TheFuture of Books<br />Digital Literature & Market<br />Xavier Badosa<br />http://xavierbadosa.com<br />October 2009<br />
market<br />literature<br />
digital<br />notdigital<br />market<br />literature<br />
BeforeGutenberg<br />digital<br />notdigital<br />Not in bookform<br />market<br />literature<br />
SinceGutenberg<br />digital<br />notdigital<br />market<br />literature<br />
SinceGutenberg<br />digital<br />notdigital<br />Although in the 80’s sometried<br />a differentapproach<br />market<br />...
SinceGutenberg<br />digital<br />notdigital<br />Eastgate Systems began to sellhyperfictionCDs<br />market<br />literature...
SinceGutenberg<br />digital<br />notdigital<br />Eastgate Systems began to sellhyperfictionCDs<br />Notreally a market:<br...
SinceGutenberg<br />digital<br />notdigital<br />Whataboutnow?<br />market<br />literature<br />
SinceGutenberg<br />digital<br />notdigital<br />Whataboutnow?<br />?<br />market<br />?<br />literature<br />
Whataboutnow?<br />There’s a lot of talkaboute-books<br />Google News<br />
Whataboutnow?<br />There’s a lot of talkaboute-books<br />like 10 yearsago<br />Google News<br />
Whataboutnow?<br />There’s a lot of talkaboute-books<br />And like 10 yearsago, thestarsarededicateddevices<br />like 10 y...
Whataboutnow?<br />There’s a lot of talkaboute-books<br />And like 10 yearsago, thestarsarededicateddevices<br />Google Ne...
Whataboutnow?<br />But, unlike 10 yearsago, there’s a boost of e-booksales<br />Sales<br />Google News<br />
But, unlike 10 yearsago, there’s a boost of e-booksales<br />Lots of similar dedicateddevices<br />Sales<br />Google News<...
Lots of similar dedicateddevices<br />Sales<br />Google News<br />
with a dedicatedtechnology<br />Lots of similar dedicateddevices<br />without a dedicatedtechnology<br />Sales<br />Google...
digital<br />notdigital<br />An incipient digital market<br />market<br />?<br />literature<br />
digital<br />notdigital<br />An incipient digital market<br />market<br />apparentlybased on <br />purpose-builtdevices<br...
Reading is an important enough activity that it deserves a purpose-built device…<br />Jeff Bezos<br />
Reading is an important enough activity that it deserves a purpose-built device…<br />In the physical world, more function...
Reading is an important enough activity that it deserves a purpose-built device…<br />Too much functionality can even turn...
Reading is an important enough activity that it deserves a purpose-built device…<br />Too much functionality can even turn...
Reading is an important enough activity that it deserves a purpose-built device…<br />In the digital world, functionality ...
Reading is an important enough activity that it deserves a purpose-built device…<br />That’s why they call it software.<br />
Reading is an important enough activity that it deserves a purpose-built device…<br />That’s why they call it software. Ha...
Reading is an important enough activity that it deserves a purpose-built device…<br />That’s why they call it software. Ha...
What we’re working on with Kindle is purpose built for reading…<br />Jeff Bezos<br />
What we’re working on with Kindle is purpose built for reading…<br />Dedicateddevice<br />General purposedevice<br />Jeff ...
What we’re working on with Kindle is purpose built for reading…<br />Jeff Bezos<br />
What we’re working on with Kindle is purpose built for reading…<br />Production<br />Quality of content<br />A camera is a...
What we’re working on with Kindle is purpose built for reading…<br />Production<br />Consumption<br />Quality of content<b...
What we’re working on with Kindle is purpose built for reading…<br />So it’saboutcomfortreally…<br />
What we’re working on with Kindle is purpose built for reading…<br />Onething in common<br />
What we’re working on with Kindle is purpose built for reading…<br />Onething in common<br />E·Ink<br />
Today<br />Slow<br />B&W<br />Fewgrays<br />E·Ink<br />
Today<br />Slow<br />B&W<br />Fewgrays<br />E·Ink<br />A solution in search<br />of a problem?<br />
Slow<br />B&W<br />Fewgrays<br />A solution in search<br />of a problem?<br />
Slow<br />Limitedinteractivity<br />Staticimage<br />B&W<br />Limitedfidelity<br />Fewgrays<br />Lowqualimages<br />
Limitedinteractivity<br />Staticimage<br />dedicated<br />Limitedfidelity<br />device<br />Lowqualimages<br />
limited<br />Limitedinteractivity<br />Staticimage<br />dedicated<br />Limitedfidelity<br />device<br />Lowqualimages<br />
Limited device means you need to carry another device for other stuff…<br />So it’saboutcomfortreally…<br />
Limited device means you need to carry another device for other stuff…<br />…That has animpacton<br />So it’saboutcomfortr...
digital<br />notdigital<br />market<br />Ifbased on <br />purpose-builtdevices<br />Only<br />links<br />literature<br />
digital<br />notdigital<br />ePubaccepts &lt;object&gt;<br />buttodayE·Inkdevicescan’tbenefit.<br />market<br />Ifbased on...
digital<br />shouldbedefinedtakinginto<br />accountthetechnologicalcontext<br />Only<br />links<br />literature<br />
digital<br />shouldbedefinedtakinginto<br />accountthetechnologicalcontext<br />links<br />More<br />than<br />literature<...
animitation<br />of a book<br />
animitation<br />of a book<br />a transitional<br />solution?<br />
a transitional<br />solution?<br />In thebeginning,<br />TV wasfilmed radio, too<br />
a transitional<br />solution?<br />In thebeginning,<br />TV wasfilmed radio, too<br />
Could be OK 10 years ago<br />a transitional<br />solution?<br />
Could be OK 10 years ago<br />But the whole web ecosystem has changed<br />
Could be OK 10 years ago<br />But the whole web ecosystem has changed<br />The Services<br />
The Tools<br />The Services<br />
The Tools<br />Internet Explorer 4<br />Netscape <br />Communicator 4.61<br />
HTML 3.2-HTML 4.0<br />XHTML1-HTML 5<br />Internet Explorer 4<br />Netscape <br />Communicator 4.61<br />
PAGES<br />APPLICATIONS<br />
And the Devices<br />
And the Devices<br />
And the Devices<br />A new set of<br />standard functionality<br />for mobile devices<br />
(Andrew Savikas)<br />
(Andrew Savikas)<br />
(Andrew Savikas)<br />
(Andrew Savikas)<br />
(Andrew Savikas)<br />
(Andrew Savikas)<br />
geolocation<br />(Andrew Savikas)<br />
And the Devices<br />A new set of<br />standard functionality<br />for mobile devices<br />(and not so mobile)<br />How to...
How to benefit NOW?<br />Books as applications<br />
Poor visibility<br />Books as applications<br />
Poor visibility<br />(this could change soon)<br />Books as applications<br />
High entrance barriers<br />Books as applications<br />
Single platform<br />Books as applications<br />
Single platform<br />unless not native (Web App), but then<br />              you need an e-commerce site.<br />Books as a...
The whole web ecosystem has changed<br />Users’ expectations <br />have changed too<br />
The whole web ecosystem has changed<br />It’s unlikely that they will <br />turn their backs to the web<br />
Real need of dedicated devices?<br />It’s unlikely that they will <br />turn their backs to the web<br />
Real need of dedicated software?<br />It’s unlikely that they will <br />turn their backs to the web<br />
Web-based e-book reading<br />Scribd<br />PDF<br />“E-books”<br />like <br />paper books<br />(The Wrong Approach, IMHO)<b...
Web-based e-book reading<br />BookGlutton<br />Reading 2.0<br />E-books in thecloud<br />
Web-based e-book reading<br />Bookworm<br />ePub<br />E-books in thecloud<br />
Web-based e-book reading<br />ePub?<br />Gears<br />Editions<br />2010<br />E-books in thecloud<br />
E-books in thecloud<br />Evolvewiththe web<br />
E-books in thecloud<br />The sky is thelimit<br />Evolvewiththe web<br />
E-books in thecloud<br />The sky is thelimit<br />HTML5<br />                 CSS<br />Javascript<br />widgets<br />APIs<b...
digital<br />notdigital<br />ePubaccepts &lt;object&gt; now,<br />and will be forced to accept<br />the new HTML5 tags in ...
digital<br />notdigital<br />ePubaccepts &lt;object&gt; now,<br />and will be forced to accept<br />the new HTML5 tags in ...
digital<br />ThankYou<br />market<br />Towards a literaturefreedfrombooks’ constraints<br />literature<br />
Credits<br />Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. TV show from hazardke...
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The Future of Books: Digital Literature & Market

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On e-books, e-readers and digital literature from the current market situation.

Ideas for the round table on the future of books: digital literature and market, in the XXI Encontre d'Escriptors: La literatura digital (València, October 2009).

http://www.octubre.cat/activ_fitxa.php?id_activitat=843

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The Future of Books: Digital Literature & Market

  1. 1. TheFuture of Books<br />Digital Literature & Market<br />Xavier Badosa<br />http://xavierbadosa.com<br />October 2009<br />
  2. 2. market<br />literature<br />
  3. 3. digital<br />notdigital<br />market<br />literature<br />
  4. 4. BeforeGutenberg<br />digital<br />notdigital<br />Not in bookform<br />market<br />literature<br />
  5. 5. SinceGutenberg<br />digital<br />notdigital<br />market<br />literature<br />
  6. 6. SinceGutenberg<br />digital<br />notdigital<br />Although in the 80’s sometried<br />a differentapproach<br />market<br />literature<br />
  7. 7. SinceGutenberg<br />digital<br />notdigital<br />Eastgate Systems began to sellhyperfictionCDs<br />market<br />literature<br />
  8. 8. SinceGutenberg<br />digital<br />notdigital<br />Eastgate Systems began to sellhyperfictionCDs<br />Notreally a market:<br />Notenoughsuppliers and consumers<br />market<br />literature<br />
  9. 9. SinceGutenberg<br />digital<br />notdigital<br />Whataboutnow?<br />market<br />literature<br />
  10. 10. SinceGutenberg<br />digital<br />notdigital<br />Whataboutnow?<br />?<br />market<br />?<br />literature<br />
  11. 11. Whataboutnow?<br />There’s a lot of talkaboute-books<br />Google News<br />
  12. 12. Whataboutnow?<br />There’s a lot of talkaboute-books<br />like 10 yearsago<br />Google News<br />
  13. 13. Whataboutnow?<br />There’s a lot of talkaboute-books<br />And like 10 yearsago, thestarsarededicateddevices<br />like 10 yearsago<br />Google News<br />
  14. 14. Whataboutnow?<br />There’s a lot of talkaboute-books<br />And like 10 yearsago, thestarsarededicateddevices<br />Google News<br />
  15. 15. Whataboutnow?<br />But, unlike 10 yearsago, there’s a boost of e-booksales<br />Sales<br />Google News<br />
  16. 16. But, unlike 10 yearsago, there’s a boost of e-booksales<br />Lots of similar dedicateddevices<br />Sales<br />Google News<br />
  17. 17. Lots of similar dedicateddevices<br />Sales<br />Google News<br />
  18. 18. with a dedicatedtechnology<br />Lots of similar dedicateddevices<br />without a dedicatedtechnology<br />Sales<br />Google News<br />
  19. 19. digital<br />notdigital<br />An incipient digital market<br />market<br />?<br />literature<br />
  20. 20. digital<br />notdigital<br />An incipient digital market<br />market<br />apparentlybased on <br />purpose-builtdevices<br />?<br />literature<br />
  21. 21. Reading is an important enough activity that it deserves a purpose-built device…<br />Jeff Bezos<br />
  22. 22. Reading is an important enough activity that it deserves a purpose-built device…<br />In the physical world, more functionality<br />can mean less usability.<br />
  23. 23. Reading is an important enough activity that it deserves a purpose-built device…<br />Too much functionality can even turn a tool useless.<br />
  24. 24. Reading is an important enough activity that it deserves a purpose-built device…<br />Too much functionality can even turn a tool useless.<br />
  25. 25. Reading is an important enough activity that it deserves a purpose-built device…<br />In the digital world, functionality is not about adding.<br />It’s about metamorphosing.<br />
  26. 26. Reading is an important enough activity that it deserves a purpose-built device…<br />That’s why they call it software.<br />
  27. 27. Reading is an important enough activity that it deserves a purpose-built device…<br />That’s why they call it software. Hardware still a constraint<br />
  28. 28. Reading is an important enough activity that it deserves a purpose-built device…<br />That’s why they call it software. Hardware still a constraint<br />unless it becomes softer.<br />
  29. 29. What we’re working on with Kindle is purpose built for reading…<br />Jeff Bezos<br />
  30. 30. What we’re working on with Kindle is purpose built for reading…<br />Dedicateddevice<br />General purposedevice<br />Jeff Bezos<br />
  31. 31. What we’re working on with Kindle is purpose built for reading…<br />Jeff Bezos<br />
  32. 32. What we’re working on with Kindle is purpose built for reading…<br />Production<br />Quality of content<br />A camera is a tool for content production.<br />Its quality can have an impact on the content’s quality.<br />
  33. 33. What we’re working on with Kindle is purpose built for reading…<br />Production<br />Consumption<br />Quality of content<br />Comfort<br />An e-reader is a tool for content consumption.<br />It can have an impact on the consumption’s comfort.<br />
  34. 34. What we’re working on with Kindle is purpose built for reading…<br />So it’saboutcomfortreally…<br />
  35. 35. What we’re working on with Kindle is purpose built for reading…<br />Onething in common<br />
  36. 36. What we’re working on with Kindle is purpose built for reading…<br />Onething in common<br />E·Ink<br />
  37. 37. Today<br />Slow<br />B&W<br />Fewgrays<br />E·Ink<br />
  38. 38. Today<br />Slow<br />B&W<br />Fewgrays<br />E·Ink<br />A solution in search<br />of a problem?<br />
  39. 39. Slow<br />B&W<br />Fewgrays<br />A solution in search<br />of a problem?<br />
  40. 40. Slow<br />Limitedinteractivity<br />Staticimage<br />B&W<br />Limitedfidelity<br />Fewgrays<br />Lowqualimages<br />
  41. 41. Limitedinteractivity<br />Staticimage<br />dedicated<br />Limitedfidelity<br />device<br />Lowqualimages<br />
  42. 42. limited<br />Limitedinteractivity<br />Staticimage<br />dedicated<br />Limitedfidelity<br />device<br />Lowqualimages<br />
  43. 43. Limited device means you need to carry another device for other stuff…<br />So it’saboutcomfortreally…<br />
  44. 44. Limited device means you need to carry another device for other stuff…<br />…That has animpacton<br />So it’saboutcomfortreally…<br />
  45. 45. digital<br />notdigital<br />market<br />Ifbased on <br />purpose-builtdevices<br />Only<br />links<br />literature<br />
  46. 46. digital<br />notdigital<br />ePubaccepts &lt;object&gt;<br />buttodayE·Inkdevicescan’tbenefit.<br />market<br />Ifbased on <br />purpose-builtdevices<br />Only<br />links<br />literature<br />
  47. 47. digital<br />shouldbedefinedtakinginto<br />accountthetechnologicalcontext<br />Only<br />links<br />literature<br />
  48. 48. digital<br />shouldbedefinedtakinginto<br />accountthetechnologicalcontext<br />links<br />More<br />than<br />literature<br />
  49. 49.
  50. 50. animitation<br />of a book<br />
  51. 51. animitation<br />of a book<br />a transitional<br />solution?<br />
  52. 52. a transitional<br />solution?<br />In thebeginning,<br />TV wasfilmed radio, too<br />
  53. 53. a transitional<br />solution?<br />In thebeginning,<br />TV wasfilmed radio, too<br />
  54. 54. Could be OK 10 years ago<br />a transitional<br />solution?<br />
  55. 55. Could be OK 10 years ago<br />But the whole web ecosystem has changed<br />
  56. 56. Could be OK 10 years ago<br />But the whole web ecosystem has changed<br />The Services<br />
  57. 57. The Tools<br />The Services<br />
  58. 58. The Tools<br />Internet Explorer 4<br />Netscape <br />Communicator 4.61<br />
  59. 59. HTML 3.2-HTML 4.0<br />XHTML1-HTML 5<br />Internet Explorer 4<br />Netscape <br />Communicator 4.61<br />
  60. 60. PAGES<br />APPLICATIONS<br />
  61. 61. And the Devices<br />
  62. 62. And the Devices<br />
  63. 63. And the Devices<br />A new set of<br />standard functionality<br />for mobile devices<br />
  64. 64. (Andrew Savikas)<br />
  65. 65. (Andrew Savikas)<br />
  66. 66. (Andrew Savikas)<br />
  67. 67. (Andrew Savikas)<br />
  68. 68. (Andrew Savikas)<br />
  69. 69. (Andrew Savikas)<br />
  70. 70. geolocation<br />(Andrew Savikas)<br />
  71. 71. And the Devices<br />A new set of<br />standard functionality<br />for mobile devices<br />(and not so mobile)<br />How to benefit NOW?<br />
  72. 72. How to benefit NOW?<br />Books as applications<br />
  73. 73. Poor visibility<br />Books as applications<br />
  74. 74. Poor visibility<br />(this could change soon)<br />Books as applications<br />
  75. 75. High entrance barriers<br />Books as applications<br />
  76. 76. Single platform<br />Books as applications<br />
  77. 77. Single platform<br />unless not native (Web App), but then<br /> you need an e-commerce site.<br />Books as applications<br />
  78. 78. The whole web ecosystem has changed<br />Users’ expectations <br />have changed too<br />
  79. 79. The whole web ecosystem has changed<br />It’s unlikely that they will <br />turn their backs to the web<br />
  80. 80. Real need of dedicated devices?<br />It’s unlikely that they will <br />turn their backs to the web<br />
  81. 81. Real need of dedicated software?<br />It’s unlikely that they will <br />turn their backs to the web<br />
  82. 82. Web-based e-book reading<br />Scribd<br />PDF<br />“E-books”<br />like <br />paper books<br />(The Wrong Approach, IMHO)<br />
  83. 83. Web-based e-book reading<br />BookGlutton<br />Reading 2.0<br />E-books in thecloud<br />
  84. 84. Web-based e-book reading<br />Bookworm<br />ePub<br />E-books in thecloud<br />
  85. 85. Web-based e-book reading<br />ePub?<br />Gears<br />Editions<br />2010<br />E-books in thecloud<br />
  86. 86. E-books in thecloud<br />Evolvewiththe web<br />
  87. 87. E-books in thecloud<br />The sky is thelimit<br />Evolvewiththe web<br />
  88. 88. E-books in thecloud<br />The sky is thelimit<br />HTML5<br /> CSS<br />Javascript<br />widgets<br />APIs<br /> ...<br />Evolvewiththe web<br />
  89. 89. digital<br />notdigital<br />ePubaccepts &lt;object&gt; now,<br />and will be forced to accept<br />the new HTML5 tags in thefuture<br />market<br />Ifbased on <br />web browsers<br />(ePub or plain HTML)<br />literature<br />
  90. 90. digital<br />notdigital<br />ePubaccepts &lt;object&gt; now,<br />and will be forced to accept<br />the new HTML5 tags in thefuture<br />and evenscripts<br />market<br />Ifbased on <br />web browsers<br />(ePub or plain HTML)<br />(ePub as a mere packaging format?)<br />literature<br />
  91. 91. digital<br />ThankYou<br />market<br />Towards a literaturefreedfrombooks’ constraints<br />literature<br />
  92. 92. Credits<br />Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. TV show from hazardkentucky.com. Apple iTabletfictionalpicturefrom mashable.com. Oldrailwaypicture, authorunknown. WeirdSwissArmyKnife, originallytakenfromFlickruserJesse Sneed (CC-BY-ND).<br />Xavier Badosa<br />airosan / Sanath Kumar<br />tegg / Pete Berlin<br />Ferran. / FerranJordà<br />Netream<br />calamur / HariniCalamur<br />

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