Mobile Banking webinar, December 15, 2010 by Jouk Pleiter

INTRODUCING : RICH PORTAL SOFTWARE

What we Deliver : Portal Solutions for Financials + Customer Engagement Expert Services Customer Engagement Portal Software (Backbase & Partners )

WE WORK GLOBAL

Value Proposition Customer Experience Solutions

Vision (1) : Outside-In = Customer Enablement INTERNAL SYSTEMS AND PLATFORMS INSIDE-OUT APPROACH Copyright © 2009 Backbase. All Rights Reserved. WEB ENABLEMENT OUTSIDE-IN APPROACH Customer Enablement CUSTOMER EXPERIENCE

Vision (2) : Multi-Channel Interaction CCC Branch Visitor / Customer Advisor Agent Integrated Information., accessible from a single point SAME INTERFACE ACCESS RIGHTS INFORMATION TOOLS Access depending on authorization Level The right info, to the right user, at the right time The right functionality, to the right user, at the right time Mobile Web

Vision (3) : One Platform , Multiple Devices Desktop Tablets Smartphone BACKBASE Bank 2.0 Portal Social Networks Cloud Content, Data & Services Enterprise Content, Data and Applications unified desktop Front Office

Vision (4) : Widgets Re-usable Mini Apps Bank 2.0 Portal Public Website Online Banking CCC / Branch Portal Mobile Banking 1:1 customer treatment (targeting, segmentation) Business Rules collect customer preferences (implicit & explicit) Customer Profile Transcational Core Banking CRM, … Other Back-end Functions PFM, … 3 rd Party Functions Consistent across Channels Content Simulation, Calculators, … Advisory Tools Re-Usable Widgets

Vision (5) : One Customer Engagement Platform Web Site 1.0 Core Banking Systems & Processes Customer Engagement Platform Superior Experience Any Place Any Device Personalization & Targeting Application Integration Easy Portal Management Social Integration Customer In Control Interactive Forms & Calculators

Mobile Strategy Next Generation Portal Software

Mobile Strategy : Approach Matrix SMS Experiences where the goal is to alert users of new information Website Experiences where the goal is to provide users with basic information Widgets Experiences where the goal is to offer users easy to use mini apps Native App Experiences that take advantage of the capabilities of the native device

Mobile Strategy : Approach Matrix

Mobile Strategy : Ubiquity Principle Ubiquity Principle The easiest approach to produce quality content and services for the largest available audience, will always win

Ubiquity Principle : (1) Fragmentation
“ Getting one application on one platform is a snap, but getting it on 2 is a challenge, 5 is a costly headache, and supporting fifty is virtually impossible”

Ubiquity Principle : (2) The Web
“ Betting against the Web right now, is silly. Mobile apps will move more and more from Native to Web”

Ubiquity Principle : (3) Distribution & Updates
“ The Web model offers a single code base and incremental updates across all devices”

Ubiquity Principle : (4) User Experience
“ The User Experience of the Web model is still limited and needs drastic improvement”

Ubiquity Principle : (4) Customer Expectations “ Customers expect things just to work”

The Solution : Widgets & HTML5

Solution : Widgets & HTML5 Widgets / HTML 5 BACKBASE Portal Social Networks unified desktop Front Office

HTML(5) Widgets : Run across multiple Devices

HTML(5) Widgets : Tier-A Browsers

HTML(5) Widgets : Same Experience as Native Apps

HTML(5) Widgets : Progressive Enhancement Basic HTML HTML5

HTML(5) Widgets : Native Device Access App Store HTML5 App Local Cache Geo Location Vibration Sound Camera

HTML(5) Widgets : Native Device Access Native App Wrapper App Store HTML5 App Local Cache Geo Location Vibration Sound Camera

Summary : Widgets, HTML5, Native Wrapper Backbase Portal : Any Place, Any Time, Any Device

WWW.BACKBASE.COM [email_address] SAN FRANCISCO: +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 MORE INFO

Mobile Banking webinar, December 15, 2010 by Jouk Pleiter

by Backbase on Dec 16, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 1

Statistics

Mobile Banking webinar, December 15, 2010 by Jouk Pleiter — Presentation Transcript