My presentation at Digital Media Symposium about Oman Sail

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I presented a keynote on Oman Sail's Digital Media channels at the Digital Media Symposium organized by The GCC Sports Journalism Federation at Omantel HQ in Muscat.

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My presentation at Digital Media Symposium about Oman Sail

  1. 1.   Oman Sail LLC Digital Media Seminar Prepared by Bader al Hinai / 25 th May 2011
  2. 2.  Contents Digital Media Seminar <ul><li> Introduction to Digital Media </li></ul><ul><li>Oman Background </li></ul><ul><li>Oman Sail channels: </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Issuu </li></ul></ul>www.omansail.com   Oman Sail LLC – Digital Media Seminar
  3. 3. www.omansail.com <ul><li>• Is it New Media? Social Media? No. </li></ul><ul><li>• Main Social Media platforms worldwide: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Foursquare </li></ul></ul><ul><ul><li>Linked-In </li></ul></ul>Digital Media Introduction   Oman Sail LLC – Digital Media Seminar
  4. 4. www.omansail.com <ul><li>• Facebook inception </li></ul><ul><li>• Statistics worldwide: 683 581 920 </li></ul><ul><li>• Top countries: </li></ul>Digital Media Facebook   Oman Sail LLC – Digital Media Seminar
  5. 5. www.omansail.com <ul><li>• 5 years old </li></ul><ul><li>• Statistics worldwide: About 200,000,000 </li></ul><ul><li>• Top countries: </li></ul>Digital Media Twitter   Oman Sail LLC – Digital Media Seminar
  6. 6. www.omansail.com <ul><li>• 6 years old </li></ul><ul><li>• Statistics: </li></ul><ul><ul><li>About 300,000,000 users worldwide </li></ul></ul><ul><ul><li>700,000,000 playbacks in 2010 </li></ul></ul><ul><ul><li>100,000,000 daily views on mobile </li></ul></ul>Digital Media YouTube   Oman Sail LLC – Digital Media Seminar
  7. 7. www.omansail.com • Omanis who use computers: 53.8% of total population • Facebook statistics of Oman [Socialbakers.com] Oman Overview   Oman Sail LLC – Digital Media Seminar
  8. 8. www.omansail.com <ul><li>• Oman Sail has 5 digital channels online: </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Issuu </li></ul></ul>Oman Sail Raising the bar   Oman Sail LLC – Digital Media Seminar
  9. 9. www.omansail.com • Omansail.com is ranked #1,886,926 in the world • Visitors spend about 52 seconds on each page view • A total of two minutes on the site during each visit • T raffic rank of 2,559 among users in Oman • A pproximately 77% visitors from Oman Oman Sail Website   Oman Sail LLC – Digital Media Seminar
  10. 10. www.omansail.com <ul><li>• From 5,884 fans in Q4 2010 to 6,356 fans in Q1 2011 </li></ul><ul><li>• New additions to Facebook in Q1: </li></ul><ul><ul><li>For the 1 st time in the country we have introduced ‘Live Web-chat’ that enables our fans (including media people) to ask questions live via our Facebook page and get the answers in the live video interview. </li></ul></ul><ul><ul><li>5 languages (En, Ar, Fr, Sw, Cn) and more Arabic content to build on our local fans base. </li></ul></ul><ul><ul><li>We started customizing content to target different nationalities (like interviews with Sidney Gavignet for the French market). </li></ul></ul>Oman Sail Facebook   Oman Sail LLC – Digital Media Seminar
  11. 11. www.omansail.com <ul><li>• Q1 highlights: </li></ul><ul><ul><li>In 21 st January we reached 6,000 fans. </li></ul></ul><ul><ul><li>During Extreme Sailing Series Act 1 in Muscat, our Facebook page witnessed a rapid growth in fans number. </li></ul></ul><ul><ul><li>The demographics show that 64% of our fans are males. However, female fan number is expected to increase after launching our Women Sailing Program. </li></ul></ul><ul><ul><li>Statistics </li></ul></ul>Oman Sail Facebook   Oman Sail LLC – Digital Media Seminar
  12. 12. www.omansail.com <ul><li>• From 829 in Q4 2010 to 1,183 followers in Q1 2011 </li></ul><ul><ul><li>More followers from the local market (as Twitter is being adopted locally due to the political and social developments) </li></ul></ul><ul><ul><li>About 85% of @OmanSail tweets happen between 8:00am and 12:pm (Peak time in Oman and US). </li></ul></ul><ul><ul><li>The words ‘Oman’, ‘Muscat’, and ‘The Wave’ are the most frequently mentioned words in @OmanSail tweets. </li></ul></ul>Oman Sail Twitter   Oman Sail LLC – Digital Media Seminar
  13. 13. www.omansail.com <ul><li>• 50,237 total views with 48,000 as target for Q1 2011 </li></ul><ul><ul><li>Most viewers are located in Oman, USA, and UK. France, Germany, Spain, Canada and Australia come next. </li></ul></ul><ul><ul><li>More non-sailing content have been uploaded to create more interest (education, pride, and fun videos). </li></ul></ul><ul><ul><li>Top views were during Route du Rhum when Oman Air Majan had an accident. </li></ul></ul>Oman Sail YouTube   Oman Sail LLC – Digital Media Seminar
  14. 14. www.omansail.com • 2727 views in 2 years • 12 documents uploaded Oman Sail Issuu   Oman Sail LLC – Digital Media Seminar
  15. 15.  Questions Digital Media Seminar www.omansail.com   Oman Sail LLC – Digital Media Seminar
  16. 16.  Shukran. Digital Media Seminar www.omansail.com   Oman Sail LLC – Digital Media Seminar

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