Bank 2.0 & Engagement Banking

Bank 2.0Get ready for the new eraof Engagement BankingBACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong

Facebook, Apple and Amazonare delivering a superior experience.Why not my bank?BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong

Outside-In CUSTOMER EXPERIENCE LAYER loosely coupled INTERNAL SYSTEMS AND PLATFORMS Inside-OutOutside-inTiteltext approachParadigm shift: from ‘inside-out’ to ‘outside-in’.Support textBACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

Open Marketing Website Closed Transactional Platform MANAGED BY E-BUSINESS MANAGED BY ITSeamlessTiteltext customer journey90% of your website visitors click the login button.Support textBACKBASE SOCIAL MEDIA WEBINAR || June 9, 2011 9, @jelmerdejong @ FORRESTER WEBINAR NOVEMBER | 2011 | @jelmerdejong

Promotions TransactionsSeamlessTiteltext customer journey90% of your website visitors click the login button.Support textBACKBASE SOCIAL MEDIA WEBINAR || June 9, 2011 9, @jelmerdejong @ FORRESTER WEBINAR NOVEMBER | 2011 | @jelmerdejong

Customer Mobile In Control Optimized Personalization Superior & Targeting Experience Customer Experience Layer App Store Content / Proﬁle (Web 2.0) Management Application Security & Integration Access Control CORE BANKING SYSTEMS & PROCESSESCustomerTiteltext Experience LayerThe customer comes ﬁrst, not systems or processes.Support textOne seamless platform -- ready for any device.BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

BRANCH SOCIAL MEDIA ONLINE - (ANY DEVICE) CALL CENTER OFFICE (public, personal) CUSTOMER EXPERIENCE LAYER BUSINESS RULES 1:1 Customer treatment ADVISORY TOOLS (targeting, segmentation) Simulation, Calculators, ... Reusable Widgets CUSTOMER PROFILE CONTENT Collect Customer Preferences Consistent Across Channels (implicit and explicit) CORE BANKING OTHER BACK-END FUNCTIONS 3RD PARTY FUNCTIONS Transactional CRM PFMWidgetsTiteltext will rule them allWidgets text small and ﬂexible mini-applications that can integrateSupport arewith any system and be reused across multiple channels.BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

TiteltextDemo: ABN Amro - widgets & social integrationSee how oneSupport text platform uses widgets to give users control whilstallowing for integration with core systems and social media.BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

Deliver any time, any placeand on any device:The Mobile ChallengeBACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong

Customers need ubiquityTiteltextBut how text you support allSupport canoperating systems and devices?BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

WIDGETS / HTML 5 SOCIAL NETWORKS BANKING WEBSITE FRONT OFFICE UNIFIED DESKTOPThe solution: Widgets & HTML 5TiteltextWidgets text contain any application and are reusable, This makes widgetsSupport canthe best solution for the mobile challenge, for both the web and native apps.BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

(1) Direct To Browser BANKING PLATFORM + NATIVE WRAPPER (2) Via Native App Wrapper • Mobile Optimized Widgets • jQuery Mobile • HTML5Mobile delivery: from your banking platform to the customerTiteltextDirect in text mobile browser or using the native wrapper, creatingSupport thean OS-speciﬁc application.BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

eBusiness & IT alignmentfor a faster time-to-marketBACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong

Customer Business Superior User Experience • • Optimize Online Results Personal & Relevant • • Lower Cost-per-ContactAny Time, Any Place & Any Device • • Control: Less IT Dependency IT • Leverage Existing Infrastructure • Easy Integration • Secure & PerformanceBank 2.0Titeltext empowers key stakeholdersCustomer, business and IT should be unitedSupport textto create a seamless online experience.BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

CUSTOMER EXPERIENCE CHANGE REQUIREMENTS LAYERloosely coupled CHANGE CAPABILITY INTERNAL SYSTEMS AND PLATFORMS Allignement by decoupling Titeltext Different text Support heartbeats cause unnecessary complications and slow down the time-to-market. BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

Online is a customer interactionchannel, where eBusinessmust be in controlBACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong

Customer in Control BANK 2.0 CUSTOMER PORTAL E-BUSINESS PORTAL MANAGER Business in Control SECURITY AGGREGATION PERSONALIZATION CONTENT PRESENTATION SERVICES SERVICES SERVICES SERVICES SERVICES IT in Control CORE BANKING SYSTEMS & PROCESSESDifferentTiteltext layers for different levels of controlBringing textSupport control and ease to customer, e-business and IT teams.BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

Demo: Bank 2.0 & the Portal ManagerTiteltextCustomer & business in control, across multiple devices.Support textBACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

how can wehelp you?BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong

+We are BackbaseTiteltextWe deliver a white label Bank 2.0 Portal + Customer Engagement ServicesSupport textBACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

3RD PARTY APPS * 3RD PARTY APPS *We deliverTiteltext globallyCustomers on all continents and ofﬁces in Europe and North America.Support textBACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

3RD PARTY APPS * 3RD PARTY APPS *We deliverTiteltext with partnersWe are not alone. We have local and global partnersSupport textthat are specialized in Backbase Portal.BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

3RD PARTY APPS * 3RD PARTY APPS *Titeltext to big customersWe deliverTop ﬁnancials are already using Backbase to deliver aSupport textsuperior customer experience across multiple channels.BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong

We deliver Bank 2.0BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong

Bank 2.0 & Engagement Banking

by Backbase on Nov 10, 2011

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Bank 2.0 & Engagement Banking — Presentation Transcript