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What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
What's our business? Statistics as platform
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What's our business? Statistics as platform

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What's our business? Statistics as platform. …

What's our business? Statistics as platform.

International Marketing and Ourtput DataBase Conference (IMAODBC) 2011. Óbidos, Portugal, 19-23 September 2011.

This presentation won the Bo Sundgren Award.

Published in: Technology, Business
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  • 1. What’s our business?<br />Statistics as platform<br />19 – 23 September 2011<br />Óbidos, Portugal<br />IMAODBC<br />Xavier Badosa<br />Statistical<br />Institute of<br />Catalonia<br />
  • 2. What’s our business?<br />
  • 3. Who is our customer?<br />
  • 4. Who is our customer?<br />The Government<br />1<br />
  • 5. Who is our customer?<br />=<br />The Government<br />=<br />direct user<br />1<br />end user<br />
  • 6. Who is our customer?<br />The Government<br />2<br />
  • 7. Who is our customer?<br />The Government,political parties, thepress, <br />universities, researchcenters, marketresearch<br />firms...<br />2<br />
  • 8. 3<br />
  • 9. 3<br />
  • 10. I.<br />II.<br />III.<br />
  • 11. A user-controlledmedium<br />I.<br />II.<br />III.<br />
  • 12. Production<br />Distribution<br />Consumption<br />
  • 13. Production<br />Distribution<br />Consumption<br />
  • 14. Production<br />Distribution<br />Consumer<br />
  • 15. Production<br />Distribution<br />Consumer<br />
  • 16. Production<br />Distribution<br />Prosumer<br />
  • 17. Production<br />Distribution<br />Prosumer<br />data<br />
  • 18. Production<br />Distribution<br />Prosumer<br />data<br />public<br />
  • 19. Production<br />Distribution<br />Prosumer<br />data<br />public<br />raw<br />
  • 20.
  • 21. A user-controlledmedium<br />I.<br />A network of middlemen<br />II.<br />III.<br />
  • 22. Larry Page &amp; Sergey Brin<br />
  • 23. SEO<br />SearchEngineOptimization<br />Larry Page &amp; Sergey Brin<br />
  • 24. Larry Page &amp; Sergey Brin<br />
  • 25. directusers<br />≠<br />endusers<br />Larry Page &amp; Sergey Brin<br />
  • 26. A user-controlledmedium<br />I.<br />A network of middlemen<br />II.<br />A diverseenvironment<br />III.<br />
  • 27.
  • 28.
  • 29. AndrewSavikas<br />
  • 30. A user-controlledmedium<br />I.<br />REUSE<br />A network of middlemen<br />II.<br />A diverseenvironment<br />III.<br />
  • 31. “To useagain”<br />
  • 32. “To use again”<br />elsewhere<br />
  • 33. in a new way<br />“To use again”<br />elsewhere<br />
  • 34. Malleability<br />elsewhere<br />
  • 35. Malleability<br />Ease of<br />transformation<br />elsewhere<br />
  • 36. Malleability<br />Mobility<br />
  • 37. Malleability<br />Ease of<br />transportation<br />Mobility<br />
  • 38. Malleability<br />Mobility<br />
  • 39. Malleability<br />Mobility<br />
  • 40. Malleability<br />Mobility<br />
  • 41. Idescat<br />Users<br />Mobility<br />Reversing<br />thecommunication<br />initiative<br />
  • 42. Users<br />End users<br />Developers<br />
  • 43. Users<br />End users<br />Developers<br />End users<br />
  • 44. Users<br />End users<br />End users<br />Developers<br />End users<br />
  • 45. End users<br />End users<br />
  • 46. End users<br />End users<br />
  • 47. End users<br />End users<br />
  • 48. End users<br />End users<br />
  • 49. End users<br />End users<br />
  • 50. End users<br />End users<br />
  • 51. End users<br />End users<br />
  • 52. End users<br />End users<br />
  • 53. End users<br />End users<br />
  • 54. End users<br />End users<br />
  • 55. End users<br />End users<br />
  • 56. End users<br />End users<br />
  • 57. End users<br />End users<br />via<br />
  • 58. End users<br />End users<br />oEmbed<br />via<br />
  • 59. End users<br />End users<br />
  • 60. 30 dimensions<br />946 mun.<br />53 metrics<br />41 counties<br />4 topics<br />3 languages<br />
  • 61. End users<br />End users<br />
  • 62. Developers<br />End users<br />
  • 63. Developers<br />End users<br />
  • 64. Developers<br />End users<br />
  • 65. Developers<br />End users<br />
  • 66. http://api.idescat.cat<br />Developers<br />End users<br />
  • 67. http://api.idescat.cat<br />Developers<br />End users<br />
  • 68. PopulationSearch API<br />
  • 69. Atom<br />PopulationSearch API<br />
  • 70. Atom<br />PopulationSearch API<br />OpenSearch<br />
  • 71. Atom<br />PopulationSearch API<br />OpenSearch<br />SDMX<br />
  • 72. Atom<br />Rectifications API<br />OpenSearch<br />
  • 73. Atom<br />Rectifications API<br />OpenSearch<br />
  • 74. Atom<br />Rectifications API<br />OpenSearch<br />
  • 75. Atom<br />Rectifications API<br />OpenSearch<br />
  • 76. Atom<br />Rectifications API<br />OpenSearch<br />
  • 77. Atom<br />Rectifications API<br />OpenSearch<br />
  • 78.
  • 79.
  • 80. Developers<br />End users<br />
  • 81. Developers<br />End users<br />
  • 82. Developers<br />End users<br />
  • 83. Developers<br />End users<br />
  • 84. Developers<br />End users<br />
  • 85.
  • 86. API<br />D A T A<br />
  • 87. Container<br />Content<br />D A T A<br />
  • 88. User interface<br />API<br />Data interface<br />
  • 89. Fromstatistics<br />as a product<br />
  • 90. Fromstatistics<br />as a product<br />tostatisticsasani n f r a s t r u c t u r e<br />
  • 91. Fromstatistics<br />as a product<br />Building thestatisticalinfrastructure<br />of society<br />tostatisticsasani n f r a s t r u c t u r e<br />
  • 92. Success metrics?<br />
  • 93. pageviews?<br />visits?<br />unique visitors?<br />Success metrics?<br />
  • 94. pageviews?<br />visits?<br />unique visitors?<br />Business model?<br />Success metrics?<br />
  • 95. pageviews?<br />visits?<br />unique visitors?<br />Business model?<br />Success metrics?<br />
  • 96. pageviews?<br />Wedon’toperate in the<br />eyeballmarket<br />visits?<br />uniquevisitors?<br />Business model?<br />Successmetrics?<br />
  • 97. pageviews?<br />Wedon’toperate in the<br />eyeballmarket<br />visits?<br />uniquevisitors?<br />Weoperate in the<br />reference<br />market<br />Business model?<br />Success metrics?<br />
  • 98. reference<br />market<br />
  • 99. maximum data <br />exposure &amp; reach<br />reference<br />market<br />
  • 100. maximum data <br />exposure &amp; reach<br />accuracypreservation<br />reference<br />market<br />
  • 101. maximum data <br />exposure &amp; reach<br />accuracypreservation<br />reference<br />market<br />brandrecognition<br />
  • 102.
  • 103.
  • 104.
  • 105.
  • 106.
  • 107.
  • 108.
  • 109.
  • 110.
  • 111.
  • 112. PTOLEMAIC<br />STATISTICS<br />
  • 113. Statistics as publishing<br />
  • 114. Statistics<br />in thecloud<br />
  • 115. Ubiquitous<br />Statistics<br />
  • 116. Dissemination<br />products<br />Statisticsas platform<br />
  • 117. Dissemination<br />products<br />Statisticsas platform<br />“O.S.”<br />
  • 118. “Apps”<br />Statisticsas platform<br />“O.S.”<br />
  • 119. General-purpose<br />“Apps”<br />Statisticsas platform<br />“O.S.”<br />
  • 120. General-purpose<br />“Apps”<br />Third-party<br />“Apps”<br />thatsolvespecificneeds<br />Statisticsas platform<br />“O.S.”<br />
  • 121. General-purpose<br />“Apps”<br />Statisticsas platform<br />“O.S.”<br />
  • 122. Thankyou!<br />More at http://xavierbadosa.com<br />
  • 123. Dan Taylor<br />borman818 / Daniel Borman<br />ShironekoEuro<br />JoshBancroft<br />jakevance / Jacob Vance<br />Prizmatic<br />Mick ㋡rlosky<br />Michelle Kinsey Bruns<br />spinneyhead<br />
  • 124. WikimediaCommons<br />NASA<br />http://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg<br />Leonardo da Vinci<br />http://en.wikipedia.org/wiki/File:Uomo_Vitruviano.jpg<br />PD<br />Johannes van Loon<br />http://en.wikipedia.org/wiki/File:Cellarius_ptolemaic_system_c2.jpg<br />PD<br />Boffy b<br />http://en.wikipedia.org/wiki/File:IBM_PC_5150.jpg<br />WilliHeidelbachhttp://en.wikipedia.org/wiki/File:Metal_movable_type.jpg<br />Xavier Badosa<br />PD<br />
  • 125. Photos of products and webpageshavebeentakenfromtherespectivecompanies’ websites. Men with hats, © by the copyright owners of the respective movies. TractatusGeorgiiPeurbachii super propositionesPtolemaei de sinubus &amp; chordis (1541 ed.) by Georg von Peurbach &amp; Joannes Regiomontanus, © Mark Richards, taken from the Computer History Museum website. 1993 Mosaic webpage, © Board of Trustees of the University of Illinois, taken from the Computer History Museum website. Larry Page and Sergey Brin photo, taken from money.cnn.com <br />but seems to be an official Google picture.<br />Authorunknown<br />http://www.taltopia.com/media/6/6374/SPERM-ART.jpg<br />

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