Full digital strategy by shang bae

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Full Digital Strategy for Beats By Dre

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Full digital strategy by shang bae

  1. 1. FULL DIGITAL STRATEGY by Shang Bae
  2. 2. ContentsMain GoalTarget AudienceDigital Tactics Social Media Mobile Strategy Internet MarketingBudgetSummary
  3. 3. Main GoalImprove Brand Awareness
  4. 4. Target AudienceYounger Generation Age around 10-30’sPeople who care about Fashion & Music
  5. 5. Digital Tactics
  6. 6. Social MediaMany people today use Facebook and Twitter. Facebook has 1.06 billion monthly active users Twitter has 500 million total usersCreate an Event on Facebook and Twitter Give out 1,000 FREE beats by dre headphones if they like the post and leave a comment / follow our twitter account and tweet about our product or the brandCost is low and effective
  7. 7. Mobile Strategy40 percent of U.S. mobile users own smartphonesCreate an app for the smartphone users who listen to music Customize their own sound settings
  8. 8. Internet MarketingMore than 1 billion users visit Youtube each monthPost an Ad before famous Music Videos
  9. 9. BudgetYouTube Ad: $175,000 a day $63,875,000 per yearPrice of 1,000 Beats by Dre Headphones: $250,000 Four events in a year: $1,000,000Total Estimate: $64,885,000 per year
  10. 10. SummaryDigital Media is the most effective tool to increase brand awareness Our target audience is closely gathered Cost Effective

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