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TheFuture of Books,[object Object],Digital Literature & Market,[object Object],Xavier Badosa,[object Object],http://xavierbadosa.com,[object Object],October 2009,[object Object]
market,[object Object],literature,[object Object]
digital,[object Object],notdigital,[object Object],market,[object Object],literature,[object Object]
BeforeGutenberg,[object Object],digital,[object Object],notdigital,[object Object],Not in bookform,[object Object],market,[object Object],literature,[object Object]
SinceGutenberg,[object Object],digital,[object Object],notdigital,[object Object],market,[object Object],literature,[object Object]
SinceGutenberg,[object Object],digital,[object Object],notdigital,[object Object],Although in the 80’s sometried,[object Object],a differentapproach,[object Object],market,[object Object],literature,[object Object]
SinceGutenberg,[object Object],digital,[object Object],notdigital,[object Object],Eastgate Systems began to sellhyperfictionCDs,[object Object],market,[object Object],literature,[object Object]
SinceGutenberg,[object Object],digital,[object Object],notdigital,[object Object],Eastgate Systems began to sellhyperfictionCDs,[object Object],Notreally a market:,[object Object],Notenoughsuppliers and consumers,[object Object],market,[object Object],literature,[object Object]
SinceGutenberg,[object Object],digital,[object Object],notdigital,[object Object],Whataboutnow?,[object Object],market,[object Object],literature,[object Object]
SinceGutenberg,[object Object],digital,[object Object],notdigital,[object Object],Whataboutnow?,[object Object],?,[object Object],market,[object Object],?,[object Object],literature,[object Object]
Whataboutnow?,[object Object],There’s a lot of talkaboute-books,[object Object],Google News,[object Object]
Whataboutnow?,[object Object],There’s a lot of talkaboute-books,[object Object],like 10 yearsago,[object Object],Google News,[object Object]
Whataboutnow?,[object Object],There’s a lot of talkaboute-books,[object Object],And like 10 yearsago, thestarsarededicateddevices,[object Object],like 10 yearsago,[object Object],Google News,[object Object]
Whataboutnow?,[object Object],There’s a lot of talkaboute-books,[object Object],And like 10 yearsago, thestarsarededicateddevices,[object Object],Google News,[object Object]
Whataboutnow?,[object Object],But, unlike 10 yearsago, there’s a boost of e-booksales,[object Object],Sales,[object Object],Google News,[object Object]
But, unlike 10 yearsago, there’s a boost of e-booksales,[object Object],Lots of similar dedicateddevices,[object Object],Sales,[object Object],Google News,[object Object]
Lots of similar dedicateddevices,[object Object],Sales,[object Object],Google News,[object Object]
with a dedicatedtechnology,[object Object],Lots of similar dedicateddevices,[object Object],without a dedicatedtechnology,[object Object],Sales,[object Object],Google News,[object Object]
digital,[object Object],notdigital,[object Object],An incipient digital market,[object Object],market,[object Object],?,[object Object],literature,[object Object]
digital,[object Object],notdigital,[object Object],An incipient digital market,[object Object],market,[object Object],apparentlybased on ,[object Object],purpose-builtdevices,[object Object],?,[object Object],literature,[object Object]
Reading is an important enough activity that it deserves a purpose-built device…,[object Object],Jeff Bezos,[object Object]
Reading is an important enough activity that it deserves a purpose-built device…,[object Object],In the physical world, more functionality,[object Object],can mean less usability.,[object Object]
Reading is an important enough activity that it deserves a purpose-built device…,[object Object],Too much functionality can even turn a tool useless.,[object Object]
Reading is an important enough activity that it deserves a purpose-built device…,[object Object],Too much functionality can even turn a tool useless.,[object Object]
Reading is an important enough activity that it deserves a purpose-built device…,[object Object],In the digital world, functionality is not about adding.,[object Object],It’s about metamorphosing.,[object Object]
Reading is an important enough activity that it deserves a purpose-built device…,[object Object],That’s why they call it software.,[object Object]
Reading is an important enough activity that it deserves a purpose-built device…,[object Object],That’s why they call it software. Hardware still a constraint,[object Object]
Reading is an important enough activity that it deserves a purpose-built device…,[object Object],That’s why they call it software. Hardware still a constraint,[object Object],unless it becomes softer.,[object Object]
What we’re working on with Kindle is purpose built for reading…,[object Object],Jeff Bezos,[object Object]
What we’re working on with Kindle is purpose built for reading…,[object Object],Dedicateddevice,[object Object],General purposedevice,[object Object],Jeff Bezos,[object Object]
What we’re working on with Kindle is purpose built for reading…,[object Object],Jeff Bezos,[object Object]
What we’re working on with Kindle is purpose built for reading…,[object Object],Production,[object Object],Quality of content,[object Object],A camera is a tool for content production.,[object Object],Its quality can have an impact on the content’s quality.,[object Object]
What we’re working on with Kindle is purpose built for reading…,[object Object],Production,[object Object],Consumption,[object Object],Quality of content,[object Object],Comfort,[object Object],An e-reader is a tool for content consumption.,[object Object],It can have an impact on the consumption’s comfort.,[object Object]
What we’re working on with Kindle is purpose built for reading…,[object Object],So it’saboutcomfortreally…,[object Object]
What we’re working on with Kindle is purpose built for reading…,[object Object],Onething in common,[object Object]
What we’re working on with Kindle is purpose built for reading…,[object Object],Onething in common,[object Object],E·Ink,[object Object]
Today,[object Object],Slow,[object Object],B&W,[object Object],Fewgrays,[object Object],E·Ink,[object Object]
Today,[object Object],Slow,[object Object],B&W,[object Object],Fewgrays,[object Object],E·Ink,[object Object],A solution in search,[object Object],of a problem?,[object Object]
Slow,[object Object],B&W,[object Object],Fewgrays,[object Object],A solution in search,[object Object],of a problem?,[object Object]
Slow,[object Object],Limitedinteractivity,[object Object],Staticimage,[object Object],B&W,[object Object],Limitedfidelity,[object Object],Fewgrays,[object Object],Lowqualimages,[object Object]
Limitedinteractivity,[object Object],Staticimage,[object Object],dedicated,[object Object],Limitedfidelity,[object Object],device,[object Object],Lowqualimages,[object Object]
limited,[object Object],Limitedinteractivity,[object Object],Staticimage,[object Object],dedicated,[object Object],Limitedfidelity,[object Object],device,[object Object],Lowqualimages,[object Object]
Limited device means you need to carry another device for other stuff…,[object Object],So it’saboutcomfortreally…,[object Object]
Limited device means you need to carry another device for other stuff…,[object Object],…That has animpacton,[object Object],So it’saboutcomfortreally…,[object Object]
digital,[object Object],notdigital,[object Object],market,[object Object],Ifbased on ,[object Object],purpose-builtdevices,[object Object],Only,[object Object],links,[object Object],literature,[object Object]
digital,[object Object],notdigital,[object Object],ePubaccepts <object>,[object Object],buttodayE·Inkdevicescan’tbenefit.,[object Object],market,[object Object],Ifbased on ,[object Object],purpose-builtdevices,[object Object],Only,[object Object],links,[object Object],literature,[object Object]
digital,[object Object],shouldbedefinedtakinginto,[object Object],accountthetechnologicalcontext,[object Object],Only,[object Object],links,[object Object],literature,[object Object]
digital,[object Object],shouldbedefinedtakinginto,[object Object],accountthetechnologicalcontext,[object Object],links,[object Object],More,[object Object],than,[object Object],literature,[object Object]
The Future of Books: Digital Literature & Market
animitation,[object Object],of a book,[object Object]
animitation,[object Object],of a book,[object Object],a transitional,[object Object],solution?,[object Object]
a transitional,[object Object],solution?,[object Object],In thebeginning,,[object Object],TV wasfilmed radio, too,[object Object]
a transitional,[object Object],solution?,[object Object],In thebeginning,,[object Object],TV wasfilmed radio, too,[object Object]
Could be OK 10 years ago,[object Object],a transitional,[object Object],solution?,[object Object]
Could be OK 10 years ago,[object Object],But the whole web ecosystem has changed,[object Object]
Could be OK 10 years ago,[object Object],But the whole web ecosystem has changed,[object Object],The Services,[object Object]
The Tools,[object Object],The Services,[object Object]
The Tools,[object Object],Internet Explorer 4,[object Object],Netscape ,[object Object],Communicator 4.61,[object Object]
HTML 3.2-HTML 4.0,[object Object],XHTML1-HTML 5,[object Object],Internet Explorer 4,[object Object],Netscape ,[object Object],Communicator 4.61,[object Object]
PAGES,[object Object],APPLICATIONS,[object Object]
And the Devices,[object Object]
And the Devices,[object Object]
And the Devices,[object Object],A new set of,[object Object],standard functionality,[object Object],for mobile devices,[object Object]
(Andrew Savikas),[object Object]
(Andrew Savikas),[object Object]
(Andrew Savikas),[object Object]
(Andrew Savikas),[object Object]
(Andrew Savikas),[object Object]
(Andrew Savikas),[object Object]
geolocation,[object Object],(Andrew Savikas),[object Object]
And the Devices,[object Object],A new set of,[object Object],standard functionality,[object Object],for mobile devices,[object Object],(and not so mobile),[object Object],How to benefit NOW?,[object Object]
How to benefit NOW?,[object Object],Books as applications,[object Object]
Poor visibility,[object Object],Books as applications,[object Object]
Poor visibility,[object Object],(this could change soon),[object Object],Books as applications,[object Object]
High entrance barriers,[object Object],Books as applications,[object Object]
Single platform,[object Object],Books as applications,[object Object]
Single platform,[object Object],unless not native (Web App), but then,[object Object],              you need an e-commerce site.,[object Object],Books as applications,[object Object]
The whole web ecosystem has changed,[object Object],Users’ expectations ,[object Object],have changed too,[object Object]
The whole web ecosystem has changed,[object Object],It’s unlikely that they will ,[object Object],turn their backs to the web,[object Object]
Real need of dedicated devices?,[object Object],It’s unlikely that they will ,[object Object],turn their backs to the web,[object Object]
Real need of dedicated software?,[object Object],It’s unlikely that they will ,[object Object],turn their backs to the web,[object Object]
Web-based e-book reading,[object Object],Scribd,[object Object],PDF,[object Object],“E-books”,[object Object],like ,[object Object],paper books,[object Object],(The Wrong Approach, IMHO),[object Object]
Web-based e-book reading,[object Object],BookGlutton,[object Object],Reading 2.0,[object Object],E-books in thecloud,[object Object]
Web-based e-book reading,[object Object],Bookworm,[object Object],ePub,[object Object],E-books in thecloud,[object Object]
Web-based e-book reading,[object Object],ePub?,[object Object],Gears,[object Object],Editions,[object Object],2010,[object Object],E-books in thecloud,[object Object]
E-books in thecloud,[object Object],Evolvewiththe web,[object Object]
E-books in thecloud,[object Object],The sky is thelimit,[object Object],Evolvewiththe web,[object Object]
E-books in thecloud,[object Object],The sky is thelimit,[object Object],HTML5,[object Object],                 CSS,[object Object],Javascript,[object Object],widgets,[object Object],APIs,[object Object],               ...,[object Object],Evolvewiththe web,[object Object]
digital,[object Object],notdigital,[object Object],ePubaccepts <object> now,,[object Object],and will be forced to accept,[object Object],the new HTML5 tags in thefuture,[object Object],market,[object Object],Ifbased on ,[object Object],web browsers,[object Object],(ePub or plain HTML),[object Object],literature,[object Object]
digital,[object Object],notdigital,[object Object],ePubaccepts <object> now,,[object Object],and will be forced to accept,[object Object],the new HTML5 tags in thefuture,[object Object],and evenscripts,[object Object],market,[object Object],Ifbased on ,[object Object],web browsers,[object Object],(ePub or plain HTML),[object Object],(ePub as a mere packaging format?),[object Object],literature,[object Object]
digital,[object Object],ThankYou,[object Object],market,[object Object],Towards a literaturefreedfrombooks’ constraints,[object Object],literature,[object Object]
Credits,[object Object],Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. TV show from hazardkentucky.com. Apple iTabletfictionalpicturefrom mashable.com. Oldrailwaypicture, authorunknown. WeirdSwissArmyKnife, originallytakenfromFlickruserJesse Sneed (CC-BY-ND).,[object Object],Xavier Badosa,[object Object],airosan / Sanath Kumar,[object Object],tegg / Pete Berlin,[object Object],Ferran. / FerranJordà,[object Object],Netream,[object Object],calamur / HariniCalamur,[object Object]

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The Future of Books: Digital Literature & Market

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