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Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
Breastfeeding:  A Call to Action
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Breastfeeding: A Call to Action

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20th Annual Art of Breastfeeding Conference …

20th Annual Art of Breastfeeding Conference

“Celebrating the Past, Present, and Future of Breastfeeding”

Sponsored by Wake AHEC and University of North Carolina School of Nursing

October 4-6, 2010

Published in: Health & Medicine
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  • 1. Breastfeeding
    A Call to Action
  • 2.
  • 3. The Uphill Climb
    A look back….
  • 4. A look back….
    1956: % of women breastfed
    1958: LLL (7 remarkable women)
    1978: Healthy People 1990
    75% (45) and 35% (21)
    1981: International Code of Marketing of Breast-milk Substitutes
  • 5. A look back….
    1956: 20% of women bf
    1958: LLL (7 remarkable women)
    1978: Healthy People 1990
    45% (75) and 21% (35)
    1981: International Code of Marketing of Breast-milk Substitutes
  • 6. A look back…
    1984: Surgeon General’s Workshop on Breastfeeding and Human Lactation
    Improve professional education
    Develop public education
    Strengthen support in the health care system
    Develop community support services
    Initiate a national effort in the work place
    Expand research
  • 7. A look back…
    1990: Healthy People 2000
    Increase to 75% the number of mothers who initiate breastfeed and to 50% the number who continue to breastfeed at least 6 months
  • 8. A look back…
    1990: Innocenti Declaration
    Establish a national breastfeeding committee
    Implement the “Ten Steps To Successful Breastfeeding”
  • 9. A look back…
    1995: National Alliance Breastfeeding Advocacy
    1996: NABA facilitates National Breastfeeding Leadership Roundtable
    1998: NBLR US Breastfeeding Committee (USBC)
    1st initiative - National Breastfeeding Policy Conference
  • 10. A look back…
    2000: DHHS Blueprint for Action on Breastfeeding
    2001: USBC Strategic Plan
    2004: National Breastfeeding Awareness Campaign
    2005: CDC Obesity Prevention Projects
    2006-2010: USBC State Breastfeeding Coalitions Conference
  • 11. Cause for Optimism
    !Learning why women don’t breastfeed
    Infant feeding practices survey (CDC)
    !Educating parents and health care providers (text4baby, EPIC-Educating Physicians In Their Communities)
    !Providing written materials—clear, concise, culturally appropriate, free of commercial advertising (SWR WIC project)
    !Enlisting the support of dads (Fathers Supporting Breastfeeding)
  • 12. Cause for Optimism
    !Implementing Bf friendly hospital practices (mPINC & BFHI)
    !Monitoring breastfeeding rates (CDC)
    !Ensuring best use of resources—evaluate, evaluate, evaluate! (TX WIC)
    !Collaborating with media to portray positive breastfeeding images (Best for Babes)
    !Expanding workplace support (Business Case for Breastfeeding)
    ?Incorporating breastfeeding into K-12 (NY)
  • 13.
  • 14.
  • 15.
  • 16. Progress to Date
    2010 Goal: 75%(B) 50%(6) 25%(12)
    Midterm Review – Exclusivity 40%(6) and 17%(12)
    Breastfeeding rates children born in 2007 (any bf)
    Black 60%(B) 28%(6) 13%(12)
    White 78% 45% 24%
    Hispanic 80% 46% 25%
    Exclusive bf rates
    Black 22%(3) 8%(6)
    White 35% 14%
    Hispanic 33% 13%
  • 17.
  • 18. Celebrate Success
    Learn from our mistakes
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. BehaviorChange
    Consider Our Own Behavior
  • 24. Meet the Needs of the Parents We Serve
  • 25.
  • 26. Benefits
    Barriers
  • 27. Knowledge is Overrated
  • 28. istockphoto.com
  • 29. istockphoto.com
  • 30. Knowledge
    5%
    Behavior
    Change
  • 31. Emotion is Underrated
  • 32. Emotion Drives Behavior Change
    95%
  • 33. EMOTION
    Strongest Form of Persuasion
  • 34. Learn from the Pros
  • 35.
  • 36. Have a Coke and a SmileThe Pause That RefreshesCoke is it!Always Coca-Cola
  • 37.
  • 38.
  • 39. Message Strength is in the IMAGE
    60%
  • 40.
  • 41.
  • 42. touchingheartstouchingminds.com
  • 43.
  • 44. Do It Or Else!
    Threat
    Response Efficacy
    Self Efficacy*
  • 45. What do parents want?
    BE GOOD PARENTS
  • 46. Breastfeeding is something only a mother can give her child.
    A gift for life.
  • 47. How Can You Be An Effective Change Agent?
    Honest
    Passionate
    Credible
  • 48. TRUST
  • 49. Meet Parents Where They Are
    Why are you here?
    How can I help?
  • 50. CommunicationIs Key
  • 51. People may forget what you say…
    …but they will never forget how you made them feel.
    Touching Hearts Touching Minds
    Massachusetts WIC
  • 52. istockphoto.com
  • 53. iStockphoto.com
  • 54. Confident
  • 55. You can do this!
    I can help.
    Tell me how.
  • 56.
  • 57.
  • 58. www.babygooroo.com
    amy@babygooroo.com

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