<ul><li>On Website, have an “Alumni Info” page </li></ul><ul><ul><li>Sign-up here to receive e-mails about upcoming deals ...
<ul><li>Goal: AIDA </li></ul><ul><li>Three Emails to target alumni </li></ul><ul><ul><li>May Email: attention-alumni weeke...
<ul><li>Alumni weekend deals </li></ul><ul><ul><li>Free t-shirt coupon </li></ul></ul><ul><ul><li>Summer gear </li></ul></...
 
 
<ul><li>Holiday deals </li></ul><ul><li>Basketball season </li></ul><ul><li>Link to Flyer Spirit website </li></ul>
 
 
<ul><li>Refer a friend, receive a discount </li></ul><ul><li>Link to Flyer Spirit website </li></ul>
 
 
 
<ul><li>Need to search “Flyer Spirit” for results </li></ul><ul><li>Specify with more common search terms </li></ul><ul><l...
<ul><li>Currently </li></ul><ul><ul><li>Incoherent set of product offerings </li></ul></ul><ul><li>Provide information on ...
<ul><li>Broaden keywords target market will use </li></ul><ul><li>Use Google AdWords </li></ul>
<ul><ul><li>Flyer </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Dayton </li></ul></ul><ul><ul><li>Universit...
 
 
 
<ul><li>Headline </li></ul><ul><ul><li><title>Breaking news, real-time scores and daily analysis from Sports Illustrated –...
<ul><li>Headline: </li></ul><ul><ul><li><title>Flyer Spirit:  Dayton Alumni Clothing and Gear</title> </li></ul></ul><ul><...
<ul><li>Sports Illustrated </li></ul><ul><ul><li><meta name=&quot;keywords&quot; content=&quot;Sports illustrated, SI, SI....
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Flyer Spirit

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Internet marketing campaign for Flyer Spirit

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Flyer Spirit

  1. 2. <ul><li>On Website, have an “Alumni Info” page </li></ul><ul><ul><li>Sign-up here to receive e-mails about upcoming deals exclusive to alumni, including a FREE alumni weekend t-shirt </li></ul></ul><ul><ul><li>Specialized information only for Alumni i.e. Alumni weekend dates </li></ul></ul>
  2. 3. <ul><li>Goal: AIDA </li></ul><ul><li>Three Emails to target alumni </li></ul><ul><ul><li>May Email: attention-alumni weekend information </li></ul></ul><ul><ul><li>November: action-UD basketball and holidays </li></ul></ul><ul><ul><li>March: refer a friend </li></ul></ul>
  3. 4. <ul><li>Alumni weekend deals </li></ul><ul><ul><li>Free t-shirt coupon </li></ul></ul><ul><ul><li>Summer gear </li></ul></ul><ul><li>Link to Flyer Spirit website </li></ul>
  4. 7. <ul><li>Holiday deals </li></ul><ul><li>Basketball season </li></ul><ul><li>Link to Flyer Spirit website </li></ul>
  5. 10. <ul><li>Refer a friend, receive a discount </li></ul><ul><li>Link to Flyer Spirit website </li></ul>
  6. 14. <ul><li>Need to search “Flyer Spirit” for results </li></ul><ul><li>Specify with more common search terms </li></ul><ul><li>Examples </li></ul><ul><ul><li>Flyer Spirit- University of Dayton Clothing </li></ul></ul><ul><ul><li>Flyer Spirit- Dayton Alumni Clothing </li></ul></ul><ul><ul><li>Flyer Spirit Alumni Clothing </li></ul></ul>
  7. 15. <ul><li>Currently </li></ul><ul><ul><li>Incoherent set of product offerings </li></ul></ul><ul><li>Provide information on what the site is </li></ul><ul><ul><li>Use part of the informational paragraph on the homepage </li></ul></ul><ul><ul><li>“ Dayton Flyers apparel and merchandise for any alumni or fan wanting to show flyer spirit.” </li></ul></ul>
  8. 16. <ul><li>Broaden keywords target market will use </li></ul><ul><li>Use Google AdWords </li></ul>
  9. 17. <ul><ul><li>Flyer </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Dayton </li></ul></ul><ul><ul><li>University </li></ul></ul><ul><ul><li>Alumni </li></ul></ul><ul><ul><li>Student(s) </li></ul></ul><ul><ul><li>Reunion </li></ul></ul><ul><li>Sports </li></ul><ul><li>Sporting </li></ul><ul><li>Basketball </li></ul><ul><li>Gear </li></ul><ul><li>Clothes </li></ul><ul><li>Goods </li></ul><ul><li>Gifts </li></ul>
  10. 21. <ul><li>Headline </li></ul><ul><ul><li><title>Breaking news, real-time scores and daily analysis from Sports Illustrated – SI.com</title> </li></ul></ul><ul><li>Subject Line </li></ul><ul><ul><li><meta name=&quot;description&quot; content=&quot;SI.com - sports news, scores, photos, columns and expert analysis from the world of sports including NFL, NBA, NHL, MLB, NASCAR, college basketball, college football, golf, soccer, tennis, fantasy and much more.&quot;/> </li></ul></ul>
  11. 22. <ul><li>Headline: </li></ul><ul><ul><li><title>Flyer Spirit: Dayton Alumni Clothing and Gear</title> </li></ul></ul><ul><li>Subject Line: </li></ul><ul><ul><li><meta name=&quot;description&quot; content=&quot; Dayton Flyers clothing for students and alumni. For any alumni, student, or fan wanting to show their Flyer spirit. Support the Dayton Flyers with basketball clothing and gear!&quot;/> </li></ul></ul>
  12. 23. <ul><li>Sports Illustrated </li></ul><ul><ul><li><meta name=&quot;keywords&quot; content=&quot;Sports illustrated, SI, SI.com, sports news, sports scores, sports highlights, sports rumors, nfl, college football, mlb, baseball, college basketball, nba, nhl, soccer, golf, fantasy&quot;/> </li></ul></ul><ul><li>Flyer Spirit </li></ul><ul><ul><li><meta name=“keywords” content=“Flyer, alumni, Dayton, sports, sporting, basketball, clothes, clothing, goods, gifts, student” </li></ul></ul>

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