network sites your client wants you to useAnd last is monitor the buzz of you page. Use pages like to find necessary customers for your client.
    72. 72. IMAGE MANAGEMENTSustaining a good image for your client is VERY important.Address negative comments right away. Be helpful, not critical. (notes)Be willing to engage in conversations wherever it is. NEVER limit yourself.Link to positive comments this brings a good image for your client. When praise is said reply back with a thanks.
    73. 73. IMAGE MANAGEMENTCreate a page of „approved responses‟ so people can review your company. This brings a good image for your client. REMEMBER PEOPLE TRUST WORD OF MOUTHRemember you are representing your client.. Do it with class and always ask for permission from your client.
    74. 74. FINDING CLIENTSMODULE 5Baggy Tiwana
    75. 75. FINDING CLIENTSThere are different types of clients available and here are some examples below:1) Totally digital clients for e.g. EBay2) Offline business for e.g. local business, retail, restaurants3) Info Marketers Online – Easiest Clients4) Bands, musicians, movies, event coordinators who needs there events promoting.
    76. 76. HOW TO FIND YOUR CLIENTS Use all Channels Make your blog your main hub Use your community – start with who you know Become known in your local area online and offlineTo find your clients use all your channels, use all your friends and customers you already got on facebook then start building from there.Make your blog your MAIN hub link everything together.Also use your community, start with who you know by adding them then you start to add people they know. Become known in your local area first then you will start to grow.
    77. 77. FOLLOWING UP WITH POTENTIAL CLIENTSGet contact details from your potential clients and email or phone them with them. Have a little chat by selling yourself, explain how you can help them.Then add and follow them on their social network group immediately.Then you start to engage show interest, comment on their blogging and also talk to them about their status they send.
    78. 78. MARKETING YOURSELF. By talking to your potential clients, follow up with those who show interest quickly they could be potential clients. Remember be consistent with your branding/voice always be yourself and not anyone else. Develop relationships and look for leads, when talking to potential clients look at distress signal that may show, someone who are trying to market themselves and is finding it hard.
    79. 79. MARKETING YOURSELF.Be friends communicate about fun topics and common interest.
    80. 80. GETTING STARTED QUICKLYTo get started you need to have potential clients.Search for “social media assistant” in Google alert or on twitter.Leverage your network off and online starting with who you know, also ask friend if they know anyone whop struggles with social networking sites.You must talk with other social media marketers- ask if they need support staff, you will learn so much more.Connect with Virtual Assistants - ask if they need help
    81. 81. GETTING STARTED QUICKLY Connect with virtual assistants – ask if they need help within social media.You can find people if you use these strategies.
    82. 82. FREELANCE SITESWebsites below show list of jobs for social media managers with independent clients.1. Guru.com2. Elance.com3. Odesk.com4. These sites show people who may need help with social blogging, plus there are hundreds of jobs posted.
    83. 83. MARKETING YOURSELF (CONTINUE) Use your website address on all communications ALWAYS have a short pitch ready when somebody ask what you do Write 1-2 letter blog post you can direct people to it would be a great reference as a follow up from your pitch. Write about who you can help, how you can accomplish their goals and understand what they need. Also when meeting people offline ask them what they do, and listen out for how you as a social media manager can help them.
    84. 84. CONTINUE MARKETING YOURSELF Continue to grow your personal network through twitter, facebook, meet ups Then you‟ll eventually have more clients and opportunities than you can handle Then it will lead to a full time income if you keep at it.
    85. 85. STEALTH MARKETING TRICKS Host an online chat ( very good on twitter) Host an offline chat – promote events invite your friends to events by doing this you are promoting yourself Wear branding t-shirts for e.g. get a funny picture on a top with your blogging for cash logo on it. This will get people tagging you in photo‟s which means you are being shared a lot within other networking sites.
    86. 86. STAYING TOP OF MIND Keep people in mind Keeping talking to people And Your Business Will Explode!
    87. 87. NUTS & BOLTSMODULE 6Gary Charles
    88. 88. YOUR GAME PLAN.Important game plan that needs to be in place before you start being a social media expert Contracts Billing Create their social media strategy Getting paid We will get into all bullet points throughout this slideshow!
    89. 89. CONSULTATIONTo get started sit down with you clients and get all existing profiles, website and passwords needed. Keep all details safe in word document.Create a client folder keeping important details tidy with a checklist, forms and notes.
    90. 90. BEFORE SIGNING THE CONTRACT!Get into their network to access the clean up work needed, using the set up charges as a guideline. This will give you an idea how long it will take you to do the necessary clean up and set up work for you client.
    91. 91. BEFORE SIGNING THE CONTRACT!Discuss the current makeup of customers and web traffic they are getting at the moment.Then you move on to discussing goals and measurable targets, targets that are going to be set every month.Make clear goals in what they want you to do what is their social media intention? Do they want you to:1. Grow their reputation?2. Do they want you to be their face for customer service?3. Or do they just want you to go their social network numbers?
    92. 92. BEFORE SIGNING THE CONTRACT!Once you know what your client wants achieve, Then and only then can you start to provide they service they want.Most clients just want you to grow more followers, manage blog comments and promotions for their company.
    93. 93. EXPECTATIONS
    94. 94. ALWAYS CLARIFY EXPECTATIONSDo they want you to grow their friends list?Do they want you to blog more?Make sure everything mapped out so you understand!!
    95. 95. CREATE YOUR PLANPlan of attackAfter a client consultation and understanding their goals take a step back and plan your „attack‟.Map out exactly what task needs to be completed. Some of them maybe daily, weekly or monthly. This may be as simple as cleaning out followers or deleting somebody who doesn‟t engage with you.Create a check list!
    96. 96. COME TO AN AGREEMENTAlways get something in writing, have a basic contract with your client.Agree a 90 day trial period, this gives you enough time to gain a relationship and show you are a value to your client.Get important info on company for you to promote
    97. 97. COME TO AN AGREEMENT Agree on scheduled times to meet. Suggest once a week for 30min Does your client want an email or phone call Ensure clear communication with your client.
    98. 98. GETTING PAIDThink about how you are going to get paid before agreement is signed.Negotiate billing upfront be very clear in website.Ask for payment of set up fee and first month upfront so payment isnt missed.ALWAYS invoice on time this makes you look professional so people can pay you on time.
    99. 99. SHOW ME THE MONEYSet up how people can pay you either by paypal or through a dedicated bank account.Have a easy system for easy record keeping. You need to track how much money you make for tax purposes.
    100. 100. START SMALL, GROW BIGDemonstrate your results by getting activity report from Facebook & Twitter, this is so you can show your client how much your account is growing.With proof of how you have helped develop your client company grow then this justifies growing them into a bigger package which means more money Try and get referrals this will prove invaluable to gain your next potential client.
    101. 101. KEEP IT SIMPLEUse for easy billing and created invoices. This site will also help you do your tracking of expenses and income easier.Use for easy scheduling (diary)