0
Apple Inc.<br />ArgjiroRamosaj<br />Dorina Grezda<br />NertilëLatifi<br />Think different!<br />VesaBatalli<br />
SWOT<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analy...
  1980 - Apple went public
  1984- Apple released Macintosh
  1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  2000 - Jobs became the CEO
  2001 - Introduced a digital music player, the iPod
  2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone
 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></li></ul><li>SWOT<br />SWOT<br />SWOT<br />SWO...
 Currently has an approximate  of 17,787 employees
  1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  1980 - Apple went public
  1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  2000 - Jobs became the CEO
  2001 - Introduced a digital music player, the iPod
  2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>MISSION STATEMENT: <br />“Apple Inc. ignit...
SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision &<br />Mission<br />EFE<br />Company<br />Ove...
 Currently has an approximate  of 17,787 employees
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  1. 1. Apple Inc.<br />ArgjiroRamosaj<br />Dorina Grezda<br />NertilëLatifi<br />Think different!<br />VesaBatalli<br />
  2. 2. SWOT<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Company History<br /> <br /><ul><li> 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  3. 3. 1980 - Apple went public
  4. 4. 1984- Apple released Macintosh
  5. 5. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  6. 6. 2000 - Jobs became the CEO
  7. 7. 2001 - Introduced a digital music player, the iPod
  8. 8. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone
  9. 9. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></li></ul><li>SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Mission & Vision Statement<br /> <br /> <br /> <br /> <br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  10. 10.  Currently has an approximate of 17,787 employees
  11. 11. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  12. 12. 1980 - Apple went public
  13. 13. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  14. 14. 2000 - Jobs became the CEO
  15. 15. 2001 - Introduced a digital music player, the iPod
  16. 16. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  17. 17. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br />
  18. 18. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Values/Guiding Principles<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  19. 19.  Currently has an approximate of 17,787 employees
  20. 20. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  21. 21.  Currently has an approximate of 17,787 employees
  22. 22. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  23. 23. 1980 - Apple went public
  24. 24. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  25. 25. 2000 - Jobs became the CEO
  26. 26. 2001 - Introduced a digital music player, the iPod
  27. 27. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  28. 28. 2010 – Introduced the largest touch-screen web-browser ever, the iPad
  29. 29. “Don't follow your Customers; Lead them”
  30. 30. “Temper Engineering with Art”
  31. 31. “Clear your mind and "Think Different“ “</li></ul>Environmental Values: <br /> “Communicate environmental, health, and safety policy and programs to Apple employees and stakeholders. “<br />“Design, manage, and operate our facilities to maximize safety, promote energy efficiency and protect the environment. “<br />United States<br />United Kingdom<br />Canada<br />Japan<br />Australia<br />France<br />Switzerland<br />Italy<br />Germany<br />China<br />
  32. 32. Company<br />Overview<br />Vision &<br />Mission<br />Market Analysis<br />Competitive Analysis<br />Trend Analysis<br />SWOT<br />Strengths, Weaknesses, Opportunities, and Threats Analysis<br /> <br />
  33. 33. SWOT<br />SWOT<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Market Analysis <br />Vision &<br />Mission<br />Company<br />Overview<br />Competitive Analysis<br />Financial Analysis<br />Target Market<br />External Factor Evaluation Matrix<br /> <br /> <br />Age Groups: 12-35 for Music Fans<br /> 18-60 for All Products<br />Both Genders<br />Income Level: Middle/Upper Income Class<br />Educational Level: Mostly Secondary and Up<br /> Could be primary as well<br />Residents of: Mainly U.S., Japan, Europe<br /> Cities and Metropols<br />Lifestyle: People that enjoy Technology Visual Professionals<br />
  34. 34. SWOT<br />SWOT<br />SWOT<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Market Analysis <br />Vision &<br />Mission<br />Company<br />Overview<br />Competitive Analysis<br />Financial Analysis<br />Market Growth<br />External Factor Evaluation Matrix<br />External Factor Evaluation Matrix<br /> <br /> <br /> <br />Apple has a steeply increasing market, especially since 2000, when Jobs returned<br />Example:<br />Operating Systems<br />Windows<br />Apple<br />
  35. 35. SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Market Analysis <br />Vision &<br />Mission<br />Company<br />Overview<br />Competitive Analysis<br />Financial Analysis<br />Customer Satisfaction<br />Competitive Profile Matrix<br />External Factor Evaluation Matrix<br />External Factor Evaluation Matrix<br /> <br /> <br /> <br /> <br />I’m a PC<br />I’m a Mac<br />
  36. 36. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Market Segmentation<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  37. 37.  Currently has an approximate of 17,787 employees
  38. 38. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  39. 39.  Currently has an approximate of 17,787 employees
  40. 40. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  41. 41. 1980 - Apple went public
  42. 42. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  43. 43. 2000 - Jobs became the CEO
  44. 44. 2001 - Introduced a digital music player, the iPod
  45. 45. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  46. 46. 2010 – Introduced the largest touch-screen web-browser ever, the iPad
  47. 47. Computer industry
  48. 48. Smart-phone industry
  49. 49. Online Music Industry
  50. 50. Music Device Industry
  51. 51. Technological Tools Industry</li></li></ul><li>SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Internal Factor Evaluation Matrix<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Pricing Strategy & Market Share<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  52. 52.  Currently has an approximate of 17,787 employees
  53. 53. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  54. 54.  Currently has an approximate of 17,787 employees
  55. 55. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  56. 56. 1980 - Apple went public
  57. 57. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  58. 58. 2000 - Jobs became the CEO
  59. 59. 2001 - Introduced a digital music player, the iPod
  60. 60. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  61. 61. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>Produces different kind of products<br />Innovative<br />Interesting<br />Attractive<br />Apple Inc. has great price strategy<br />Reducing size of notebook<br />Holidays sales<br />Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength <br />
  62. 62. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Internal Factor Evaluation Matrix<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Competitors<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br />Dell Inc.<br />Hp<br />Microsoft Corp.<br />IBM<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  63. 63.  Currently has an approximate of 17,787 employees
  64. 64. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  65. 65.  Currently has an approximate of 17,787 employees
  66. 66. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  67. 67. 1980 - Apple went public
  68. 68. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  69. 69. 2000 - Jobs became the CEO
  70. 70. 2001 - Introduced a digital music player, the iPod
  71. 71. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  72. 72. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>“Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”<br /> Steve Jobs<br />Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength <br />
  73. 73. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Financial Ratio Analysis<br />Internal Factor Evaluation Matrix<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Trend influencing the company<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  74. 74.  Currently has an approximate of 17,787 employees
  75. 75. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  76. 76.  Currently has an approximate of 17,787 employees
  77. 77. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  78. 78. 1980 - Apple went public
  79. 79. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  80. 80. 2000 - Jobs became the CEO
  81. 81. 2001 - Introduced a digital music player, the iPod
  82. 82. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  83. 83. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>1. Real-Time Reviews<br />2. Catching-up is the new laying back <br />3. Eco-Easy<br />4.Population Growth<br />5. (F)luxury <br />6. Economic Growth<br />Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength <br />
  84. 84. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Financial Ratio Analysis<br />Internal Factor Evaluation Matrix<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Real –Time Reviews<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  85. 85.  Currently has an approximate of 17,787 employees
  86. 86. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  87. 87.  Currently has an approximate of 17,787 employees
  88. 88. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  89. 89. 1980 - Apple went public
  90. 90. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  91. 91. 2000 - Jobs became the CEO
  92. 92. 2001 - Introduced a digital music player, the iPod
  93. 93. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  94. 94. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength <br />
  95. 95. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Financial Ratio Analysis<br />Internal Factor Evaluation Matrix<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Signposts for:<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  96. 96.  Currently has an approximate of 17,787 employees
  97. 97. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  98. 98.  Currently has an approximate of 17,787 employees
  99. 99. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  100. 100. 1980 - Apple went public
  101. 101. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  102. 102. 2000 - Jobs became the CEO
  103. 103. 2001 - Introduced a digital music player, the iPod
  104. 104. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  105. 105. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>Best Case Scenario: People attend forums and are part of cyberspaces such as: Twitter, FaceBook, MySpace, etc. The idea to start posting Real Time Reviews is productive. Therefore the demand for Apple products is increasing.<br />Worst Case Scenario: People are not interested in Apple products and are not willing to attend forums. Therefore the demand for Apple products reduces. <br />In-Between Case Scenario: The idea of initiating these kinds of activities results to be not very productive. New attempts are done in order to raise interest for Apple products and features. <br />Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength <br />
  106. 106. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Financial Ratio Analysis<br />Internal Factor Evaluation Matrix<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Catching Up is the New Laying Back<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  107. 107.  Currently has an approximate of 17,787 employees
  108. 108. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  109. 109.  Currently has an approximate of 17,787 employees
  110. 110. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  111. 111. 1980 - Apple went public
  112. 112. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  113. 113. 2000 - Jobs became the CEO
  114. 114. 2001 - Introduced a digital music player, the iPod
  115. 115. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  116. 116. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength <br />
  117. 117. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Financial Ratio Analysis<br />Internal Factor Evaluation Matrix<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Signposts for:<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  118. 118.  Currently has an approximate of 17,787 employees
  119. 119. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  120. 120.  Currently has an approximate of 17,787 employees
  121. 121. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  122. 122. 1980 - Apple went public
  123. 123. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  124. 124. 2000 - Jobs became the CEO
  125. 125. 2001 - Introduced a digital music player, the iPod
  126. 126. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  127. 127. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>Best Case Scenario: The struggling of competition to launch new products. Significantly increase on brand loyalty and image. Also there is an increase in demand and revenue.<br />Worst Case Scenario: Competition launches similar, not better quality products but at lower prices. Decrease in demand, customers complaining about the high prices.<br />In-Between Case Scenario: Similar products are offered by the competitors at a lower price but with lower quality, as well. Brand loyalty increases in the current pace, so do demand, revenue and profits.<br />Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength <br />
  128. 128. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Financial Ratio Analysis<br />Internal Factor Evaluation Matrix<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Eco- Easy<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  129. 129.  Currently has an approximate of 17,787 employees
  130. 130. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  131. 131.  Currently has an approximate of 17,787 employees
  132. 132. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  133. 133. 1980 - Apple went public
  134. 134. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  135. 135. 2000 - Jobs became the CEO
  136. 136. 2001 - Introduced a digital music player, the iPod
  137. 137. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  138. 138. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength <br />
  139. 139. SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />SWOT<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision & Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />EFE<br />Company<br />Overview<br />CPM<br />IFE<br />Financial Analysis<br />Vision &<br />Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Vision & Mission<br />Market Analysis<br />Company<br />Overview<br />Trend Analysis<br />Competitive Analysis<br />Financial Ratio Analysis<br />Internal Factor Evaluation Matrix<br />Competitive Profile Matrix<br />Company Vision Statements<br />Company Key Facts<br />Values / Guiding Principles<br />Company Key Facts<br />Mission & Vision Statements<br />Company History<br />Signposts for:<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />VISION STATEMENT (Most Recent)<br /> “An Apple computer on every desk” – Steve Jobs<br />VISION STATEMENT (Proposed)<br />To be the global leader in the consumer electronics industry .<br />MISSION STATEMENT: <br />“Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”<br />VISION STATEMENT: <br /> “An Apple computer on every desk” – Steve Jobs<br /><ul><li> Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  140. 140.  Currently has an approximate of 17,787 employees
  141. 141. Apple has 4 main divisions:</li></ul>  Laptop and personal computer division<br />Music Division<br />Video and Sound division<br />Wireless network and Accessories Division<br /><ul><li> Net income in 2006 was $1,989 million
  142. 142.  Currently has an approximate of 17,787 employees
  143. 143. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak
  144. 144. 1980 - Apple went public
  145. 145. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT
  146. 146. 2000 - Jobs became the CEO
  147. 147. 2001 - Introduced a digital music player, the iPod
  148. 148. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.
  149. 149. 2010 – Introduced the largest touch-screen web-browser ever, the iPad</li></ul>Best Case Scenario: The decision to install a type of software in all Apple devices which would inform and aware people for the benefits of recycling is showing good results. People are willing to recycle their Apple products.<br />Worst Case Scenario: No one is reacting toward the recycling program, sales will decrease. Therefore there will be no need for Green Apple Program. <br />In- Between Case Scenario: There is no progress or retreat. However, the customer’s response is relatively positive. <br />Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength <br />
  150. 150. Thank you for your attention!<br />
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