E-books Are Not<br />theFuture of Books<br />Xavier Badosa<br />http://xavierbadosa.com<br />April 2010<br />
E-books Are Not<br />theFuture of Books<br />A sillyname<br />Xavier Badosa<br />book<br />e-<br />http://xavierbadosa.com...
It all beganwith<br />mail<br />e-<br />
book<br />e-<br />mail<br />e-<br />
mail<br />is a thing<br />
Dictionary.com<br />mail<br />is a thing<br />
Dictionary.com<br />mail<br />Example<br />is a thing<br />
Dictionary.com<br />mail<br />is a thing<br />butit’s a servicetoo<br />
Dictionary.com<br />mail<br />is a thing<br />butit’s a servicetoo<br />
mail<br />e-<br />butit’s a service<br />anelectronic<br />
mail<br />e-<br />?<br />butit’s a service<br />anelectronic<br />
mail<br />e-<br />digital<br />butit’s a service<br />anelectronic<br />
book<br />
book<br />is a thing<br />
book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />
book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />is not a service<br />
book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />Aletteris a thing<br />is not a service<br ...
book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />Aletteris a thing<br />is not a service<br ...
book<br />Access to<br />content<br />butdelivers a service<br />
book<br />Access to<br />verbal(mostly)<br />content<br />butdelivers a service<br />
book<br />Access to<br />long(generally)<br />verbal(mostly)<br />content<br />butdelivers a service<br />
book<br />Access to<br />long(generally)<br />verbal(mostly)<br />content<br />butdelivers a service<br />(a content thatd...
Digital<br />book<br />e-<br />Access to<br />long(generally)<br />verbal(mostly)<br />content<br />(a content thatdeliver...
Digital<br />book<br />e-<br />Access to<br />long(generally)<br />verbal(mostly)<br />Yesterday’s<br />WWW<br />content<b...
Unfortunately<br />Digital<br />book<br />e-<br />Access to<br />long(generally)<br />means<br />severalthings<br />verbal...
book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />
book<br />“Hardcoverbooks<br />areexpensive.”<br />vs.<br />“Thisbook is <br />a page-turner.”<br />
book<br />“Hardcoverbooks<br />areexpensive.”<br />as a metonymy<br />vs.<br />“Thisbook is <br />a page-turner.”<br />
book<br />as a metonymy<br />“Thisbook is <br />a page-turner.”<br />meansthecontent<br />
book<br />as a metonymy<br />“Thisbook is <br />a page-turner.”<br />meansthecontent<br />“Thisnovel, thriller, biography....
book<br />e-<br />as a metonymy<br />digital<br />meansthecontent<br />
book<br />e-<br />as a metonymy<br />Why do weneed<br />a name for the<br />digital<br />meansthecontent<br />?<br />
book<br />e-<br />Why do weneed<br />a name for the<br />digital<br />meansthecontent<br />?<br />novel, thriller, biograp...
book<br />e-<br />Why do weneed<br />a name for the<br />digital<br />meansthecontent<br />?<br />Save new names for new c...
book<br />as a metonymy<br />meansthecontent<br />
book<br />as a metonymy<br />Thiscould<br />happen<br />because<br />a book is...<br />meansthecontent<br />
book<br />a 2-in-1 <br />product<br />as a metonymy<br />
book<br />a 2-in-1 <br />product<br />medium for content storage<br />
book<br />a 2-in-1 <br />product<br />medium for content storage<br />content viewer (or “player”)<br />
book<br />a 2-in-1 <br />product<br />medium for content storage<br />content viewer (or “player”)<br />The bookgluedtoget...
content<br />The bookgluedtogether<br />thedifferentlayers.<br />
content<br />storage<br />The bookgluedtogether<br />thedifferentlayers.<br />
content<br />storage<br />content<br />viewer<br />The bookgluedtogether<br />thedifferentlayers.<br />
content<br />storage<br />content<br />viewer<br />(A book: a player for every content!)<br />The bookgluedtogether<br />t...
Publishingindustry<br />content<br />storage<br />content<br />viewer<br />The bookgluedtogether<br />thedifferentlayers.<...
Publishingindustry<br />content<br />storage<br />content<br />viewer<br />A single solutionsinceGutenberg<br />
Music industry<br />content<br />storage<br />content<br />viewer<br />
Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />
Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turnt...
Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turnt...
Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turnt...
Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turnt...
Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turnt...
Publishingindustry<br />content<br />storage<br />content<br />viewer<br />
Publishingindustry<br />book<br />content<br />storage<br />content<br />viewer<br />
Publishingindustry<br />book<br />content<br />storage<br />content<br />viewer<br />book<br />
Publishingindustry<br />book<br />content<br />storage<br />content<br />viewer<br />book<br />“Bookindustry”<br />
“Bookindustry”<br />
(              )<br />(Let’sskiptheweird part.)<br />(                      )<br />“Bookindustry”<br />
(Let’sskiptheweird part.)<br />(              )<br />Compare to<br />International Music Day<br />(1st of October)<br />( ...
(Let’sskiptheweird part.)<br />(              )<br />Compare to<br />International Music Day<br />(1st of October)<br />( ...
(Let’sskiptheweird part.)<br />(              )<br />Compare to<br />International Music Day<br />(1st of October)<br />( ...
(              )<br />Many important <br />cultural valuesare<br />book-related.<br />(                      )<br />“Booki...
(              )<br />Many important <br />cultural valuesare<br />book-related.<br />(                      )<br />BUT<br...
(              )<br />(                      )<br />
(              )<br />(                      )<br />The artifact is sacralized<br />
(              )<br />Someconfusewhy<br />webuybooks<br />(                      )<br />The artifact is sacralized<br />
(              )<br />Someconfusewhy<br />webuybooks<br />To access<br />a content<br />(                      )<br />The ...
(              )<br />Someconfusewhy<br />webuybooks<br />To access<br />a content<br />(                      )<br />that...
Someconfusewhy<br />webuybookswith<br />thephysicalfeatures<br />of  theartifact<br />To access<br />a content<br />thatde...
Someconfusewhy<br />webuybookswith<br />thephysicalfeatures<br />of  theartifact<br />touch<br />smell<br />...<br />The a...
Metonymy<br />touch<br />smell<br />...<br />The artifact is sacralized<br />
Metonymy<br />touch<br />smell<br />...<br />leads to<br />The artifact is sacralized<br />
Metonymy<br />leads to blind<br />Fetishism<br />
“E-bookswillfailbecausethey<br />don’tfeel and smelllikebooks.”<br />Fetishism<br />
“E-bookswillfailbecausethey<br />don’tfeel and smelllikebooks.”<br />
“E-bookswillfailbecausethey<br />don’tfeel and smelllikebooks.”<br />Of course,<br />it’s a joke!<br />http://aprilfoolsda...
Welikethe(current)<br />physicalfeatures<br />of  theartifact<br />touch<br />smell<br />...<br />The artifact is sacraliz...
Welikethe(current)<br />physicalfeatures<br />of  theartifact<br />touch<br />smell<br />...<br />Butthat’snotwhywebuybook...
In bookstores,<br />Welikethe(current)<br />physicalfeatures<br />of  theartifact<br />touch<br />smell<br />...<br />Butt...
In bookstores,<br />,touch,  etc.<br />booksarenotsortedbysmell<br />
See any fetishisthere?<br />
Thesearethe<br />real fetishists<br />
Thesearethe<br />real fetishists<br />Queuingoutside<br />for hours<br />
For a symbol<br />
Fetishismcangrowanywhere.<br />
Fetishismcangrowanywhere.<br />In electronicdevices, too.<br />
I’m sure people love <br />their horses, too.<br />Jeff Bezos<br />
I’m sure people love <br />their horses, too.<br />Jeff Bezos<br />But you’re not going to keep riding your horse to work ...
Jeff Bezos<br />The once and future e-book: on reading in the digital age<br />John Siracusa<br />
  Did you ride a horse to work today? I didn’t. I’m sure<br />  plenty of people swore they would never ride in or<br />  ...
  Did you ride a horse to work today? I didn’t. I’m sure<br />  plenty of people swore they would never ride in or<br />  ...
Peopleloved to takecare of theirhorses.<br />
Theystill do.<br />
Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turnt...
Music industry<br />(physical)<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<b...
Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />content<br /...
A separationunknown<br />in thepublishingindustry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<...
A separationunknown<br />in thepublishingindustry<br />content<br />storage<br />content<br />viewer<br />Butnot new for <...
Publishingindustry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />content<...
1<br />Publishingindustry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />c...
2<br />Publishingindustry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />c...
Commodity<br />Business<br />Model<br />Therevolution<br />of books<br />Serial production of <br />a distributable<br />s...
Commodity<br />Business<br />Model<br />Thebook as <br />a means of <br />monetization<br />Therevolution<br />of books<br...
Compare to<br />Thebook as <br />a means of <br />monetization<br />
Compare to<br />A non-<br />distributable<br />storage<br />
Compare to<br />Possible<br />Business<br />Model?<br />A non-<br />distributable<br />storage<br />
Theater<br />(Service)<br />Business<br />Model?<br />Possible<br />Business<br />Model?<br />A non-<br />distributable<br...
Theater<br />(Service)<br />Business<br />Model?<br />Pay to go in<br />
Theater<br />(Service)<br />Business<br />Model?<br />Local monetization<br />Pay to go in<br />
Publishingindustry<br />a means of<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />Books<br />are<br ...
Publishingindustry<br />a means of<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />Books<br />are<br ...
the Internet<br />changedeverything<br />
Music industry<br />(physical)<br />content<br />storage<br />Distribution<br />content<br />viewer<br />MP3 Player<br />d...
Publishingindustry<br />(physical)<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br /...
Publishingindustry<br />broken!<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />di...
“e-book”<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />digital file<br />
“e-book”<br />(physical)<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />
“e-book”<br />(physical)<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />Digital d...
“e-book”<br />Digital distribution<br />Object<br />Stream<br />Digital file as a<br />virtual commodity<br />Content<br /...
Service<br />Emulation of<br />“ownership”<br />Service Business Model<br />Commodity Business Model<br />Digital distribu...
Service<br />Emulation of<br />“ownership”<br />Service Business Model<br />Commodity Business Model<br />Sustaininginnova...
Emulation of<br />“ownership”<br />A reassuring concept<br />for the book industry <br />Commodity Business Model<br />Sus...
Emulation of<br />“ownership”<br />A reassuring concept<br />for the book industry <br />Commodity Business Model<br />Sus...
“e-book”<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />
“e-book”<br />A new readingexperience<br />content<br />Distribution<br />content<br />viewer<br />E-reader<br />
 reading<br />means many things<br />A new readingexperience<br />content<br />Distribution<br />content<br />viewer<br />...
 reading<br />
 reading<br />device, medium, structure…<br />
compare…<br />
compare…<br />
compare…<br />
compare…<br />
Whosaidwewillneverread on screen?<br />
It’s paper<br />but it’s not<br />a book<br />
It’s paper<br />and it’s <br />a book<br />
It’s paper<br />and it’s <br />a book<br />But this is<br />not what we think when we say<br />book reading<br />
book reading<br />
Immersive<br />         Reading <br />book reading<br />
Immersive<br />         Reading <br />Drown in a sea of words<br />
l<br />e<br />t<br />t<br />e<br />r<br />s<br />w<br />a<br />t<br />e<br />r<br />f<br />a<br />l<br />l<br />a<br />Imm...
book<br />Access to<br />Immersive<br />         Reading <br />long(generally)<br />is a thing, anartifact<br />verbal(mos...
www<br />Access to<br />(all kinds of)<br />content<br />butis a service<br />(a content thatdelivers a service)<br />
www<br />Access to<br />(all kinds of)<br />content<br />butIs immersion<br />still possible?<br />
butIs immersion<br />still possible?<br />
Butwait...<br />
While most people believe that the attention span of a goldfish is a few seconds this has been proven wrong.<br />A study ...
Isn’timmersion a matter of interface?<br />
Isn’timmersion a matter of interface?<br />Can’tthewww<br />facilitatemanykinds of reading?<br />
even<br />this<br />one<br />Can’tthewww<br />facilitatemanykinds of reading?<br />
book<br />e-<br />A usefulconcept?<br />Can’tthewww<br />facilitatemanykinds of reading?<br />
book<br />e-<br />A wordthatlooks<br />to the past <br />instead of thefuture<br />
book<br />e-<br />overloadedwith<br />meaningfromthat past<br />
book<br />e-<br />maybe reassuring <br />for the publishing industry<br />
book<br />e-<br />but<br />a limiting metaphor<br />
book<br />e-<br />but<br />a limiting metaphor<br />Sooner or later,<br />it will be forgotten<br />
Thankyou<br />See also<br />The Future of Books:<br />Digital Literature & Market<br />
Credits<br />Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. “You’vegot mail” logo...
lynxman / Marc Cluet<br />Dan4th / Dan4th Nicholas<br />Fox O'Rian / MattLaskowski (frag.)<br />13bobby / Bobby<br />thebb...
JoshBancroft<br />Adam Solomon<br />LaughingSquid / Scott Beale<br />digitalink / [raymond]<br />Big Grey Mare / Carol Von...
E-books Are Not the Future of Books
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E-books Are Not the Future of Books

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On e-books. A follow-up to "The Future of Books: Digital Literature & Market".

Published in April 2010 but written mainly in the summer of 2009.

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E-books Are Not the Future of Books

  1. 1. E-books Are Not<br />theFuture of Books<br />Xavier Badosa<br />http://xavierbadosa.com<br />April 2010<br />
  2. 2. E-books Are Not<br />theFuture of Books<br />A sillyname<br />Xavier Badosa<br />book<br />e-<br />http://xavierbadosa.com<br />April 2010<br />
  3. 3. It all beganwith<br />mail<br />e-<br />
  4. 4. book<br />e-<br />mail<br />e-<br />
  5. 5. mail<br />is a thing<br />
  6. 6. Dictionary.com<br />mail<br />is a thing<br />
  7. 7. Dictionary.com<br />mail<br />Example<br />is a thing<br />
  8. 8. Dictionary.com<br />mail<br />is a thing<br />butit’s a servicetoo<br />
  9. 9. Dictionary.com<br />mail<br />is a thing<br />butit’s a servicetoo<br />
  10. 10. mail<br />e-<br />butit’s a service<br />anelectronic<br />
  11. 11. mail<br />e-<br />?<br />butit’s a service<br />anelectronic<br />
  12. 12. mail<br />e-<br />digital<br />butit’s a service<br />anelectronic<br />
  13. 13. book<br />
  14. 14. book<br />is a thing<br />
  15. 15. book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />
  16. 16. book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />is not a service<br />
  17. 17. book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />Aletteris a thing<br />is not a service<br />Mailcan be a service<br />
  18. 18. book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />Aletteris a thing<br />is not a service<br />Mailcan be a service<br />butdelivers a service<br />
  19. 19. book<br />Access to<br />content<br />butdelivers a service<br />
  20. 20. book<br />Access to<br />verbal(mostly)<br />content<br />butdelivers a service<br />
  21. 21. book<br />Access to<br />long(generally)<br />verbal(mostly)<br />content<br />butdelivers a service<br />
  22. 22. book<br />Access to<br />long(generally)<br />verbal(mostly)<br />content<br />butdelivers a service<br />(a content thatdelivers a service)<br />
  23. 23. Digital<br />book<br />e-<br />Access to<br />long(generally)<br />verbal(mostly)<br />content<br />(a content thatdelivers a service)<br />
  24. 24. Digital<br />book<br />e-<br />Access to<br />long(generally)<br />verbal(mostly)<br />Yesterday’s<br />WWW<br />content<br />(a content thatdelivers a service)<br />
  25. 25. Unfortunately<br />Digital<br />book<br />e-<br />Access to<br />long(generally)<br />means<br />severalthings<br />verbal(mostly)<br />Yesterday’s<br />WWW<br />content<br />(a content thatdelivers a service)<br />
  26. 26. book<br />“Hardcoverbooks<br />areexpensive.”<br />is a thing, anartifact<br />
  27. 27. book<br />“Hardcoverbooks<br />areexpensive.”<br />vs.<br />“Thisbook is <br />a page-turner.”<br />
  28. 28. book<br />“Hardcoverbooks<br />areexpensive.”<br />as a metonymy<br />vs.<br />“Thisbook is <br />a page-turner.”<br />
  29. 29. book<br />as a metonymy<br />“Thisbook is <br />a page-turner.”<br />meansthecontent<br />
  30. 30. book<br />as a metonymy<br />“Thisbook is <br />a page-turner.”<br />meansthecontent<br />“Thisnovel, thriller, biography... is a page-turner.”<br />
  31. 31. book<br />e-<br />as a metonymy<br />digital<br />meansthecontent<br />
  32. 32. book<br />e-<br />as a metonymy<br />Why do weneed<br />a name for the<br />digital<br />meansthecontent<br />?<br />
  33. 33. book<br />e-<br />Why do weneed<br />a name for the<br />digital<br />meansthecontent<br />?<br />novel, thriller, biography...<br />in digital form<br />
  34. 34. book<br />e-<br />Why do weneed<br />a name for the<br />digital<br />meansthecontent<br />?<br />Save new names for new content<br />hypernovel, enhanced bio...<br />
  35. 35. book<br />as a metonymy<br />meansthecontent<br />
  36. 36. book<br />as a metonymy<br />Thiscould<br />happen<br />because<br />a book is...<br />meansthecontent<br />
  37. 37. book<br />a 2-in-1 <br />product<br />as a metonymy<br />
  38. 38. book<br />a 2-in-1 <br />product<br />medium for content storage<br />
  39. 39. book<br />a 2-in-1 <br />product<br />medium for content storage<br />content viewer (or “player”)<br />
  40. 40. book<br />a 2-in-1 <br />product<br />medium for content storage<br />content viewer (or “player”)<br />The bookgluedtogether<br />thedifferentlayers.<br />
  41. 41. content<br />The bookgluedtogether<br />thedifferentlayers.<br />
  42. 42. content<br />storage<br />The bookgluedtogether<br />thedifferentlayers.<br />
  43. 43. content<br />storage<br />content<br />viewer<br />The bookgluedtogether<br />thedifferentlayers.<br />
  44. 44. content<br />storage<br />content<br />viewer<br />(A book: a player for every content!)<br />The bookgluedtogether<br />thedifferentlayers.<br />
  45. 45. Publishingindustry<br />content<br />storage<br />content<br />viewer<br />The bookgluedtogether<br />thedifferentlayers.<br />
  46. 46. Publishingindustry<br />content<br />storage<br />content<br />viewer<br />A single solutionsinceGutenberg<br />
  47. 47. Music industry<br />content<br />storage<br />content<br />viewer<br />
  48. 48. Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />
  49. 49. Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />
  50. 50. Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />Manycombinations<br />(All layersclearlyseparated.)<br />
  51. 51. Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />Manycombinations<br />(All layersclearlyseparated.)<br />
  52. 52. Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />Manycombinations<br />(All layersclearlyseparated.)<br />
  53. 53. Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />Manycombinations<br />(All layersclearlyseparated.)<br />
  54. 54. Publishingindustry<br />content<br />storage<br />content<br />viewer<br />
  55. 55. Publishingindustry<br />book<br />content<br />storage<br />content<br />viewer<br />
  56. 56. Publishingindustry<br />book<br />content<br />storage<br />content<br />viewer<br />book<br />
  57. 57. Publishingindustry<br />book<br />content<br />storage<br />content<br />viewer<br />book<br />“Bookindustry”<br />
  58. 58. “Bookindustry”<br />
  59. 59. ( )<br />(Let’sskiptheweird part.)<br />( )<br />“Bookindustry”<br />
  60. 60. (Let’sskiptheweird part.)<br />( )<br />Compare to<br />International Music Day<br />(1st of October)<br />( )<br />“Bookindustry”<br />
  61. 61. (Let’sskiptheweird part.)<br />( )<br />Compare to<br />International Music Day<br />(1st of October)<br />( )<br />There’s no<br />World Vinyl Day<br />World CD Day<br />World MP3 Player Day<br /> …<br />“Bookindustry”<br />
  62. 62. (Let’sskiptheweird part.)<br />( )<br />Compare to<br />International Music Day<br />(1st of October)<br />( )<br />There’s no<br />Sound Day<br />(Music applies only<br />to good sound.)<br />“Bookindustry”<br />
  63. 63. ( )<br />Many important <br />cultural valuesare<br />book-related.<br />( )<br />“Bookindustry”<br />
  64. 64. ( )<br />Many important <br />cultural valuesare<br />book-related.<br />( )<br />BUT<br />Celebratingtheartifact<br />weareforced to celebrate<br />all the contents <br />published in bookform.<br />“Bookindustry”<br />
  65. 65. ( )<br />( )<br />
  66. 66. ( )<br />( )<br />The artifact is sacralized<br />
  67. 67. ( )<br />Someconfusewhy<br />webuybooks<br />( )<br />The artifact is sacralized<br />
  68. 68. ( )<br />Someconfusewhy<br />webuybooks<br />To access<br />a content<br />( )<br />The artifact is sacralized<br />
  69. 69. ( )<br />Someconfusewhy<br />webuybooks<br />To access<br />a content<br />( )<br />thatdelivers<br />a service<br />The artifact is sacralized<br />
  70. 70. Someconfusewhy<br />webuybookswith<br />thephysicalfeatures<br />of theartifact<br />To access<br />a content<br />thatdelivers<br />a service<br />The artifact is sacralized<br />
  71. 71. Someconfusewhy<br />webuybookswith<br />thephysicalfeatures<br />of theartifact<br />touch<br />smell<br />...<br />The artifact is sacralized<br />
  72. 72. Metonymy<br />touch<br />smell<br />...<br />The artifact is sacralized<br />
  73. 73. Metonymy<br />touch<br />smell<br />...<br />leads to<br />The artifact is sacralized<br />
  74. 74. Metonymy<br />leads to blind<br />Fetishism<br />
  75. 75. “E-bookswillfailbecausethey<br />don’tfeel and smelllikebooks.”<br />Fetishism<br />
  76. 76. “E-bookswillfailbecausethey<br />don’tfeel and smelllikebooks.”<br />
  77. 77. “E-bookswillfailbecausethey<br />don’tfeel and smelllikebooks.”<br />Of course,<br />it’s a joke!<br />http://aprilfoolsdayontheweb.com/joke/7537/<br />
  78. 78. Welikethe(current)<br />physicalfeatures<br />of theartifact<br />touch<br />smell<br />...<br />The artifact is sacralized.<br />
  79. 79. Welikethe(current)<br />physicalfeatures<br />of theartifact<br />touch<br />smell<br />...<br />Butthat’snotwhywebuybooks<br />The artifact is sacralized.<br />
  80. 80. In bookstores,<br />Welikethe(current)<br />physicalfeatures<br />of theartifact<br />touch<br />smell<br />...<br />Butthat’snotwhywebuybooks<br />The artifact is sacralized.<br />
  81. 81. In bookstores,<br />,touch, etc.<br />booksarenotsortedbysmell<br />
  82. 82. See any fetishisthere?<br />
  83. 83. Thesearethe<br />real fetishists<br />
  84. 84. Thesearethe<br />real fetishists<br />Queuingoutside<br />for hours<br />
  85. 85. For a symbol<br />
  86. 86. Fetishismcangrowanywhere.<br />
  87. 87. Fetishismcangrowanywhere.<br />In electronicdevices, too.<br />
  88. 88. I’m sure people love <br />their horses, too.<br />Jeff Bezos<br />
  89. 89. I’m sure people love <br />their horses, too.<br />Jeff Bezos<br />But you’re not going to keep riding your horse to work just because you love your horse.<br />
  90. 90. Jeff Bezos<br />The once and future e-book: on reading in the digital age<br />John Siracusa<br />
  91. 91. Did you ride a horse to work today? I didn’t. I’m sure<br /> plenty of people swore they would never ride in or<br /> operate a “horseless carriage”<br />The once and future e-book: on reading in the digital age<br />John Siracusa<br />
  92. 92. Did you ride a horse to work today? I didn’t. I’m sure<br /> plenty of people swore they would never ride in or<br /> operate a “horseless carriage”<br />—and they never did! And then they died.<br />
  93. 93. Peopleloved to takecare of theirhorses.<br />
  94. 94. Theystill do.<br />
  95. 95. Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />content<br />viewer<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />
  96. 96. Music industry<br />(physical)<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />content<br />viewer<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />
  97. 97. Music industry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />content<br />viewer<br />Consumption<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />
  98. 98. A separationunknown<br />in thepublishingindustry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />content<br />viewer<br />Consumption<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />
  99. 99. A separationunknown<br />in thepublishingindustry<br />content<br />storage<br />content<br />viewer<br />Butnot new for <br />thereadingworld.<br />Microfilm Reading Room of the UN Library, 1968<br />
  100. 100. Publishingindustry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />content<br />viewer<br />Consumption<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />Therevolution<br />of books<br />
  101. 101. 1<br />Publishingindustry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />content<br />viewer<br />Consumption<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />A new reading<br />experience<br />Therevolution<br />of books<br />
  102. 102. 2<br />Publishingindustry<br />content<br />storage<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />content<br />viewer<br />Consumption<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />Serial production of <br />a distributable<br />storage<br />Therevolution<br />of books<br />
  103. 103. Commodity<br />Business<br />Model<br />Therevolution<br />of books<br />Serial production of <br />a distributable<br />storage<br />
  104. 104. Commodity<br />Business<br />Model<br />Thebook as <br />a means of <br />monetization<br />Therevolution<br />of books<br />Serial production of <br />a distributable<br />storage<br />
  105. 105. Compare to<br />Thebook as <br />a means of <br />monetization<br />
  106. 106. Compare to<br />A non-<br />distributable<br />storage<br />
  107. 107. Compare to<br />Possible<br />Business<br />Model?<br />A non-<br />distributable<br />storage<br />
  108. 108. Theater<br />(Service)<br />Business<br />Model?<br />Possible<br />Business<br />Model?<br />A non-<br />distributable<br />storage<br />
  109. 109. Theater<br />(Service)<br />Business<br />Model?<br />Pay to go in<br />
  110. 110. Theater<br />(Service)<br />Business<br />Model?<br />Local monetization<br />Pay to go in<br />
  111. 111. Publishingindustry<br />a means of<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />Books<br />are<br />monetization<br />Consumption<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />
  112. 112. Publishingindustry<br />a means of<br />vinyl, cassette, CD, DAT, DCC,<br />etc.<br />Distribution<br />Books<br />are<br />monetization<br />Consumption<br />turntable, cassetterecorder, <br />CD/DAT/DCC player, etc.<br />And then<br />
  113. 113. the Internet<br />changedeverything<br />
  114. 114. Music industry<br />(physical)<br />content<br />storage<br />Distribution<br />content<br />viewer<br />MP3 Player<br />digital file<br />the Internet<br />changedeverything<br />
  115. 115. Publishingindustry<br />(physical)<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />digital file<br />the Internet<br />changedeverything<br />
  116. 116. Publishingindustry<br />broken!<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />digital file<br />The unity of thebook,<br />
  117. 117. “e-book”<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />digital file<br />
  118. 118. “e-book”<br />(physical)<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />
  119. 119. “e-book”<br />(physical)<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />Digital distribution<br />
  120. 120. “e-book”<br />Digital distribution<br />Object<br />Stream<br />Digital file as a<br />virtual commodity<br />Content<br />in the “cloud”<br />
  121. 121. Service<br />Emulation of<br />“ownership”<br />Service Business Model<br />Commodity Business Model<br />Digital distribution<br />Object<br />Stream<br />DRM-ed<br />Digital file as a<br />virtual commodity<br />Content<br />in the “cloud”<br />
  122. 122. Service<br />Emulation of<br />“ownership”<br />Service Business Model<br />Commodity Business Model<br />Sustaininginnovation<br />Disruptiveinnovation<br />Digital distribution<br />Object<br />Stream<br />DRM-ed<br />Digital file as a<br />virtual commodity<br />Content<br />in the “cloud”<br />ClaytonChristensen, The Innovator’sDilemma<br />
  123. 123. Emulation of<br />“ownership”<br />A reassuring concept<br />for the book industry <br />Commodity Business Model<br />Sustaininginnovation<br />“e-book”<br />Object<br />DRM-ed<br />Digital file as a<br />virtual commodity<br />
  124. 124. Emulation of<br />“ownership”<br />A reassuring concept<br />for the book industry <br />Commodity Business Model<br />Sustaininginnovation<br />“e-book”<br />publisher<br />retailer<br />Object<br />author<br />reader<br />DRM-ed<br />Business as usual<br />but digital<br />Digital file as a<br />virtual commodity<br />
  125. 125. “e-book”<br />content<br />storage<br />Distribution<br />content<br />viewer<br />E-reader<br />
  126. 126. “e-book”<br />A new readingexperience<br />content<br />Distribution<br />content<br />viewer<br />E-reader<br />
  127. 127. reading<br />means many things<br />A new readingexperience<br />content<br />Distribution<br />content<br />viewer<br />E-reader<br />(There are many “reading devices”)<br />
  128. 128. reading<br />
  129. 129. reading<br />device, medium, structure…<br />
  130. 130. compare…<br />
  131. 131. compare…<br />
  132. 132. compare…<br />
  133. 133. compare…<br />
  134. 134.
  135. 135. Whosaidwewillneverread on screen?<br />
  136. 136.
  137. 137. It’s paper<br />but it’s not<br />a book<br />
  138. 138. It’s paper<br />and it’s <br />a book<br />
  139. 139. It’s paper<br />and it’s <br />a book<br />But this is<br />not what we think when we say<br />book reading<br />
  140. 140. book reading<br />
  141. 141. Immersive<br /> Reading <br />book reading<br />
  142. 142. Immersive<br /> Reading <br />Drown in a sea of words<br />
  143. 143. l<br />e<br />t<br />t<br />e<br />r<br />s<br />w<br />a<br />t<br />e<br />r<br />f<br />a<br />l<br />l<br />a<br />Immersive<br /> Reading <br />Drown in a sea of words<br />o<br />f<br />
  144. 144. book<br />Access to<br />Immersive<br /> Reading <br />long(generally)<br />is a thing, anartifact<br />verbal(mostly)<br />is not a service<br />content<br />butdelivers a service<br />(a content thatdelivers a service)<br />
  145. 145. www<br />Access to<br />(all kinds of)<br />content<br />butis a service<br />(a content thatdelivers a service)<br />
  146. 146. www<br />Access to<br />(all kinds of)<br />content<br />butIs immersion<br />still possible?<br />
  147. 147. butIs immersion<br />still possible?<br />
  148. 148.
  149. 149.
  150. 150.
  151. 151. Butwait...<br />
  152. 152. While most people believe that the attention span of a goldfish is a few seconds this has been proven wrong.<br />A study done by the School of Psychology at the University or Plymouth in 2003 proved that the attention span of a gold fish is three months.<br />
  153. 153.
  154. 154.
  155. 155. Isn’timmersion a matter of interface?<br />
  156. 156. Isn’timmersion a matter of interface?<br />Can’tthewww<br />facilitatemanykinds of reading?<br />
  157. 157. even<br />this<br />one<br />Can’tthewww<br />facilitatemanykinds of reading?<br />
  158. 158. book<br />e-<br />A usefulconcept?<br />Can’tthewww<br />facilitatemanykinds of reading?<br />
  159. 159. book<br />e-<br />A wordthatlooks<br />to the past <br />instead of thefuture<br />
  160. 160. book<br />e-<br />overloadedwith<br />meaningfromthat past<br />
  161. 161. book<br />e-<br />maybe reassuring <br />for the publishing industry<br />
  162. 162. book<br />e-<br />but<br />a limiting metaphor<br />
  163. 163. book<br />e-<br />but<br />a limiting metaphor<br />Sooner or later,<br />it will be forgotten<br />
  164. 164. Thankyou<br />See also<br />The Future of Books:<br />Digital Literature & Market<br />
  165. 165. Credits<br />Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. “You’vegot mail” logo from youvegotmail.warnerbros.com. 1986 Ford Quadricyclefrom oldcarandtruckpictures.com. “Print Media” image, authorunknown, available in manysites (startupmeme.com, sarahdavies.cc, andywhitman.blogspot.com, blogs.citypages.com…). MeinKampftcover, publishedbyHurst and Blackett (1982). The Postman Always Rings Twice cover, published by Pocket Books (1953). World Book and Copyright Day poster, from UNESCO. Dictionary page photo <br />from PompeuFabra’sDiccionari general de la llenguacatalana(Edhasa, 1977).<br />Xavier Badosa<br />
  166. 166. lynxman / Marc Cluet<br />Dan4th / Dan4th Nicholas<br />Fox O'Rian / MattLaskowski (frag.)<br />13bobby / Bobby<br />thebbp / Giulio Bernardi<br />wili_hybrid / VilleMiettinen<br />rich115 / Richard Giles<br />_RoScO_ / Francisco<br />nep / Travis Nep Smith<br />Jason Pratt<br />Celeste / Celeste RC<br />
  167. 167. JoshBancroft<br />Adam Solomon<br />LaughingSquid / Scott Beale<br />digitalink / [raymond]<br />Big Grey Mare / Carol Von Canon<br />swamysk<br />jessohackberry / Josh Kramer<br />splorp / Grant Hutchinson<br />UnitedNations<br />Karen Horton<br />

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