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The Future of Books: Digital Literature & Market

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On e-books, e-readers and digital literature from the current market situation. ...

On e-books, e-readers and digital literature from the current market situation.

Ideas for the round table on the future of books: digital literature and market, in the XXI Encontre d'Escriptors: La literatura digital (València, October 2009).

http://www.octubre.cat/activ_fitxa.php?id_activitat=843

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    The Future of Books: Digital Literature & Market The Future of Books: Digital Literature & Market Presentation Transcript

    • TheFuture of Books
      Digital Literature & Market
      Xavier Badosa
      http://xavierbadosa.com
      October 2009
    • market
      literature
    • digital
      notdigital
      market
      literature
    • BeforeGutenberg
      digital
      notdigital
      Not in bookform
      market
      literature
    • SinceGutenberg
      digital
      notdigital
      market
      literature
    • SinceGutenberg
      digital
      notdigital
      Although in the 80’s sometried
      a differentapproach
      market
      literature
    • SinceGutenberg
      digital
      notdigital
      Eastgate Systems began to sellhyperfictionCDs
      market
      literature
    • SinceGutenberg
      digital
      notdigital
      Eastgate Systems began to sellhyperfictionCDs
      Notreally a market:
      Notenoughsuppliers and consumers
      market
      literature
    • SinceGutenberg
      digital
      notdigital
      Whataboutnow?
      market
      literature
    • SinceGutenberg
      digital
      notdigital
      Whataboutnow?
      ?
      market
      ?
      literature
    • Whataboutnow?
      There’s a lot of talkaboute-books
      Google News
    • Whataboutnow?
      There’s a lot of talkaboute-books
      like 10 yearsago
      Google News
    • Whataboutnow?
      There’s a lot of talkaboute-books
      And like 10 yearsago, thestarsarededicateddevices
      like 10 yearsago
      Google News
    • Whataboutnow?
      There’s a lot of talkaboute-books
      And like 10 yearsago, thestarsarededicateddevices
      Google News
    • Whataboutnow?
      But, unlike 10 yearsago, there’s a boost of e-booksales
      Sales
      Google News
    • But, unlike 10 yearsago, there’s a boost of e-booksales
      Lots of similar dedicateddevices
      Sales
      Google News
    • Lots of similar dedicateddevices
      Sales
      Google News
    • with a dedicatedtechnology
      Lots of similar dedicateddevices
      without a dedicatedtechnology
      Sales
      Google News
    • digital
      notdigital
      An incipient digital market
      market
      ?
      literature
    • digital
      notdigital
      An incipient digital market
      market
      apparentlybased on
      purpose-builtdevices
      ?
      literature
    • Reading is an important enough activity that it deserves a purpose-built device…
      Jeff Bezos
    • Reading is an important enough activity that it deserves a purpose-built device…
      In the physical world, more functionality
      can mean less usability.
    • Reading is an important enough activity that it deserves a purpose-built device…
      Too much functionality can even turn a tool useless.
    • Reading is an important enough activity that it deserves a purpose-built device…
      Too much functionality can even turn a tool useless.
    • Reading is an important enough activity that it deserves a purpose-built device…
      In the digital world, functionality is not about adding.
      It’s about metamorphosing.
    • Reading is an important enough activity that it deserves a purpose-built device…
      That’s why they call it software.
    • Reading is an important enough activity that it deserves a purpose-built device…
      That’s why they call it software. Hardware still a constraint
    • Reading is an important enough activity that it deserves a purpose-built device…
      That’s why they call it software. Hardware still a constraint
      unless it becomes softer.
    • What we’re working on with Kindle is purpose built for reading…
      Jeff Bezos
    • What we’re working on with Kindle is purpose built for reading…
      Dedicateddevice
      General purposedevice
      Jeff Bezos
    • What we’re working on with Kindle is purpose built for reading…
      Jeff Bezos
    • What we’re working on with Kindle is purpose built for reading…
      Production
      Quality of content
      A camera is a tool for content production.
      Its quality can have an impact on the content’s quality.
    • What we’re working on with Kindle is purpose built for reading…
      Production
      Consumption
      Quality of content
      Comfort
      An e-reader is a tool for content consumption.
      It can have an impact on the consumption’s comfort.
    • What we’re working on with Kindle is purpose built for reading…
      So it’saboutcomfortreally…
    • What we’re working on with Kindle is purpose built for reading…
      Onething in common
    • What we’re working on with Kindle is purpose built for reading…
      Onething in common
      E·Ink
    • Today
      Slow
      B&W
      Fewgrays
      E·Ink
    • Today
      Slow
      B&W
      Fewgrays
      E·Ink
      A solution in search
      of a problem?
    • Slow
      B&W
      Fewgrays
      A solution in search
      of a problem?
    • Slow
      Limitedinteractivity
      Staticimage
      B&W
      Limitedfidelity
      Fewgrays
      Lowqualimages
    • Limitedinteractivity
      Staticimage
      dedicated
      Limitedfidelity
      device
      Lowqualimages
    • limited
      Limitedinteractivity
      Staticimage
      dedicated
      Limitedfidelity
      device
      Lowqualimages
    • Limited device means you need to carry another device for other stuff…
      So it’saboutcomfortreally…
    • Limited device means you need to carry another device for other stuff…
      …That has animpacton
      So it’saboutcomfortreally…
    • digital
      notdigital
      market
      Ifbased on
      purpose-builtdevices
      Only
      links
      literature
    • digital
      notdigital
      ePubaccepts <object>
      buttodayE·Inkdevicescan’tbenefit.
      market
      Ifbased on
      purpose-builtdevices
      Only
      links
      literature
    • digital
      shouldbedefinedtakinginto
      accountthetechnologicalcontext
      Only
      links
      literature
    • digital
      shouldbedefinedtakinginto
      accountthetechnologicalcontext
      links
      More
      than
      literature
    • animitation
      of a book
    • animitation
      of a book
      a transitional
      solution?
    • a transitional
      solution?
      In thebeginning,
      TV wasfilmed radio, too
    • a transitional
      solution?
      In thebeginning,
      TV wasfilmed radio, too
    • Could be OK 10 years ago
      a transitional
      solution?
    • Could be OK 10 years ago
      But the whole web ecosystem has changed
    • Could be OK 10 years ago
      But the whole web ecosystem has changed
      The Services
    • The Tools
      The Services
    • The Tools
      Internet Explorer 4
      Netscape
      Communicator 4.61
    • HTML 3.2-HTML 4.0
      XHTML1-HTML 5
      Internet Explorer 4
      Netscape
      Communicator 4.61
    • PAGES
      APPLICATIONS
    • And the Devices
    • And the Devices
    • And the Devices
      A new set of
      standard functionality
      for mobile devices
    • (Andrew Savikas)
    • (Andrew Savikas)
    • (Andrew Savikas)
    • (Andrew Savikas)
    • (Andrew Savikas)
    • (Andrew Savikas)
    • geolocation
      (Andrew Savikas)
    • And the Devices
      A new set of
      standard functionality
      for mobile devices
      (and not so mobile)
      How to benefit NOW?
    • How to benefit NOW?
      Books as applications
    • Poor visibility
      Books as applications
    • Poor visibility
      (this could change soon)
      Books as applications
    • High entrance barriers
      Books as applications
    • Single platform
      Books as applications
    • Single platform
      unless not native (Web App), but then
      you need an e-commerce site.
      Books as applications
    • The whole web ecosystem has changed
      Users’ expectations
      have changed too
    • The whole web ecosystem has changed
      It’s unlikely that they will
      turn their backs to the web
    • Real need of dedicated devices?
      It’s unlikely that they will
      turn their backs to the web
    • Real need of dedicated software?
      It’s unlikely that they will
      turn their backs to the web
    • Web-based e-book reading
      Scribd
      PDF
      “E-books”
      like
      paper books
      (The Wrong Approach, IMHO)
    • Web-based e-book reading
      BookGlutton
      Reading 2.0
      E-books in thecloud
    • Web-based e-book reading
      Bookworm
      ePub
      E-books in thecloud
    • Web-based e-book reading
      ePub?
      Gears
      Editions
      2010
      E-books in thecloud
    • E-books in thecloud
      Evolvewiththe web
    • E-books in thecloud
      The sky is thelimit
      Evolvewiththe web
    • E-books in thecloud
      The sky is thelimit
      HTML5
      CSS
      Javascript
      widgets
      APIs
      ...
      Evolvewiththe web
    • digital
      notdigital
      ePubaccepts <object> now,
      and will be forced to accept
      the new HTML5 tags in thefuture
      market
      Ifbased on
      web browsers
      (ePub or plain HTML)
      literature
    • digital
      notdigital
      ePubaccepts <object> now,
      and will be forced to accept
      the new HTML5 tags in thefuture
      and evenscripts
      market
      Ifbased on
      web browsers
      (ePub or plain HTML)
      (ePub as a mere packaging format?)
      literature
    • digital
      ThankYou
      market
      Towards a literaturefreedfrombooks’ constraints
      literature
    • Credits
      Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. TV show from hazardkentucky.com. Apple iTabletfictionalpicturefrom mashable.com. Oldrailwaypicture, authorunknown. WeirdSwissArmyKnife, originallytakenfromFlickruserJesse Sneed (CC-BY-ND).
      Xavier Badosa
      airosan / Sanath Kumar
      tegg / Pete Berlin
      Ferran. / FerranJordà
      Netream
      calamur / HariniCalamur