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The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
The Future of Books: Digital Literature & Market
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The Future of Books: Digital Literature & Market

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On e-books, e-readers and digital literature from the current market situation. …

On e-books, e-readers and digital literature from the current market situation.

Ideas for the round table on the future of books: digital literature and market, in the XXI Encontre d'Escriptors: La literatura digital (València, October 2009).

http://www.octubre.cat/activ_fitxa.php?id_activitat=843

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  • 1. TheFuture of Books<br />Digital Literature & Market<br />Xavier Badosa<br />http://xavierbadosa.com<br />October 2009<br />
  • 2. market<br />literature<br />
  • 3. digital<br />notdigital<br />market<br />literature<br />
  • 4. BeforeGutenberg<br />digital<br />notdigital<br />Not in bookform<br />market<br />literature<br />
  • 5. SinceGutenberg<br />digital<br />notdigital<br />market<br />literature<br />
  • 6. SinceGutenberg<br />digital<br />notdigital<br />Although in the 80’s sometried<br />a differentapproach<br />market<br />literature<br />
  • 7. SinceGutenberg<br />digital<br />notdigital<br />Eastgate Systems began to sellhyperfictionCDs<br />market<br />literature<br />
  • 8. SinceGutenberg<br />digital<br />notdigital<br />Eastgate Systems began to sellhyperfictionCDs<br />Notreally a market:<br />Notenoughsuppliers and consumers<br />market<br />literature<br />
  • 9. SinceGutenberg<br />digital<br />notdigital<br />Whataboutnow?<br />market<br />literature<br />
  • 10. SinceGutenberg<br />digital<br />notdigital<br />Whataboutnow?<br />?<br />market<br />?<br />literature<br />
  • 11. Whataboutnow?<br />There’s a lot of talkaboute-books<br />Google News<br />
  • 12. Whataboutnow?<br />There’s a lot of talkaboute-books<br />like 10 yearsago<br />Google News<br />
  • 13. Whataboutnow?<br />There’s a lot of talkaboute-books<br />And like 10 yearsago, thestarsarededicateddevices<br />like 10 yearsago<br />Google News<br />
  • 14. Whataboutnow?<br />There’s a lot of talkaboute-books<br />And like 10 yearsago, thestarsarededicateddevices<br />Google News<br />
  • 15. Whataboutnow?<br />But, unlike 10 yearsago, there’s a boost of e-booksales<br />Sales<br />Google News<br />
  • 16. But, unlike 10 yearsago, there’s a boost of e-booksales<br />Lots of similar dedicateddevices<br />Sales<br />Google News<br />
  • 17. Lots of similar dedicateddevices<br />Sales<br />Google News<br />
  • 18. with a dedicatedtechnology<br />Lots of similar dedicateddevices<br />without a dedicatedtechnology<br />Sales<br />Google News<br />
  • 19. digital<br />notdigital<br />An incipient digital market<br />market<br />?<br />literature<br />
  • 20. digital<br />notdigital<br />An incipient digital market<br />market<br />apparentlybased on <br />purpose-builtdevices<br />?<br />literature<br />
  • 21. Reading is an important enough activity that it deserves a purpose-built device…<br />Jeff Bezos<br />
  • 22. Reading is an important enough activity that it deserves a purpose-built device…<br />In the physical world, more functionality<br />can mean less usability.<br />
  • 23. Reading is an important enough activity that it deserves a purpose-built device…<br />Too much functionality can even turn a tool useless.<br />
  • 24. Reading is an important enough activity that it deserves a purpose-built device…<br />Too much functionality can even turn a tool useless.<br />
  • 25. Reading is an important enough activity that it deserves a purpose-built device…<br />In the digital world, functionality is not about adding.<br />It’s about metamorphosing.<br />
  • 26. Reading is an important enough activity that it deserves a purpose-built device…<br />That’s why they call it software.<br />
  • 27. Reading is an important enough activity that it deserves a purpose-built device…<br />That’s why they call it software. Hardware still a constraint<br />
  • 28. Reading is an important enough activity that it deserves a purpose-built device…<br />That’s why they call it software. Hardware still a constraint<br />unless it becomes softer.<br />
  • 29. What we’re working on with Kindle is purpose built for reading…<br />Jeff Bezos<br />
  • 30. What we’re working on with Kindle is purpose built for reading…<br />Dedicateddevice<br />General purposedevice<br />Jeff Bezos<br />
  • 31. What we’re working on with Kindle is purpose built for reading…<br />Jeff Bezos<br />
  • 32. What we’re working on with Kindle is purpose built for reading…<br />Production<br />Quality of content<br />A camera is a tool for content production.<br />Its quality can have an impact on the content’s quality.<br />
  • 33. What we’re working on with Kindle is purpose built for reading…<br />Production<br />Consumption<br />Quality of content<br />Comfort<br />An e-reader is a tool for content consumption.<br />It can have an impact on the consumption’s comfort.<br />
  • 34. What we’re working on with Kindle is purpose built for reading…<br />So it’saboutcomfortreally…<br />
  • 35. What we’re working on with Kindle is purpose built for reading…<br />Onething in common<br />
  • 36. What we’re working on with Kindle is purpose built for reading…<br />Onething in common<br />E·Ink<br />
  • 37. Today<br />Slow<br />B&W<br />Fewgrays<br />E·Ink<br />
  • 38. Today<br />Slow<br />B&W<br />Fewgrays<br />E·Ink<br />A solution in search<br />of a problem?<br />
  • 39. Slow<br />B&W<br />Fewgrays<br />A solution in search<br />of a problem?<br />
  • 40. Slow<br />Limitedinteractivity<br />Staticimage<br />B&W<br />Limitedfidelity<br />Fewgrays<br />Lowqualimages<br />
  • 41. Limitedinteractivity<br />Staticimage<br />dedicated<br />Limitedfidelity<br />device<br />Lowqualimages<br />
  • 42. limited<br />Limitedinteractivity<br />Staticimage<br />dedicated<br />Limitedfidelity<br />device<br />Lowqualimages<br />
  • 43. Limited device means you need to carry another device for other stuff…<br />So it’saboutcomfortreally…<br />
  • 44. Limited device means you need to carry another device for other stuff…<br />…That has animpacton<br />So it’saboutcomfortreally…<br />
  • 45. digital<br />notdigital<br />market<br />Ifbased on <br />purpose-builtdevices<br />Only<br />links<br />literature<br />
  • 46. digital<br />notdigital<br />ePubaccepts &lt;object&gt;<br />buttodayE·Inkdevicescan’tbenefit.<br />market<br />Ifbased on <br />purpose-builtdevices<br />Only<br />links<br />literature<br />
  • 47. digital<br />shouldbedefinedtakinginto<br />accountthetechnologicalcontext<br />Only<br />links<br />literature<br />
  • 48. digital<br />shouldbedefinedtakinginto<br />accountthetechnologicalcontext<br />links<br />More<br />than<br />literature<br />
  • 49.
  • 50. animitation<br />of a book<br />
  • 51. animitation<br />of a book<br />a transitional<br />solution?<br />
  • 52. a transitional<br />solution?<br />In thebeginning,<br />TV wasfilmed radio, too<br />
  • 53. a transitional<br />solution?<br />In thebeginning,<br />TV wasfilmed radio, too<br />
  • 54. Could be OK 10 years ago<br />a transitional<br />solution?<br />
  • 55. Could be OK 10 years ago<br />But the whole web ecosystem has changed<br />
  • 56. Could be OK 10 years ago<br />But the whole web ecosystem has changed<br />The Services<br />
  • 57. The Tools<br />The Services<br />
  • 58. The Tools<br />Internet Explorer 4<br />Netscape <br />Communicator 4.61<br />
  • 59. HTML 3.2-HTML 4.0<br />XHTML1-HTML 5<br />Internet Explorer 4<br />Netscape <br />Communicator 4.61<br />
  • 60. PAGES<br />APPLICATIONS<br />
  • 61. And the Devices<br />
  • 62. And the Devices<br />
  • 63. And the Devices<br />A new set of<br />standard functionality<br />for mobile devices<br />
  • 64. (Andrew Savikas)<br />
  • 65. (Andrew Savikas)<br />
  • 66. (Andrew Savikas)<br />
  • 67. (Andrew Savikas)<br />
  • 68. (Andrew Savikas)<br />
  • 69. (Andrew Savikas)<br />
  • 70. geolocation<br />(Andrew Savikas)<br />
  • 71. And the Devices<br />A new set of<br />standard functionality<br />for mobile devices<br />(and not so mobile)<br />How to benefit NOW?<br />
  • 72. How to benefit NOW?<br />Books as applications<br />
  • 73. Poor visibility<br />Books as applications<br />
  • 74. Poor visibility<br />(this could change soon)<br />Books as applications<br />
  • 75. High entrance barriers<br />Books as applications<br />
  • 76. Single platform<br />Books as applications<br />
  • 77. Single platform<br />unless not native (Web App), but then<br /> you need an e-commerce site.<br />Books as applications<br />
  • 78. The whole web ecosystem has changed<br />Users’ expectations <br />have changed too<br />
  • 79. The whole web ecosystem has changed<br />It’s unlikely that they will <br />turn their backs to the web<br />
  • 80. Real need of dedicated devices?<br />It’s unlikely that they will <br />turn their backs to the web<br />
  • 81. Real need of dedicated software?<br />It’s unlikely that they will <br />turn their backs to the web<br />
  • 82. Web-based e-book reading<br />Scribd<br />PDF<br />“E-books”<br />like <br />paper books<br />(The Wrong Approach, IMHO)<br />
  • 83. Web-based e-book reading<br />BookGlutton<br />Reading 2.0<br />E-books in thecloud<br />
  • 84. Web-based e-book reading<br />Bookworm<br />ePub<br />E-books in thecloud<br />
  • 85. Web-based e-book reading<br />ePub?<br />Gears<br />Editions<br />2010<br />E-books in thecloud<br />
  • 86. E-books in thecloud<br />Evolvewiththe web<br />
  • 87. E-books in thecloud<br />The sky is thelimit<br />Evolvewiththe web<br />
  • 88. E-books in thecloud<br />The sky is thelimit<br />HTML5<br /> CSS<br />Javascript<br />widgets<br />APIs<br /> ...<br />Evolvewiththe web<br />
  • 89. digital<br />notdigital<br />ePubaccepts &lt;object&gt; now,<br />and will be forced to accept<br />the new HTML5 tags in thefuture<br />market<br />Ifbased on <br />web browsers<br />(ePub or plain HTML)<br />literature<br />
  • 90. digital<br />notdigital<br />ePubaccepts &lt;object&gt; now,<br />and will be forced to accept<br />the new HTML5 tags in thefuture<br />and evenscripts<br />market<br />Ifbased on <br />web browsers<br />(ePub or plain HTML)<br />(ePub as a mere packaging format?)<br />literature<br />
  • 91. digital<br />ThankYou<br />market<br />Towards a literaturefreedfrombooks’ constraints<br />literature<br />
  • 92. Credits<br />Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. TV show from hazardkentucky.com. Apple iTabletfictionalpicturefrom mashable.com. Oldrailwaypicture, authorunknown. WeirdSwissArmyKnife, originallytakenfromFlickruserJesse Sneed (CC-BY-ND).<br />Xavier Badosa<br />airosan / Sanath Kumar<br />tegg / Pete Berlin<br />Ferran. / FerranJordà<br />Netream<br />calamur / HariniCalamur<br />

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