2 F I N A L R D F I B M

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  • Hi, I'm OFW interested to become livestock & poultry industry in cavite area..please send me the details for feasibility study...

    roqueclarion@gmail.com
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  • RED DRAGON FARMS
  • RED DRAGON FARMS
  • RED DRAGON FARMS
  • RED DRAGON FARMS
  • RED DRAGON FARMS
  • 2 F I N A L R D F I B M

    1. 2. DR. ROBERT LO, DVM, ME, FPCPP Founder, President and General Manager of Red Dragon Farm
    2. 3. <ul><ul><li>Federation of Asian Veterinary Association Council </li></ul></ul><ul><ul><ul><li>Chairperson, 2011 Cebu Convention </li></ul></ul></ul><ul><ul><li>Southeast Asia FMD Subcommission, OIE </li></ul></ul><ul><ul><ul><li>Private Sector Representative, 2003-present </li></ul></ul></ul><ul><ul><li>United Broiler Raisers Association (UBRA) </li></ul></ul><ul><ul><ul><li>Founding Member, Member Board of Director 2000-Present </li></ul></ul></ul><ul><li>Philippine Veterinary Medical Association (PVMA) </li></ul><ul><ul><li>President, 2003-2004 </li></ul></ul><ul><ul><li>Vice-President/ President-elect, 2002-2003 </li></ul></ul><ul><ul><li>Treasurer, 2001-2002 </li></ul></ul><ul><ul><li>Director, 1999-2001 </li></ul></ul><ul><li>Hog Export Board, Department of Agriculture </li></ul><ul><ul><li>Member, 2004-2006 </li></ul></ul><ul><li>Regional Animal Disease Control & Emergency Advisory Council, Region III </li></ul><ul><ul><li>Chairperson, 2004-2007 </li></ul></ul>
    3. 4. <ul><li>Most Outstanding Professional for Veterinary Medicine (2008) </li></ul><ul><ul><ul><li>Professional Regulation Commission </li></ul></ul></ul><ul><li>Distinguished Professional Service Award (2007) </li></ul><ul><ul><ul><li>Philippine Veterinary Medical Association </li></ul></ul></ul><ul><li>No.2, Philippine Veterinary Board Examination </li></ul><ul><ul><li>Professional Regulation Commission, 1984 </li></ul></ul>
    4. 5. Source: Manila Bulletin, August 14, 2005
    5. 7. From a humble beginning… … to a success story
    6. 8. AGENDA
    7. 9. COMPANY PROFILE
    8. 10. <ul><li>RED DRAGON FARM is a medium scale enterprise involved in commercial livestock production. Its principal office is located at Barangay Lara, City of San Fernando, Pampanga, Philippines. </li></ul>
    9. 11. <ul><li>1985- Quail egg production </li></ul><ul><li>1988- Poultry contract grower </li></ul><ul><li>1991- Devastation by Mt. Pinatubo eruption </li></ul><ul><li>1994 – Red Dragon Poultry </li></ul><ul><li>1996 – Small-scale feedmill inside per farm </li></ul><ul><li>1996 – Third party breeder/hatchery </li></ul><ul><li>1997- Half-million chicken population </li></ul><ul><li>1998 – Red Dragon Swine Farm (200 sow level) </li></ul><ul><li>2000 – Loadstar Feedmill & Veterinary Products </li></ul><ul><li>2001 – Expansion to 2,000 sow level </li></ul><ul><li>2003 – 1 st to get carbon credit for Kyoto Protocol </li></ul><ul><li>2005 – Fresh Options in Region III </li></ul><ul><li>2008 – Central Depot </li></ul><ul><li>2009 – Fresh Options in Metro Manila </li></ul>
    10. 12. MISSION AND VISION
    11. 13. MISSION <ul><li>We are an integrated farm – to – meatshop business operations. </li></ul><ul><li>We aim to continuously satisfy the changing needs of our MEATiculous customers by offering value-for-money basic meats and processed products from our home-grown poultry and hogs. </li></ul><ul><li>We strive to delight our customers with excellent customer care. </li></ul><ul><li>We will make available to our customers, safe food products that will adhere to globally accepted standards on food safety. </li></ul><ul><li>We will institutionalize good manufacturing practices and purposively seek improvements in the way we do things by encouraging innovation and creative thinking.   </li></ul>
    12. 14. VISION <ul><li>We will be the choice source by households for fresh meat, value-added poultry, pork and beef products in the communities where we operate. </li></ul><ul><li>We will be the undisputed number 1 integrated farm-to-store operations in the provinces of Pampanga, Tarlac, Bulacan, Olongapo, Bataan and Zambales by 2012. </li></ul><ul><li>The number 1 brand in the categories where we participate, by 2015. </li></ul>
    13. 15. OPERATIONS WORKFLOW
    14. 17. RED DRAGON FARM Lodestar Feed Mill & Veterinary Products Since 2000
    15. 18. Hog Broiler Veterinary Medicine Feeds Production FEEDMILL Chick Booster Crumble Broiler Starter Crumble Broiler Finisher Pellet 1 Broiler Finisher Pellet 2 Pre-Starter Pellet Starter Pellet Grower I Pellet Lactating Pellet Finisher Pellet Gestating Pellet Booster Pellet Grower II Pellet Multivitamins Antibiotics
    16. 19. <ul><li>Swine Feeds: 800 bags/day </li></ul><ul><li>Broiler Feeds: 850 bags/day </li></ul><ul><li>Water Soluble: 15 kg/day </li></ul>
    17. 21. POULTRY Since 1988
    18. 22. Brooding Stage (Day 1-16) Growing Stage (Day 17-31) Harvest Stage (Day 32-40)
    19. 23. * 900k farm capacity with age evenly distributed to meet market demands
    20. 25. Since 2001
    21. 26. RED DRAGON FARM
    22. 28. Basic Processing
    23. 29. Dressing of chicken Slaughtering of Hog Slaughtering of Cattle DRESSING/SLAUGHTERING VOLUME PER MONTH LIVE ANIMALS HEADS KILOS 320,000 460,000 HEADS KILOS 2,200 210,000 HEADS KILOS 95 35,500
    24. 30. FURTHER PROCESSING
    25. 31. 12 Primal Cuts 9 pcs Cuts 22Primal Cuts RECOVERY Per Part PORK CHICKEN BEEF Part Percentage Breast 27% Thigh 27% Drumstick 17% Soup pack 8% Wings 14% Neck 6%
    26. 32. <ul><li>28 EXISTING PRODUCTS AND CONTINUOUSLY DEVELOPING NEW PRODUCTS </li></ul>Embotido Line Pork Embotido Chicken Embotido Skinless Longganisa Line Pork Skinless Longganisa Chicken Skinless Patties Pork Patties Beef Patties Tapa Line Pork Tapa Beef Tapa Longanisa Line Canton Longganisa Ilocos Lumpia Line Pork Lumpia Chicken Lumpia Tocino Line Chicken Tocino Pork Tocino Hotdog Line Beef Hotdog Cheese Hotdog Chicken Hotdog Meat Buddies Meat Rolls Meat Patties Chorizo Pilipino Macao Longganisa
    27. 33. RED DRAGON FARM COLD STORAGE
    28. 35. LOGISTICS
    29. 36. <ul><li>56 Stores </li></ul><ul><li>Fleet: 16 refrigerated vans, </li></ul><ul><li>9 routes </li></ul><ul><li>Number of SKU: 80 </li></ul><ul><li>Approx. 400 To 600 kg per store </li></ul><ul><li>Store Distribution </li></ul><ul><ul><li>Pampanga: 28 Stores </li></ul></ul><ul><ul><li>Bulacan: 4 Stores </li></ul></ul><ul><ul><li>Olongapo City: 8 Stores </li></ul></ul><ul><ul><li>Bataan: 3 Stores </li></ul></ul><ul><ul><li>Tarlac: 6 Stores </li></ul></ul><ul><ul><li>Nueva Ecija: 2 Stores </li></ul></ul><ul><ul><li>Metro Manila: 5 Stores </li></ul></ul>
    30. 37. RED DRAGON FARM Since 2005 RETAIL OPERATIONS
    31. 38. 56 Stores POS system w/ 178 SKU Upright chiller/freezer Open 7 days a week 7AM-8PM PORK VAP CHICKEN BEEF
    32. 41. PAR Analysis Consolidated Actual Sales Report Consolidated Budgeted Sales Report Cost and Budget Specialist Accounting Staff – Sales (Meatshop) Fresh Options Hotel Restaurant Institutional (HRI) Accounting Staff- Sales (Animal Production) Feedmill Swine Poultry Item Sales Report per Branch (e.g. FO Guagua) generated thru POS Internal Transfer Form Generated by Feedmill Clerk Targeted Sales Monthly Budget Tally Sheets Generated by Farm Checkers Delivery Receipts Generated by Farm Checkers Sales Invoices Generated by HRI personnel
    33. 42. JET REPORT FRESH OPTIONS HRI FEEDMILL POULTRY SWINE Sales Report Expenses Production Report Sales Report Expenses Production Report Sales Report Inventory Report Expenses Production Report Sales Report MOR Expenses Hatchery Report Chick Loading File Payroll Commission Feeds & Medicines Consumption Sales Report Batch Performance Report Expenses Breeders Report Feeds & Medicines Consumption Mortality Record Population Swine Coordinator Accounting Staff Sales Accounting Staff Sales Accounting Staff Sales Accounting Staff Sales Accounting Staff Sales Accounting Staff Payable Accounting Staff Payable Central Depot Coordinator Central Depot Coordinator Feedmill Clerk Accounting Staff Payable Feedmill Clerk Accounting Staff Sales Payroll Clerk Accounting Staff Payable Accounting Staff Payable ACTUAL BUDGET
    34. 43. EXPANSION PLANS
    35. 44. <ul><li>300% increase in sow level (2,000 to 6,000) </li></ul><ul><li>66% increase in broiler capacity (900,000 to 1.5M) </li></ul><ul><li>30% increase in feed mill warehouse capacity </li></ul><ul><li>Adopt new technology in poultry and swine production </li></ul><ul><ul><li>Environmentally Control Housing </li></ul></ul><ul><ul><li>Segregated Parity Management </li></ul></ul>
    36. 45. <ul><li>36 new Fresh Options outlets </li></ul><ul><li>Expansion in other channels for marketing </li></ul><ul><ul><li>Village distributorship </li></ul></ul><ul><ul><li>Franchising </li></ul></ul><ul><li>Further improvement in packaging, meat processing </li></ul><ul><ul><li>Blast chilling </li></ul></ul><ul><ul><li>Vacuum packing </li></ul></ul><ul><ul><li>Injection marination </li></ul></ul><ul><li>Expansion in IT infrastructure </li></ul><ul><ul><li>Data integration through business solutions </li></ul></ul><ul><ul><li>Database and application servers </li></ul></ul>
    37. 46. BUSINESS CHALLENGE
    38. 47. <ul><li>We are in the poultry and swine businesses. </li></ul><ul><li>Four main divisions are feed mill (1), poultry farms (12), swine farms (2) and meat shops (45). </li></ul><ul><li>We do not have an integrated IT. </li></ul><ul><li>We aim at IT upgrade to: </li></ul><ul><ul><li>give us timely updates to improve management decisions </li></ul></ul><ul><ul><li>have better systems management and controls </li></ul></ul><ul><ul><li>design and adopt best practices ASAP </li></ul></ul><ul><li>With IBM expertise in IT ( hardware, software, human ware, design and implementation) it is possible. </li></ul>
    39. 49. BUSINESS SOLUTIONS
    40. 50. <ul><li>ERP System (Enterprise Resource Planning) </li></ul><ul><li>BI (Business Intelligence) </li></ul><ul><li>International Organization for Standardization Certification </li></ul><ul><ul><li>ISO 9000 (Quality management system) </li></ul></ul>
    41. 51. Source: http://www.getfast.co.uk/images/erp.jpg
    42. 52. Source: http://www.logicmatter.com/images/database_and_business_intelligence.jpg
    43. 53. EXPECTED RESULTS
    44. 55. Fragmented processes Numerous approvals and audits Bottlenecks Streamlined automated business process
    45. 56. PARTNERSHIP WITH TECHNOLOGY INNOVATION
    46. 57. <ul><li>Hardware </li></ul><ul><ul><li>Servers </li></ul></ul><ul><ul><ul><li>Database Server </li></ul></ul></ul><ul><ul><ul><li>Application Server </li></ul></ul></ul><ul><ul><ul><li>Collaboration Server </li></ul></ul></ul><ul><li>Software </li></ul><ul><ul><li>Application Software </li></ul></ul><ul><ul><li>Business Intelligence Software </li></ul></ul>
    47. 58. Q & A
    48. 59. Thank you!

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