The Effects of Cross-Pollination :
How Non-Library Mass Market
Services Are Changing Library User
Expectations and Behavio...
Overview
               Page Title / heading goes here




• Introduction
• Information Access c.2007
• Properties of Extr...
My Perspective
                Page Title / heading goes here




• Not a traditional information science professional
• B...
Extreme Convergence
   Page Title / heading goes here




      “The Machine Is Us/ing Us”
 Mike Wesch – Kansas State Univ...
Extreme Convergence Dissected
                Page Title / heading goes here


Fundamental Assumptions …
• pervasive onlin...
Trends in Extreme Convergence
               Page Title / heading goes here


Shifts towards …
• users as creators and con...
Trend: Users as Creators and Consumers
Page Title / heading goes here
Trend: DIY Information Services
               Page Title / heading goes here



Modularisation …
• Small re-usable compon...
Trend: Reduced Engagement with Print
                 Page Title / heading goes here



Metamorphosis …
• Electronic colle...
Trend: Collective Intelligence
                Page Title / heading goes here



The benefits of sharing …
• A long establ...
Trend Effects
                Page Title / heading goes here



Flow-on effects in library-like environments
• collections...
Page Title / vs Them goes here
                         Us heading



Consider the traditional library …
• an inventory / ...
The Empire Strikes Back
                Page Title / heading goes here



Recent features in library systems and services
...
Challenges
                Page Title / heading goes here



The library under threat …
• as a collection ?
  • as collect...
Opportunities
                Page Title / heading goes here



Imagine …
You’re in a large collection of books, journals ...
Opportunities
                Page Title / heading goes here



Imagine …
Perhaps you’ll ask some other users about where ...
Opportunities
              Page Title / heading goes here



Imagine …

Perhaps you’ll ask someone who works here.
Retaining Competitive Advantage
               Page Title / heading goes here



The library revived as a centre of excell...
© Copyright The University of Melbourne 2007
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The Effects of Cross-Pollination : How non-library mass market services are changing user behaviour and expectations

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Invited Talk at Australian Law Librarians Conference 2007 (http://www.alla.asn.au/conference/2007/index.htm)

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The Effects of Cross-Pollination : How non-library mass market services are changing user behaviour and expectations

  1. 1. The Effects of Cross-Pollination : How Non-Library Mass Market Services Are Changing Library User Expectations and Behaviours Baden Hughes Enterprise Information Architect The University of Melbourne
  2. 2. Overview Page Title / heading goes here • Introduction • Information Access c.2007 • Properties of Extremely Converged Information Environments • Trends • Impact Analysis
  3. 3. My Perspective Page Title / heading goes here • Not a traditional information science professional • Background in web systems engineering, particularly applied to publishing applications • Research in language processing, information retrieval and digital libraries, contributions in language identification, scalable language processing, text encoding, cross-language search, minority language technology support • Observer of trends in information access and usage, particularly in corporate environments (not exclusive of libraries) • Current role focus on leveraging information assets to maximum benefit, in the broadest sense
  4. 4. Extreme Convergence Page Title / heading goes here “The Machine Is Us/ing Us” Mike Wesch – Kansas State University http://youtube.com/watch?v=NLlGopyXT_g
  5. 5. Extreme Convergence Dissected Page Title / heading goes here Fundamental Assumptions … • pervasive online access • collaboration as the default • “free” (or “compromise cost”) services • generic service instances, individually customised • extremely scalable architectures • federated collections • location independence • device independence • unmediated information access
  6. 6. Trends in Extreme Convergence Page Title / heading goes here Shifts towards … • users as creators and consumers • DIY information services and toolchains • reduced engagement with print materials • collective intelligence Obvious flow on effects for libraries …
  7. 7. Trend: Users as Creators and Consumers Page Title / heading goes here
  8. 8. Trend: DIY Information Services Page Title / heading goes here Modularisation … • Small re-usable components and data sources • Large range of providers, open competitive market • Integration-oriented and standards compliant • The best of “All You Can Eat” and “BYO” ☺ Low-tech Service Composition • Point & Click, Drag and Drop • Hosted environments • Embedded service intelligence • “Zero” cost
  9. 9. Trend: Reduced Engagement with Print Page Title / heading goes here Metamorphosis … • Electronic collections growing, but still dominated by print collections in many ways • in volume, owing to longer term collection development • often not in rate of acquisition, owing to cost • evidence suggests about equal in terms of access • Print to digital conversion (local, global) is motivated more by access flexibility than by a fundamental problem with the object and contents • Reduced engagement with a communication as a medium is likely to take several generations, it will not happen in a single generation (consider radio …) Paradigm Resilience • Processes developed around print publication remain intact • Fundamental information architecture is tied to print (publication/article model, page numbers, indexing, authoring conventions)
  10. 10. Trend: Collective Intelligence Page Title / heading goes here The benefits of sharing … • A long established trend (since 1600’s) • Information availability increases approximately exponentially in proportion to the number of consumers, and has for hundreds of years • General tendency to work more collaboratively • Increasing awareness of cross-pollenation as net beneficial • Major difference in the internet age is the is the synchronicity of sharing The risks of sharing … • Bigger isn’t always better (cf web site hits vs visitors) • Collective opinion - the wisdom of the crowd or mass hysteria ? • Information availability increases approximately exponentially in proportion to number of consumers (sharing increases precision, not recall)
  11. 11. Trend Effects Page Title / heading goes here Flow-on effects in library-like environments • collections and information repositories • access mechanisms and preferences • resource usage models Differential impacts • public libraries • academic research and reference libraries • special libraries
  12. 12. Page Title / vs Them goes here Us heading Consider the traditional library … • an inventory / catalogue / loans system • a physical collection • an electronic collection • reference desks / service points (either physical or virtual or both) • a work space Consider the information hub of the future … • federated holdings, with multi-use as a default • predominance of electronic collections • unmediated information access • non-local delivery services • location independent
  13. 13. The Empire Strikes Back Page Title / heading goes here Recent features in library systems and services • user profiles and preferences • (shareable) personal virtual collections • (shareable) record annotations • federated collections including non-curated collections • mass digitization • mashups / plug and play services
  14. 14. Challenges Page Title / heading goes here The library under threat … • as a collection ? • as collections become highly federated and predominantly virtual, collection custodian is less of a defining characteristic, except for approximately unique items • as a service ? • as information delivery is diversified, libraries no longer have a competitive advantage as a default supply channel • as a place ? • as access to collections is decoupled from physical location, the need to visit the collection itself is reduced
  15. 15. Opportunities Page Title / heading goes here Imagine … You’re in a large collection of books, journals and other scholarly resources. You’ve never been here before (although maybe somewhere like it). You decide its most efficient to browse the shelves looking for what you’re interested in. There’s not much to guide you apart from a cryptic encoding scheme. The collection isn’t systematically maintained and so you quickly discover that its going to take you a while to find what you’re looking for.
  16. 16. Opportunities Page Title / heading goes here Imagine … Perhaps you’ll ask some other users about where to find things. Perhaps you’ll wander about a bit more and it will become clearer. Perhaps you’ll use what you can find, regardless of whether its entirely relevant. Perhaps you’ll give up.
  17. 17. Opportunities Page Title / heading goes here Imagine … Perhaps you’ll ask someone who works here.
  18. 18. Retaining Competitive Advantage Page Title / heading goes here The library revived as a centre of excellence … • an increasingly complex information environment • traditional source and content analysis in even sharper focus • obvious need for efficiencies in information need fulfillment
  19. 19. © Copyright The University of Melbourne 2007

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