What's our business? Statistics as platform

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What's our business? Statistics as platform.

International Marketing and Ourtput DataBase Conference (IMAODBC) 2011. Óbidos, Portugal, 19-23 September 2011.

This presentation won the Bo Sundgren Award.

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What's our business? Statistics as platform

  1. What’s our business?<br />Statistics as platform<br />19 – 23 September 2011<br />Óbidos, Portugal<br />IMAODBC<br />Xavier Badosa<br />Statistical<br />Institute of<br />Catalonia<br />
  2. What’s our business?<br />
  3. Who is our customer?<br />
  4. Who is our customer?<br />The Government<br />1<br />
  5. Who is our customer?<br />=<br />The Government<br />=<br />direct user<br />1<br />end user<br />
  6. Who is our customer?<br />The Government<br />2<br />
  7. Who is our customer?<br />The Government,political parties, thepress, <br />universities, researchcenters, marketresearch<br />firms...<br />2<br />
  8. 3<br />
  9. 3<br />
  10. I.<br />II.<br />III.<br />
  11. A user-controlledmedium<br />I.<br />II.<br />III.<br />
  12. Production<br />Distribution<br />Consumption<br />
  13. Production<br />Distribution<br />Consumption<br />
  14. Production<br />Distribution<br />Consumer<br />
  15. Production<br />Distribution<br />Consumer<br />
  16. Production<br />Distribution<br />Prosumer<br />
  17. Production<br />Distribution<br />Prosumer<br />data<br />
  18. Production<br />Distribution<br />Prosumer<br />data<br />public<br />
  19. Production<br />Distribution<br />Prosumer<br />data<br />public<br />raw<br />
  20. A user-controlledmedium<br />I.<br />A network of middlemen<br />II.<br />III.<br />
  21. Larry Page & Sergey Brin<br />
  22. SEO<br />SearchEngineOptimization<br />Larry Page & Sergey Brin<br />
  23. Larry Page & Sergey Brin<br />
  24. directusers<br />≠<br />endusers<br />Larry Page & Sergey Brin<br />
  25. A user-controlledmedium<br />I.<br />A network of middlemen<br />II.<br />A diverseenvironment<br />III.<br />
  26. AndrewSavikas<br />
  27. A user-controlledmedium<br />I.<br />REUSE<br />A network of middlemen<br />II.<br />A diverseenvironment<br />III.<br />
  28. “To useagain”<br />
  29. “To use again”<br />elsewhere<br />
  30. in a new way<br />“To use again”<br />elsewhere<br />
  31. Malleability<br />elsewhere<br />
  32. Malleability<br />Ease of<br />transformation<br />elsewhere<br />
  33. Malleability<br />Mobility<br />
  34. Malleability<br />Ease of<br />transportation<br />Mobility<br />
  35. Malleability<br />Mobility<br />
  36. Malleability<br />Mobility<br />
  37. Malleability<br />Mobility<br />
  38. Idescat<br />Users<br />Mobility<br />Reversing<br />thecommunication<br />initiative<br />
  39. Users<br />End users<br />Developers<br />
  40. Users<br />End users<br />Developers<br />End users<br />
  41. Users<br />End users<br />End users<br />Developers<br />End users<br />
  42. End users<br />End users<br />
  43. End users<br />End users<br />
  44. End users<br />End users<br />
  45. End users<br />End users<br />
  46. End users<br />End users<br />
  47. End users<br />End users<br />
  48. End users<br />End users<br />
  49. End users<br />End users<br />
  50. End users<br />End users<br />
  51. End users<br />End users<br />
  52. End users<br />End users<br />
  53. End users<br />End users<br />
  54. End users<br />End users<br />via<br />
  55. End users<br />End users<br />oEmbed<br />via<br />
  56. End users<br />End users<br />
  57. 30 dimensions<br />946 mun.<br />53 metrics<br />41 counties<br />4 topics<br />3 languages<br />
  58. End users<br />End users<br />
  59. Developers<br />End users<br />
  60. Developers<br />End users<br />
  61. Developers<br />End users<br />
  62. Developers<br />End users<br />
  63. http://api.idescat.cat<br />Developers<br />End users<br />
  64. http://api.idescat.cat<br />Developers<br />End users<br />
  65. PopulationSearch API<br />
  66. Atom<br />PopulationSearch API<br />
  67. Atom<br />PopulationSearch API<br />OpenSearch<br />
  68. Atom<br />PopulationSearch API<br />OpenSearch<br />SDMX<br />
  69. Atom<br />Rectifications API<br />OpenSearch<br />
  70. Atom<br />Rectifications API<br />OpenSearch<br />
  71. Atom<br />Rectifications API<br />OpenSearch<br />
  72. Atom<br />Rectifications API<br />OpenSearch<br />
  73. Atom<br />Rectifications API<br />OpenSearch<br />
  74. Atom<br />Rectifications API<br />OpenSearch<br />
  75. Developers<br />End users<br />
  76. Developers<br />End users<br />
  77. Developers<br />End users<br />
  78. Developers<br />End users<br />
  79. Developers<br />End users<br />
  80. API<br />D A T A<br />
  81. Container<br />Content<br />D A T A<br />
  82. User interface<br />API<br />Data interface<br />
  83. Fromstatistics<br />as a product<br />
  84. Fromstatistics<br />as a product<br />tostatisticsasani n f r a s t r u c t u r e<br />
  85. Fromstatistics<br />as a product<br />Building thestatisticalinfrastructure<br />of society<br />tostatisticsasani n f r a s t r u c t u r e<br />
  86. Success metrics?<br />
  87. pageviews?<br />visits?<br />unique visitors?<br />Success metrics?<br />
  88. pageviews?<br />visits?<br />unique visitors?<br />Business model?<br />Success metrics?<br />
  89. pageviews?<br />visits?<br />unique visitors?<br />Business model?<br />Success metrics?<br />
  90. pageviews?<br />Wedon’toperate in the<br />eyeballmarket<br />visits?<br />uniquevisitors?<br />Business model?<br />Successmetrics?<br />
  91. pageviews?<br />Wedon’toperate in the<br />eyeballmarket<br />visits?<br />uniquevisitors?<br />Weoperate in the<br />reference<br />market<br />Business model?<br />Success metrics?<br />
  92. reference<br />market<br />
  93. maximum data <br />exposure & reach<br />reference<br />market<br />
  94. maximum data <br />exposure & reach<br />accuracypreservation<br />reference<br />market<br />
  95. maximum data <br />exposure & reach<br />accuracypreservation<br />reference<br />market<br />brandrecognition<br />
  96. PTOLEMAIC<br />STATISTICS<br />
  97. Statistics as publishing<br />
  98. Statistics<br />in thecloud<br />
  99. Ubiquitous<br />Statistics<br />
  100. Dissemination<br />products<br />Statisticsas platform<br />
  101. Dissemination<br />products<br />Statisticsas platform<br />“O.S.”<br />
  102. “Apps”<br />Statisticsas platform<br />“O.S.”<br />
  103. General-purpose<br />“Apps”<br />Statisticsas platform<br />“O.S.”<br />
  104. General-purpose<br />“Apps”<br />Third-party<br />“Apps”<br />thatsolvespecificneeds<br />Statisticsas platform<br />“O.S.”<br />
  105. General-purpose<br />“Apps”<br />Statisticsas platform<br />“O.S.”<br />
  106. Thankyou!<br />More at http://xavierbadosa.com<br />
  107. Dan Taylor<br />borman818 / Daniel Borman<br />ShironekoEuro<br />JoshBancroft<br />jakevance / Jacob Vance<br />Prizmatic<br />Mick ㋡rlosky<br />Michelle Kinsey Bruns<br />spinneyhead<br />
  108. WikimediaCommons<br />NASA<br />http://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg<br />Leonardo da Vinci<br />http://en.wikipedia.org/wiki/File:Uomo_Vitruviano.jpg<br />PD<br />Johannes van Loon<br />http://en.wikipedia.org/wiki/File:Cellarius_ptolemaic_system_c2.jpg<br />PD<br />Boffy b<br />http://en.wikipedia.org/wiki/File:IBM_PC_5150.jpg<br />WilliHeidelbachhttp://en.wikipedia.org/wiki/File:Metal_movable_type.jpg<br />Xavier Badosa<br />PD<br />
  109. Photos of products and webpageshavebeentakenfromtherespectivecompanies’ websites. Men with hats, © by the copyright owners of the respective movies. TractatusGeorgiiPeurbachii super propositionesPtolemaei de sinubus & chordis (1541 ed.) by Georg von Peurbach & Joannes Regiomontanus, © Mark Richards, taken from the Computer History Museum website. 1993 Mosaic webpage, © Board of Trustees of the University of Illinois, taken from the Computer History Museum website. Larry Page and Sergey Brin photo, taken from money.cnn.com <br />but seems to be an official Google picture.<br />Authorunknown<br />http://www.taltopia.com/media/6/6374/SPERM-ART.jpg<br />

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