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    Ppt global final Ppt global final Presentation Transcript

    • Apple Inc.
      ArgjiroRamosaj
      Dorina Grezda
      NertilëLatifi
      Think different!
      VesaBatalli
    • SWOT
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Company History
       
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1984- Apple released Macintosh
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
    • SWOT
      SWOT
      SWOT
      SWOT
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Company Key Facts
      Mission & Vision Statements
      Company History
      Mission & Vision Statement
       
       
       
       
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
    • SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Values/Guiding Principles
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      • “Don't follow your Customers; Lead them”
      • “Temper Engineering with Art”
      • “Clear your mind and "Think Different“ “
      Environmental Values:
      “Communicate environmental, health, and safety policy and programs to Apple employees and stakeholders. “
      “Design, manage, and operate our facilities to maximize safety, promote energy efficiency and protect the environment. “
      United States
      United Kingdom
      Canada
      Japan
      Australia
      France
      Switzerland
      Italy
      Germany
      China
    • Company
      Overview
      Vision &
      Mission
      Market Analysis
      Competitive Analysis
      Trend Analysis
      SWOT
      Strengths, Weaknesses, Opportunities, and Threats Analysis
       
    • SWOT
      SWOT
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Market Analysis
      Vision &
      Mission
      Company
      Overview
      Competitive Analysis
      Financial Analysis
      Target Market
      External Factor Evaluation Matrix
       
       
      Age Groups: 12-35 for Music Fans
      18-60 for All Products
      Both Genders
      Income Level: Middle/Upper Income Class
      Educational Level: Mostly Secondary and Up
      Could be primary as well
      Residents of: Mainly U.S., Japan, Europe
      Cities and Metropols
      Lifestyle: People that enjoy Technology Visual Professionals
    • SWOT
      SWOT
      SWOT
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Market Analysis
      Vision &
      Mission
      Company
      Overview
      Competitive Analysis
      Financial Analysis
      Market Growth
      External Factor Evaluation Matrix
      External Factor Evaluation Matrix
       
       
       
      Apple has a steeply increasing market, especially since 2000, when Jobs returned
      Example:
      Operating Systems
      Windows
      Apple
    • SWOT
      SWOT
      SWOT
      SWOT
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Market Analysis
      Vision &
      Mission
      Company
      Overview
      Competitive Analysis
      Financial Analysis
      Customer Satisfaction
      Competitive Profile Matrix
      External Factor Evaluation Matrix
      External Factor Evaluation Matrix
       
       
       
       
      I’m a PC
      I’m a Mac
    • SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Market Segmentation
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      • Computer industry
      • Smart-phone industry
      • Online Music Industry
      • Music Device Industry
      • Technological Tools Industry
    • SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Internal Factor Evaluation Matrix
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Pricing Strategy & Market Share
       
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      Produces different kind of products
      Innovative
      Interesting
      Attractive
      Apple Inc. has great price strategy
      Reducing size of notebook
      Holidays sales
      Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
    • SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Internal Factor Evaluation Matrix
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Competitors
       
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      Dell Inc.
      Hp
      Microsoft Corp.
      IBM
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      “Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”
      Steve Jobs
      Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
    • SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Financial Ratio Analysis
      Internal Factor Evaluation Matrix
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Trend influencing the company
       
       
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      1. Real-Time Reviews
      2. Catching-up is the new laying back
      3. Eco-Easy
      4.Population Growth
      5. (F)luxury
      6. Economic Growth
      Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
    • SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Financial Ratio Analysis
      Internal Factor Evaluation Matrix
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Real –Time Reviews
       
       
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
    • SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Financial Ratio Analysis
      Internal Factor Evaluation Matrix
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Signposts for:
       
       
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      Best Case Scenario: People attend forums and are part of cyberspaces such as: Twitter, FaceBook, MySpace, etc. The idea to start posting Real Time Reviews is productive. Therefore the demand for Apple products is increasing.
      Worst Case Scenario: People are not interested in Apple products and are not willing to attend forums. Therefore the demand for Apple products reduces.
      In-Between Case Scenario: The idea of initiating these kinds of activities results to be not very productive. New attempts are done in order to raise interest for Apple products and features.
      Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
    • SWOT
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      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
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      Financial Analysis
      Vision & Mission
      EFE
      Company
      Overview
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      Financial Analysis
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      EFE
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      Overview
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      Financial Analysis
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      EFE
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      Overview
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      Financial Analysis
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      EFE
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      Overview
      CPM
      IFE
      Financial Analysis
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      EFE
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      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
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      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Financial Ratio Analysis
      Internal Factor Evaluation Matrix
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Catching Up is the New Laying Back
       
       
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
    • SWOT
      SWOT
      SWOT
      SWOT
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      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
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      Financial Analysis
      Vision & Mission
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      Overview
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      Financial Analysis
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      Overview
      CPM
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      Financial Analysis
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      Overview
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      Financial Analysis
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      EFE
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      Overview
      CPM
      IFE
      Financial Analysis
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      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
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      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Financial Ratio Analysis
      Internal Factor Evaluation Matrix
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Signposts for:
       
       
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      Best Case Scenario: The struggling of competition to launch new products. Significantly increase on brand loyalty and image. Also there is an increase in demand and revenue.
      Worst Case Scenario: Competition launches similar, not better quality products but at lower prices. Decrease in demand, customers complaining about the high prices.
      In-Between Case Scenario: Similar products are offered by the competitors at a lower price but with lower quality, as well. Brand loyalty increases in the current pace, so do demand, revenue and profits.
      Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
    • SWOT
      SWOT
      SWOT
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      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
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      Financial Analysis
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      Financial Analysis
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      EFE
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      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Financial Ratio Analysis
      Internal Factor Evaluation Matrix
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Eco- Easy
       
       
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
    • SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      SWOT
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision & Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      EFE
      Company
      Overview
      CPM
      IFE
      Financial Analysis
      Vision &
      Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Vision & Mission
      Market Analysis
      Company
      Overview
      Trend Analysis
      Competitive Analysis
      Financial Ratio Analysis
      Internal Factor Evaluation Matrix
      Competitive Profile Matrix
      Company Vision Statements
      Company Key Facts
      Values / Guiding Principles
      Company Key Facts
      Mission & Vision Statements
      Company History
      Signposts for:
       
       
       
       
       
       
       
       
       
       
      VISION STATEMENT (Most Recent)
      “An Apple computer on every desk” – Steve Jobs
      VISION STATEMENT (Proposed)
      To be the global leader in the consumer electronics industry .
      MISSION STATEMENT:
      “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
      VISION STATEMENT:
      “An Apple computer on every desk” – Steve Jobs
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • Apple has 4 main divisions:
        Laptop and personal computer division
      Music Division
      Video and Sound division
      Wireless network and Accessories Division
      •  Net income in 2006 was $1,989 million
      •  Currently has an approximate of 17,787 employees
      • 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
      • 1980 - Apple went public
      • 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
      • 2000 - Jobs became the CEO
      • 2001 - Introduced a digital music player, the iPod
      • 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
      • 2010 – Introduced the largest touch-screen web-browser ever, the iPad
      Best Case Scenario: The decision to install a type of software in all Apple devices which would inform and aware people for the benefits of recycling is showing good results. People are willing to recycle their Apple products.
      Worst Case Scenario: No one is reacting toward the recycling program, sales will decrease. Therefore there will be no need for Green Apple Program.
      In- Between Case Scenario: There is no progress or retreat. However, the customer’s response is relatively positive.
      Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength
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