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E-books Are Not the Future of Books

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On e-books. A follow-up to "The Future of Books: Digital Literature & Market".

On e-books. A follow-up to "The Future of Books: Digital Literature & Market".

Published in April 2010 but written mainly in the summer of 2009.

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    E-books Are Not the Future of Books E-books Are Not the Future of Books Presentation Transcript

    • E-books Are Not
      theFuture of Books
      Xavier Badosa
      http://xavierbadosa.com
      April 2010
    • E-books Are Not
      theFuture of Books
      A sillyname
      Xavier Badosa
      book
      e-
      http://xavierbadosa.com
      April 2010
    • It all beganwith
      mail
      e-
    • book
      e-
      mail
      e-
    • mail
      is a thing
    • Dictionary.com
      mail
      is a thing
    • Dictionary.com
      mail
      Example
      is a thing
    • Dictionary.com
      mail
      is a thing
      butit’s a servicetoo
    • Dictionary.com
      mail
      is a thing
      butit’s a servicetoo
    • mail
      e-
      butit’s a service
      anelectronic
    • mail
      e-
      ?
      butit’s a service
      anelectronic
    • mail
      e-
      digital
      butit’s a service
      anelectronic
    • book
    • book
      is a thing
    • book
      “Hardcoverbooks
      areexpensive.”
      is a thing, anartifact
    • book
      “Hardcoverbooks
      areexpensive.”
      is a thing, anartifact
      is not a service
    • book
      “Hardcoverbooks
      areexpensive.”
      is a thing, anartifact
      Aletteris a thing
      is not a service
      Mailcan be a service
    • book
      “Hardcoverbooks
      areexpensive.”
      is a thing, anartifact
      Aletteris a thing
      is not a service
      Mailcan be a service
      butdelivers a service
    • book
      Access to
      content
      butdelivers a service
    • book
      Access to
      verbal(mostly)
      content
      butdelivers a service
    • book
      Access to
      long(generally)
      verbal(mostly)
      content
      butdelivers a service
    • book
      Access to
      long(generally)
      verbal(mostly)
      content
      butdelivers a service
      (a content thatdelivers a service)
    • Digital
      book
      e-
      Access to
      long(generally)
      verbal(mostly)
      content
      (a content thatdelivers a service)
    • Digital
      book
      e-
      Access to
      long(generally)
      verbal(mostly)
      Yesterday’s
      WWW
      content
      (a content thatdelivers a service)
    • Unfortunately
      Digital
      book
      e-
      Access to
      long(generally)
      means
      severalthings
      verbal(mostly)
      Yesterday’s
      WWW
      content
      (a content thatdelivers a service)
    • book
      “Hardcoverbooks
      areexpensive.”
      is a thing, anartifact
    • book
      “Hardcoverbooks
      areexpensive.”
      vs.
      “Thisbook is
      a page-turner.”
    • book
      “Hardcoverbooks
      areexpensive.”
      as a metonymy
      vs.
      “Thisbook is
      a page-turner.”
    • book
      as a metonymy
      “Thisbook is
      a page-turner.”
      meansthecontent
    • book
      as a metonymy
      “Thisbook is
      a page-turner.”
      meansthecontent
      “Thisnovel, thriller, biography... is a page-turner.”
    • book
      e-
      as a metonymy
      digital
      meansthecontent
    • book
      e-
      as a metonymy
      Why do weneed
      a name for the
      digital
      meansthecontent
      ?
    • book
      e-
      Why do weneed
      a name for the
      digital
      meansthecontent
      ?
      novel, thriller, biography...
      in digital form
    • book
      e-
      Why do weneed
      a name for the
      digital
      meansthecontent
      ?
      Save new names for new content
      hypernovel, enhanced bio...
    • book
      as a metonymy
      meansthecontent
    • book
      as a metonymy
      Thiscould
      happen
      because
      a book is...
      meansthecontent
    • book
      a 2-in-1
      product
      as a metonymy
    • book
      a 2-in-1
      product
      medium for content storage
    • book
      a 2-in-1
      product
      medium for content storage
      content viewer (or “player”)
    • book
      a 2-in-1
      product
      medium for content storage
      content viewer (or “player”)
      The bookgluedtogether
      thedifferentlayers.
    • content
      The bookgluedtogether
      thedifferentlayers.
    • content
      storage
      The bookgluedtogether
      thedifferentlayers.
    • content
      storage
      content
      viewer
      The bookgluedtogether
      thedifferentlayers.
    • content
      storage
      content
      viewer
      (A book: a player for every content!)
      The bookgluedtogether
      thedifferentlayers.
    • Publishingindustry
      content
      storage
      content
      viewer
      The bookgluedtogether
      thedifferentlayers.
    • Publishingindustry
      content
      storage
      content
      viewer
      A single solutionsinceGutenberg
    • Music industry
      content
      storage
      content
      viewer
    • Music industry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      content
      viewer
    • Music industry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      content
      viewer
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
    • Music industry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      content
      viewer
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
      Manycombinations
      (All layersclearlyseparated.)
    • Music industry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      content
      viewer
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
      Manycombinations
      (All layersclearlyseparated.)
    • Music industry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      content
      viewer
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
      Manycombinations
      (All layersclearlyseparated.)
    • Music industry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      content
      viewer
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
      Manycombinations
      (All layersclearlyseparated.)
    • Publishingindustry
      content
      storage
      content
      viewer
    • Publishingindustry
      book
      content
      storage
      content
      viewer
    • Publishingindustry
      book
      content
      storage
      content
      viewer
      book
    • Publishingindustry
      book
      content
      storage
      content
      viewer
      book
      “Bookindustry”
    • “Bookindustry”
    • ( )
      (Let’sskiptheweird part.)
      ( )
      “Bookindustry”
    • (Let’sskiptheweird part.)
      ( )
      Compare to
      International Music Day
      (1st of October)
      ( )
      “Bookindustry”
    • (Let’sskiptheweird part.)
      ( )
      Compare to
      International Music Day
      (1st of October)
      ( )
      There’s no
      World Vinyl Day
      World CD Day
      World MP3 Player Day

      “Bookindustry”
    • (Let’sskiptheweird part.)
      ( )
      Compare to
      International Music Day
      (1st of October)
      ( )
      There’s no
      Sound Day
      (Music applies only
      to good sound.)
      “Bookindustry”
    • ( )
      Many important
      cultural valuesare
      book-related.
      ( )
      “Bookindustry”
    • ( )
      Many important
      cultural valuesare
      book-related.
      ( )
      BUT
      Celebratingtheartifact
      weareforced to celebrate
      all the contents
      published in bookform.
      “Bookindustry”
    • ( )
      ( )
    • ( )
      ( )
      The artifact is sacralized
    • ( )
      Someconfusewhy
      webuybooks
      ( )
      The artifact is sacralized
    • ( )
      Someconfusewhy
      webuybooks
      To access
      a content
      ( )
      The artifact is sacralized
    • ( )
      Someconfusewhy
      webuybooks
      To access
      a content
      ( )
      thatdelivers
      a service
      The artifact is sacralized
    • Someconfusewhy
      webuybookswith
      thephysicalfeatures
      of theartifact
      To access
      a content
      thatdelivers
      a service
      The artifact is sacralized
    • Someconfusewhy
      webuybookswith
      thephysicalfeatures
      of theartifact
      touch
      smell
      ...
      The artifact is sacralized
    • Metonymy
      touch
      smell
      ...
      The artifact is sacralized
    • Metonymy
      touch
      smell
      ...
      leads to
      The artifact is sacralized
    • Metonymy
      leads to blind
      Fetishism
    • “E-bookswillfailbecausethey
      don’tfeel and smelllikebooks.”
      Fetishism
    • “E-bookswillfailbecausethey
      don’tfeel and smelllikebooks.”
    • “E-bookswillfailbecausethey
      don’tfeel and smelllikebooks.”
      Of course,
      it’s a joke!
      http://aprilfoolsdayontheweb.com/joke/7537/
    • Welikethe(current)
      physicalfeatures
      of theartifact
      touch
      smell
      ...
      The artifact is sacralized.
    • Welikethe(current)
      physicalfeatures
      of theartifact
      touch
      smell
      ...
      Butthat’snotwhywebuybooks
      The artifact is sacralized.
    • In bookstores,
      Welikethe(current)
      physicalfeatures
      of theartifact
      touch
      smell
      ...
      Butthat’snotwhywebuybooks
      The artifact is sacralized.
    • In bookstores,
      ,touch, etc.
      booksarenotsortedbysmell
    • See any fetishisthere?
    • Thesearethe
      real fetishists
    • Thesearethe
      real fetishists
      Queuingoutside
      for hours
    • For a symbol
    • Fetishismcangrowanywhere.
    • Fetishismcangrowanywhere.
      In electronicdevices, too.
    • I’m sure people love
      their horses, too.
      Jeff Bezos
    • I’m sure people love
      their horses, too.
      Jeff Bezos
      But you’re not going to keep riding your horse to work just because you love your horse.
    • Jeff Bezos
      The once and future e-book: on reading in the digital age
      John Siracusa
    • Did you ride a horse to work today? I didn’t. I’m sure
      plenty of people swore they would never ride in or
      operate a “horseless carriage”
      The once and future e-book: on reading in the digital age
      John Siracusa
    • Did you ride a horse to work today? I didn’t. I’m sure
      plenty of people swore they would never ride in or
      operate a “horseless carriage”
      —and they never did! And then they died.
    • Peopleloved to takecare of theirhorses.
    • Theystill do.
    • Music industry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      content
      viewer
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
    • Music industry
      (physical)
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      Distribution
      content
      viewer
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
    • Music industry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      Distribution
      content
      viewer
      Consumption
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
    • A separationunknown
      in thepublishingindustry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      Distribution
      content
      viewer
      Consumption
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
    • A separationunknown
      in thepublishingindustry
      content
      storage
      content
      viewer
      Butnot new for
      thereadingworld.
      Microfilm Reading Room of the UN Library, 1968
    • Publishingindustry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      Distribution
      content
      viewer
      Consumption
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
      Therevolution
      of books
    • 1
      Publishingindustry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      Distribution
      content
      viewer
      Consumption
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
      A new reading
      experience
      Therevolution
      of books
    • 2
      Publishingindustry
      content
      storage
      vinyl, cassette, CD, DAT, DCC,
      etc.
      Distribution
      content
      viewer
      Consumption
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
      Serial production of
      a distributable
      storage
      Therevolution
      of books
    • Commodity
      Business
      Model
      Therevolution
      of books
      Serial production of
      a distributable
      storage
    • Commodity
      Business
      Model
      Thebook as
      a means of
      monetization
      Therevolution
      of books
      Serial production of
      a distributable
      storage
    • Compare to
      Thebook as
      a means of
      monetization
    • Compare to
      A non-
      distributable
      storage
    • Compare to
      Possible
      Business
      Model?
      A non-
      distributable
      storage
    • Theater
      (Service)
      Business
      Model?
      Possible
      Business
      Model?
      A non-
      distributable
      storage
    • Theater
      (Service)
      Business
      Model?
      Pay to go in
    • Theater
      (Service)
      Business
      Model?
      Local monetization
      Pay to go in
    • Publishingindustry
      a means of
      vinyl, cassette, CD, DAT, DCC,
      etc.
      Distribution
      Books
      are
      monetization
      Consumption
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
    • Publishingindustry
      a means of
      vinyl, cassette, CD, DAT, DCC,
      etc.
      Distribution
      Books
      are
      monetization
      Consumption
      turntable, cassetterecorder,
      CD/DAT/DCC player, etc.
      And then
    • the Internet
      changedeverything
    • Music industry
      (physical)
      content
      storage
      Distribution
      content
      viewer
      MP3 Player
      digital file
      the Internet
      changedeverything
    • Publishingindustry
      (physical)
      content
      storage
      Distribution
      content
      viewer
      E-reader
      digital file
      the Internet
      changedeverything
    • Publishingindustry
      broken!
      content
      storage
      Distribution
      content
      viewer
      E-reader
      digital file
      The unity of thebook,
    • “e-book”
      content
      storage
      Distribution
      content
      viewer
      E-reader
      digital file
    • “e-book”
      (physical)
      content
      storage
      Distribution
      content
      viewer
      E-reader
    • “e-book”
      (physical)
      content
      storage
      Distribution
      content
      viewer
      E-reader
      Digital distribution
    • “e-book”
      Digital distribution
      Object
      Stream
      Digital file as a
      virtual commodity
      Content
      in the “cloud”
    • Service
      Emulation of
      “ownership”
      Service Business Model
      Commodity Business Model
      Digital distribution
      Object
      Stream
      DRM-ed
      Digital file as a
      virtual commodity
      Content
      in the “cloud”
    • Service
      Emulation of
      “ownership”
      Service Business Model
      Commodity Business Model
      Sustaininginnovation
      Disruptiveinnovation
      Digital distribution
      Object
      Stream
      DRM-ed
      Digital file as a
      virtual commodity
      Content
      in the “cloud”
      ClaytonChristensen, The Innovator’sDilemma
    • Emulation of
      “ownership”
      A reassuring concept
      for the book industry
      Commodity Business Model
      Sustaininginnovation
      “e-book”
      Object
      DRM-ed
      Digital file as a
      virtual commodity
    • Emulation of
      “ownership”
      A reassuring concept
      for the book industry
      Commodity Business Model
      Sustaininginnovation
      “e-book”
      publisher
      retailer
      Object
      author
      reader
      DRM-ed
      Business as usual
      but digital
      Digital file as a
      virtual commodity
    • “e-book”
      content
      storage
      Distribution
      content
      viewer
      E-reader
    • “e-book”
      A new readingexperience
      content
      Distribution
      content
      viewer
      E-reader
    • reading
      means many things
      A new readingexperience
      content
      Distribution
      content
      viewer
      E-reader
      (There are many “reading devices”)
    • reading
    • reading
      device, medium, structure…
    • compare…
    • compare…
    • compare…
    • compare…
    • Whosaidwewillneverread on screen?
    • It’s paper
      but it’s not
      a book
    • It’s paper
      and it’s
      a book
    • It’s paper
      and it’s
      a book
      But this is
      not what we think when we say
      book reading
    • book reading
    • Immersive
      Reading
      book reading
    • Immersive
      Reading
      Drown in a sea of words
    • l
      e
      t
      t
      e
      r
      s
      w
      a
      t
      e
      r
      f
      a
      l
      l
      a
      Immersive
      Reading
      Drown in a sea of words
      o
      f
    • book
      Access to
      Immersive
      Reading
      long(generally)
      is a thing, anartifact
      verbal(mostly)
      is not a service
      content
      butdelivers a service
      (a content thatdelivers a service)
    • www
      Access to
      (all kinds of)
      content
      butis a service
      (a content thatdelivers a service)
    • www
      Access to
      (all kinds of)
      content
      butIs immersion
      still possible?
    • butIs immersion
      still possible?
    • Butwait...
    • While most people believe that the attention span of a goldfish is a few seconds this has been proven wrong.
      A study done by the School of Psychology at the University or Plymouth in 2003 proved that the attention span of a gold fish is three months.
    • Isn’timmersion a matter of interface?
    • Isn’timmersion a matter of interface?
      Can’tthewww
      facilitatemanykinds of reading?
    • even
      this
      one
      Can’tthewww
      facilitatemanykinds of reading?
    • book
      e-
      A usefulconcept?
      Can’tthewww
      facilitatemanykinds of reading?
    • book
      e-
      A wordthatlooks
      to the past
      instead of thefuture
    • book
      e-
      overloadedwith
      meaningfromthat past
    • book
      e-
      maybe reassuring
      for the publishing industry
    • book
      e-
      but
      a limiting metaphor
    • book
      e-
      but
      a limiting metaphor
      Sooner or later,
      it will be forgotten
    • Thankyou
      See also
      The Future of Books:
      Digital Literature & Market
    • Credits
      Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. “You’vegot mail” logo from youvegotmail.warnerbros.com. 1986 Ford Quadricyclefrom oldcarandtruckpictures.com. “Print Media” image, authorunknown, available in manysites (startupmeme.com, sarahdavies.cc, andywhitman.blogspot.com, blogs.citypages.com…). MeinKampftcover, publishedbyHurst and Blackett (1982). The Postman Always Rings Twice cover, published by Pocket Books (1953). World Book and Copyright Day poster, from UNESCO. Dictionary page photo
      from PompeuFabra’sDiccionari general de la llenguacatalana(Edhasa, 1977).
      Xavier Badosa
    • lynxman / Marc Cluet
      Dan4th / Dan4th Nicholas
      Fox O'Rian / MattLaskowski (frag.)
      13bobby / Bobby
      thebbp / Giulio Bernardi
      wili_hybrid / VilleMiettinen
      rich115 / Richard Giles
      _RoScO_ / Francisco
      nep / Travis Nep Smith
      Jason Pratt
      Celeste / Celeste RC
    • JoshBancroft
      Adam Solomon
      LaughingSquid / Scott Beale
      digitalink / [raymond]
      Big Grey Mare / Carol Von Canon
      swamysk
      jessohackberry / Josh Kramer
      splorp / Grant Hutchinson
      UnitedNations
      Karen Horton