Recording of our webinar Trends Shaping Tomorrow's Bank. In this webinar Backbase's CEO Jouk Pleiter and Global Head of marketing Jelmer de Jong discuss the key trends that will design the next bank, including: The strong focus on on user experience and design, multi-channel strategy and digital marketing. Jouk and Jelmer will also touch on the challenges banks are facing, how to overcome them and how to use new technologies to their full advantage.
We will discuss:
- Channel first, customer first?
- How to streamline omni-channel customer journeys.
- Using online channel optimization and improve online sales
- Making it personal with targeting: Contextual, CRM integration, behavior tracking.