Your SlideShare is downloading. ×
Bachbill - Brochure - Digital TV
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Bachbill - Brochure - Digital TV


Published on

This documents shows how Bachbill supports Digital TV business.

This documents shows how Bachbill supports Digital TV business.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. How BACHbill supports Digital Television businessDigital Television brings a new way to provide content to end customers. Although our TV box hasbeen around for many years - shifting in size and shape - the experience around it has changedquite a bit.Besides new technologies such as 3D and HD resolution, the choice of contentand service presented to the user has experienced a big boom.From the traditional channel grids we have now specialized broadcasts (moviechannels, news channels, sports, music …) which allow the end user to justswitch to whatever he is in the mood for at that time.Beyond that, additional services as movie rentals or pay per view enhance thisexperience.So a new challenge arises for digital TV service providers besides the viewing experience. How to get a flexible, oriented set of content/service to a customer that fits their needs without much complexity and keeping competitive costs? How to provide to customers the content/service purchase experience that suits them best? Subscriptions, bundles, content on demand?How to decouple this logic, mainly marketing and business oriented, from other technicalchallenges as content aggregation, multiple formats, user interfaces?BACHbill enables this kind of customization with an easy and flexibleintegration.Through a back-office interface, marketing teams can have the liberty toconfigure the pricing and charging points to whatever level of detail orgranularity they wish. Dynamic rules allow for dynamic price/chargingadaptation based on patterns, reducing effort on customization.For example, a customer can be tagged as “premium” and have special discounts based on this.This is done seamlessly by BACHbill as it can combine concepts and operations such asprovisioning, content bundles and customer loyalty, by using recurring subscriptions, forexample.Customers can be approached with focused campaigns, such as a promotion on a sportschannel subscriptions after 5 pay-per-view matches for example. This kind of customization is quiteflexible and can provide a near to individually customized user package.Also, BACHbill provides an easy way to define agreements, making it easy to define and trackrevenue share across the value chain.BACHbill will help digital television providers focus oncustomer satisfaction and business development, interfacingand encapsulating the technological background through aneasy to use interface. Simplifying and enabling. –