Social media 28.6.2011
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  • 1. "Campaigning in the time of Social Media" Eugenio Orsi, digital media expert lattecreative.comMonday, June 27, 2011
  • 2. A definition: Social media uses web-based technologies to turn top-down communication into interactive dialogues lattecreative.comMonday, June 27, 2011
  • 3. Social Media before Social Media "#$%&#&(#)*+&,-&*+.&/$.012&3#$1%&45..$6& 7)(0-&8#(()-,809#- :);1,8&50$98,50*.&<,0&5+#-.&,-&=0%,#& 0-%&>?&5$#@$0((.A&4;#B#(C)56 ! lattecreative.comMonday, June 27, 2011
  • 4. The birth of Social Media Internet digitalized word of mouth Birth of media with entirely D user generated content The two main characteristic: Internet user are both consumer and producer lattecreative.comMonday, June 27, 2011
  • 5. More media then ever lattecreative.comMonday, June 27, 2011
  • 6. !500 million users ! Valuation 75 billion dollar (more then Disney) lattecreative.comMonday, June 27, 2011
  • 7. !200 million users (190 million tweets per day, 1,6 billion queries per day) ! Valuation 7,7 billion dollars lattecreative.comMonday, June 27, 2011
  • 8. 2007 EMonday, June 27, 2011
  • 9. 2010 !D FMonday, June 27, 2011
  • 10. GHMonday, June 27, 2011
  • 11. GHMonday, June 27, 2011
  • 12. Convergence!& lattecreative.comMonday, June 27, 2011
  • 13. Facebook and Twitter: practices lattecreative.comMonday, June 27, 2011
  • 14. Facebook and Twitter: practices lattecreative.comMonday, June 27, 2011
  • 15. Facebook and Twitter: practices lattecreative.comMonday, June 27, 2011
  • 16. Wikipedia: Keep it brilliant lattecreative.comMonday, June 27, 2011
  • 17. A question of Style lattecreative.comMonday, June 27, 2011
  • 18. Typical internet contents consumption lattecreative.comMonday, June 27, 2011
  • 19. Resources lattecreative.comMonday, June 27, 2011
  • 20. Thank you lattecreative.comMonday, June 27, 2011