Punk Rock Marketing

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Allison Steele (@BunnyMcintosh) shows you how to separate yourself from the pack of social media hucksters.

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Punk Rock Marketing

  1. 1. PUNK ROCK MARKETING from your friends at(Yes, we understand the irony of a punk-rock power point. But it’s going to be good, we swear.)
  2. 2. DON‟T BE A HUCKSTERThere are 40K+ self-proclaimed social mediaexperts and gurus on Twitter. Social Media Guru: 599 Digital marketing guru 124 Social media expert 792 Digital marketing expert 366 Social media ninja 74 Digital marketing ninja 45 Social media rockstar 21 Digital marketing rockstar 15 Social media rock star 56 Digital marketing rock star 7 Social media star 300 Digital marketing star 57 social media marketer New media marketing guru 60 Marketing guru 1461 New media marketing ninja9 Marketing expert 5739 New media expert 132 Marketing ninja 394 New media marketing rock star 2 Marketing rockstar 28 New media marketing rockstar 3 Marketing rock star 113 New media marketing star 15 Marketing star 786 Social media marketing expert 898 Twitter Expert Social media marketing guru 348 Viral marketer 735 Social media marketing ninja 50 Viral marketing guru 6 Social media marketing rockstar 19 Viral marketing expert 25 Social media marketing rock star 19 Viral marketing ninja 1 Social media marketing star 74 Viral marketing star 6 Digital media guru 135 Internet marketing guru 464 Digital media expert 319 Internet marketing expert 1183 Digital media ninja 40 Internet marketing ninja 31 Digital media rockstar 14 Internet marketing rockstar 24 Digital media rock star 9 Internet marketing rock star 10 Digital media star 55 Internet marketing star 62
  3. 3. DON‟T BE A HUCKSTERAt least one of them is in high school.
  4. 4. DON‟T BE A HUCKSTERA solid business plan!
  5. 5. STOP TELLING AND START SHOWINGPeople aren‟t obsessed with you.
  6. 6. SHARE WONDERFUL THINGS.People will care about what you share if…it‟s entertaining.
  7. 7. SHARE WONDERFUL THINGSPeople will care about what you share if…it helps them solves a problem.
  8. 8. SHARE WONDERFUL THINGS.People will care about what you share if…it makes them feel cool. WhySoSerious.com
  9. 9. SHARE WONDERFUL THINGS.People will care about what you share if…it makes them feel like they rule. Wonderroot
  10. 10. SHARE WONDERFUL THINGS.People will care about what you share if…it‟s useful. Howstuffworks.com
  11. 11. SHARE WONDERFUL THINGS.People will care about what you share if…It‟s beautiful
  12. 12. SHARE WONDERFUL THINGS.“Every time you sharesomething, ask „so what?‟ Ifyou can‟t answerconvincingly, reformulateand try again.”-@codehorror
  13. 13. STOP BEING BORING AND PREDICTABLE.DO provide customer serviceDO give sales informationDO SOMETHING ELSE.Be punk rock.Don‟t be intimidated by bigger organizations orbetter funded campaigns.Don‟t be conservative and predictable.Don‟t be afraid of the internet.Do cool things.
  14. 14. YOUR MOM HATES DEAD SPACE 2
  15. 15. JAMES READY BLANK CAP RECALL
  16. 16. MASS EFFECT 3 ALLIANCE NEWS NETWORK
  17. 17. STOP BEING BORING AND PREDICTABLEThink of every account like a potentiallyamazing mini-campaign.Love your work and show it to the world becauseit is worth showing.FIN!

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