Breastfeeding<br />A Call to Action<br />
The Uphill Climb<br />A look back….<br />
A look back….<br />1956:  % of women breastfed<br />1958: LLL (7 remarkable women)<br />1978: Healthy People 1990<br />75%...
A look back….<br />1956: 20% of women bf<br />1958: LLL (7 remarkable women)<br />1978: Healthy People 1990<br />45% (75) ...
A look back…<br />1984: Surgeon General’s Workshop on Breastfeeding and Human Lactation<br />Improve professional educatio...
A look back…<br />1990: Healthy People 2000<br />Increase to 75% the number of mothers who initiate breastfeed and to 50% ...
A look back…<br />1990: Innocenti Declaration<br />Establish a national breastfeeding committee<br />Implement the “Ten St...
A look back…<br />1995: National Alliance Breastfeeding Advocacy<br />1996: NABA facilitates National Breastfeeding Leader...
A look back…<br />2000: DHHS Blueprint for Action on Breastfeeding <br />2001: USBC Strategic Plan<br />2004: National Bre...
Cause for Optimism<br />!Learning why women don’t breastfeed <br />Infant feeding practices survey (CDC)<br />!Educating p...
Cause for Optimism<br />!Implementing Bf friendly hospital practices (mPINC & BFHI)<br />!Monitoring breastfeeding rates (...
Progress to Date<br />2010 Goal:	75%(B)	50%(6)	25%(12)<br />Midterm Review – Exclusivity 40%(6) and	17%(12)<br />Breastfee...
Celebrate Success<br />Learn from our mistakes<br />
BehaviorChange<br />Consider Our Own Behavior<br />
Meet the Needs of the Parents We Serve<br />
Benefits<br />Barriers<br />
Knowledge is Overrated<br />
istockphoto.com<br />
istockphoto.com<br />
Knowledge<br />5%<br />Behavior<br />Change<br />
Emotion is Underrated<br />
Emotion Drives Behavior Change<br />95%<br />
EMOTION<br />Strongest Form of Persuasion<br />
Learn from the Pros<br />
Have a Coke and a SmileThe Pause That RefreshesCoke is it!Always Coca-Cola<br />
Message Strength is in the IMAGE<br />60%<br />
touchingheartstouchingminds.com<br />
Do It Or Else!<br />Threat<br />Response Efficacy<br />Self Efficacy*<br />
What do parents want?<br />BE GOOD PARENTS<br />
Breastfeeding is something only a mother can give her child.<br />A gift for life.<br />
How Can You Be An Effective Change Agent?<br />Honest <br />Passionate<br />Credible<br />
TRUST<br />
Meet Parents Where They Are<br />Why are you here?<br />How can I help?<br />
CommunicationIs Key<br />
People may forget what you say…<br />…but they will never forget how you made them feel.<br />		     Touching Hearts Touch...
istockphoto.com<br />
iStockphoto.com<br />
Confident<br />
You can do this!<br />I can help.<br />Tell me how.<br />
www.babygooroo.com<br />amy@babygooroo.com<br />
Upcoming SlideShare
Loading in...5
×

Breastfeeding: A Call to Action

1,329

Published on

20th Annual Art of Breastfeeding Conference

“Celebrating the Past, Present, and Future of Breastfeeding”

Sponsored by Wake AHEC and University of North Carolina School of Nursing

October 4-6, 2010

Published in: Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,329
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
65
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Breastfeeding: A Call to Action

  1. 1. Breastfeeding<br />A Call to Action<br />
  2. 2.
  3. 3. The Uphill Climb<br />A look back….<br />
  4. 4. A look back….<br />1956: % of women breastfed<br />1958: LLL (7 remarkable women)<br />1978: Healthy People 1990<br />75% (45) and 35% (21)<br />1981: International Code of Marketing of Breast-milk Substitutes<br />
  5. 5. A look back….<br />1956: 20% of women bf<br />1958: LLL (7 remarkable women)<br />1978: Healthy People 1990<br />45% (75) and 21% (35)<br />1981: International Code of Marketing of Breast-milk Substitutes<br />
  6. 6. A look back…<br />1984: Surgeon General’s Workshop on Breastfeeding and Human Lactation<br />Improve professional education<br />Develop public education<br />Strengthen support in the health care system<br />Develop community support services<br />Initiate a national effort in the work place<br />Expand research<br />
  7. 7. A look back…<br />1990: Healthy People 2000<br />Increase to 75% the number of mothers who initiate breastfeed and to 50% the number who continue to breastfeed at least 6 months<br />
  8. 8. A look back…<br />1990: Innocenti Declaration<br />Establish a national breastfeeding committee<br />Implement the “Ten Steps To Successful Breastfeeding”<br />
  9. 9. A look back…<br />1995: National Alliance Breastfeeding Advocacy<br />1996: NABA facilitates National Breastfeeding Leadership Roundtable<br />1998: NBLR US Breastfeeding Committee (USBC)<br />1st initiative - National Breastfeeding Policy Conference<br />
  10. 10. A look back…<br />2000: DHHS Blueprint for Action on Breastfeeding <br />2001: USBC Strategic Plan<br />2004: National Breastfeeding Awareness Campaign<br />2005: CDC Obesity Prevention Projects<br />2006-2010: USBC State Breastfeeding Coalitions Conference<br />
  11. 11. Cause for Optimism<br />!Learning why women don’t breastfeed <br />Infant feeding practices survey (CDC)<br />!Educating parents and health care providers (text4baby, EPIC-Educating Physicians In Their Communities)<br />!Providing written materials—clear, concise, culturally appropriate, free of commercial advertising (SWR WIC project)<br />!Enlisting the support of dads (Fathers Supporting Breastfeeding)<br />
  12. 12. Cause for Optimism<br />!Implementing Bf friendly hospital practices (mPINC & BFHI)<br />!Monitoring breastfeeding rates (CDC)<br />!Ensuring best use of resources—evaluate, evaluate, evaluate! (TX WIC)<br />!Collaborating with media to portray positive breastfeeding images (Best for Babes)<br />!Expanding workplace support (Business Case for Breastfeeding)<br />?Incorporating breastfeeding into K-12 (NY) <br />
  13. 13.
  14. 14.
  15. 15.
  16. 16. Progress to Date<br />2010 Goal: 75%(B) 50%(6) 25%(12)<br />Midterm Review – Exclusivity 40%(6) and 17%(12)<br />Breastfeeding rates children born in 2007 (any bf)<br />Black 60%(B) 28%(6) 13%(12)<br />White 78% 45% 24%<br />Hispanic 80% 46% 25% <br />Exclusive bf rates <br />Black 22%(3) 8%(6)<br />White 35% 14%<br />Hispanic 33% 13%<br />
  17. 17.
  18. 18. Celebrate Success<br />Learn from our mistakes<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. BehaviorChange<br />Consider Our Own Behavior<br />
  24. 24. Meet the Needs of the Parents We Serve<br />
  25. 25.
  26. 26. Benefits<br />Barriers<br />
  27. 27. Knowledge is Overrated<br />
  28. 28. istockphoto.com<br />
  29. 29. istockphoto.com<br />
  30. 30. Knowledge<br />5%<br />Behavior<br />Change<br />
  31. 31. Emotion is Underrated<br />
  32. 32. Emotion Drives Behavior Change<br />95%<br />
  33. 33. EMOTION<br />Strongest Form of Persuasion<br />
  34. 34. Learn from the Pros<br />
  35. 35.
  36. 36. Have a Coke and a SmileThe Pause That RefreshesCoke is it!Always Coca-Cola<br />
  37. 37.
  38. 38.
  39. 39. Message Strength is in the IMAGE<br />60%<br />
  40. 40.
  41. 41.
  42. 42. touchingheartstouchingminds.com<br />
  43. 43.
  44. 44. Do It Or Else!<br />Threat<br />Response Efficacy<br />Self Efficacy*<br />
  45. 45. What do parents want?<br />BE GOOD PARENTS<br />
  46. 46. Breastfeeding is something only a mother can give her child.<br />A gift for life.<br />
  47. 47. How Can You Be An Effective Change Agent?<br />Honest <br />Passionate<br />Credible<br />
  48. 48. TRUST<br />
  49. 49. Meet Parents Where They Are<br />Why are you here?<br />How can I help?<br />
  50. 50. CommunicationIs Key<br />
  51. 51. People may forget what you say…<br />…but they will never forget how you made them feel.<br /> Touching Hearts Touching Minds<br /> Massachusetts WIC<br />
  52. 52. istockphoto.com<br />
  53. 53. iStockphoto.com<br />
  54. 54. Confident<br />
  55. 55. You can do this!<br />I can help.<br />Tell me how.<br />
  56. 56.
  57. 57.
  58. 58. www.babygooroo.com<br />amy@babygooroo.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×