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The Future of Books: Digital Literature & Market

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On e-books, e-readers and digital literature from the current market situation. ...

On e-books, e-readers and digital literature from the current market situation.

Ideas for the round table on the future of books: digital literature and market, in the XXI Encontre d'Escriptors: La literatura digital (València, October 2009).

http://www.octubre.cat/activ_fitxa.php?id_activitat=843

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The Future of Books: Digital Literature & Market The Future of Books: Digital Literature & Market Presentation Transcript

  • TheFuture of Books
    Digital Literature & Market
    Xavier Badosa
    http://xavierbadosa.com
    October 2009
  • market
    literature
  • digital
    notdigital
    market
    literature
  • BeforeGutenberg
    digital
    notdigital
    Not in bookform
    market
    literature
  • SinceGutenberg
    digital
    notdigital
    market
    literature
  • SinceGutenberg
    digital
    notdigital
    Although in the 80’s sometried
    a differentapproach
    market
    literature
  • SinceGutenberg
    digital
    notdigital
    Eastgate Systems began to sellhyperfictionCDs
    market
    literature
  • SinceGutenberg
    digital
    notdigital
    Eastgate Systems began to sellhyperfictionCDs
    Notreally a market:
    Notenoughsuppliers and consumers
    market
    literature
  • SinceGutenberg
    digital
    notdigital
    Whataboutnow?
    market
    literature
  • SinceGutenberg
    digital
    notdigital
    Whataboutnow?
    ?
    market
    ?
    literature
  • Whataboutnow?
    There’s a lot of talkaboute-books
    Google News
  • Whataboutnow?
    There’s a lot of talkaboute-books
    like 10 yearsago
    Google News
  • Whataboutnow?
    There’s a lot of talkaboute-books
    And like 10 yearsago, thestarsarededicateddevices
    like 10 yearsago
    Google News
  • Whataboutnow?
    There’s a lot of talkaboute-books
    And like 10 yearsago, thestarsarededicateddevices
    Google News
  • Whataboutnow?
    But, unlike 10 yearsago, there’s a boost of e-booksales
    Sales
    Google News
  • But, unlike 10 yearsago, there’s a boost of e-booksales
    Lots of similar dedicateddevices
    Sales
    Google News
  • Lots of similar dedicateddevices
    Sales
    Google News
  • with a dedicatedtechnology
    Lots of similar dedicateddevices
    without a dedicatedtechnology
    Sales
    Google News
  • digital
    notdigital
    An incipient digital market
    market
    ?
    literature
  • digital
    notdigital
    An incipient digital market
    market
    apparentlybased on
    purpose-builtdevices
    ?
    literature
  • Reading is an important enough activity that it deserves a purpose-built device…
    Jeff Bezos
  • Reading is an important enough activity that it deserves a purpose-built device…
    In the physical world, more functionality
    can mean less usability.
  • Reading is an important enough activity that it deserves a purpose-built device…
    Too much functionality can even turn a tool useless.
  • Reading is an important enough activity that it deserves a purpose-built device…
    Too much functionality can even turn a tool useless.
  • Reading is an important enough activity that it deserves a purpose-built device…
    In the digital world, functionality is not about adding.
    It’s about metamorphosing.
  • Reading is an important enough activity that it deserves a purpose-built device…
    That’s why they call it software.
  • Reading is an important enough activity that it deserves a purpose-built device…
    That’s why they call it software. Hardware still a constraint
  • Reading is an important enough activity that it deserves a purpose-built device…
    That’s why they call it software. Hardware still a constraint
    unless it becomes softer.
  • What we’re working on with Kindle is purpose built for reading…
    Jeff Bezos
  • What we’re working on with Kindle is purpose built for reading…
    Dedicateddevice
    General purposedevice
    Jeff Bezos
  • What we’re working on with Kindle is purpose built for reading…
    Jeff Bezos
  • What we’re working on with Kindle is purpose built for reading…
    Production
    Quality of content
    A camera is a tool for content production.
    Its quality can have an impact on the content’s quality.
  • What we’re working on with Kindle is purpose built for reading…
    Production
    Consumption
    Quality of content
    Comfort
    An e-reader is a tool for content consumption.
    It can have an impact on the consumption’s comfort.
  • What we’re working on with Kindle is purpose built for reading…
    So it’saboutcomfortreally…
  • What we’re working on with Kindle is purpose built for reading…
    Onething in common
  • What we’re working on with Kindle is purpose built for reading…
    Onething in common
    E·Ink
  • Today
    Slow
    B&W
    Fewgrays
    E·Ink
  • Today
    Slow
    B&W
    Fewgrays
    E·Ink
    A solution in search
    of a problem?
  • Slow
    B&W
    Fewgrays
    A solution in search
    of a problem?
  • Slow
    Limitedinteractivity
    Staticimage
    B&W
    Limitedfidelity
    Fewgrays
    Lowqualimages
  • Limitedinteractivity
    Staticimage
    dedicated
    Limitedfidelity
    device
    Lowqualimages
  • limited
    Limitedinteractivity
    Staticimage
    dedicated
    Limitedfidelity
    device
    Lowqualimages
  • Limited device means you need to carry another device for other stuff…
    So it’saboutcomfortreally…
  • Limited device means you need to carry another device for other stuff…
    …That has animpacton
    So it’saboutcomfortreally…
  • digital
    notdigital
    market
    Ifbased on
    purpose-builtdevices
    Only
    links
    literature
  • digital
    notdigital
    ePubaccepts <object>
    buttodayE·Inkdevicescan’tbenefit.
    market
    Ifbased on
    purpose-builtdevices
    Only
    links
    literature
  • digital
    shouldbedefinedtakinginto
    accountthetechnologicalcontext
    Only
    links
    literature
  • digital
    shouldbedefinedtakinginto
    accountthetechnologicalcontext
    links
    More
    than
    literature
  • animitation
    of a book
  • animitation
    of a book
    a transitional
    solution?
  • a transitional
    solution?
    In thebeginning,
    TV wasfilmed radio, too
  • a transitional
    solution?
    In thebeginning,
    TV wasfilmed radio, too
  • Could be OK 10 years ago
    a transitional
    solution?
  • Could be OK 10 years ago
    But the whole web ecosystem has changed
  • Could be OK 10 years ago
    But the whole web ecosystem has changed
    The Services
  • The Tools
    The Services
  • The Tools
    Internet Explorer 4
    Netscape
    Communicator 4.61
  • HTML 3.2-HTML 4.0
    XHTML1-HTML 5
    Internet Explorer 4
    Netscape
    Communicator 4.61
  • PAGES
    APPLICATIONS
  • And the Devices
  • And the Devices
  • And the Devices
    A new set of
    standard functionality
    for mobile devices
  • (Andrew Savikas)
  • (Andrew Savikas)
  • (Andrew Savikas)
  • (Andrew Savikas)
  • (Andrew Savikas)
  • (Andrew Savikas)
  • geolocation
    (Andrew Savikas)
  • And the Devices
    A new set of
    standard functionality
    for mobile devices
    (and not so mobile)
    How to benefit NOW?
  • How to benefit NOW?
    Books as applications
  • Poor visibility
    Books as applications
  • Poor visibility
    (this could change soon)
    Books as applications
  • High entrance barriers
    Books as applications
  • Single platform
    Books as applications
  • Single platform
    unless not native (Web App), but then
    you need an e-commerce site.
    Books as applications
  • The whole web ecosystem has changed
    Users’ expectations
    have changed too
  • The whole web ecosystem has changed
    It’s unlikely that they will
    turn their backs to the web
  • Real need of dedicated devices?
    It’s unlikely that they will
    turn their backs to the web
  • Real need of dedicated software?
    It’s unlikely that they will
    turn their backs to the web
  • Web-based e-book reading
    Scribd
    PDF
    “E-books”
    like
    paper books
    (The Wrong Approach, IMHO)
  • Web-based e-book reading
    BookGlutton
    Reading 2.0
    E-books in thecloud
  • Web-based e-book reading
    Bookworm
    ePub
    E-books in thecloud
  • Web-based e-book reading
    ePub?
    Gears
    Editions
    2010
    E-books in thecloud
  • E-books in thecloud
    Evolvewiththe web
  • E-books in thecloud
    The sky is thelimit
    Evolvewiththe web
  • E-books in thecloud
    The sky is thelimit
    HTML5
    CSS
    Javascript
    widgets
    APIs
    ...
    Evolvewiththe web
  • digital
    notdigital
    ePubaccepts <object> now,
    and will be forced to accept
    the new HTML5 tags in thefuture
    market
    Ifbased on
    web browsers
    (ePub or plain HTML)
    literature
  • digital
    notdigital
    ePubaccepts <object> now,
    and will be forced to accept
    the new HTML5 tags in thefuture
    and evenscripts
    market
    Ifbased on
    web browsers
    (ePub or plain HTML)
    (ePub as a mere packaging format?)
    literature
  • digital
    ThankYou
    market
    Towards a literaturefreedfrombooks’ constraints
    literature
  • Credits
    Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. TV show from hazardkentucky.com. Apple iTabletfictionalpicturefrom mashable.com. Oldrailwaypicture, authorunknown. WeirdSwissArmyKnife, originallytakenfromFlickruserJesse Sneed (CC-BY-ND).
    Xavier Badosa
    airosan / Sanath Kumar
    tegg / Pete Berlin
    Ferran. / FerranJordà
    Netream
    calamur / HariniCalamur