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E-books Are Not the Future of Books

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On e-books. A follow-up to "The Future of Books: Digital Literature & Market".

On e-books. A follow-up to "The Future of Books: Digital Literature & Market".

Published in April 2010 but written mainly in the summer of 2009.

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E-books Are Not the Future of Books E-books Are Not the Future of Books Presentation Transcript

  • E-books Are Not
    theFuture of Books
    Xavier Badosa
    http://xavierbadosa.com
    April 2010
  • E-books Are Not
    theFuture of Books
    A sillyname
    Xavier Badosa
    book
    e-
    http://xavierbadosa.com
    April 2010
  • It all beganwith
    mail
    e-
  • book
    e-
    mail
    e-
  • mail
    is a thing
  • Dictionary.com
    mail
    is a thing
  • Dictionary.com
    mail
    Example
    is a thing
  • Dictionary.com
    mail
    is a thing
    butit’s a servicetoo
  • Dictionary.com
    mail
    is a thing
    butit’s a servicetoo
  • mail
    e-
    butit’s a service
    anelectronic
  • mail
    e-
    ?
    butit’s a service
    anelectronic
  • mail
    e-
    digital
    butit’s a service
    anelectronic
  • book
  • book
    is a thing
  • book
    “Hardcoverbooks
    areexpensive.”
    is a thing, anartifact
  • book
    “Hardcoverbooks
    areexpensive.”
    is a thing, anartifact
    is not a service
  • book
    “Hardcoverbooks
    areexpensive.”
    is a thing, anartifact
    Aletteris a thing
    is not a service
    Mailcan be a service
  • book
    “Hardcoverbooks
    areexpensive.”
    is a thing, anartifact
    Aletteris a thing
    is not a service
    Mailcan be a service
    butdelivers a service
  • book
    Access to
    content
    butdelivers a service
  • book
    Access to
    verbal(mostly)
    content
    butdelivers a service
  • book
    Access to
    long(generally)
    verbal(mostly)
    content
    butdelivers a service
  • book
    Access to
    long(generally)
    verbal(mostly)
    content
    butdelivers a service
    (a content thatdelivers a service)
  • Digital
    book
    e-
    Access to
    long(generally)
    verbal(mostly)
    content
    (a content thatdelivers a service)
  • Digital
    book
    e-
    Access to
    long(generally)
    verbal(mostly)
    Yesterday’s
    WWW
    content
    (a content thatdelivers a service)
  • Unfortunately
    Digital
    book
    e-
    Access to
    long(generally)
    means
    severalthings
    verbal(mostly)
    Yesterday’s
    WWW
    content
    (a content thatdelivers a service)
  • book
    “Hardcoverbooks
    areexpensive.”
    is a thing, anartifact
  • book
    “Hardcoverbooks
    areexpensive.”
    vs.
    “Thisbook is
    a page-turner.”
  • book
    “Hardcoverbooks
    areexpensive.”
    as a metonymy
    vs.
    “Thisbook is
    a page-turner.”
  • book
    as a metonymy
    “Thisbook is
    a page-turner.”
    meansthecontent
  • book
    as a metonymy
    “Thisbook is
    a page-turner.”
    meansthecontent
    “Thisnovel, thriller, biography... is a page-turner.”
  • book
    e-
    as a metonymy
    digital
    meansthecontent
  • book
    e-
    as a metonymy
    Why do weneed
    a name for the
    digital
    meansthecontent
    ?
  • book
    e-
    Why do weneed
    a name for the
    digital
    meansthecontent
    ?
    novel, thriller, biography...
    in digital form
  • book
    e-
    Why do weneed
    a name for the
    digital
    meansthecontent
    ?
    Save new names for new content
    hypernovel, enhanced bio...
  • book
    as a metonymy
    meansthecontent
  • book
    as a metonymy
    Thiscould
    happen
    because
    a book is...
    meansthecontent
  • book
    a 2-in-1
    product
    as a metonymy
  • book
    a 2-in-1
    product
    medium for content storage
  • book
    a 2-in-1
    product
    medium for content storage
    content viewer (or “player”)
  • book
    a 2-in-1
    product
    medium for content storage
    content viewer (or “player”)
    The bookgluedtogether
    thedifferentlayers.
  • content
    The bookgluedtogether
    thedifferentlayers.
  • content
    storage
    The bookgluedtogether
    thedifferentlayers.
  • content
    storage
    content
    viewer
    The bookgluedtogether
    thedifferentlayers.
  • content
    storage
    content
    viewer
    (A book: a player for every content!)
    The bookgluedtogether
    thedifferentlayers.
  • Publishingindustry
    content
    storage
    content
    viewer
    The bookgluedtogether
    thedifferentlayers.
  • Publishingindustry
    content
    storage
    content
    viewer
    A single solutionsinceGutenberg
  • Music industry
    content
    storage
    content
    viewer
  • Music industry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    content
    viewer
  • Music industry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    content
    viewer
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
  • Music industry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    content
    viewer
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
    Manycombinations
    (All layersclearlyseparated.)
  • Music industry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    content
    viewer
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
    Manycombinations
    (All layersclearlyseparated.)
  • Music industry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    content
    viewer
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
    Manycombinations
    (All layersclearlyseparated.)
  • Music industry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    content
    viewer
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
    Manycombinations
    (All layersclearlyseparated.)
  • Publishingindustry
    content
    storage
    content
    viewer
  • Publishingindustry
    book
    content
    storage
    content
    viewer
  • Publishingindustry
    book
    content
    storage
    content
    viewer
    book
  • Publishingindustry
    book
    content
    storage
    content
    viewer
    book
    “Bookindustry”
  • “Bookindustry”
  • ( )
    (Let’sskiptheweird part.)
    ( )
    “Bookindustry”
  • (Let’sskiptheweird part.)
    ( )
    Compare to
    International Music Day
    (1st of October)
    ( )
    “Bookindustry”
  • (Let’sskiptheweird part.)
    ( )
    Compare to
    International Music Day
    (1st of October)
    ( )
    There’s no
    World Vinyl Day
    World CD Day
    World MP3 Player Day

    “Bookindustry”
  • (Let’sskiptheweird part.)
    ( )
    Compare to
    International Music Day
    (1st of October)
    ( )
    There’s no
    Sound Day
    (Music applies only
    to good sound.)
    “Bookindustry”
  • ( )
    Many important
    cultural valuesare
    book-related.
    ( )
    “Bookindustry”
  • ( )
    Many important
    cultural valuesare
    book-related.
    ( )
    BUT
    Celebratingtheartifact
    weareforced to celebrate
    all the contents
    published in bookform.
    “Bookindustry”
  • ( )
    ( )
  • ( )
    ( )
    The artifact is sacralized
  • ( )
    Someconfusewhy
    webuybooks
    ( )
    The artifact is sacralized
  • ( )
    Someconfusewhy
    webuybooks
    To access
    a content
    ( )
    The artifact is sacralized
  • ( )
    Someconfusewhy
    webuybooks
    To access
    a content
    ( )
    thatdelivers
    a service
    The artifact is sacralized
  • Someconfusewhy
    webuybookswith
    thephysicalfeatures
    of theartifact
    To access
    a content
    thatdelivers
    a service
    The artifact is sacralized
  • Someconfusewhy
    webuybookswith
    thephysicalfeatures
    of theartifact
    touch
    smell
    ...
    The artifact is sacralized
  • Metonymy
    touch
    smell
    ...
    The artifact is sacralized
  • Metonymy
    touch
    smell
    ...
    leads to
    The artifact is sacralized
  • Metonymy
    leads to blind
    Fetishism
  • “E-bookswillfailbecausethey
    don’tfeel and smelllikebooks.”
    Fetishism
  • “E-bookswillfailbecausethey
    don’tfeel and smelllikebooks.”
  • “E-bookswillfailbecausethey
    don’tfeel and smelllikebooks.”
    Of course,
    it’s a joke!
    http://aprilfoolsdayontheweb.com/joke/7537/
  • Welikethe(current)
    physicalfeatures
    of theartifact
    touch
    smell
    ...
    The artifact is sacralized.
  • Welikethe(current)
    physicalfeatures
    of theartifact
    touch
    smell
    ...
    Butthat’snotwhywebuybooks
    The artifact is sacralized.
  • In bookstores,
    Welikethe(current)
    physicalfeatures
    of theartifact
    touch
    smell
    ...
    Butthat’snotwhywebuybooks
    The artifact is sacralized.
  • In bookstores,
    ,touch, etc.
    booksarenotsortedbysmell
  • See any fetishisthere?
  • Thesearethe
    real fetishists
  • Thesearethe
    real fetishists
    Queuingoutside
    for hours
  • For a symbol
  • Fetishismcangrowanywhere.
  • Fetishismcangrowanywhere.
    In electronicdevices, too.
  • I’m sure people love
    their horses, too.
    Jeff Bezos
  • I’m sure people love
    their horses, too.
    Jeff Bezos
    But you’re not going to keep riding your horse to work just because you love your horse.
  • Jeff Bezos
    The once and future e-book: on reading in the digital age
    John Siracusa
  • Did you ride a horse to work today? I didn’t. I’m sure
    plenty of people swore they would never ride in or
    operate a “horseless carriage”
    The once and future e-book: on reading in the digital age
    John Siracusa
  • Did you ride a horse to work today? I didn’t. I’m sure
    plenty of people swore they would never ride in or
    operate a “horseless carriage”
    —and they never did! And then they died.
  • Peopleloved to takecare of theirhorses.
  • Theystill do.
  • Music industry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    content
    viewer
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
  • Music industry
    (physical)
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    Distribution
    content
    viewer
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
  • Music industry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    Distribution
    content
    viewer
    Consumption
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
  • A separationunknown
    in thepublishingindustry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    Distribution
    content
    viewer
    Consumption
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
  • A separationunknown
    in thepublishingindustry
    content
    storage
    content
    viewer
    Butnot new for
    thereadingworld.
    Microfilm Reading Room of the UN Library, 1968
  • Publishingindustry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    Distribution
    content
    viewer
    Consumption
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
    Therevolution
    of books
  • 1
    Publishingindustry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    Distribution
    content
    viewer
    Consumption
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
    A new reading
    experience
    Therevolution
    of books
  • 2
    Publishingindustry
    content
    storage
    vinyl, cassette, CD, DAT, DCC,
    etc.
    Distribution
    content
    viewer
    Consumption
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
    Serial production of
    a distributable
    storage
    Therevolution
    of books
  • Commodity
    Business
    Model
    Therevolution
    of books
    Serial production of
    a distributable
    storage
  • Commodity
    Business
    Model
    Thebook as
    a means of
    monetization
    Therevolution
    of books
    Serial production of
    a distributable
    storage
  • Compare to
    Thebook as
    a means of
    monetization
  • Compare to
    A non-
    distributable
    storage
  • Compare to
    Possible
    Business
    Model?
    A non-
    distributable
    storage
  • Theater
    (Service)
    Business
    Model?
    Possible
    Business
    Model?
    A non-
    distributable
    storage
  • Theater
    (Service)
    Business
    Model?
    Pay to go in
  • Theater
    (Service)
    Business
    Model?
    Local monetization
    Pay to go in
  • Publishingindustry
    a means of
    vinyl, cassette, CD, DAT, DCC,
    etc.
    Distribution
    Books
    are
    monetization
    Consumption
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
  • Publishingindustry
    a means of
    vinyl, cassette, CD, DAT, DCC,
    etc.
    Distribution
    Books
    are
    monetization
    Consumption
    turntable, cassetterecorder,
    CD/DAT/DCC player, etc.
    And then
  • the Internet
    changedeverything
  • Music industry
    (physical)
    content
    storage
    Distribution
    content
    viewer
    MP3 Player
    digital file
    the Internet
    changedeverything
  • Publishingindustry
    (physical)
    content
    storage
    Distribution
    content
    viewer
    E-reader
    digital file
    the Internet
    changedeverything
  • Publishingindustry
    broken!
    content
    storage
    Distribution
    content
    viewer
    E-reader
    digital file
    The unity of thebook,
  • “e-book”
    content
    storage
    Distribution
    content
    viewer
    E-reader
    digital file
  • “e-book”
    (physical)
    content
    storage
    Distribution
    content
    viewer
    E-reader
  • “e-book”
    (physical)
    content
    storage
    Distribution
    content
    viewer
    E-reader
    Digital distribution
  • “e-book”
    Digital distribution
    Object
    Stream
    Digital file as a
    virtual commodity
    Content
    in the “cloud”
  • Service
    Emulation of
    “ownership”
    Service Business Model
    Commodity Business Model
    Digital distribution
    Object
    Stream
    DRM-ed
    Digital file as a
    virtual commodity
    Content
    in the “cloud”
  • Service
    Emulation of
    “ownership”
    Service Business Model
    Commodity Business Model
    Sustaininginnovation
    Disruptiveinnovation
    Digital distribution
    Object
    Stream
    DRM-ed
    Digital file as a
    virtual commodity
    Content
    in the “cloud”
    ClaytonChristensen, The Innovator’sDilemma
  • Emulation of
    “ownership”
    A reassuring concept
    for the book industry
    Commodity Business Model
    Sustaininginnovation
    “e-book”
    Object
    DRM-ed
    Digital file as a
    virtual commodity
  • Emulation of
    “ownership”
    A reassuring concept
    for the book industry
    Commodity Business Model
    Sustaininginnovation
    “e-book”
    publisher
    retailer
    Object
    author
    reader
    DRM-ed
    Business as usual
    but digital
    Digital file as a
    virtual commodity
  • “e-book”
    content
    storage
    Distribution
    content
    viewer
    E-reader
  • “e-book”
    A new readingexperience
    content
    Distribution
    content
    viewer
    E-reader
  • reading
    means many things
    A new readingexperience
    content
    Distribution
    content
    viewer
    E-reader
    (There are many “reading devices”)
  • reading
  • reading
    device, medium, structure…
  • compare…
  • compare…
  • compare…
  • compare…
  • Whosaidwewillneverread on screen?
  • It’s paper
    but it’s not
    a book
  • It’s paper
    and it’s
    a book
  • It’s paper
    and it’s
    a book
    But this is
    not what we think when we say
    book reading
  • book reading
  • Immersive
    Reading
    book reading
  • Immersive
    Reading
    Drown in a sea of words
  • l
    e
    t
    t
    e
    r
    s
    w
    a
    t
    e
    r
    f
    a
    l
    l
    a
    Immersive
    Reading
    Drown in a sea of words
    o
    f
  • book
    Access to
    Immersive
    Reading
    long(generally)
    is a thing, anartifact
    verbal(mostly)
    is not a service
    content
    butdelivers a service
    (a content thatdelivers a service)
  • www
    Access to
    (all kinds of)
    content
    butis a service
    (a content thatdelivers a service)
  • www
    Access to
    (all kinds of)
    content
    butIs immersion
    still possible?
  • butIs immersion
    still possible?
  • Butwait...
  • While most people believe that the attention span of a goldfish is a few seconds this has been proven wrong.
    A study done by the School of Psychology at the University or Plymouth in 2003 proved that the attention span of a gold fish is three months.
  • Isn’timmersion a matter of interface?
  • Isn’timmersion a matter of interface?
    Can’tthewww
    facilitatemanykinds of reading?
  • even
    this
    one
    Can’tthewww
    facilitatemanykinds of reading?
  • book
    e-
    A usefulconcept?
    Can’tthewww
    facilitatemanykinds of reading?
  • book
    e-
    A wordthatlooks
    to the past
    instead of thefuture
  • book
    e-
    overloadedwith
    meaningfromthat past
  • book
    e-
    maybe reassuring
    for the publishing industry
  • book
    e-
    but
    a limiting metaphor
  • book
    e-
    but
    a limiting metaphor
    Sooner or later,
    it will be forgotten
  • Thankyou
    See also
    The Future of Books:
    Digital Literature & Market
  • Credits
    Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. “You’vegot mail” logo from youvegotmail.warnerbros.com. 1986 Ford Quadricyclefrom oldcarandtruckpictures.com. “Print Media” image, authorunknown, available in manysites (startupmeme.com, sarahdavies.cc, andywhitman.blogspot.com, blogs.citypages.com…). MeinKampftcover, publishedbyHurst and Blackett (1982). The Postman Always Rings Twice cover, published by Pocket Books (1953). World Book and Copyright Day poster, from UNESCO. Dictionary page photo
    from PompeuFabra’sDiccionari general de la llenguacatalana(Edhasa, 1977).
    Xavier Badosa
  • lynxman / Marc Cluet
    Dan4th / Dan4th Nicholas
    Fox O'Rian / MattLaskowski (frag.)
    13bobby / Bobby
    thebbp / Giulio Bernardi
    wili_hybrid / VilleMiettinen
    rich115 / Richard Giles
    _RoScO_ / Francisco
    nep / Travis Nep Smith
    Jason Pratt
    Celeste / Celeste RC
  • JoshBancroft
    Adam Solomon
    LaughingSquid / Scott Beale
    digitalink / [raymond]
    Big Grey Mare / Carol Von Canon
    swamysk
    jessohackberry / Josh Kramer
    splorp / Grant Hutchinson
    UnitedNations
    Karen Horton