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Published

Internet marketing campaign for Flyer Spirit

Internet marketing campaign for Flyer Spirit

Published in Sports , News & Politics
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Transcript

  • 1.  
  • 2.
    • On Website, have an “Alumni Info” page
      • Sign-up here to receive e-mails about upcoming deals exclusive to alumni, including a FREE alumni weekend t-shirt
      • Specialized information only for Alumni i.e. Alumni weekend dates
  • 3.
    • Goal: AIDA
    • Three Emails to target alumni
      • May Email: attention-alumni weekend information
      • November: action-UD basketball and holidays
      • March: refer a friend
  • 4.
    • Alumni weekend deals
      • Free t-shirt coupon
      • Summer gear
    • Link to Flyer Spirit website
  • 5.  
  • 6.  
  • 7.
    • Holiday deals
    • Basketball season
    • Link to Flyer Spirit website
  • 8.  
  • 9.  
  • 10.
    • Refer a friend, receive a discount
    • Link to Flyer Spirit website
  • 11.  
  • 12.  
  • 13.  
  • 14.
    • Need to search “Flyer Spirit” for results
    • Specify with more common search terms
    • Examples
      • Flyer Spirit- University of Dayton Clothing
      • Flyer Spirit- Dayton Alumni Clothing
      • Flyer Spirit Alumni Clothing
  • 15.
    • Currently
      • Incoherent set of product offerings
    • Provide information on what the site is
      • Use part of the informational paragraph on the homepage
      • “ Dayton Flyers apparel and merchandise for any alumni or fan wanting to show flyer spirit.”
  • 16.
    • Broaden keywords target market will use
    • Use Google AdWords
  • 17.
      • Flyer
      • Flyers
      • Dayton
      • University
      • Alumni
      • Student(s)
      • Reunion
    • Sports
    • Sporting
    • Basketball
    • Gear
    • Clothes
    • Goods
    • Gifts
  • 18.  
  • 19.  
  • 20.  
  • 21.
    • Headline
      • <title>Breaking news, real-time scores and daily analysis from Sports Illustrated – SI.com</title>
    • Subject Line
      • <meta name=&quot;description&quot; content=&quot;SI.com - sports news, scores, photos, columns and expert analysis from the world of sports including NFL, NBA, NHL, MLB, NASCAR, college basketball, college football, golf, soccer, tennis, fantasy and much more.&quot;/>
  • 22.
    • Headline:
      • <title>Flyer Spirit: Dayton Alumni Clothing and Gear</title>
    • Subject Line:
      • <meta name=&quot;description&quot; content=&quot; Dayton Flyers clothing for students and alumni. For any alumni, student, or fan wanting to show their Flyer spirit. Support the Dayton Flyers with basketball clothing and gear!&quot;/>
  • 23.
    • Sports Illustrated
      • <meta name=&quot;keywords&quot; content=&quot;Sports illustrated, SI, SI.com, sports news, sports scores, sports highlights, sports rumors, nfl, college football, mlb, baseball, college basketball, nba, nhl, soccer, golf, fantasy&quot;/>
    • Flyer Spirit
      • <meta name=“keywords” content=“Flyer, alumni, Dayton, sports, sporting, basketball, clothes, clothing, goods, gifts, student”