Slides from a brief talk on segmentation as it relates (or rather doesn't relate) to product and service innovation. The talk was used to test some thinking amongst a friendly audience of strategists and planners down in Brighton, at a networking event hosted by Brilliant Noise.

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Cookie cutters away,
let’s go hang with the
apes.

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big thinking, brought to life
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@fluxXstudios
@DeanWilsonUK

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Bit.do/50plus

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“I love recipes, so here you
have my own recipe to build
user personas, step by step
including 10 elements your
persona should have.”

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“Culture…the world outside
the corporation, the body of
ideas, emotions, and activities
that make up the life of the
consumer.”
Grant
McCracken

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Tesco and the Glasgow highrise

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WHAT
WE
LEARNED

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WHAT
WE
LEARNED

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Blue peter/Wizard of oz

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@fluxXstudios
@DeanWilson
Thank you.