Corporate Quiz @ iCube - Finals

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A Corporate Quiz I recently conducted as part of the iCube E-Summit at NSIT.


The content put in here is all available online, but has been researched and compiled by me.

Feel free to use the content here in your quizzes, but do give credit to yours truly, i.e. Udit Anand, of the NSIT Quiz Club.


Feedback is always appreciated.

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Corporate Quiz @ iCube - Finals

  1. 1. Finals Udit Anand NSIT Quiz Club
  2. 2. Round 1: Infinite Loop Clockwise
  3. 3. 1 <ul><li>This is the logo of something that was established in Geneva in 1974 and calls itself the world's leading _______ that specializes in horology. </li></ul><ul><li>Logo of a Swiss company started in 1865 by Georges Favre-Jacot at the age of 22, in Le Locle. It was purchased by luxury giant LVMH in November 1999. </li></ul><ul><li>Connect the two with an event that occurred a little over two years ago. </li></ul>
  4. 4. Answer
  5. 5. The Auction of Mahatma Gandhi’s Zenith Pocket Watch by Antiquorum Auctioneers in March, 2009
  6. 6. 2 <ul><li>The Federated States of Micronesia or FSM is an independent, sovereign island nation, made up of four states: Yap, Chuuk, Pohnpei and Kosrae. </li></ul><ul><li>It comprises approximately 607 islands in the Western Pacific Ocean. </li></ul><ul><li>A particular service provided by FSM Telecommunications is utilized by many, of which most significant is a something that utilizes “The Scrobbler”, and was founded in the UK in 2002. </li></ul><ul><li>It claims to have more than 40 million users based in 190 countries. </li></ul><ul><li>Give the service provided, or the most popular example of it. </li></ul>
  7. 7. Answer
  8. 9. 3 <ul><li>In contemporary terms, a car phone is a mobile phone device specifically designed for and fitted into an automobile. </li></ul><ul><li>In Finland, car phone service was first available in 1971 on the zero-generation ARP (Autoradiopuhelin, or Car Radiophone) service. </li></ul><ul><li>However, there is documented proof of use of a portable phone using a car in early 1900’s as follows: </li></ul><ul><li>&quot;In today's terminology, the system was an early 'telepoint' application: you could make telephone calls from the car. Access was not by radio, of course -- instead there were two long sticks, like fishing rods, handled by Hilda [X’s wife]. She would hook them over a pair of telephone wires, seeking a pair that were free . . . When they were found, X would crank the dynamo handle of the telephone, which produced a signal to an operator in the nearest exchange.“ </li></ul><ul><li>X’s company had developed a transportable version for the military as far back at 1889, primarily for ‘railroad and canal works, military purposes etc.’ </li></ul><ul><li>Identify this pioneer who retired from his company at the age of 54 to pursue farming in 1901. </li></ul>
  9. 10. Answer
  10. 11. Lars Magnus Ericsson
  11. 12. 4 <ul><li>Created for X by it’s outdoor agency Milestone Brandcom, it stands at 17ft x 7ft, and put up on the 5 th floor of the Crystal Plaza building in Andheri, Mumbai. </li></ul><ul><li>The proximity of the building to a traffic signal gave it higher visibility. Provision for backlight is built around an iron frame and weighs about 100 kg. After night, the backlit device lights up brightly with a blue light blinking at its end. </li></ul><ul><li>Just give me X and the product. </li></ul>
  12. 13. Answer
  13. 14. Tata Photon Plus, from Tata Teleservices.
  14. 15. 5 <ul><li>About this dame’s book: </li></ul><ul><li>&quot;No one asks better questions, or comes up with more intriguing answers.&quot; </li></ul><ul><li>-Malcolm Gladwell </li></ul><ul><li>A graduate with a B.S. in economics from the Wharton School of Business and a B.A. in psychology with a minor in English from the College of Arts and Sciences. She then earned her Ph.D. in social psychology from Stanford University in 1997. </li></ul><ul><li>Who is she? Name her book. </li></ul>
  15. 16. Answer
  16. 17. Sheena Iyengar
  17. 18. 6. Connect
  18. 19. Hint?
  19. 20. <ul><li>X pioneered the book packaging technique of producing long-running, consistent series of books using a team of freelance writers to write standardized books, which were published under a pen name owned by his company. </li></ul><ul><li>Through his company Y, founded in 1906, X employed a massive number of editors, copy writers, stenographers, co-authors, and secretaries. With their help, he greatly contributed to a new genre of juvenile fiction. </li></ul>
  20. 21. Answer
  21. 22. Edward Stratemeyer; The Stratemeyer Syndicate
  22. 23. 7 <ul><li>Just over a decade ago, this man was mostly in the news for the wrong reasons. </li></ul><ul><li>In 1999, he attracted headlines for his kidnapping by underworld don Anees Ibrahim for reasons that never became clear; his release was allegedly secured by a Rs 3 crore ransom, information that was never confirmed. </li></ul><ul><li>In 2002, he was detained by the Delhi police charges of cheating in a case instituted by a rival. </li></ul><ul><li>Before that, he had been under scrutiny for alleged invoicing irregularities and money laundering and still later for possible complicity with rogue trader Ketan Parekh. </li></ul><ul><li>Today, the flagship of his Rs 27,000-crore empire, has been rated among the 50 top performing Asian companies by Forbes magazine. He himself was ranked India’s 10th richest Indian in November 2009. </li></ul><ul><li>Name the man in question. </li></ul>
  23. 24. Answer
  24. 25. Gautam Adani
  25. 26. 8 <ul><li>He shut down the first company he started after graduating because a Rs 5 crore turnover was not ‘large enough’. The logo of his second venture is shown. </li></ul>
  26. 27. Answer
  27. 28. Narendra Murkumbi
  28. 29. 9 <ul><li>In 2008, Fortune magazine wrote, &quot;In 2005 X said home prices were riding a speculative wave that would soon sink the economy. Back then the professor was called a Cassandra. Now he's a sage&quot; </li></ul>
  29. 30. Answer
  30. 31. Nouriel Roubini
  31. 32. 10 <ul><li>This Finnish sportswear brand featured prominently at the 1920 Antwerp Olympic Games, where Finnish athletes took all three medals in javelin using X javelins, and the &quot;Flying Finns&quot; took five gold medals on the track wearing X spikes. </li></ul><ul><li>Four years later, at the 1924 Summer Olympics in Paris, Paavo Nurmi won five gold medals in track events &quot;wearing a conspicuous pair of white X running spikes&quot;. </li></ul><ul><li>What makes them even more significant is what they sold to a then little known company in 1951 for the equivalent of 1600 euros and two bottles of whiskey. </li></ul><ul><li>In the 1960's X began to use the M-logo, which is still in use. </li></ul>
  32. 33. Answer
  33. 34. Sold the three striped trademark to Adidas.
  34. 35. Round 2: Short Visual Connect <ul><li>Set of images are connected by a theme. </li></ul><ul><li>Points stated on each slide. </li></ul><ul><li>Only 2 attempts on the connect allowed. </li></ul>
  35. 36. +40/-20
  36. 37. +35/-20
  37. 38. +30/-15
  38. 39. +25/-15
  39. 40. +20/-10
  40. 41. +15/-10
  41. 42. +10/-5
  42. 43. +5/0
  43. 44. Connect Products/things that have become generic/ lost their trademark.
  44. 45. Answers
  45. 46. George Nissen and Larry Griswold (Trampoline)
  46. 47. Thermos
  47. 48. A lexander M. P oniatoff Ex cellence = Ampex (Videotape)
  48. 49. Abraham Pineo Gesner (Kerosone)
  49. 50. Psion netBook
  50. 51. Joseph Pilates (Pilates)
  51. 52. Friedrich Bayer of Bayer (Aspirin, Heroin)
  52. 53. Elisa Otis of Otis (Escalator)
  53. 54. Anti-Clockwise
  54. 55. 1 <ul><li>While visiting the Yamada Electric plant in 1961, X was told of a problem that the factory had with one of its products, a small switch with two push-buttons supported by two springs. The problem was that these springs were to be inserted manually by the worker, who would, inevitably forget sometimes. In some cases, the error would not be discovered until the unit reached a customer, leading to great cost and embarrassment being incurred by Yamaha. </li></ul><ul><li>X developed a process in which the worker's first task was to take two springs out of the box and place them on the dish, followed by assembling of the switch. </li></ul><ul><li>The solution that X suggested became the first example of this concept. </li></ul><ul><li>The essential idea of this concept is to design your process so that mistakes are impossible or at least easily detected and corrected. </li></ul><ul><li>X went on to develop this concept for the next three decades. He has been responsible for the formalization of the concept, and its popularity in English. </li></ul><ul><li>Who is X? What is the concept? </li></ul>
  55. 56. Answer
  56. 57. <ul><li>Shigeo Shingo </li></ul><ul><li>Poka Yoke </li></ul>
  57. 58. 2 <ul><li>W is the most widely read magazine of its kind in North America, owned by International Data Group. </li></ul><ul><li>IDG also owns Boston-based IDG World Expo that has been conducting X, a tradeshow with conference tracks dedicated to the Y platform. </li></ul><ul><li>X has been an annual feature in the United States since 1985 , happening in the second week of January. </li></ul><ul><li>The 2010 edition saw a significant break from tradition , which came via a formal announcement on 16 th December, 2008. </li></ul><ul><li>Give me fundaes, and any/all identifications. </li></ul>
  58. 59. Answer
  59. 60. W – Macworld X – Macworld Conference & Expo Y - Macintosh
  60. 61. 3 <ul><li>It is a Hungarian surname meaning &quot;judge” </li></ul><ul><li>Two brothers with that surname came up with a product that was first patented in Paris in 1938. As World War II started, they fled from Budapest to Paris, then to Madrid and finally to Buenos Aires, Argentina. </li></ul><ul><li>Argentina celebrates Inventor's Day on the birthday of X (one of the two brothers), September 29. </li></ul><ul><li>When these went into commercial production in 1945 in the United States, they sold for $12.50 (about $150 in today's money). Yet people swarmed a New York department store to buy 8,000 of them on the first day of sale. </li></ul><ul><li>X and his invention will do. </li></ul>
  61. 62. Answer
  62. 63. Laszlo Biro, Ballpoint Pen
  63. 64. 4. Slide #1
  64. 65. Slide #2
  65. 66. Slide 3 Radhika and Aparna are sisters. Who is their equally famous mother?
  66. 67. Answer
  67. 68. Gita Piramal
  68. 71. 5 <ul><li>Launched in September, 2010, X was termed a replacement to the loss-making and niche-oriented Y, and was launched in Delhi, Kolkata, Mumbai and other cities. </li></ul><ul><li>The official statement says, “Being part of the TV Today Network, X will have a competitive edge in terms of synergy for content such as celebrity interviews and promotion.” </li></ul><ul><li>G Krishnan, CEO and executive director, TV Today Network, commented, &quot;Our research has shown that there is a lot of repetition… and we have an opportunity to build our identity with differentiation through innovative content,&quot; Krishnan said. </li></ul><ul><li>The last statement has been criticized widely by fans, who lamented the death of Y and all that it offered. </li></ul><ul><li>X & Y please. </li></ul>
  69. 72. Answer
  70. 73. becomes
  71. 74. 6. Founded in 1925 by Mary Stewart Carey, The Children's Museum of Indianapolis is the world's largest children's museum. It is also the fourth oldest institution of its kind in the world. In 1984 this couple donated their folk art collection of 50,000 items, nearly doubling items owned by the museum. The couple is famous for contributing to childhood education and development.
  72. 75. Answer
  73. 76. Frank and Theresa Caplan, founders of Creative Playthings
  74. 77. 7 <ul><li>Ida Tarbell wrote a book in 1904, which was originally serialized in 19 parts in McClure's magazine. </li></ul><ul><li>The book was a seminal example of muckraking, and inspired many other journalists to write about trusts, large businesses that (in the absence of strong antitrust law in the 19th century) attempted to gain monopolies in various industries. </li></ul><ul><li>What was the topic of the book? What happened as a result? </li></ul>
  75. 78. Answer
  76. 79. <ul><li>Led to the breakup of Standard Oil in 1911 by the Supreme Court of the United States into 34 companies. </li></ul>
  77. 80. 8 <ul><li>This person played rugby union for the Scottish national team. A tall winger, he earned five international caps. </li></ul><ul><li>After his rugby career was ended by injury, he followed his father into business. In 1981, using venture capital, he founded a company in Edinburgh. </li></ul><ul><li>The company’s fortunes soared in 2004, when a field it had bought (for $7 million) in 2001 from Shell in Rajasthan was found to contain reserves worth 1.1 billion barrels, catapulting it into the FTSE 100. </li></ul><ul><li>Which company are we talking about? </li></ul>
  78. 81. Answer
  79. 82. Bill Gammell, Cairn Energy
  80. 83. 9 <ul><li>The picture shows a phenomenon observed in forecast-driven distribution channels. The concept has its roots in J Forrester's Industrial Dynamics (1961) and thus it is also known as the Forrester Effect. </li></ul><ul><li>The oscillating demand magnification upstream a supply chain is reminiscent of something that gives it its name. </li></ul>
  81. 84. Answer
  82. 85. Bullwhip (or Whiplash) Effect
  83. 86. 10 <ul><li>The explanation as to why his company was called so goes something like this: </li></ul><ul><li>An ordinary person who viewed a Rodin sculpture admired its beauty but the emotion didn't go beyond that, he explained. </li></ul><ul><li>&quot;The gravitation and solidity of the system — that is called the rational surplus. A hundred years have gone and it is still there. At the same time, there is a functional surplus — you can go up and see the whole of Paris. </li></ul><ul><li>&quot;So whenever you go back to Paris, you will go back to the Eiffel Tower but you may not go to see again and again a Rodin sculpture. This bonding of going back again and again, this is the emotional content. But this emotional surplus is based on functionality like a mother and child relationship.&quot; </li></ul><ul><li>Who is he? Name the company too. </li></ul>
  84. 87. Answer
  85. 88. Shombit Sengupta, of Shining Emotional Surplus
  86. 89. Round 4: Written Differential Round
  87. 90. 1 <ul><li>“ But how about mere pleasure trips; tours of observation? How can a stranger travel in a country who people do not receive …, and are themselves supplied with the means of life on a basis not extended to him? His own X cannot, of course, be good in other lands. How does he … his way ?&quot; </li></ul><ul><li>&quot;An American X,&quot; replied Dr. Leete, &quot;is just as good in Europe as American gold used to be, and on precisely the same condition, namely, that it can be exchanged into the … of the country you are travelling in.” </li></ul><ul><li>- Y, a book by Z. </li></ul><ul><li>According to Erich Fromm, Y is &quot;one of the most remarkable books ever published in America.“ It was also the third best-selling book of its time after Uncle Tom’s Cabin and Ben Hur. </li></ul><ul><li>Name the book (Y), the author (Z) and the significance of X. </li></ul>
  88. 91. Answer
  89. 92. First known reference to a credit card.
  90. 93. 2 <ul><li>From a 1955 article in the Economist: </li></ul><ul><li>In any public administrative department not actually at war, a staff increase may be expected to follow this formula: </li></ul>where k is the number of staff seeking promotion through the appointment of subordinates; p represents the difference between the ages of appointment and retirement; m is the number of man hours devoted to answering minutes within the department; and n is the number of effective units being administered. Then x will be the number of new staff required each year. This is the mathematical form of what was originally X’s law, named after the author. X’s law in its current form is known by the opening line of this article. Give me the name of the author, and the law in its present form.
  91. 94. Answer
  92. 95. Cyril Northcote Parkinson & Parkinson’s Law It is a commonplace observation that work expands so as to fill the time available for its completion.
  93. 96. 3 <ul><li>An archetypal Steve Jobs Keynote, colloquially called X, starts with Jobs presenting sales figures for Apple products, and a review of Apple products released in the past few months. </li></ul><ul><li>He then moves on to present one or more new products of moderate importance. </li></ul><ul><li>The other Apple products, often more significant too, are generally announced in a very typical way, that is Jobs’ trademark style. </li></ul><ul><li>Some of the products which were revealed in this way include: </li></ul><ul><li>The AirPort base station and AirPort card after the iBook. </li></ul><ul><li>The PowerBook G4 </li></ul><ul><li>The PowerMac G5. </li></ul><ul><li>The fifth generation iPod with video. </li></ul><ul><li>The MacBook Pro </li></ul><ul><li>Introduction of Safari for Windows beta </li></ul><ul><li>The iPod touch </li></ul><ul><li>The MacBook Air </li></ul><ul><li>The new MacBook in October 2008. </li></ul><ul><li>A revised Apple TV </li></ul><ul><li>A revised MacBook Air in October 2010 </li></ul>
  94. 97. Answer
  95. 98. Answer - Stevenote
  96. 99. 4 <ul><li>This man is a graduate from the Swiss Federal Institute of Technology in Zurich and INSEAD, Paris. </li></ul><ul><li>Joined X in 1990. In 1999 he moved to India with X as one of the partners, and was in charge of the healthcare practice. </li></ul><ul><li>He was given the responsibility for Y. Y was to essentially come up with a research hub that would support the employees of X around the world with quick high-quality research. Y was a pure captive, only catering to X internally. </li></ul><ul><li>He saw an interesting third-party business model in what Y was doing. </li></ul><ul><li>In 2000, he met Alok Aggarwal at a birthday party for their kids, who were going to the American Embassy School in Delhi. </li></ul><ul><li>The two together started Z in December, 2000. Give Y & Z. </li></ul>
  97. 100. Answer
  98. 101. Marc Vollenweider <ul><li>X  </li></ul><ul><li>Y  </li></ul><ul><li>Z  </li></ul>
  99. 102. 5 <ul><li>This group operates India’s leading rural retailing chain, Aadhaar that is present in over 65 locations in rural India. Aadhaar, an agri-service cum rural retail initiative, provides a complete solution provider for the Indian farmer. </li></ul><ul><li>The group also started Ethnicity - India's first concept store, which recreates the experience of a traditional ethnic market in a modern retail format, </li></ul><ul><li>India’s most popular online shopping portal is also run by them. </li></ul><ul><li>Just name the group. </li></ul>
  100. 103. Answer
  101. 105. 6 <ul><li>Unimpressed with the quality of existing British stores, he invested around £400,000 in building his own store, which opened to the public on March 15, 1909. </li></ul><ul><li>A canny marketer, he promoted the then radical notion of shopping for pleasure rather than necessity. </li></ul><ul><li>The store was extensively promoted through paid advertising. </li></ul><ul><li>Staff members were taught to be on hand to assist customers, but not too aggressively, and to sell the merchandise. </li></ul><ul><li>He also managed to obtain from the GPO the privilege of having the number &quot;1&quot; as its own phone number. </li></ul><ul><li>Identify him, and the store that he started. </li></ul>
  102. 106. Answer
  103. 107. Harry Selfridges and Selfridges.
  104. 108. Round 5 – Russian Roulette <ul><li>Why? Because I feel like it.  </li></ul><ul><li>1 Question. </li></ul><ul><li>3 Variables - X, Y, Z. </li></ul><ul><li>Bet 4,8,12 points on the number of variables you’ll get correct. (minimum 1). </li></ul><ul><li>For every correct variable, you get 6 points. </li></ul><ul><li>Getting all 3 gives you an 8 points bonus. </li></ul><ul><li>If the amount of variables you get is same as the number you bet, you get the points that you bet. Else, you get -4,-8,-12 respectively. </li></ul><ul><li>And yes, the bet is made before you see the question. That’s obvious right? </li></ul>
  105. 109. <ul><li>X is an open source POSIX( P ortable O perating S ystem I nterface [for Uni x ])-compliant computer operating system released by Apple in 2000. </li></ul><ul><li>X’s heritage began with NeXT's NeXTSTEP operating system (later known as OPENSTEP), first released in 1989. After Apple bought NeXT in 1997, Rhapsody was developed using OPENSTEP, which was later forked into X and released as open-source software under the Apple Public Source License (APSL). </li></ul><ul><li>X forms the core set of components upon which Mac OS X, Apple TV, and iOS are based. </li></ul>
  106. 110. <ul><li>The X developers decided to adopt a mascot in 2000, and chose Z the Platypus, over other contenders, such as an Aqua X fish, Clarus the Dogcow, and an orca. </li></ul><ul><li>Z's name was a mistake: it was originally supposed to be named after Y, a well-known champion of X’s theory (which also gives Y a known epithet). </li></ul><ul><li>However, ignorance led not only to a mistake in Y's name, but who he was thought to be. The developers apparently thought he was simply X's assistant, when in fact he was a prominent biologist in his own right. By the time the mistake had been discovered, it was deemed too late to change, and the incorrect name &quot;Z&quot; was kept. </li></ul>
  107. 111. Answer
  108. 112. X - Darwin Y – Thomas Huxley Z - Hexley
  109. 113. Thank You for coming, and staying till the end. 

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