Brilliant Noise network event presentation 020614
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Brilliant Noise network event presentation 020614

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Slides from a brief talk on segmentation as it relates (or rather doesn't relate) to product and service innovation. ...

Slides from a brief talk on segmentation as it relates (or rather doesn't relate) to product and service innovation.

The talk was used to test some thinking amongst a friendly audience of strategists and planners down in Brighton, at a networking event hosted by Brilliant Noise.

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 Brilliant Noise network event presentation 020614 Brilliant Noise network event presentation 020614 Presentation Transcript

  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.1 Cookie cutters away, let’s go hang with the apes.
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.2 big thinking, brought to life fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd. @fluxXstudios   @DeanWilsonUK    
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.3
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.4 Bit.do/50plus
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.5
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.6
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.7 “I love recipes, so here you have my own recipe to build user personas, step by step including 10 elements your persona should have.”
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.8
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.9
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.10 “Culture…the world outside the corporation, the body of ideas, emotions, and activities that make up the life of the consumer.”   Grant  McCracken  
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.11
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.12 Tesco and the Glasgow highrise
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.13
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.14
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.15
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.16 WHAT  WE  LEARNED  
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.17 WHAT  WE  LEARNED  
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.18
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.19
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.20 Blue peter/Wizard of oz
  • fluxx.uk.com © 2014 – All rights reserved Fluxx Ltd.21 @fluxXstudios @DeanWilson Thank you.