How the
Social Web
destroys
Traditional
Marketing
Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, pr...
Traditional
Marketing
Internet
Marketing
The start
of the
Revolution
!
Social Web
!
...everyone can
be a star!
Hi there!
it’s not
about things
it’s about
people
You!
Our product
is amazing!
Who
cares? Hey :)
People will
interrupt them
talk about your products
and only
fight you if you
Our product
is amazing!
Hey!!
You!
Shut up!
...
Traditional no longer works...
...it even works against you!
How do you
become a part
of the
Social Web?
you get invited!
It’s easy...
...and that means
You are not a company that sells a product
...but a group of talented individuals.
Who are creating something remarkable.
...
You do not market your products
...you share them
...and you share what people are doing with them.
You make your fans remarkable
You help them do things better, provide ti...
...and you ask your fans what they need.
So that you, with their help,
can continue to be remarkable.
This way,
people want to
follow you, because
you are worth
following
That’s a cool
company! I will tell my
friends about i...
Credits
Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but donʼ...
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How the Social Web Destroys Traditional Marketing

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Traditional marketing is not compatible with the social world. The social web is not just a different format; it is a completely different form of communication.

http://www.baekdal.com/articles/Management/traditional-marketing-social-web/

Published in: Business
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  • Thats kool. very interesting presentation and I like the style.
    I am Diksha sethi, a PR student. I have always been interested in the social media and how its exploring new dimensions with the chnages in technology. Heres a link to my blog: http://sethidiksha.wordpress.com/2010/02/28/did-you-know-that-social-mediacould-help-you-make-money/
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  • So short but so brillant !
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  • Ylou presented the gist brilliantly, Drew. Thanks for sharing. I believe 'traditional' media and more importantly - the way its used, can benefit just as much from these thoughts as Web 2.0 channels can.
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  • Link to original article: http://bit.ly/2nqgIP.
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How the Social Web Destroys Traditional Marketing

  1. 1. How the Social Web destroys Traditional Marketing Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but donʼt sell it!
  2. 2. Traditional Marketing
  3. 3. Internet Marketing
  4. 4. The start of the Revolution
  5. 5. ! Social Web
  6. 6. ! ...everyone can be a star!
  7. 7. Hi there! it’s not about things it’s about people You! Our product is amazing! Who cares? Hey :)
  8. 8. People will interrupt them talk about your products and only fight you if you Our product is amazing! Hey!! You! Shut up! #*! #*! #*! #*! #*! #*! #*! #*! That Company Sucks! ? ! ! ! See our ads! ? ?
  9. 9. Traditional no longer works... ...it even works against you!
  10. 10. How do you become a part of the Social Web?
  11. 11. you get invited! It’s easy... ...and that means
  12. 12. You are not a company that sells a product ...but a group of talented individuals. Who are creating something remarkable. Because the world need something better, more stylish, and more affordable. Something that makes you happy, and gives you that really good feeling inside your stomach.
  13. 13. You do not market your products ...you share them
  14. 14. ...and you share what people are doing with them. You make your fans remarkable You help them do things better, provide tips and ideas. You tell them about what inspired you, and continues to inspire you!
  15. 15. ...and you ask your fans what they need. So that you, with their help, can continue to be remarkable.
  16. 16. This way, people want to follow you, because you are worth following That’s a cool company! I will tell my friends about it Cool Nice! Me to! Thanks! :) Like! ! I like them too! :p Thanks!
  17. 17. Credits Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but donʼt sell it! Created by Thomas Baekdal You can follow me via twitter (@baekdal) on facebook (facebook.com/thomasbaekdal) via friendfeed (friendfeed.com/baekdal) onYouTube (youtube.com/baekdal) on flickr (flickr.com/baekdal) via Delicious (delicious.com/baekdal) ....or you can follow baekdal.com via facebook (facebook.com/baekdalcom) via RSS (baekdal.com/about/rss) on the Amazon Kindle or via www.baekdal.com Photo credits via photos.com
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