M AXIMISE Y OUR E XHIBITION
M AXIMISE Y OUR E XHIBITION    Before The Day    Pre-promotion    Stand Etiquette    The Big Day Itself    The Follow...
1              B EFORE T HE D AY....       Decide what message you want to give to        attendees to your stand       ...
2                   B EFORE T HE D AY       Ensure that all stand staff are fully        informed of set up procedure, ve...
1                     P RE - PROMOTION       Invite selected existing clients as well as        those you would like to b...
1                     S TAND E TIQUETTE       How to get attendees to avoid your stand       (How to fail without even t...
1            T HE B IG D AY I TSELF !       Arrive early to set up       Take time to meet and greet fellow exhibitors  ...
1                        T HE F OLLOW U P       This is as important if not more important than any        other aspect o...
1       P OST   EVENT   A NALYSIS ...       Return on investment       Actual sales generated?       Staffing- experien...
2         P OST   EVENT   A NALYSIS       New contacts/collaborators?       New suppliers?       Brand/company awareness?
1                      IF    IN DOUBT !       Get expert advice.       Successful exhibiting, as with so        many bus...
T HANK Y OUM: 07890 746210W: http://www.facilitator.co
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Maximise your exhibition

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Maximise your exhibition

  1. 1. M AXIMISE Y OUR E XHIBITION
  2. 2. M AXIMISE Y OUR E XHIBITION  Before The Day  Pre-promotion  Stand Etiquette  The Big Day Itself  The Follow Up  Post Event Analysis
  3. 3. 1 B EFORE T HE D AY....  Decide what message you want to give to attendees to your stand  Concentrate on one or two aspects of your business offering  Draw up a profile of the types of business you are looking for  Ensure that the three points above are in agreement
  4. 4. 2 B EFORE T HE D AY  Ensure that all stand staff are fully informed of set up procedure, venue and stand location  Is your branding coherent? Do all banners, literature and business cards carry the same message?  Ensure that you have an enquiry sheet for particular requests
  5. 5. 1 P RE - PROMOTION  Invite selected existing clients as well as those you would like to be to visit you at the exhibition  Add detail of where and when you are exhibiting to all your out going e-mail  Publicise that your business can be seen at the exhibition on your company web site and any other media that you use
  6. 6. 1 S TAND E TIQUETTE  How to get attendees to avoid your stand  (How to fail without even trying)  Sit down behind a table  Overcrowd the stand  Eat, drink, chew gum, play with a mobile phone and talk to your colleagues  Look bored!  Ignore them!
  7. 7. 1 T HE B IG D AY I TSELF !  Arrive early to set up  Take time to meet and greet fellow exhibitors  Smile- be approachable and professional  Show genuine interest in your attendees- ask relevant questions  Always take a business card from those you speak with- if not, you will have your enquiry sheet!
  8. 8. 1 T HE F OLLOW U P  This is as important if not more important than any other aspect of your exhibition  Do not leave this process too long- send a thank you to all who visited your stand as soon as possible afterwards  Prioritise your responses- contact “hot” leads first- no more than 2 working days.  Be aware that other exhibitors will be in the same boat; by all means e-mail them but leave conversations with these a little longer
  9. 9. 1 P OST EVENT A NALYSIS ...  Return on investment  Actual sales generated?  Staffing- experience/training?  Business information gathered?
  10. 10. 2 P OST EVENT A NALYSIS  New contacts/collaborators?  New suppliers?  Brand/company awareness?
  11. 11. 1 IF IN DOUBT !  Get expert advice.  Successful exhibiting, as with so many business areas, is a skill which can either be outsourced or enhanced with expert guidance. Good hunting!
  12. 12. T HANK Y OUM: 07890 746210W: http://www.facilitator.co

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