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Full digital strategy by shang bae
Full digital strategy by shang bae
Full digital strategy by shang bae
Full digital strategy by shang bae
Full digital strategy by shang bae
Full digital strategy by shang bae
Full digital strategy by shang bae
Full digital strategy by shang bae
Full digital strategy by shang bae
Full digital strategy by shang bae
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Full digital strategy by shang bae

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Transcript

  • 1. FULL DIGITAL STRATEGY by Shang BaeMonday, April 1, 13
  • 2. Contents Main Goal Target Audience Digital Tactics Social Media Mobile Strategy Internet Marketing Budget SummaryMonday, April 1, 13
  • 3. Main Goal Improve Brand AwarenessMonday, April 1, 13
  • 4. Target Audience Younger Generation Age around 10-30’s People who care about Fashion & MusicMonday, April 1, 13
  • 5. Digital TacticsMonday, April 1, 13
  • 6. Social Media Many people today use Facebook and Twitter. Facebook has 1.06 billion monthly active users Twitter has 500 million total users Create an Event on Facebook and Twitter Give out 1,000 FREE beats by dre headphones if they like the post and leave a comment / follow our twitter account and tweet about our product or the brand Cost is low and effectiveMonday, April 1, 13
  • 7. Mobile Strategy 40 percent of U.S. mobile users own smartphones Create an app for the smartphone users who listen to music Customize their own sound settingsMonday, April 1, 13
  • 8. Internet Marketing More than 1 billion users visit Youtube each month Post an Ad before famous Music VideosMonday, April 1, 13
  • 9. Budget YouTube Ad: $175,000 a day $63,875,000 per year Price of 1,000 Beats by Dre Headphones: $250,000 Four events in a year: $1,000,000 Total Estimate: $64,885,000 per yearMonday, April 1, 13
  • 10. Summary Digital Media is the most effective tool to increase brand awareness Our target audience is closely gathered Cost EffectiveMonday, April 1, 13

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