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Rise Forum



Internet internet campaign for the 2009 RISE Forum

Internet internet campaign for the 2009 RISE Forum



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Rise Forum Rise Forum Presentation Transcript

    • Marketing goal: AIDA
    • Headline: grabs attention of target market and sparks interest in R.I.S.E. Forum
    • Suggestions for content of e-mail:
      • Brief overview
      • Link to website
      • Familiarize target market with event specifics
    • Suggestions for content of e-mail:
      • Keynote speakers: highlight prominent speakers
      • Include link to view all speakers
      • Registration information
    • Suggestions for content of e-mail:
      • Pricing
        • What’s included?
      • Promote early registration = savings
      • Online registration dates
        • Deadlines
      • Direct link to registration page
      • Dayton information
        • Address, hotel information
    • Scott Kelly, Marketing and Finance Major
      • “ It’s an opportunity to hear the top people in their industries. It’s a good experience that students from around the world come to and it’s right here. I like talking to different students. You could be talking to a random guy only to find out he is a leading CEO of whatever industry. Where else can you get that experience and opportunity?”
    • Keep close to current, but clarify
    • Top Three Headlines
      • “ R.I.S.E. Financial Student Forum IX- Redefining Investment Strategy Education”
      • “ R.I.S.E. Forum IX- Financial Students Experience Redefining Investment Strategy Education”
      • “ R.I.S.E. IX- Financial Student Forum Experience”
    • Currently
      • Lists dates and the site options
    • Write a small description about what it is
      • “ R.I.S.E. Financial Student Forum, March 26-28, 2009, at the University of Dayton. Interact with the top professionals of leading corporations and businesses while networking for future job opportunities.”
    • Expand beyond the five options used
      • Finance major, finance club, networking, finance career, finance education
    • Include words to broaden the search terms to get more visitors
      • Seminar, convention, conference
    • Top Five New Search Terms
      • Finance Forum
      • Finance Student
      • Business Seminar
      • University of Dayton Convention
      • Business Student Conference
    • In order to get the best ranking for the site, the title, descriptions, keywords need to relate to the keywords chosen for keyword search and strategy
    • Title
      • University of Dayton’s Financial RISE Forum
      • RISE: Business Forum for Finance Students
    • Descriptions
      • University of Dayton ’s annual RISE Forum will be held March 26-29, 2009.
      • Finance students , or in general, any business student would benefit from attending the RISE forum .
    • Keyword
      • Same words as Keyword Search Strategy
      • RISE, Finance, Forum, Conference, Convention, Student, Business, University of Dayton, networking, club
  • WILL YOU R.I.S.E.?