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Tizen Brand Guidelines v2 4
 

Tizen Brand Guidelines v2 4

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The Tizen Brand Guidelines provides a comprehensive description of the Tizen brand and it's uses. Details in this document include usage, colors, fonts, secondary assets and other details. Use this ...

The Tizen Brand Guidelines provides a comprehensive description of the Tizen brand and it's uses. Details in this document include usage, colors, fonts, secondary assets and other details. Use this guide for reference in all usage of the brand across mediums.

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    Tizen Brand Guidelines v2 4 Tizen Brand Guidelines v2 4 Presentation Transcript

    • TIZEN BRAND GUIDELINESv. 2.4 August 2012
    • HELLO Welcome to the new Tizen brand guides. These guidelines will give you an understanding of the identity and how to use it effectively. Tizen is open source by nature, the identity featured on the following pages has been created to capture the freedom open source allows and has been designed to be flexible and allow customisation.  Next page, Referencev. 2.4 Welcome 2
    • WELCOME IDENTITY USE EXTEND Tizen is… 4 Design philosophy6 Logo Primary photographic elements Logo7 Use the right version16 Pinwheel46 Pinwheel8 Add clear space19 Colour options47 Lockup9 Avoid minimum size20 In use49 Please do not21 Colour10 Secondary photographic Typography12 Pinwheel elements Use the right version23 The visible invisible52 Add clear space26 In use57 Avoid minimum size27 Please do not28 Paper folds60 Using the file64 Lockup Cropping65 In use66 Use the right version30 Add clear space33 Avoid minimum size34 Please do not35 Legal Symbols37 COLLABORATE Using our Fonts40 The supporting brand71 Colour How to use colour42 Examples of use43 APPLY73 SUPPORT77v. 2.4 3
    • MAGICAL "Any sufficiently advanced technology is indistinguishable from magic" With the ability to save and handle information comes enormous responsibility & the power to change peoples lives. We are magical because we empower people. SMART EASY We are the informed choice. We intelligently pick Any barrier gives people the chance to walk away. the best independent ways to provide a world class We are dealing in complex data — Its peoples lives! — multi-device platform. Theres serious intent behind Wherever possible we must simplify things. this radical thinking. People will love us for it. USEFUL/ DISCREET/ IMMEDIATE TRANSPARENT When someone wants to use a really useful Theres no room for secrets in our relationship with and immediate platform, they think of us… First. customers. Without transparency comes suspicion. To stay front of mind we must be actually Anything surrounding money is based on complete useful, rather than bolt-on. and utter belief in the brand. TIZEN IS… Most businesses talk about brand values, what they represent and how they should relate to their practices… … Tizen is different, we are Magical, we are Smart, we are Easy, we are Useful, we are Discreet. When our users interact with our OS they experience our brand values first hand, how smooth, how easy to use, how stable our OS is, how pleasing the interface is, as well as their individual impressions and experiences with our software, will ultimately determine how our brand is perceived within the public mindshare.  Next page, Identityv. 2.4 Welcome 4
    • IDENTITY
    • DESIGN PHILOSOPHY Inspiration for all our design elements start with paper. The physical behaviour of paper in light, its folds, its ability to create forms, are all influential. The creation of the Pinwheel, from paper, reflects the open source nature of our product by its simplicity, flexibility and universal understanding. The Pinwheel and paper, form the basis of our brand identity. The tone and behaviour they create should be reflected in all brand communication.  Next page, Logov. 2.4 Identity Design Philosophy 6
    • SOFTEN ED FOL DED OPT IMISED COR N ER S EDGE T RA DEMA RK FOL DED DETA IL S LOGO  T I ZE N LO G O The Tizen logo follows our design philosophy (featured on page 8) to the letter. Using the letterforms featured in Pluto Bold as the basis for the mark, there are several key details that differentiate our logo from simply typing out the word TIZEN in Pluto: Softened Corners Each letterforms corners have been gently chamfered resulting in a friendly modern mark. Folded Edges + Details The Z and N glyphs each fold back on each other as if they were created from a single strip of aluminium, the folds create an angled edge at the apex and vortex of each letter. Optimised Trademark The trademark symbol has been resized and SHA R P NO HU GE the space between the N has been tightened. COR N ER S FOL DED EDGE T RA DEMA RK  Next page, Pinwheel NO FOL DED DETA IL S  T I ZE N T Y P E D O UT I N P LUTO BO LDv. 2.4 Identity 7
    • PINWHEEL The Right Theme For Us As a simple, globally understood object, the Pinwheel embodies all that Tizen represents. It’s simple to start and magical to use, it comes to life with human interaction and allows us to connect with one another. As an object that’s free to be created by anyone, the Pinwheel reflects the open source nature of our product. Pinwheel Variations The Pinwheel will be used across all your brand communication in some form. Different interpretations of this theme have been created and are available to use. These guidelines will explain the different versions and where they can be used.  Next page, Lockupv. 2.4 Identity 8
    • PIN WHEEL SITS ON T HE Y- HEIGHT LOCKUP The Tizen lockup consists of our logo and Pinwheel shown together, their size and position in relation to one another constitutes the lockup. T RA DEMA RK SITS  Next page, Colour ON T HE B ASEL IN Ev. 2.4 Identity 9
    • CORE PRIMARY COLOURS pantone BLACK 6 WHITE PANTONE 2925 pantone 2985 c 20 m 20 y 20 k 100 c0 m0 y0 k0 c 85 m 21 y 0 k 0 c 60 m 0 y 3 k 0 r0 g0 b0 r 254 g 255 b 250 r 36 g 139 b 209 r 92 g 203 b 246 # 00 00 00 # FE FF FA # 24 8B D1 # 2A 3C 4A SUPPORTING PRIMARY COLOURS pantone 432 pantone 430 PANTONE 428 pantone COOL GREY 1 pantone 400 c 65 m 43 y 26 k 78 c 33 m 18 y 13 k 40 c 10 m 4 y 4 k 14 c4 m2 y4 k8 c 6 m 7 y 13 k 16 r 42 g 60 b 74 r 103 g 119 b 132 r 196 g 200 b 202 r 216 g 217 b 212 r 228 g 229 b 223 # 2A 3C 4A # 67 77 84 # C4 C8 CA # D8 D9 D4 # E4 E5 DF COLOUR The primary colour palette is reflected in the make up of our brandmarks and should be used across all communication. We also have a set of supporting primary colours to broaden our brand.  Next page, Secondary Colourv. 2.4 Identity 10
    • SECONDARY COLOURS pantone 326 PANTONE 333 pantone 7403 pantone 488 pantone 519 c 81 m 0 y 39 k 0 c 49 m 0 y 28 k 0 c 1 m 11 y 58 k 2 c 0 m 31 y 26 k 0 c 65 m 95 y 9 k 40 r 0 g 178 b 169 r 60 g 219 b 192 r 238 g 212 b 132 r 236 g 186 b 168 r 89 g 49 b 95 # 00 B2 A9 # 3C DB C0 # EE D4 84 # EC BA A8 # 59 31 5F SECONDARY COLOURS Our secondary colour palette is used to broaden our communications and identity. This colour range is designed to work alongside the monochromatic colours from the primary colour palette. These colours are to be used sparingly to highlight and create sub categories within communication.  Next page, Hero Typefacev. 2.4 Identity Colour 11
    • HEA DLI N E FON T TIZEN BOLD SILICON SOLIPCISM 01. S U P PORTI N G HEA DLI N E FON T • TASK SWITCHING • LIVE STREAMS • COMMENT THREADS • TILED PLATFORM PLUTO CAPACITIVE HIGH DENSITY DOUGHNUTS TERRIFICALLY TEARY TEARDOWN • H O M E S PA C E • A P P S TO R E • C O N N E C T E D D E V I C E S • B AT T E RY • HEADLINE + SUPPORTING HEADLINE In nearly all cases without exception, Tizen For main headline text, our custom Tizen font Bold and Pluto should be used in Uppercase, (Tizen Bold) should be used, this font comes in never Upper + Lowercase. one weight only. Tizen Bold and Pluto are intended to be used When supporting headlines are required, Pluto as our display/headline font for all types of should be used and comes in a wide variety of communication with one exception: bodycopy. weights and styles.  Next page, Bodycopy Fontv. 2.4 Identity Typography 12
    • B ODYCOPY FON T Gotham Light Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&* 1234567890 !@£$%^&* Gotham Book Gotham Bold Gotham ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&* 1234567890 !@£$%^&* Gotham Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&* U NIVE R SA L ON LI N E B ODYCOPY FON T Arial Regular Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&* 1234567890 !@£$%^&* Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&* BODYCOPY For bodycopy, long text and captions under Coded in the platform-agnostic opentype 12 pt, we recommend using Gotham. format, Gotham comes with many useful features, including: Proportional and Tabular Very similar in shape and x-height to Numerals and support for ±150 languages. Pluto, Gothams character shapes are less flambouyant, lending themselves better to When Gotham is not available i.e. online setting large blocks of text. webpages, please use Arial.  Next page, Usev. 2.4 Identity Typography 13
    • USE
    • LOGO
    • W H AT A R E YO U L O O K I N G F O R ? LOGO PINWHEEL LOCKUP W H AT C O L O U R B A C K G R O U N D W I L L I T S I T O N ? DARK LIGHT I N W H I C H M E D I U M W I L L YO U R D E S I G N B E P R O D U C E D? CMYK RGB TWO COLOUR ONE COLOUR PRINT TV EMBROIDERY U V VA R N I S H BOOKLETS ON SCREEN H OT FO I L B LO C K H OT FO I L B LO C K BILLBOARDS PROJECTION LIMITED COLOUR PRINT BLIND EMBOSS / DEBOSSv. 2.4 Use Logo 16
    • LOGO DARK L O C AT I O N > F I L E N A M E USE PREVIEW TV A N I M AT I O N SCREEN 01 LOGO > ON DARK > 01 RGB > TIZEN LOGO ON DARK RGB.PDF ON SCREEN PROJECTION U S E R I N T E R FA C E PRINT BOOKLETS MAGAZINES PRINT 01 LOGO > ON DARK > 02 CMYK > TIZEN LOGO ON DARK CMYK.PDF BROCHURES BILLBOARDS E V E N T S TA N D S EMBROIDERY H OT FO I L B LO C K TWO COLOUR 01 LOGO > ON DARK > 03 TWO COLOUR > TIZEN LOGO ON DARK TWO COLOUR.PDF HIGH CONTRAST U.I. LIMITED COLOUR PRINT U V VA R N I S H H OT FO I L B LO C K ONE COLOUR 01 LOGO > ON DARK > 04 ONE COLOUR > TIZEN LOGO ON DARK ONE COLOUR.PDF HIGH CONTRAST U.I. BLIND EMBOSS / DEBOSSv. 2.4 Use Logo 17
    • LOGO LIGHT L O C AT I O N > F I L E N A M E USE PREVIEW TV A N I M AT I O N SCREEN 01 LOGO > ON DARK > 01 RGB > TIZEN LOGO ON DARK RGB.PDF ON SCREEN PROJECTION U S E R I N T E R FA C E PRINT BOOKLETS MAGAZINES PRINT 01 LOGO > ON DARK > 02 CMYK > TIZEN LOGO ON DARK CMYK.PDF BROCHURES BILLBOARDS E V E N T S TA N D S EMBROIDERY H OT FO I L B LO C K TWO COLOUR 01 LOGO > ON DARK > 03 TWO COLOUR > TIZEN LOGO ON DARK TWO COLOUR.PDF HIGH CONTRAST U.I. LIMITED COLOUR PRINT U V VA R N I S H H OT FO I L B LO C K ONE COLOUR 01 LOGO > ON DARK > 04 ONE COLOUR > TIZEN LOGO ON DARK ONE COLOUR.PDF HIGH CONTRAST U.I. BLIND EMBOSS / DEBOSSv. 2.4 Use Logo 18
    • MI N I MUM CLEA R SPACE — QUA L TO 50% THE HEI GHT OF A CA PITA L T , A PPL IED E A B OVE, B ELOW A N D TO EI THER SIDE OF T HE LOGO. C A P - H E IG HT 5 0 % C AP - H EIGH T ADD CLEAR SPACE Whenever you use the Tizen logo within one of your designs it is important that an area of clear space is left around the logo to allow for legibility and clear standout. We recommend leaving a minimum of half the height of the capital letter T is kept clear above, below and on both sides of the logo. This area should be kept free of any other graphic element, this includes image frames, logos, text, shapes and illustrations.  Next page, Avoid Minimum Sizev. 2.4 Use Logo 19
    • T HE WIDT H OF T HE LOGO IS MEASU RED EXCLUD I N G T H E T M / ® SY M BO LS AVOID MINIMUM SIZE When placing the logo within your designs there are certain logo widths that are not recommended to go below. Legibility and accessibility will suffer if the logo is scaled below these recommended widths and may cause the logo to render incorrectly on screen or fill in if printed.  Next page, Please Do Not WE DO N OT RECOMMEN D U SIN G T HE LOGO B ELOW 30 MMv. 2.4 Use Logo 20
    • TIZEN ™ PLEASE DO NOT Alter, change or modify our logo in any way, this includes: — Stretching — Recolouring — Badging — Rearranging — Resizing — Retyping  Next page, Pinwheelv. 2.4 Use Logo 21
    • PINWHEEL
    • W H AT A R E YO U L O O K I N G F O R ? LOGO PINWHEEL LOCKUP W H AT C O L O U R B A C K G R O U N D W I L L I T S I T O N ? DARK LIGHT I N W H I C H M E D I U M W I L L YO U R D E S I G N B E P R O D U C E D? CMYK RGB TWO COLOUR ONE COLOUR PRINT TV EMBROIDERY U V VA R N I S H BOOKLETS ON SCREEN H OT FO I L B LO C K H OT FO I L B LO C K BILLBOARDS PROJECTION LIMITED COLOUR PRINT BLIND EMBOSS / DEBOSSv. 2.4 Use Pinwheel 23
    • PINWHEEL DARK L O C AT I O N > F I L E N A M E USE PREVIEW TV A N I M AT I O N SCREEN 02 PINWHEEL > ON DARK > 01 RGB > TIZEN PINWHEEL ON DARK RGB.PDF ON SCREEN PROJECTION U S E R I N T E R FA C E PRINT BOOKLETS MAGAZINES PRINT 01 PINWHEEL > ON DARK > 02 CMYK > TIZEN PINWHEEL ON DARK CMYK.PDF BROCHURES BILLBOARDS E V E N T S TA N D S EMBROIDERY 01 PINWHEEL > ON DARK > 03 TWO COLOUR H OT FO I L B LO C K TWO COLOUR > TIZEN PINWHEEL ON DARK TWO COLOUR.PDF HIGH CONTRAST U.I. LIMITED COLOUR PRINT U V VA R N I S H 01 PINWHEEL > ON DARK > 04 ONE COLOUR H OT FO I L B LO C K ONE COLOUR > TIZEN PINWHEEL ON DARK ONE COLOUR.PDF HIGH CONTRAST U.I. BLIND EMBOSS / DEBOSSv. 2.4 Use Pinwheel 24
    • PINWHEEL LIGHT L O C AT I O N > F I L E N A M E USE PREVIEW TV A N I M AT I O N SCREEN 02 PINWHEEL > ON DARK > 01 RGB > TIZEN PINWHEEL ON DARK RGB.PDF ON SCREEN PROJECTION U S E R I N T E R FA C E PRINT BOOKLETS MAGAZINES PRINT 01 PINWHEEL > ON DARK > 02 CMYK > TIZEN PINWHEEL ON DARK CMYK.PDF BROCHURES BILLBOARDS E V E N T S TA N D S EMBROIDERY 01 PINWHEEL > ON DARK > 03 TWO COLOUR H OT FO I L B LO C K TWO COLOUR > TIZEN PINWHEEL ON DARK TWO COLOUR.PDF HIGH CONTRAST U.I. LIMITED COLOUR PRINT U V VA R N I S H 01 PINWHEEL > ON DARK > 04 ONE COLOUR H OT FO I L B LO C K ONE COLOUR > TIZEN PINWHEEL ON DARK ONE COLOUR.PDF HIGH CONTRAST U.I. BLIND EMBOSS / DEBOSSv. 2.4 Use Pinwheel 25
    • MI N I MUM CLEA R SPACE — QUA L TO T HE HEIGHT OF T HE SOU T HERN MOST B LU E PETA L , E A B OVE, B ELOW A N D TO EIT HER SIDE OF T HE PIN WHEEL S ROTAT ION . ADD CLEAR SPACE Whenever you use the Tizen Pinwheel within one of your designs it is important that an area of clear space is left around the Pinwheel to allow for legibility and clear standout. We recommend leaving a minimum of the height of the southernmost blue petal is kept clear above, below and on both sides of the Pinwheels rotation. This area should be kept free of any other graphic element, this includes image frames, logos, text, shapes and illustrations.  Next page, Avoid Minimum Size BLU E P E TAL H E IGH T B LU E PETA L HEIGHTv. 2.4 Use Pinwheel 26
    • AVOID MINIMUM SIZE T HE WIDT H OF T HE PIN WHEEL IS MEASU RED WITHO UT IT S ROTAT I O N When placing the Pinwheel within your designs there are certain widths that it is not recommended to go below. Legibility and accessibility will suffer if the Pinwheel is scaled below these recommended widths and may cause the Pinwheel to render incorrectly on screen or fill in if printed.  Next page, Please Do Not WE DO N OT RECOMMEN D U SIN G T HE PIN WHEEL B ELOW 1 0 MMv. 2.4 Use Pinwheel 27
    • PLEASE DO NOT Alter, change or modify our Pinwheel in any way, this includes: — Stretching — Recolouring — Badging — Rearranging — Resizing — Retyping  Next page, Pinwheelv. 2.4 Use Pinwheel 28
    • LOCKUP
    • W H AT A R E YO U L O O K I N G F O R ? LOGO PINWHEEL LOCKUP W H AT C O L O U R B A C K G R O U N D W I L L I T S I T O N ? DARK LIGHT I N W H I C H M E D I U M W I L L YO U R D E S I G N B E P R O D U C E D? CMYK RGB TWO COLOUR ONE COLOUR PRINT TV EMBROIDERY U V VA R N I S H BOOKLETS ON SCREEN H OT FO I L B LO C K H OT FO I L B LO C K BILLBOARDS PROJECTION LIMITED COLOUR PRINT BLIND EMBOSS / DEBOSSv. 2.4 Use Lockup 30
    • LOCKUP DARK L O C AT I O N > F I L E N A M E USE PREVIEW TV A N I M AT I O N SCREEN 03 LOCKUP > ON DARK > 01 RGB > TIZEN LOCKUP ON DARK RGB.PDF ON SCREEN PROJECTION U S E R I N T E R FA C E PRINT BOOKLETS MAGAZINES PRINT 03 LOCKUP > ON DARK > 02 CMYK > TIZEN LOCKUP ON DARK CMYK.PDF BROCHURES BILLBOARDS E V E N T S TA N D S EMBROIDERY H OT FO I L B LO C K TWO COLOUR 03 LOCKUP > ON DARK > 03 TWO COLOUR > TIZEN LOCKUP ON DARK TWO COLOUR.PDF HIGH CONTRAST U.I. LIMITED COLOUR PRINT U V VA R N I S H H OT FO I L B LO C K ONE COLOUR 03 LOCKUP > ON DARK > 04 ONE COLOUR > TIZEN LOCKUP ON DARK ONE COLOUR.PDF HIGH CONTRAST U.I. BLIND EMBOSS / DEBOSSv. 2.4 Use Lockup 31
    • LOCKUP LIGHT L O C AT I O N > F I L E N A M E USE PREVIEW TV A N I M AT I O N SCREEN 03 LOCKUP > ON DARK > 01 RGB > TIZEN LOCKUP ON DARK RGB.PDF ON SCREEN PROJECTION U S E R I N T E R FA C E PRINT BOOKLETS MAGAZINES PRINT 03 LOCKUP > ON DARK > 02 CMYK > TIZEN LOCKUP ON DARK CMYK.PDF BROCHURES BILLBOARDS E V E N T S TA N D S EMBROIDERY H OT FO I L B LO C K TWO COLOUR 03 LOCKUP > ON DARK > 03 TWO COLOUR > TIZEN LOCKUP ON DARK TWO COLOUR.PDF HIGH CONTRAST U.I. LIMITED COLOUR PRINT U V VA R N I S H H OT FO I L B LO C K ONE COLOUR 03 LOCKUP > ON DARK > 04 ONE COLOUR > TIZEN LOCKUP ON DARK ONE COLOUR.PDF HIGH CONTRAST U.I. BLIND EMBOSS / DEBOSSv. 2.4 Use Lockup 32
    • MI N I MUM CLEA R SPACE — QUA L TO 50% THE HEI GHT OF A CA PITA L T , A PPL IED E A B OVE, B ELOW A N D TO EI THER SIDE OF T HE LOCKU P. C A P - H E IG HT 5 0 % C AP - H EIGH T ADD CLEAR SPACE Whenever you use the lockup within one of your designs it is important that an area of clear space is left around the lockup to allow for legibility and clear standout. We recommend leaving a minimum of half the height of the capital letter T is kept clear above, below and on both sides of the lockup. This area should be kept free of any other graphic element, this includes image frames, logos, text, shapes and illustrations.  Next page, Avoid Minimum Sizev. 2.4 Use Lockup 33
    • T HE WIDT H OF T HE LOCKU P IN CLU DES T H E P I N W H E E L AVOID MINIMUM SIZE When placing the lockup within your designs there are certain sizes that are not recommended to go below. Legibility and accessibility will suffer if the lockup is scaled below these recommended widths and may cause the lockup to render incorrectly on screen or fill in if printed.  Next page, Please Do Not WE DO N OT RECOMMEN D U SIN G T HE LOCKU P B ELOW 34 MMv. 2.4 Use Lockup 34
    • TIZEN™ PLEASE DO NOT Alter, change or modify our lockup in any way, this includes: — Stretching — Recolouring — Badging — Rearranging — Resizing — Retyping  Next page, Legal Symbolsv. 2.4 Use Lockup 35
    • LEGAL SYMBOLS 36
    • TRADEMARK REQUIREMENTS FOR KEY ASSETS LOGO TRADEMARKING THE LOGO TM I S TOP R IGHT Whenever we use the Tizen logo, lockup or Pinwheel, a trademark symbol ™ must be displayed as shown in the examples opposite.  Next page, Trademarking In Text LOCKUP TM A PPEA R S B OT TOM RIGHT A N D SI TS ON T HE B ASEL IN E PI N WHEEL TM A PPEA R S TO T HE L EF T OF T HE B OTTOM PETA Lv. 2.4 Use Legal Symbols 37
    • A P P L I C AT I O N O F T R A D E M A R K Tizen app™ TM A PPL IED A F T ER T HE N OU N TRADEMARKING IN TEXT When using the Tizen name in a title or headline it must always have a ™ after it. In body copy there must be a ™ after the first or most prominent use of the word Tizen. Subsequent instances do not require a ™ after them. Tizen Phone™ CA PITA L L ET T ER U SED TRADEMARKING TIZEN NOUNS As with all other trademarks, the trademark should be used as an adjective and not as a noun. This means that an appropriate and approved noun must accompany the trademark. APPROVED LIST OF NOUNS The noun that accompanies the trademark may, but usually does not have, an initial capital letter. LICENSED PARTIES app set top box (STB) Linux Foundation, Samsung and Intel materials using the Tizen trademark must use a ™ after the application smart phone word Tizen in all copy as per the rules stated above. All materials require use of the following brand smart TV acknowledgement line: Tizen is a trademark of the Linux Foundation. in-vehicle infotainment software platform logo tablet  Next page, Using our fonts mark trademark name website netbook API operating system IVI phone OS products SDK projectv. 2.4 Use Legal Symbols 38
    • TYPOGRAPHY
    • B ODY COPY FON T The Tizen Technical Steering Group GOTHA M MEDI UM HEA DLI N E FON T TI ZEN B OLD CREATE WITH USING OUR FONTS Headline Text For headline text we always use Tizen Bold FREEDOM in uppercase. SUPPORTI N G HEA DLI N E FON T DISCOVER THE TIZEN SDK Supporting Headline Text PLUTO LI GHT/ Pluto is used for supporting headline text PLUTO R EGULA R in uppercase. Body copy Gotham is used for large areas of body copy. When Gotham is not available, i.e. online webpages, please use Arial. B ODY COPY FON T The Tizen SDK is a comprehensive Tizen SDK 1.0 Larkspur runs on GOTHA M B OOK set of tools for developing Tizen Windows*, as well as Ubuntu*. Web applications. It consists of Tizen Web applications may be  Next page, Colour Use Web IDE, Emulator, toolchain, developed without relying on an sample code, and documentation. official Tizen IDE, as long as the application complies with Tizen packaging rules. B ODY COPY FON T System Requirements: Prerequisites: Getting the Tizen SDK: GOTHA M B OOK • Ubuntu 10.04/10.10/11.04/11.10 32-bit, Oracle Java* v6 or higher version Click the package name to download the SDK. Windows XP SP3/7 32-bit (do not use OpenJDK) qemu-kvm, binutils- See Installing the SDK on Ubuntu or Installing (Mac version will be available soon) multiarch, debhelper, fakeroot, realpath, gettext, the SDK on Windows for installation • At least dual-core 2 GHz CPU procps, xsltproc, libdbus-1-3, liblua5.1-0, libexif12, instructions. Refer to the Release Notes for (recommend VTx supported by CPU) and libcurl3 packages more information. • At least 2 GB of RAM memory • At least 3 GB of free disk space To install the SDK, you will need to have • Local administrator authority root privileges. • At least 1280x1024 screen resolutionv. 2.4 Use Typography 40
    • COLOUR
    • PR I MA RY COLOUR PA LETTE R ATI O SECON DA RY COLOU R PA L ET T E RAT IO 80% 20% 80% 20% HOW TO USE COLOUR When using the Tizen colour palettes, approximately 80% of the document should be made up of the monochromatic colour range. Our bright secondary colours are introduced sparingly to warm up your designs and add highlight detail.  Next page, Examples of Usev. 2.4 Use Colour 42
    • PR IMA RY COLOU R PA L ET T E RAT IO EXA MPL E HEADING HEADING HEADING Caption Caption Caption SECON DA RY COLOU R PA L ET T E RAT IO EXA MPL E HEADING HEADING HEADING Caption Caption Caption EXAMPLES OF USE Colour can be introduced through text, graphic elements or photographic imagery. Please be aware of legibility when using colour in text with a similar tone background. Please see Primary/Secondary photographic elements for more detail on use.  Next page, Extendv. 2.4 Use Colour 43
    • EXTEND
    • PRIMARY PHOTOGRAPHIC ELEMENTSv. 2.4 Extend 45
    • PINWHEEL Available for use are photographic versions of the Pinwheel, in both black and white. These are used when a richer interpretation of the Pinwheel is required, on screen and in print. The Tizen wordmark can be used alongside the photographic version of the Pinwheel. However, we never duplicate the Pinwheel by showing a vector and photographic version in close proximity.  Next page, Colour Optionsv. 2.4 Extend Primary Photographic Elements 46
    • COLOUR OPTIONS Secondary colour palette versions of the Pinwheel are available for use. These give the opportunity to create sub-categories and campaigns, maintaining flexibility within the brand.  Next page, In Usev. 2.4 Extend Primary Photographic Elements 47
    • IN USEv. 2.4 Extend Secondary Photographic Elements 48
    • Example Screen Mock Disclaimer: These images cannot be reproduced.v. 2.4 Extend Primary Photographic Elements 49
    • SECONDARY PHOTOGRAPHIC ELEMENTSv. 2.4 Extend 50
    • THE VISIBLE INVISIBLEv. 2.4 Extend Secondary Photographic Elements 51
    • THE VISIBLE INVISIBLE The secondary photographic property depicts the Pinwheel in environments which celebrate its movement, bringing the Pinwheel to life. Through pattern, colour and decoration we can illustrate the spinning motion, depicting what powers the Pinwheel. Making the invisible, visible. These images have been created to add depth to the asset suite and can be used across all communication.  Next page, Continued F IL E N A ME Tizen_Pinwheel_Secondary_Confetti.tifv. 2.4 Extend Secondary Photographic Elements 52
    • F IL E N A ME Tizen_Pinwheel_Secondary_Ribbon.tifv. 2.4 Extend Secondary Photographic Elements 53
    • F IL E N A ME Tizen_Pinwheel_Secondary_Arrows.tifv. 2.4 Extend Secondary Photographic Elements 54
    • F IL E N A ME Tizen_Pinwheel_Secondary_Smoke.tifv. 2.4 Extend Secondary Photographic Elements 55
    • IN USEv. 2.4 Extend Secondary Photographic Elements 56
    • Example Screen Mockv. 2.4 Extend Secondary Photographic Elements 57
    • v. 2.4 Extend Secondary Photographic Elements 58
    • PAPER FOLDSv. 2.4 Extend Secondary Photographic Elements 59
    • PAPER FOLDS By exploring the language of paper we can extend the brand property further. By using paper folds, we create textural elements, depth and windows for imagery. Ten images have been supplied, five in black and five in white.  Next page, Continued PAPER FOLDS By exploring the language of paper we can extend the brand property further. By using paper folds, we create textural elements, depth and windows for imagery. Ten images have been supplied, five in black and five in white.  Next page, Icons F IL E N A ME Tizen_BlackFold_1.tifv. 2.4 Extend Secondary Photographic Elements 60
    • FI LE N A ME F IL E N A ME Tizen_BlackFold_2.tif Tizen_BlackFold_3.tif FI LE N A ME F IL E N A ME Tizen_BlackFold_4.tif Tizen_BlackFold_5.tifv. 2.4 Extend Secondary Photographic Elements 61
    • F IL E N A ME Tizen_WhiteFold_1.tifv. 2.4 Extend Secondary Photographic Elements 62
    • FI LE N A ME F IL E N A ME Tizen_WhiteFold_2.tif Tizen_WhiteFold_3.tif FI LE N A ME F IL E N A ME Tizen_WhiteFold_4.tif Tizen_WhiteFold_5.tifv. 2.4 Extend Secondary Photographic Elements 63
    • 1. All elements are supplied on individual layers. 2. The Spot layers can be turned off when 3. Imagery can be placed on new layer under not needed. the shadow. Spots are free to move as required. USING THE FILE The supplied artwork is layered to maintain the most flexibility possible. Depending on the requirements, spots can be turned off/on and moved position. Imagery can be integrated into the file by placing these within the windows and positioned over spots.  Next page, Croppingv. 2.4 Extend Secondary Photographic Elements 64
    • CROPPING All images are supplied in high resolution and are designed to be cropped to allow for variation in window size and position. Cropping can produce multiple images from the one original.  Next page, In Usev. 2.4 Extend Secondary Photographic Elements 65
    • IN USEv. 2.4 Extend Secondary Photographic Elements 66
    • Disclaimer: These images cannot be reproduced.v. 2.4 Extend Secondary Photographic Elements 67
    • Example Screen Mock Disclaimer: These images cannot be reproduced.v. 2.4 Extend Secondary Photographic Elements 68
    • Example Screen Mock Disclaimer: These images cannot be reproduced.v. 2.4 Extend Secondary Photographic Elements 69
    • COLLABORATE 70
    • 01 . SUPPORTI N G PI N W HEEL - SIGN OF F 02. SUPPORTI N G PI N WHEEL - PHOTOGRA PHIC THE SUPPORTING BRAND When Tizen is the supporting brand, we are represented by the Pinwheel and our lockup. Two versions of the Pinwheel and one version of our lockup are recommended for use. The graphic version of the Pinwheel and the lockup are used as a sign off and the Primary Photographic Pinwheel should be used when a richer interpretation is required.  Next page, Apply 03. SUPPORTI N G LOCKU Pv. 2.4 Collaborate 71
    • APPLY 72
    • Examplev. 2.4 Apply 73
    • Examplev. 2.4 Customise 74
    • Examplev. 2.4 Apply 75
    • Examplev. 2.4 Apply 76
    • MORE QUESTIONS? — CONTACT US — IMAD SOUSOU INTEL CORPORATIONimad.sousou@intel.com