Social media 28.6.2011

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Social media 28.6.2011

  1. 1. "Campaigning in the time of Social Media" Eugenio Orsi, digital media expert lattecreative.comMonday, June 27, 2011
  2. 2. A definition: Social media uses web-based technologies to turn top-down communication into interactive dialogues lattecreative.comMonday, June 27, 2011
  3. 3. Social Media before Social Media "#$%&#&(#)*+&,-&*+.&/$.012&3#$1%&45..$6& 7)(0-&8#(()-,809#- :);1,8&50$98,50*.&<,0&5+#-.&,-&=0%,#& 0-%&>?&5$#@$0((.A&4;#B#(C)56 ! lattecreative.comMonday, June 27, 2011
  4. 4. The birth of Social Media Internet digitalized word of mouth Birth of media with entirely D user generated content The two main characteristic: Internet user are both consumer and producer lattecreative.comMonday, June 27, 2011
  5. 5. More media then ever lattecreative.comMonday, June 27, 2011
  6. 6. !500 million users ! Valuation 75 billion dollar (more then Disney) lattecreative.comMonday, June 27, 2011
  7. 7. !200 million users (190 million tweets per day, 1,6 billion queries per day) ! Valuation 7,7 billion dollars lattecreative.comMonday, June 27, 2011
  8. 8. 2007 EMonday, June 27, 2011
  9. 9. 2010 !D FMonday, June 27, 2011
  10. 10. GHMonday, June 27, 2011
  11. 11. GHMonday, June 27, 2011
  12. 12. Convergence!& lattecreative.comMonday, June 27, 2011
  13. 13. Facebook and Twitter: practices lattecreative.comMonday, June 27, 2011
  14. 14. Facebook and Twitter: practices lattecreative.comMonday, June 27, 2011
  15. 15. Facebook and Twitter: practices lattecreative.comMonday, June 27, 2011
  16. 16. Wikipedia: Keep it brilliant lattecreative.comMonday, June 27, 2011
  17. 17. A question of Style lattecreative.comMonday, June 27, 2011
  18. 18. Typical internet contents consumption lattecreative.comMonday, June 27, 2011
  19. 19. Resources lattecreative.comMonday, June 27, 2011
  20. 20. Thank you lattecreative.comMonday, June 27, 2011

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