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LifeLock prevents identity theft and guarantees your good name. The company developed the nation’s first and only PROACTIVE identity theft solution designed to help PREVENT crimes before they occur. Unlike any other company in the industry, we back our service with a $1 million guarantee. LifeLock has been featured on CNBC, Wall Street Journal, CNN, Money Magazine, ABC News Now, MSNBC, and many others.

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  1. 1. Preventing Identity Theft CLICK HERE
  2. 2. LifeLock is the leading provider of Identity Theft Prevention Services. We developed the nation’s first and only proactive identity theft solution designed to help prevent crimes before they occur. We are the only company that backs our service with a $1 Million guarantee . Our unique offer is why they have been covered by the biggest names in media. The following are just a sample of the over 150 plus media exposures they’ve had recently:
  3. 3. <ul><li>What LifeLock Does </li></ul><ul><li>Block client’s credit so that only they can use it </li></ul><ul><li>If client’s Identity is ever stolen, LifeLock will fix the problem. Period. No matter what it takes. They'll replace every dime the client loses, up to $1,000,000. </li></ul><ul><li>Stop pre-approved credit offers. </li></ul><ul><li>Drastically reduce the amount of junk mail to our clients. </li></ul><ul><li>Ensure that things go smoothly when customers apply for credit. </li></ul><ul><li>Provide free credit reports. </li></ul><ul><li>Offer the Nation’s only Children’s ID Theft Program </li></ul><ul><li>Offer monitoring of any checking accounts issued in clients’ names. </li></ul>
  4. 4. <ul><li>Most importantly: </li></ul><ul><li>They put alerts on our clients’ credit reports with all THREE major credit bureaus as well as, the consumer reporting agency, ChexSystems </li></ul><ul><li>These alerts ensure that if anyone tries to do anything with a client’s credit report such as: </li></ul><ul><ul><li>Get new credit </li></ul></ul><ul><ul><li>Change their address </li></ul></ul><ul><ul><li>Expand credit lines </li></ul></ul><ul><ul><li>Open a checking account </li></ul></ul><ul><ul><li>Get insurance or utilities, and more </li></ul></ul><ul><li>That client will be called directly for their approval before anything happens. </li></ul>
  5. 5. LifeLock Comparison $12.95/mo $12.99/mo $9.95/mo $9.95/mo $9.95/mo With Discount $9.00 Monthly Cost X X X X X √ Children’s Protection $10/yr X X X X X √ Stop Pre-Approved Cards X X X X X √ Stop Junk Mail X X X X X √ Free Resolution X X X X X √ Creditor Relations X X X X X √ Free Credit Reports √ √ √ √ √ X Monitoring X X X X X √ Four Bureaus X X X X X √ Prevention X X X X X √ Guarantee Pre-paid Legal X = No Kroll Intersections TransUnion Experian Equifax LifeLock   √ = Yes
  6. 6. <ul><li>Competitive Landscape </li></ul><ul><li>LifeLock has no direct competitors. The perceived competitors are the credit bureaus and their reactionary credit monitoring products; and various identity theft insurance products. These products cost between $49 per year to $12.95 per month. Once we explain the difference between what they do and what we do, most consumers select LifeLock as the only proactive solution. </li></ul><ul><li>15% of all unique visitors to our website become paying customers </li></ul><ul><li>85% of all calls to our call center become paying customers </li></ul><ul><li>50% of new customers bring on a second paying customer </li></ul><ul><li>75% of our customers pay annually versus monthly </li></ul>
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