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What's our business? Statistics as platform

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What's our business? Statistics as platform.

International Marketing and Ourtput DataBase Conference (IMAODBC) 2011. Óbidos, Portugal, 19-23 September 2011.

This presentation won the Bo Sundgren Award.

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What's our business? Statistics as platform What's our business? Statistics as platform Presentation Transcript

  • What’s our business?
    Statistics as platform
    19 – 23 September 2011
    Óbidos, Portugal
    IMAODBC
    Xavier Badosa
    Statistical
    Institute of
    Catalonia
  • What’s our business?
  • Who is our customer?
  • Who is our customer?
    The Government
    1
  • Who is our customer?
    =
    The Government
    =
    direct user
    1
    end user
  • Who is our customer?
    The Government
    2
  • Who is our customer?
    The Government,political parties, thepress,
    universities, researchcenters, marketresearch
    firms...
    2
  • 3
  • 3
  • I.
    II.
    III.
  • A user-controlledmedium
    I.
    II.
    III.
  • Production
    Distribution
    Consumption
  • Production
    Distribution
    Consumption
  • Production
    Distribution
    Consumer
  • Production
    Distribution
    Consumer
  • Production
    Distribution
    Prosumer
  • Production
    Distribution
    Prosumer
    data
  • Production
    Distribution
    Prosumer
    data
    public
  • Production
    Distribution
    Prosumer
    data
    public
    raw
  • A user-controlledmedium
    I.
    A network of middlemen
    II.
    III.
  • Larry Page & Sergey Brin
  • SEO
    SearchEngineOptimization
    Larry Page & Sergey Brin
  • Larry Page & Sergey Brin
  • directusers

    endusers
    Larry Page & Sergey Brin
  • A user-controlledmedium
    I.
    A network of middlemen
    II.
    A diverseenvironment
    III.
  • AndrewSavikas
  • A user-controlledmedium
    I.
    REUSE
    A network of middlemen
    II.
    A diverseenvironment
    III.
  • “To useagain”
  • “To use again”
    elsewhere
  • in a new way
    “To use again”
    elsewhere
  • Malleability
    elsewhere
  • Malleability
    Ease of
    transformation
    elsewhere
  • Malleability
    Mobility
  • Malleability
    Ease of
    transportation
    Mobility
  • Malleability
    Mobility
  • Malleability
    Mobility
  • Malleability
    Mobility
  • Idescat
    Users
    Mobility
    Reversing
    thecommunication
    initiative
  • Users
    End users
    Developers
  • Users
    End users
    Developers
    End users
  • Users
    End users
    End users
    Developers
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
  • End users
    End users
    via
  • End users
    End users
    oEmbed
    via
  • End users
    End users
  • 30 dimensions
    946 mun.
    53 metrics
    41 counties
    4 topics
    3 languages
  • End users
    End users
  • Developers
    End users
  • Developers
    End users
  • Developers
    End users
  • Developers
    End users
  • http://api.idescat.cat
    Developers
    End users
  • http://api.idescat.cat
    Developers
    End users
  • PopulationSearch API
  • Atom
    PopulationSearch API
  • Atom
    PopulationSearch API
    OpenSearch
  • Atom
    PopulationSearch API
    OpenSearch
    SDMX
  • Atom
    Rectifications API
    OpenSearch
  • Atom
    Rectifications API
    OpenSearch
  • Atom
    Rectifications API
    OpenSearch
  • Atom
    Rectifications API
    OpenSearch
  • Atom
    Rectifications API
    OpenSearch
  • Atom
    Rectifications API
    OpenSearch
  • Developers
    End users
  • Developers
    End users
  • Developers
    End users
  • Developers
    End users
  • Developers
    End users
  • API
    D A T A
  • Container
    Content
    D A T A
  • User interface
    API
    Data interface
  • Fromstatistics
    as a product
  • Fromstatistics
    as a product
    tostatisticsasani n f r a s t r u c t u r e
  • Fromstatistics
    as a product
    Building thestatisticalinfrastructure
    of society
    tostatisticsasani n f r a s t r u c t u r e
  • Success metrics?
  • pageviews?
    visits?
    unique visitors?
    Success metrics?
  • pageviews?
    visits?
    unique visitors?
    Business model?
    Success metrics?
  • pageviews?
    visits?
    unique visitors?
    Business model?
    Success metrics?
  • pageviews?
    Wedon’toperate in the
    eyeballmarket
    visits?
    uniquevisitors?
    Business model?
    Successmetrics?
  • pageviews?
    Wedon’toperate in the
    eyeballmarket
    visits?
    uniquevisitors?
    Weoperate in the
    reference
    market
    Business model?
    Success metrics?
  • reference
    market
  • maximum data
    exposure & reach
    reference
    market
  • maximum data
    exposure & reach
    accuracypreservation
    reference
    market
  • maximum data
    exposure & reach
    accuracypreservation
    reference
    market
    brandrecognition
  • PTOLEMAIC
    STATISTICS
  • Statistics as publishing
  • Statistics
    in thecloud
  • Ubiquitous
    Statistics
  • Dissemination
    products
    Statisticsas platform
  • Dissemination
    products
    Statisticsas platform
    “O.S.”
  • “Apps”
    Statisticsas platform
    “O.S.”
  • General-purpose
    “Apps”
    Statisticsas platform
    “O.S.”
  • General-purpose
    “Apps”
    Third-party
    “Apps”
    thatsolvespecificneeds
    Statisticsas platform
    “O.S.”
  • General-purpose
    “Apps”
    Statisticsas platform
    “O.S.”
  • Thankyou!
    More at http://xavierbadosa.com
  • Dan Taylor
    borman818 / Daniel Borman
    ShironekoEuro
    JoshBancroft
    jakevance / Jacob Vance
    Prizmatic
    Mick ㋡rlosky
    Michelle Kinsey Bruns
    spinneyhead
  • WikimediaCommons
    NASA
    http://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
    Leonardo da Vinci
    http://en.wikipedia.org/wiki/File:Uomo_Vitruviano.jpg
    PD
    Johannes van Loon
    http://en.wikipedia.org/wiki/File:Cellarius_ptolemaic_system_c2.jpg
    PD
    Boffy b
    http://en.wikipedia.org/wiki/File:IBM_PC_5150.jpg
    WilliHeidelbachhttp://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
    Xavier Badosa
    PD
  • Photos of products and webpageshavebeentakenfromtherespectivecompanies’ websites. Men with hats, © by the copyright owners of the respective movies. TractatusGeorgiiPeurbachii super propositionesPtolemaei de sinubus & chordis (1541 ed.) by Georg von Peurbach & Joannes Regiomontanus, © Mark Richards, taken from the Computer History Museum website. 1993 Mosaic webpage, © Board of Trustees of the University of Illinois, taken from the Computer History Museum website. Larry Page and Sergey Brin photo, taken from money.cnn.com
    but seems to be an official Google picture.
    Authorunknown
    http://www.taltopia.com/media/6/6374/SPERM-ART.jpg