8 Profit-Pulling PLR Strategies That Really Work!    8 PROFIT-PULLING PLR STRATEGIES          THAT REALLY WORK!Multiple Un...
8 Profit-Pulling PLR Strategies That Really Work!       8 PROFIT-PULLING PLR STRATEGIES             THAT REALLY WORK!Multi...
8 Profit-Pulling PLR Strategies That Really Work!                         Table of ContentsHow to Get the Most Benefit fro...
8 Profit-Pulling PLR Strategies That Really Work!I make $1,500 to $5,000 every time I do this, and the product development...
8 Profit-Pulling PLR Strategies That Really Work!How to Get the Most Benefits Out of this Master Manual .....................
8 Profit-Pulling PLR Strategies That Really Work!   Marketing ...............................................................
8 Profit-Pulling PLR Strategies That Really Work!   Marketing ...............................................................
8 Profit-Pulling PLR Strategies That Really Work!      8 PROFIT-PULLING PLR STRATEGIES            THAT REALLY WORK!   Mult...
8 Profit-Pulling PLR Strategies That Really Work!  How to Get the Most Benefits Out of          this Master ManualHi and I...
8 Profit-Pulling PLR Strategies That Really Work!I have only one main objective to achieve throughout this course and it‟s...
8 Profit-Pulling PLR Strategies That Really Work!You‟ll learn more about that particular guy in one of my BONUSES to this ...
8 Profit-Pulling PLR Strategies That Really Work!         PLR Profit Strategy #1:    The Master Resell Rights StrategyWe a...
8 Profit-Pulling PLR Strategies That Really Work!Okay, here is the concept in a nutshell: you must gather enough PLR mater...
8 Profit-Pulling PLR Strategies That Really Work!This will in turn establish your presence strongly in your chosen niche m...
8 Profit-Pulling PLR Strategies That Really Work!Okay advantages:   1. Since you are going to sell the products first so t...
8 Profit-Pulling PLR Strategies That Really Work!However the disadvantages are that:   1. Depending on how many PLR produc...
8 Profit-Pulling PLR Strategies That Really Work!Now what you need to make this happen is that, first of all, you need a g...
8 Profit-Pulling PLR Strategies That Really Work!This one also goes without saying but you need your own site and domain. ...
8 Profit-Pulling PLR Strategies That Really Work!later into the course, so I won‟t be repeating them again. So if you have...
8 Profit-Pulling PLR Strategies That Really Work!In each of the E-books, place a „lead capture device‟. By this, I mean th...
8 Profit-Pulling PLR Strategies That Really Work!using GIMP (http://www.gimp.org/downloads/) or Adobe Photoshop. But norma...
8 Profit-Pulling PLR Strategies That Really Work!Write each of your product‟s sales letter and then your principal sales l...
8 Profit-Pulling PLR Strategies That Really Work!Now this is the marketing aspect, which is going to bring in money for th...
8 Profit-Pulling PLR Strategies That Really Work!    2. Start an affiliate program. You can recruit affiliates to promote ...
8 Profit-Pulling PLR Strategies That Really Work!© All rights reserved.                              25
8 Profit-Pulling PLR Strategies That Really Work!            PLR Profit Strategy #2:         The Paid Membership Content  ...
8 Profit-Pulling PLR Strategies That Really Work!ConceptNow here‟s the concept in a nutshell which I am going to teach you...
8 Profit-Pulling PLR Strategies That Really Work!recurring fee for your membership entry. Now, this PLR profit model would...
8 Profit-Pulling PLR Strategies That Really Work!   2. You can easily make your membership site interactive and fun and go...
8 Profit-Pulling PLR Strategies That Really Work!   1. Maintaining a membership site can be time and effort consuming. Thi...
8 Profit-Pulling PLR Strategies That Really Work!To get your domain name, if you haven‟t gotten one just yet, I‟d recommen...
8 Profit-Pulling PLR Strategies That Really Work!Another script that I would also recommend just to give you lots of optio...
8 Profit-Pulling PLR Strategies That Really Work!Okay, now to cover the profits strategy in a step-by-step method:   1. Yo...
8 Profit-Pulling PLR Strategies That Really Work!Marketing© All rights reserved.                              34
8 Profit-Pulling PLR Strategies That Really Work!Now once you have your website ready and membership level ready, here com...
8 Profit-Pulling PLR Strategies That Really Work!            PLR Profit Strategy #3:         Multiple Free Reports Strateg...
8 Profit-Pulling PLR Strategies That Really Work!The free reports come with Give Away rights, allowing your readers to pas...
8 Profit-Pulling PLR Strategies That Really Work!    2. You don‟t need to write your own sales letter. Those who can‟t wri...
8 Profit-Pulling PLR Strategies That Really Work!To go through the list of things that you need:   1. Needless to say, you...
8 Profit-Pulling PLR Strategies That Really Work!   4. Now, this is another very important thing that you must have. Pleas...
8 Profit-Pulling PLR Strategies That Really Work!   1. You have to first create a series of free reports in Word document,...
8 Profit-Pulling PLR Strategies That Really Work!       there is a chance that they can also profit as well. Where marketi...
8 Profit-Pulling PLR Strategies That Really Work!back to the marketing section in the PLR Profit Strategy #1 where I submi...
8 Profit-Pulling PLR Strategies That Really Work!            PLR Profit Strategy #4:         Multiple (E-zine Co-Op) Model...
8 Profit-Pulling PLR Strategies That Really Work!This particular PLR strategy is similar in most ways to running an e-zine...
8 Profit-Pulling PLR Strategies That Really Work!Now, advantages to this model are that:   1. First of all, no one has act...
8 Profit-Pulling PLR Strategies That Really Work!DisadvantagesThe disadvantage doing this is that list building is tough. ...
8 Profit-Pulling PLR Strategies That Really Work!So what you need here is:   1. A lot of written private label content foc...
8 Profit-Pulling PLR Strategies That Really Work!       moment and worth checking out but be on the lookout as well since ...
8 Profit-Pulling PLR Strategies That Really Work!       focused (as in too small a demand). But the more focused it is and...
8 Profit-Pulling PLR Strategies That Really Work!MarketingOnce you have all these steps nailed down, which are actually th...
8 Profit-Pulling PLR Strategies That Really Work!       have a list of say 1000 subscribers and you have another person in...
8 Profit-Pulling PLR Strategies That Really Work!   6. Co-registration leads. Basically, you engage list brokers and you p...
8 Profit-Pulling PLR Strategies That Really Work!              PLR Profit Strategy #5:            Reseller Membership Mode...
8 Profit-Pulling PLR Strategies That Really Work!Renowned membership sites such as Sure Fire Wealth, PLR Wholesaler, and R...
8 Profit-Pulling PLR Strategies That Really Work!I see advantages in using this model like:   1. If you are natural PLR ju...
8 Profit-Pulling PLR Strategies That Really Work!The drawbacks are few but heavy though, so you will want to consider:   1...
8 Profit-Pulling PLR Strategies That Really Work!Refer to the What You Need section under PLR Profit Strategy #2.In additi...
8 Profit-Pulling PLR Strategies That Really Work!   1. Collect and compile 6 month‟s worth of PLR products that you are al...
8 Profit-Pulling PLR Strategies That Really Work!   5. Write your membership site‟s sales letter.MarketingSimply refer to ...
8 Profit-Pulling PLR Strategies That Really Work!        PLR Profit Strategy #6:    “Comprehensive” Big Book ModelNow we‟r...
8 Profit-Pulling PLR Strategies That Really Work!Now here‟s how the concept works: Basically just like creating an e-book ...
8 Profit-Pulling PLR Strategies That Really Work!DisadvantagesThe only disadvantage that I can think of when attempting th...
8 Profit-Pulling PLR Strategies That Really Work!Now, here‟s what you need to pull off this method:   1. You need a small ...
8 Profit-Pulling PLR Strategies That Really Work!       follow-up emails through people who opt into mailing list. Now thi...
8 Profit-Pulling PLR Strategies That Really Work!Now where the perfect strategies are concerned, here‟s the step-by-step p...
8 Profit-Pulling PLR Strategies That Really Work!   3. Set up your auto responder and load it with your follow-up email se...
8 Profit-Pulling PLR Strategies That Really Work!   5. Set up your affiliate program and decide your commission payout any...
8 Profit-Pulling PLR Strategies That Really Work!and say “How to date women for guys: A very comprehensive guide” like may...
8 Profit-Pulling PLR Strategies That Really Work!         PLR Profit Strategy #7:    Reworking PLR Products and Sell    wi...
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
8 profit pulling PLR strategy
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8 profit pulling PLR strategy

  1. 1. 8 Profit-Pulling PLR Strategies That Really Work! 8 PROFIT-PULLING PLR STRATEGIES THAT REALLY WORK!Multiple Unique, Profit-Making Strategies That YouCan Use To Build Your Online Empire with Private© All rights reserved. 1 Label Content! pdfed t ng
  2. 2. 8 Profit-Pulling PLR Strategies That Really Work! 8 PROFIT-PULLING PLR STRATEGIES THAT REALLY WORK!Multiple Unique, Profit-Making Strategies That YouCan Use To Build Your Online Empire with Private Label Content!COPYRIGHT © No part of this publication may be republished, modified or altered in any way without the express written permission of The Author.The Author has strived to be as accurate and complete as possible in the creation of thistranscription and workbook, notwithstanding the fact that he does not warrant or represent at anytime that the contents within are accurate due to the rapidly changing nature of the Internet.The Author will not be responsible for any losses or damages of any kind incurred by the readerwhether directly or indirectly arising from the use of the information found in this material. Someimages and screenshots included in this material are taken from publicly accessed Internet websites.This material is not intended for use as a source of legal, business, accounting or financial advice.All readers are advised to seek services of competent professionals in legal, business, accounting,and finance field.No guarantees of income are made. Reader assumes responsibility for use of informationcontained herein. The author reserves the right to make changes without notice. The Authorassumes no responsibility or liability whatsoever on the behalf of the reader of this material.© All rights reserved. 2 This Product Is For Personal Use Only. . . NOT FOR RESALE OR GIVE AWAY!
  3. 3. 8 Profit-Pulling PLR Strategies That Really Work! Table of ContentsHow to Get the Most Benefit from this Master ManualQuick welcome and introductory note from the author.PLR Profit Strategy #1How I get people to pay me and then build my mailing list! You will also learn that thisexact technique has helped branded me in the process as an authority figure in mychosen niche.PLR Profit Strategy #2Just by shifting the focus “a little”, I could greatly increase the perceived value of myproducts even though they were re-worked Private Label Content acquired at free to lowcost.PLR Profit Strategy #3This strategy can help sky rocket an anonymous marketer into Internet Marketingstardom!PLR Profit Strategy #4You will probably make the headlines if you can pull this feat by running the lives of astring of Internet Marketers and build your online media influence exponentially!PLR Profit Strategy #5This technique can separate you totally from the rest of the PLR junkies with the“hobbyist” mentality… especially when you begin comparing the size of your bankaccounts.PLR Profit Strategy #6The secret of many TOP Internet Marketers who THINK BIG and DO BIG with the FEWPrivate Label Content they have… and EARN BIG.PLR Profit Strategy #7© All rights reserved. 3
  4. 4. 8 Profit-Pulling PLR Strategies That Really Work!I make $1,500 to $5,000 every time I do this, and the product development cost is oftenclose to zero.PLR Profit Strategy #8Want to be wealthy? Think like the Dummies *hint*.Final WordsSome words of wisdom on how to make a killing profit in the PLR market!AppendixBusiness-building resources summarized in this page, which I have been mentioningthroughout this course. I personally use most of them, and I highly recommend them toyou to use in your business of making money with Private Label Rights.© All rights reserved. 4
  5. 5. 8 Profit-Pulling PLR Strategies That Really Work!How to Get the Most Benefits Out of this Master Manual ........................................... 9PLR Profit Strategy #1: ............................................................................................... 12The Master Resell Rights Strategy............................................................................. 12 Concept ..................................................................................................................... 12 Advantages................................................................................................................ 14 Disadvantages ........................................................................................................... 15 What You Need ......................................................................................................... 16 Profit Strategy – Step-by-Step ................................................................................... 19 Marketing ................................................................................................................... 22PLR Profit Strategy #2: ............................................................................................... 26The Paid Membership Content Building Strategy ..................................................... 26 Concept ..................................................................................................................... 27 Advantages................................................................................................................ 28 Disadvantages ........................................................................................................... 29 What You Need ......................................................................................................... 30 Profit Strategy – Step-by-Step ................................................................................... 32 Marketing ................................................................................................................... 34PLR Profit Strategy #3: ............................................................................................... 36Multiple Free Reports Strategy................................................................................... 36 Concept ..................................................................................................................... 36 Advantages................................................................................................................ 37 Disadvantages ........................................................................................................... 38 What You Need ......................................................................................................... 38 Profit Strategy – Step-by-Step ................................................................................... 40 Marketing ................................................................................................................... 42PLR Profit Strategy #4: ............................................................................................... 44Multiple (E-zine Co-Op) Model .................................................................................... 44 Concept ..................................................................................................................... 44 Advantages................................................................................................................ 45 Disadvantages ........................................................................................................... 47 What You Need ......................................................................................................... 47 Profit Strategy – Step-by-Step ................................................................................... 49© All rights reserved. 5
  6. 6. 8 Profit-Pulling PLR Strategies That Really Work! Marketing ................................................................................................................... 51PLR Profit Strategy #5: ............................................................................................... 54Reseller Membership Model ....................................................................................... 54 Concept ..................................................................................................................... 54 Advantages................................................................................................................ 55 Disadvantages ........................................................................................................... 56 What You Need ......................................................................................................... 57 Profit Strategy – Step-by-Step ................................................................................... 58 Marketing ................................................................................................................... 60PLR Profit Strategy #6: ............................................................................................... 61“Comprehensive” Big Book Model ............................................................................ 61 Concept ..................................................................................................................... 61 Advantages................................................................................................................ 62 Disadvantages ........................................................................................................... 63 What Do You Need .................................................................................................... 63 Profit Strategy – Step-by-Step ................................................................................... 65 Marketing ................................................................................................................... 68PLR Profit Strategy #7: ............................................................................................... 70Reworking PLR Products and Sell with No Restriction Usage (or Full Private LabelRights).......................................................................................................................... 70 Concept ..................................................................................................................... 70 Advantages................................................................................................................ 71 Disadvantages ........................................................................................................... 72 What Do You Need .................................................................................................... 73 Profit Strategy – Step-by-Step ................................................................................... 73 Marketing ................................................................................................................... 74PLR Profit Strategy #8: ............................................................................................... 76Creating Multiple E-Book Series ................................................................................ 76 Concept ..................................................................................................................... 76 Advantages................................................................................................................ 78 Disadvantages ........................................................................................................... 79 What Do You Need .................................................................................................... 79 Profit Strategy – Step-by-Step ................................................................................... 80© All rights reserved. 6
  7. 7. 8 Profit-Pulling PLR Strategies That Really Work! Marketing ................................................................................................................... 83Closing: Final Words .................................................................................................. 85Appendix: Business Building Resources to Help You Make More Money withPrivate Label Rights .................................................................................................... 86© All rights reserved. 7
  8. 8. 8 Profit-Pulling PLR Strategies That Really Work! 8 PROFIT-PULLING PLR STRATEGIES THAT REALLY WORK! Multiple Unique, Profit-Making Strategies That You Can Use To Build Your Online Empire with Private Label Content!© All rights reserved. 8
  9. 9. 8 Profit-Pulling PLR Strategies That Really Work! How to Get the Most Benefits Out of this Master ManualHi and I would like to first thank you for investing in my “8 Profit-Pulling PLR StrategiesThat Really Work!” course. Thanks again and yes, you have my word that this is going tobe one of the best PLR self-investments you have ever made.And by the time you finish this course, you will then know what it takes to make your ownrecurring profits from Private Label Rights content and most importantly, you can do it atwill. You don‟t have to stoop so low with other lame reseller competitors who only knowhow to resell for low ball prices like $5.00, $10.00, $1.00, whatever ridiculous price.Because I‟m just thinking that, no matter where you live in on this world, I mean, how thehell can anyone afford a living just making $1.00 profits per sale, for example?So we‟re going to put an end to those and dominate the field. I mean, I am going to showhow to build products with Private Label Rights and sell at any level, whether you‟regoing low ticket, or middle ticket, or even high ticket.I‟ve successfully sold $147 and $297 memberships and products that have Private Labelelement, without resorting to lowering my prices just because 499 other people have thesame Private Label Rights to the products as I do. So I‟m going to help you make thoseirrelevant and focus on what matters most, it‟s growing your business and achieveautopilot income. Makes it a worthwhile goal, don‟t you think?So anyways, now before we begin with checking out the different profit-pulling PrivateLabel Rights strategies and models, there are a couple of important things I need totouch base with you so listen really carefully.© All rights reserved. 9
  10. 10. 8 Profit-Pulling PLR Strategies That Really Work!I have only one main objective to achieve throughout this course and it‟s to equip youwith the knowledge and education on how to convert PLR content into profit-pullingmachines. And when you gain this priceless skill, my course would have done its job.You might not know any better but I‟m going to tell you, you‟re having something thatcan potentially wipe your competitors‟ clocks, so to speak.And after this, you won‟t need to worry about getting PLR products or PLR content that,are you know, being owned by hundreds or even thousands of other people. Becauseeven if many people have it, it doesn‟t stop you from outselling others. And it‟s not goingto stop you from getting new customers. Here‟s the thing I always believe right from thestart: there‟s no such thing as saturation. I know it‟s hard to grasp at first because in theInternet Marketing field, we are conditioned to think that other gurus are making millionsfrom it and no one else stands a chance. Or 499 other people have the PLR rights to thesame product so it means you don‟t stand a chance. That‟s hog wash B.S. and I know itby hard. I know it because many a times, I proved all these wrong. And you‟re looking atsolid, hardcore evidence staring back at you within the pages of this manual if you‟rereading right now.So anyways, to get the most out of this course I still need you to cooperate with me onthis. I‟ve already laid out the stuffs and I‟ve done my best not to leave anything vital toyour success out – I‟ve also done what I can to make it as “step-by-step” as possible.When I was preparing this course, I took into consideration that you might not have anyproducts, any lists, or any name in your niche yet. If you have a bit of this and that ormore, you‟ve got an advantage but if you don‟t have anything at all, absolutely zilch,don‟t worry, this course is all about you getting you to all of those that I just mentioned:getting a list of responsive buyers, building your name and credentials, and of course,put money into your pocket every month.And now it‟s up to you to make this all happen for yourself. Believe me, I want the bestfor you too even though I might not know you personally. You see, I‟ve personally helpeda few friends and some acquaintances who, ironically enough, for many reasons, mightnot have known them until a funny twist of events happened. I‟ve helped them start theirbusiness online and get them to earn a decent income to say the very least. Some wenton to achieve greater heights like one guy I helped – his success story got featured inthe PERSONAL MONEY magazine. Just 2 years ago, he was more than $10,000 in debtfrom trying out a few MLMs too many until he met me.© All rights reserved. 10
  11. 11. 8 Profit-Pulling PLR Strategies That Really Work!You‟ll learn more about that particular guy in one of my BONUSES to this course butanyways, what I am saying is that this course is the compilation of my years of success,trials and experiments at finding out how to make a ton of fortune from PLR content. Andthe results? You‟ve seen my income statements on the sales page before and I‟ve beento places in the world I didn‟t expect to go, and tried things out I thought I would neverhad a chance.All of these are staring back at you now and I want the best for you. And frankly, I‟mlooking for more success stories to add. Will it be yours? All that said, there is still onemore important criteria for creating a success story together, and that‟s you. I need youto be a hyper action taker, not a passive action taker. And a good way to start is byprinting out this manual. If you have a printer, do it now. If you don‟t, try getting it printedout at the nearest cyber café, at the office or maybe a friend‟s house. Print it out andread it as you listen to the MP3 audios as well. I‟ll be leaving out ample space andAppendixes for you to take important notes. Speaking of the MP3s, you can listen tothem on your MP3 player or iPod or so, even when you‟re not at the computer, makegood use of idle time in traffic jams or commuting around.I also ask that before you jump in on anything yet, make sure you cover all of the PLRmoney making strategies in my course first. I know you‟re very excited and so am I rightnow actually, as I am covering this course with you.Bear in mind: some strategies may require more time or more money or more effort thanthe other. Some may be suitable for you while others may not be. That‟s why I presentall the possibilities to you – all distilled in one power-packed course – so you can decidewhat is best for you. There‟s a good reason why I‟ve left ample space at the footer ofeach page, and I recommend printing this manual out and read it while you listen to theMP3 audios, and take your notes down, or jolt down inspired ideas. Without further ado,let‟s kick start your profitable journey… right here, right now!© All rights reserved. 11
  12. 12. 8 Profit-Pulling PLR Strategies That Really Work! PLR Profit Strategy #1: The Master Resell Rights StrategyWe are going to cover PLR Profit Strategy #1 and this is what I call the Master ResellRights Strategy. Personally, this is my personal favorite strategy that I have been usingto build my opt-in mailing list especially.In fact, this strategy alone is proof enough that no matter how many other people ownthe same PLR products as you do, it won‟t stop you from making big profits. Like what Idid, I pulled off a launch in 6 days and raked in, let me see, $19,576 in total sales. And itrelates a lot to what I am going to share with you soon. And take note, I didn‟t get thereby selling products at basement prices because if I sell a product for $10 for example, Ineed to sell like almost 2,000 copies. That‟s ridiculous and not really smart, unless I waslooking for a loss leader or something. The thing as well is, even when scaled down, Iused this method in my early stages of building my Online Business and built a list of3,000 responsive subscribers in less than 2 months, owing to this method alone. Thatwas back in my early days, and it still works today. So I know this can do well for manyothers as well if they use this strategy.The thing is that, I‟ve used PLR content, most of which was already owned by manyother reselling competitors like me. But I staged my launch in a unique manner and withits own brand, so my competitors became irrelevant suddenly. And I‟m going to teachyou to do that. Now understandably, if you‟re just starting you will want to take babysteps first but it‟s not going to stop you from building your list and quickly make moneyup front so you can start investing in other stuff later.Concept© All rights reserved. 12
  13. 13. 8 Profit-Pulling PLR Strategies That Really Work!Okay, here is the concept in a nutshell: you must gather enough PLR material. It can beE-Books, software or audio/video, stuff like that. Use them to create a series of digitalproducts in your name, say 4 to 10 products or more, and then offer the Full MasterResell Rights to the products.If you own a mailing list, you can easily make up-sells from selling these re-workedproducts in a package to your subscribers or members. Since your subscribers-turned-customers own the Full Master Resell Rights, they can in turn resell your products toothers, and so on.© All rights reserved. 13
  14. 14. 8 Profit-Pulling PLR Strategies That Really Work!This will in turn establish your presence strongly in your chosen niche market as thesere-worked products, now in your name or branding, are being sold across the Internetmarketplace thanks to the efforts of your resellers.You can also leverage on your resellers‟ collective efforts to build your mailing list byinserting advertisements, bonuses or some other incentive for THEIR customers to joinyour mailing list in your products.The concept covered, this is going to be the course style for the rest of the 7 otherstrategies later. Now any of my friends who know me well know that I‟m quite a straighttalker but in your best interest, I‟m going to cover the pros and cons in each strategy. Ihave my own opinions on each strategy when I use them for my business but the thing is,everyone‟s different. So I‟m going to lay out the pros and cons objectively so you decideit for yourself if it‟s worth your pursuit.Advantages© All rights reserved. 14
  15. 15. 8 Profit-Pulling PLR Strategies That Really Work!Okay advantages: 1. Since you are going to sell the products first so that they can be released to your customers to be resold, you can earn handsome upfront profits and increase the perceived value of your products, something that most products with Give Away rights do not have. 2. With strategically positioned lead capture devices in your products that were private labeled, you can build your mailing list by leveraging on the efforts of your resellers. 3. The Full Master Resell Rights would make your products viral in nature as they go about being resold in the Internet marketplace.Disadvantages© All rights reserved. 15
  16. 16. 8 Profit-Pulling PLR Strategies That Really Work!However the disadvantages are that: 1. Depending on how many PLR products you have to rework, it can be time consuming. This is yet to take into account you have to write your own sales copy and design the product E-Covers. 2. Since you are going to create a series of products in your name with Full Master Resell Rights instead of one (for higher effectiveness), you need to gather as much PLR material as possible.What You Need© All rights reserved. 16
  17. 17. 8 Profit-Pulling PLR Strategies That Really Work!Now what you need to make this happen is that, first of all, you need a good collection ofPrivate Label Content material enough to create a few E-Books. Each of them shouldhave 20 to 30 pages or so.I think this goes without saying but the Word Program is the most important tool there is,not just for this strategy, but for a big part of your business, if you‟re in the InformationProducts business. So if you‟re using Windows, or Mac, or whatever, you need to have aWord Program. It‟s normally available in PCs and it is by far the most important tool youmust have.Naturally you also need a PDF File Converter Program that converts Word documentinto PDF format. Most PCs today come ready with this program installed – I think it‟scalled Adobe PDF Maker – but if you don‟t have a PDF converter installed, I recommendhttp://www.PrimoPDF.com/ for the job.And also, you‟re going to need to get a sales Letter and E-Cover for each of yourproducts. Don‟t worry about this one yet, I‟ll tell you why later.© All rights reserved. 17
  18. 18. 8 Profit-Pulling PLR Strategies That Really Work!This one also goes without saying but you need your own site and domain. So if youdon‟t have them yet get one now. I won‟t be running through all these again in thesubsequent sections on PLR Profit Strategies so don‟t take this lightly, okay? I use aDedicated Server and VPS since I have quite a number of sites but usually a sharedhosting or reseller hosting account will do for starters. Go get a hosting account withhttp://www.BlueHost.com/ or if you want a more complete package, my partner VinceTan and I provide an all-in-one solution at http://IMGuerilla.com/. Check it out.I register my domains with http://www.NameCheap.com/ as well, which is anothergood domain registrar. It‟s only less than 10 bucks annually, and you get a free WHOISguard for a full year that protects your WHOIS identity, would come in handy and youcan wad off those people looking at your WHOIS info and email or call you for peskyfavors. Happened to me a few times, so don‟t make the same mistake I did.Now accepting payments: I use 2CheckOut.com and for a good reason. You see, Iactually don‟t recommend using PayPal especially for this strategy, and in fact for almostanything to do with „make money online‟, PLR, Resell Rights, whatever more. Back in2006, I had my PayPal account limited twice and they gave me lame excuses to close itand not give my money back. I know this is quite shocking news but let me explain. Yousee, PayPal has a knack for clamping down accounts that make a lot of sales –unusually a lot of sales – in a short time span. That was what happened to me, I waspulling off a launch with PLRGold Master Rights Pack 3 and this happened. They werehiding behind their ToS and such and it was frustrating to get my money out. I was luckyto pay my affiliates before it happened and withdraw most of my money. Many other topmarketing people, like say, Liz Tomey and Jason James, were not that lucky. So yes,refrain from using PayPal in doing big launches or anything to do with PLR or ResellRights. Long story short: according to them, they perceive PLR and Resell Rights as“MLM” which I think it‟s silly. Anyways, I won‟t go off topic but if you‟re wondering why,just go to PayPalSucks.com and you‟ll know why.You can also use http://www.ClickBank.com/ to accept payments online. Use anythingbut PayPal. PayPal is good for paying out affiliates and accepting commissions no doubt,but just do refrain from using it to sell your own product, especially if you‟re in the PLRand Resell Rights field.So anyways, these necessities – the domain, hosting and third party paymentprocessors – are the prerequisites to other PLR Profit Strategies that will be discussed© All rights reserved. 18
  19. 19. 8 Profit-Pulling PLR Strategies That Really Work!later into the course, so I won‟t be repeating them again. So if you haven‟t got your ownhosting and domain and a way to accept payments online better get them down patbefore continuing.Profit Strategy – Step-by-StepNow we‟re going to cover the strategy. Compile the Private Label Contents to create acollection of a few E-Books, say 4 to 6, or maybe 10, whichever amount is up to you.The E-Books must be focused on one general theme; the more focused the theme thebetter. For example: Internet Marketing, self improvement, freelancing, personal finance,real estate, cooking, and so on.Re-title each of the E-Books but be sure to include your name or pen name. For instance:“Guide to Private Label Rights”, “10 Dollar Profit Blueprint”, etc. This is important as youwant to instill a branding for your own and establishing yourself as an expert in yourmarket.© All rights reserved. 19
  20. 20. 8 Profit-Pulling PLR Strategies That Really Work!In each of the E-books, place a „lead capture device‟. By this, I mean that you shouldinclude a way for your readers to easily find your site and join your mailing list. It can be:  An invitation to join your E-zine,  A bonus membership access to your site  Subscribe to your lifetime updates,And so on… the key success is to give your reader an incentive to join your mailing listso you can follow up with him or her whenever you have your next product to sell.Some strategic places to put your lead capture device that I have personally identifiedinclude the first page, third page, in the middle, and the back pages. Those are the hotspots but at the same time, don‟t overpopulate your Master Resell Rights Info Productswith too many ads or they‟ll just become worthless content with nothing but ads, so avoidthat mistake.Next you include the FULL MASTER RESELL RIGHTS to these products. In other words,you want to allow your customers to resell your E-Books and then their customers to dothe same and so on. The logic behind this is that your E-Books get across the Internetmarketplace and since each E-Book has a lead capture device, you can build yourmailing list when the readers join your list!Here are some Resell Rights terms and conditions that you will want to consider allowingor restricting (a copy is also included in the Appendix, by the way):  Has Full Master Resell Rights YES  Has Rebranding Rights YES / NO  Can be given away for free NO  Can be used as a bonus YES / NO  Can be added into paid package YES / NO  Can be added into a paid membership site YES / NO  Can be sold on auction sites YES / NONext you have to design the E-Covers for your products. Your digital products are goingto need a slick looking presentation if you want them to sell well. A number of PLRproducts usually come with E-Covers already. You can either edit them as they are© All rights reserved. 20
  21. 21. 8 Profit-Pulling PLR Strategies That Really Work!using GIMP (http://www.gimp.org/downloads/) or Adobe Photoshop. But normally Irecommend having them re-designed from scratch.If you don‟t want to do it on your own, you can hire a graphic designer to do it for you. Irecommend Dee Ferdinand of http://MiniSiteGuru.com/ for the job. Not only are hisrates reasonable, his turnover is quick and he is the guy behind some of the mostbeautiful E-Covers out there that are currently being used by Top Internet Marketers andmyself included.If you prefer the Do-It-Yourself route and you have Adobe Photoshop, you can use myAction Script system at this link: http://myinstantcovers.com/.I personally use my own Action Scripts to turn my flat designs into 3D covers and I‟vegot them custom made, not typical ones you always see around. The Action Scriptsallow you to quickly and easily transform your 2D flat covers into professional 3D E-Covers with only a few clicks of the mouse.So once you‟re done with the E-Cover graphics, proofread your work one or two lasttimes and then convert your Word documents into PDF formats. Be doubly sure todisable “copying of text” and still “enable printing” before converting the documents intoPDF format to prevent convenient content theft.© All rights reserved. 21
  22. 22. 8 Profit-Pulling PLR Strategies That Really Work!Write each of your product‟s sales letter and then your principal sales letter (which youwill use to sell all of your E-Books). I cannot discuss the subject of copywriting in depthas it is a subject fit for another book. But here are some of the key principles to writingyour main sales letter:  Your target market is strictly resellers.  Sell them on convenience whereby they do not have to spend time and effort creating their own products because you have done it all for them.  They get to sell as many copies of your products and keep 100% of the sales.  They can also do more with your products by listing your full Resell Rights terms and conditions.Set up your site on the server with thank you page and merchant processor ready. Okay,you‟re as good as in business now!Marketing© All rights reserved. 22
  23. 23. 8 Profit-Pulling PLR Strategies That Really Work!Now this is the marketing aspect, which is going to bring in money for the system andstrategy you have implemented in place. This is a very critical step altogether, otherwisethis whole strategy is worthless without getting traffic, and getting targeted prospects toyour website.I am going to divide the marketing aspect into two: whether you plan to make upfrontprofits or whether you want to build your list. If you‟re starting with nothing at all, no list,then I recommend the latter. Meaning, you have to focus on list building in the backendfirst, and think about making the profits later.If you are planning to make upfront profits: 1. Endorse your Resell Rights package to your mailing list. This is the fastest way to get the word out about your product and if you already have a substantial, responsive mailing list, you can cover back your investment and make profits in a short time frame, possibly a few hours to a day.© All rights reserved. 23
  24. 24. 8 Profit-Pulling PLR Strategies That Really Work! 2. Start an affiliate program. You can recruit affiliates to promote your package through their efforts in exchange for a percentage of commissions, say 40-50%. I recommend JVManager if you actively create products with affiliate programs. A lower cost alternative would be PayDotCom, though with more limited features. 3. Seek Joint Venture partners. If you know of other list owners and established marketers in your niche, you can approach them for a Joint Venture in exchange for higher commission payout.If you are willing to forsake upfront profits and focus entirely on list building: 1. You can submit your Resell Rights products to membership sites that specialize in offering Resell Rights items to their members. While you are sacrificing up- sells, you can build your mailing list through this method by leveraging on a wide selection of membership media. Once you have your own list, your business would take a momentum of its own. I highly recommend this method if you don‟t have your own list yet. 2. You can also submit your Full Master Resell Rights E-Books to E-Book directories. 3. Above all, the success factor in this PLR profit model is to get your products spread out far and wide as fast as possible. The more coverage your product gets, the stronger brand you can build and so are the higher chances of building your list through other people‟s resale distribution efforts.This concludes PLR Profit Strategy #1. To wrap it up quickly, this strategy is good forbeginners with no list and no recognized name yet so by implementing this MasterResell Rights strategy, you can build your list and spread your name virally. The moreMaster Resell Rights material you spawn from PLR content, the more chances you haveof the product being resold and redistributed. You give your resellers an opportunity tomake money with your products, and every time they resell to others your name andcredibility widens.This is just the start, you can also combine this with other PLR Profit Strategies as yousee fit, and I‟ll be talking more about them in the coming strategies.© All rights reserved. 24
  25. 25. 8 Profit-Pulling PLR Strategies That Really Work!© All rights reserved. 25
  26. 26. 8 Profit-Pulling PLR Strategies That Really Work! PLR Profit Strategy #2: The Paid Membership Content Building StrategyNow we‟re going to cover the second PLR Strategy in this course. This is the same,exact strategy used in a membership site called Resell Rights Mastery, and thereforeadding a brand new on-going income stream. If you are a membership owner orplanning to be one, this is a “must use” PLR strategy because before this profitablestrategy has been revealed, I didn‟t know of anyone else using it just yet. So this makesit all the more rare and powerful.© All rights reserved. 26
  27. 27. 8 Profit-Pulling PLR Strategies That Really Work!ConceptNow here‟s the concept in a nutshell which I am going to teach you. Basically, you canconvert an existing Private Label material, whether it‟s e-books or software or scripts andchange it into content for your membership site. So, for example, you can break downPLR e-book content into a series of e-courses or articles to be put into your membershipsite. Or if you‟re a skilled programmer, you can convert a Private Label Rights softwareor script to become web-based, where your members can use the software by logginginto your membership site. And another idea would be to create audio-video productsurrounding your PLR articles or e-books. So what this means is that if you have e-books with Private Label Rights you can do a voiceover and turn them into videoproducts or audio products or turn it into content that is web-based and make it so thatyour customers or members must log into the membership site to actually download orview the contents. So that‟s how you can build a strong following.Now, any of these manifested ideas will increase the perceived value of yourmembership site, therefore it is an incentive for you to charge either a one-time or© All rights reserved. 27
  28. 28. 8 Profit-Pulling PLR Strategies That Really Work!recurring fee for your membership entry. Now, this PLR profit model would workexcellently if you have a membership software that allows multiple membership levels.Now this is what I have personally used to actually create $97, $67 and even $147membership levels where people are paying me this amount rather than chump changeyou see. So this is really, really powerful method that I‟m doing to teach you in a fewminutes from now.AdvantagesThe advantages of doing this membership model: 1. Converting any form of PLR into membership content coupled with new works or complimentary changes actually instills a high perceived value in the quality of your digital info or software and therefore is an incentive for you to charge a higher fee for membership entry.© All rights reserved. 28
  29. 29. 8 Profit-Pulling PLR Strategies That Really Work! 2. You can easily make your membership site interactive and fun and good for user experience by converting standalone Private Label products into action-oriented membership sites. So in other words, your customers are no longer learning passively but because they‟re being involved in the process, they start taking action more actively and they start learning new things much quicker as well. 3. Because you can make much more money selling advertising space, affiliate links, recurring income or recommend your own products within the members area – the choices are unlimited.DisadvantagesThe drawbacks however are that:© All rights reserved. 29
  30. 30. 8 Profit-Pulling PLR Strategies That Really Work! 1. Maintaining a membership site can be time and effort consuming. This is the case if you‟re creating a monthly website. However if you‟re doing a one-time membership site you can ignore this disadvantage. 2. Secondly you probably need to have a decent degree of programming skills if you‟re planning to convert Private Label Rights software or scripts into web- based. Also, you need other website necessities such as hosting, a domain name and a payment processor – you need quite a couple of things here before you can actually get started.What You NeedNow as I‟ve discussed before in the first section of the first PLR profit strategy, Irecommend getting a hosting account with either http://www.BlueHost.com/.© All rights reserved. 30
  31. 31. 8 Profit-Pulling PLR Strategies That Really Work!To get your domain name, if you haven‟t gotten one just yet, I‟d recommendhttp://NameCheap.com/ again. There is also http://www.GoDaddy.com/ but I mostlyuse NameCheap for my domain names.When it comes to accepting payments online, as mentioned before, I would recommend2CheckOut.com as well or you can also use http://www.ClickBank.com/ since theynow support recurring membership sites and digital products with recurring billing. Theyhad this feature as of early 2008; they have enabled a feature where they allow bi-weekly payments so you can easily recruit affiliates and ClickBank will pay your affiliatesfor you, and automatically post checks to you every 2 weeks.Now, to cover the things you actually need to put together this model is that first andforemost, you need a membership software that allows you to start and manage yourmembership routine and content, plus enables multiple membership levels. Now, I am afan of starting and running membership sites and I have also experienced using a lot ofmembership scripts. Here are some that I would personally recommend to get the jobdone.The most recommended membership script that I would personally endorse is the use ofAMember Pro that you can actually get from http://www.amember.com. I really like thisscript a lot and it‟s quite useful in features. It has a lot of features as well so Irecommend checking it out, and get yourself a copy.Another famously used membership script is called Butterfly Marketing which you canactually get straight away from http://www.ButterflyMarketing.com/. No affiliate linkhere because while I have personally tested it out before and used it for a couple of sites,the thing is that there‟s quite some programming bugs and quite tough when it comes toprogramming as well, and scripting, so I actually don‟t quite recommend using the scripttoo often unless you don‟t really have much of a choice. But the good thing about havingthis script compared to AMember Pro is that you can actually install it on multipledomains, while AMember Pro requires you to buy 1 license per domain.Another good one is that you can try Launch Formula Marketing athttp://www.LaunchFormulaMarketing.com/. Works quite similar to Butterfly Marketingand I heard a lot of things about its features.© All rights reserved. 31
  32. 32. 8 Profit-Pulling PLR Strategies That Really Work!Another script that I would also recommend just to give you lots of options as well is oneby my friend, his name is Simon Hodgkinson, and he‟s got a new membership scriptcalled InstantMember (that‟s at http://InstantMember.com/) so go and check it out aswell. All of these scripts are capable of supporting multiple membership levels. AndInstant Member is quite affordable, like aMember Pro. Butterfly Marketing and LaunchFormula Marketing may be a bit too pricey for starters.Needless to say, you need substantial Private Label products to build your membershipcontent so you can‟t just have like one or two all right. You need to have a lot like tens,or even hundreds for that matter, depending on how big your project is. If you‟re a writeror planning to start a paid e-course within your membership site, you‟re going to needPrivate Label Rights written materials and if you‟re a programmer you can use PLRsoftware or scripts and convert them into web-based applications.Profit Strategy – Step-by-Step© All rights reserved. 32
  33. 33. 8 Profit-Pulling PLR Strategies That Really Work!Okay, now to cover the profits strategy in a step-by-step method: 1. You have to first decide on a theme of your membership content and your target market and then gather the Private Label materials that you need. So for example, you want to start a self- improvement membership site that targets working individuals from corporate backgrounds, therefore you will have to gather private label e-books, records and articles that cater to these individuals such as I can think of right now, “How To Climb A Corporate Ladder”, “How To Be Successful”, “One Minute Tips A Day For Time Management”, “How To Manage Stress”, etc. 2. You must create one or a few membership levels. So usually in my experience, two or three membership levels are ideal – they are considered the best and sweet spots over there and obviously the good content goes to the free or low- ticket members whereas the really, really good content should be saved for your paid-membership levels. Now, you might think I‟m actually exaggerating on good and really, really good but here‟s the thing: I believe on holding on to a principle where you cannot provide anything less than good when it comes to giving content as an infopreneur. In fact, you have to give excellent content if you want to stay ahead of your competitors and make them bite your dust. 3. You need to create content for each of your membership levels. It can be paid visual e-course or mp3 audio, video, web-based software or even templates whichever one is suitable for your theme. Using the same example of self- improvement. You can offer e-courses within your free membership levels and web audio in the paid level. Now using Private Label content you don‟t have to create content from scratch anymore. In fact, one very quick and easy (but also lazy) way is that you can actually just simply change the format of the content. For example, if the products are originally e-books you can easily read them off as transcripts or transcriptions and turn them into an mp3 product making them totally different altogether and giving your paid members a new user experience. 4. Writing a membership site sales letter. Now, as mentioned before I cannot cover the whole aspect of copywriting in this course alone but I actually urge you to refer back to this certain part of PLR Profit Strategy #1 where I talk about how to write a sales letter in a nutshell. So that it will be useful information as well.© All rights reserved. 33
  34. 34. 8 Profit-Pulling PLR Strategies That Really Work!Marketing© All rights reserved. 34
  35. 35. 8 Profit-Pulling PLR Strategies That Really Work!Now once you have your website ready and membership level ready, here comes themarketing aspect where you actually drive traffic and start getting members to yourwebsite whether it‟s free members or paid members. 1. The first and foremost important and critical success factor to having a membership site is to have an affiliate program. Now all of the scripts that I have recommended to you, each of them have an affiliate program. So start an affiliate program and most professional membership software should come ready with a built-in affiliate program as I‟ve said before and all of the programs mentioned actually have one after all so you don‟t have to worry about getting another one. Now, this is the core success key to your membership site marketing and you will depend heavily on your affiliates to market it for you and your joint venture partners to help you push it. 2. If you want a free way, you can write articles and submit them to article directories. Write articles that include your resource box and are linked to your membership site and submit them to popular article directories such as ezinearticles.com. Your articles can be picked up by e-zine publishers to be reprinted to their subscribers so that earns you free exposure right away. 3. If you have the money, you can start buying up e-zine ads from other e-zine publishers and advertise your membership site. 4. You can print e-books with full Master Resell Rights and offer your membership access as a bonus in your e-books.This just about concludes the second PLR strategy – your own paid membershipbuilding. This as you can see ties in every well with the PLR Profit Strategy #1 that I justtaught you in the last strategy. In fact I use this method very heavily to promote mymembership site called Resell Rights Mastery and if you have owned any of my previousResell Rights products or Private Label products you will notice that there‟s anadvertisement on the back of the pages and some other parts that I keep referring backto giving away the bonus membership access to Resell Rights Mastery. And that‟s how Iactually build my members database for this website, for my flagship membership site.© All rights reserved. 35
  36. 36. 8 Profit-Pulling PLR Strategies That Really Work! PLR Profit Strategy #3: Multiple Free Reports StrategyNow we‟re going to discuss the third PLR Profit Strategy. This strategy is almost similarto PLR Profit Strategy #1 whereby you create a series of free reports to your credit usingPrivate Label Content.Concept© All rights reserved. 36
  37. 37. 8 Profit-Pulling PLR Strategies That Really Work!The free reports come with Give Away rights, allowing your readers to pass on to theircontacts without restriction. In the free reports, aside from containing valuableinformation that you can give away for free (using Private Label Content), you canbenefit from the viral exposure by putting in your lead capture device i.e. a way forreaders to join your mailing list. You can take this opportunity to pre-sell some of yourrelated products or even sell advertising space.AdvantagesThe advantages of doing these methods are: 1. It is fast and easy to do. You can create free reports in a matter of minutes or hours as they don‟t have to be long actually, an 8 to 20 page report is enough.© All rights reserved. 37
  38. 38. 8 Profit-Pulling PLR Strategies That Really Work! 2. You don‟t need to write your own sales letter. Those who can‟t write their own sales letter, this is going to be a good way for you to approach potential leads right away. You don‟t have to learn copywriting to actually get this off.DisadvantagesOne disadvantage I‟ve seen in this method though is that the free nature of reports canactually create a low-perceived value. Therefore, you need a strong incentive for readersto give away your reports even though it‟s free. So, one strong incentive though is thatyou can offer free exclusive rebranding rights.What You Need© All rights reserved. 38
  39. 39. 8 Profit-Pulling PLR Strategies That Really Work!To go through the list of things that you need: 1. Needless to say, you need a Word program right away because this is going to be a very essential tool to create your reports. While this program is available in most PCs is that it is by far the more important tool you must have. 2. Also, you need a PDF converter program, like I have mentioned before that I use Adobe PDF Maker. But for those who don‟t have their own Adobe PDF Maker installed in their computer, you can actually use http://www.PrimoPDF.com/ to help you convert Word document to PDF format. This is important for whoever uses your report; they cannot alter the contents or modify it and pass it on to someone else. This is a very important step. 3. Since you don‟t need to write a sales letter, you are going to need an E-cover and a very good one at that to impress people and increase the perceived value. So I‟m going to come to that in a short while.© All rights reserved. 39
  40. 40. 8 Profit-Pulling PLR Strategies That Really Work! 4. Now, this is another very important thing that you must have. Please take note on this. It‟s called a Re-branding Tool. It‟s optional but very highly recommended because the viral effect of your free report distribution depend on this and personally I use TurboPDF.com to re-brand my free reports with my end-users affiliate links so if they want to have their affiliate links re-branded, they have to either pay me for re-branding fee and I can do it for them or they can do it themselves using this Turbo PDF tool. Another famous re-branding tool that I heard of is Viral PDF which can be obtained from http://ViralPDF.com/.Now you don‟t necessarily need a website to host the free reports per se, but as far ascollecting leads are concerned, having your own website is very important so make thata high priority as well.Profit Strategy – Step-by-StepNow the Profit Strategy in step by step:© All rights reserved. 40
  41. 41. 8 Profit-Pulling PLR Strategies That Really Work! 1. You have to first create a series of free reports in Word document, say 4 to 6 reports from re-worked Private Label Content, preferably focused on a theme in your niche. Be doubly sure to title your reports and include your name for re- branding purposes (e.g. Resell Rights Crisis Solved). As you can see there is a form of branding here by putting my name there, so that I can start creating titles under my name. Now that you have gotten this step down after getting all your reports done, remember they don‟t have to be that long, just 8 to 20 pages per report. 2. You have to start offering the Give Away Rights to the reports by allowing your readers to give them away for free without restrictions. Be sure that your reports have a mention about joining a mailing list and if they want to add more, either some of your products or affiliate programs, therefore giving you more profit points. Even though you‟re giving your readers the permission to give the products away for free, in this case your reports, please mention that your contents are copyrighted and they can be passed with the condition that they are not altered, reproduced or modified in the process. 3. Once you have the Give Away Rights stated, you need to have the E-covers done for your free reports. So even though the reports are going to be given away for free, they need to have something visual to impress your potential readers to actually download and read your reports. You can either do it your own, as mentioned before back in PLR Profit Strategy #1 using my Action Scripts for those people who have Adobe Photoshop, or you can choose to have someone else design for you. Again I highly recommend Dee Ferdinand of http://MiniSiteGuru.com/ for the job. 4. Once you have proofread your work, start converting your Word document reports into PDF format using Primo PDF or Adobe PDF Maker. Remember to disable the‟ copying of content‟ and enable „allow printing‟. 5. While this is optional, I highly recommend it like I said before; offer the re- branding rights to your free reports. You can easily do this with Turbo PDF and you can charge your readers a small fee for re-branding rights alone which adds to a good extra income stream. This will encourage your readers to pass your reports around and around because they know that their affiliate links are in and© All rights reserved. 41
  42. 42. 8 Profit-Pulling PLR Strategies That Really Work! there is a chance that they can also profit as well. Where marketing is concerned, all you have to do is just give away free reports with no restrictions. You cannot make the profits on up sell alone or upfront sales because you are giving it away for free. So you are counting on a backend where you actually collect your leads so you can start pitching them more offers at the back lead afterwards or affiliate links or links to your own products.MarketingThis method has actually helped me make sales on the backend for high-ticket items ashigh as $297 items so at least I can vouch for the effectiveness of this free reportstrategy and the irony is that I‟ve used other people‟s content which is Private LabelContent for this matter.Where redistribution of the free reports is concerned, they are actually very similar to themarketing methods like I‟ve already discussed in PLR Profit Strategy #1. You can refer© All rights reserved. 42
  43. 43. 8 Profit-Pulling PLR Strategies That Really Work!back to the marketing section in the PLR Profit Strategy #1 where I submit them to freemembership sites or E-book directories and also with the help of article marketing aswell.© All rights reserved. 43
  44. 44. 8 Profit-Pulling PLR Strategies That Really Work! PLR Profit Strategy #4: Multiple (E-zine Co-Op) ModelWelcome to the fourth PLR Profit Strategy. It‟s what I call the Multiple E-zine BusinessModel. In a nutshell on concept, is that you can actually start your own content-basedonline newsletter, or better known as e-zine, using Private Label content and the primaryrevenue can be earned through selling advertising spaces within the boundaries of youre-zine issues.Concept© All rights reserved. 44
  45. 45. 8 Profit-Pulling PLR Strategies That Really Work!This particular PLR strategy is similar in most ways to running an e-zine business. Theonly thing is that creating new content is no longer already a big issue. In fact it ishumanly possible for you to compile enough PLR content six months to a year ahead ina few days. Rework included. Given that, you can probably operate multiple e-zinesunder your name or different pen names, whichever you prefer. The value of youradvertising spaces however depends heavily on how many subscribers you have and it‟sirrelevant to the content you‟re providing.The convenience of private label content can allow you to start an e-zine in a shortperiod of time and you don‟t have to worry about finding new content for a long time youhave them scheduled in advance. So for example if you have to email your list withcontent once a week, you can easily prepare 50 e-zine text articles or html issues inadvance in a few days and have content for 50 weeks. This will allow you to spend moretime on building your mailing list which we will be covering in just a while and perhapsyour ultimate goal should be building a co-ops or a string of e-zines under your name orand earn from advertising revenue.Advantages© All rights reserved. 45
  46. 46. 8 Profit-Pulling PLR Strategies That Really Work!Now, advantages to this model are that: 1. First of all, no one has actually attempted to do this before. Well, actually there is one person who has done it successfully so far that I know of and since it‟s a widely unpopular model at the moment, you can seize this opportunity to be very unique and distinguish yourself form other competitors. The convenience of private label content can actually allow you to start an e-zine very quickly with a lot of content in advance, or a string of e-zines under your name. 2. Advertisers are plentiful and are always looking for means to advertise to a huge pool of prospects. So there‟s a very, very hot demand – with high demand but low supply. It is relatively easy to find advertisers as long as your e-zines are targeted at hot niches and these advertisers are bringing products to the table that you at least probably want.© All rights reserved. 46
  47. 47. 8 Profit-Pulling PLR Strategies That Really Work!DisadvantagesThe disadvantage doing this is that list building is tough. We‟re talking about doingmassive list building especially if you want to operate multiple e-zines whether in yourname or multiple pen names, so you have to do list building more aggressively.Secondly, the advertising business is pretty competitive as well so you have to providecompetitive rates as well.What You Need© All rights reserved. 47
  48. 48. 8 Profit-Pulling PLR Strategies That Really Work!So what you need here is: 1. A lot of written private label content focused on your theme of choice. You need them so you can create a lot of e-zine issues, text or HTML, in advance. 2. Secondly you need an auto responder with broadcast system so that you can collect subscriber lists and send emails to them. I would recommend either GetResponse.com which I personally use. It‟s a very good auto responder company and in fact if you get http://www.GetResponse.com/ it even has a “GetSubscribers” feature or service as an add on where you can buy subscribers in a way that you can pay for every name that they can send you to so they have quite attractive packages - I‟ve tried them before and I‟m quite satisfied with them. You can also use http://www.emailaces.com/ as well which is good. http://www.Aweber.com/ is another highly recommended auto responder as well, if you‟ve heard from other internet marketers but at this time of doing the audio I‟ve heard quite a lot of company problems with aweber like price issues and reliability issues have actually increased. So this is worth prospecting at the© All rights reserved. 48
  49. 49. 8 Profit-Pulling PLR Strategies That Really Work! moment and worth checking out but be on the lookout as well since I‟ve already mentioned those. 3. Now after getting your auto responder you need to have other website necessities such as hosting, domain name and even a payment processor. I won‟t cover on hosting and domain name anymore because they‟ve already been covered before but payment processors are still very important because although you‟re not selling products per se through email at the moment you want accept payments from advertisers who want to pay for advertising spaces in your emails.Profit Strategy – Step-by-StepNow, we‟re going to cover the profit strategy step by step: 1. To decide the theme of your e-zine: Is it going to be related to internet marketing or self improvement, etc. it‟s up to you but keep it generalized and not too© All rights reserved. 49
  50. 50. 8 Profit-Pulling PLR Strategies That Really Work! focused (as in too small a demand). But the more focused it is and the more demand there is the better so you‟ve got to stay in between. For example if you‟re going to focus on Internet marketing, it‟s too broad at the moment but if you focus on something smaller, like, let‟s say public domains or resell rights or Adsense, those are some niches already with ample demand so that‟s a good basis for you to start an e-zine because you have a lot of things to talk about, because it‟s not too general and more specific at the same time. But if you talk about things like something too sub-niched, there‟s going to be very little demand and you‟ll soon run out of something to talk about. You‟ve got to find something that‟s sub-niched, something that has a lot of demand and something you can keep writing on about. Of course you‟re not going to write per se but you have ample private label content that can keep the whole e-zine running for at least a year or 6 months for that matter. 2. Compile e-zine content from PLR content you have and make your reworks and everything. So compile 6 months worth of content in advance or preferably a year. So if you plans to release an issue 2 times a week for example, you need 48 issues up front so you can dispense to your subscribers later at your convenience allowing you 6 months free from doing any work or finding new content. The contents can be compiled in a few days so it‟s worth while. 3. Get an auto responder which I have mentioned before and snt up the opt-in form on your website‟s squeeze page so you can start getting visitors to subscribe to your e-zine. You can use the broadcast feature to send emails to your mailing list anytime you have a new issue to send. Whenever you have advertisers who bought your advertising space you can include their advertisements along with your next e-zine schedule after they have made their payment to you either through PayPal or 2CheckOut. 4. if you prefer, you can repeat steps 1 through 3 for the same e-zines and keep creating multiple e-zines under different pen names or even your own name. This will increase your chances of making more money and expanding your co-op network though the initial workload can be heavy.© All rights reserved. 50
  51. 51. 8 Profit-Pulling PLR Strategies That Really Work!MarketingOnce you have all these steps nailed down, which are actually the easy steps, now thehardest step is to get subscribers and build by the thousands. This is the hardest partbecause you‟re going by the numbers here. You need to have substantial list sites foryour e-zines before looking for advertisers so you need to consider the followingmethods to build your e-zine list: 1. Buy advertisements from other existing e-zines by promoting your newsletter to them. Promote your online newsletter through other people‟s online newsletters therefore encouraging other people‟s subscribers to become your subscribers. 2. If you already have a mailing list with a decent subscriber database, you can start doing ad swaps or join giveaway events. Do this with many other marketers in the same niche and you can grow your list faster than normal. Be warned though that this will mean more email marketing confusion as you‟re building a list of shared subscribers. Now the premise of doing ad swaps is that it‟s like this: if you© All rights reserved. 51
  52. 52. 8 Profit-Pulling PLR Strategies That Really Work! have a list of say 1000 subscribers and you have another person in the same niche with 1000 subscribers as well, you contact him and say, “Hey I would like to do an ad swap with you. All you have to do is send me your solo advertisement and I‟ll send it to my list. In exchange I‟m going to give you my advertisement and please send it to your list as well, okay”. Therefore you have mutual co-op on sending each other your respective solo advertisements. Now what you‟re going to do is that in your own solo advert is that (this is a full-fledged advertisement by the way), you‟re going to promote your own newsletter and asking people to join your newsletter through opting in to your auto responder and be subscribed to your mailing list. That of course I‟m being frank over here but you have to be more subtle when approaching other subscribers either in the guise of free gifts or a strong incentive. What is it in for them if they join your mailing list. What will they get? What are the benefits? 3. Give Away events are large versions of ad swaps where multiple contributors contribute a gift to a single website and all of them drive traffic to this website using their mailing list by telling their subscribers to come to this website on a certain day and download any gifts they want and when they download a certain gift they have to join the contributor‟s mailing list to get the gift. So you have to prepare your own gifts as a contributor to join the giveaway event and you need to have your own mailing list. So on the day itself when everyone co-operates and pulls in their subscribers to go to this particular website you tend to benefit from getting other people‟s subscribers to your mailing list as well. So that‟s the premise of giveaway events. 4. Another method to build a list quickly is to create a press release and announce up on your newsletter from a third-party perspective. But please note that your press release must be newsworthy. It must not be just another plain event or promotion patterned advertising that does not have any information in it. You can come up with a gimmick also but it has to be newsworthy. To get your press release done I recommend going to www.prweb.com. 5. Next, get visitors from pay-per-click or search engines. Now, the quality of this type of list is better than giveaway events and ad swaps per se whereby even marketing commission is significantly less. You‟re getting targeted visitors off the search engines that are already looking for the kind of information that you probably have in your e-zine.© All rights reserved. 52
  53. 53. 8 Profit-Pulling PLR Strategies That Really Work! 6. Co-registration leads. Basically, you engage list brokers and you pay a small price for each subscriber they send to you. You can be paying anywhere from 10 cents a name to even a dollar a name. If you are a user of GetResponse.com, they have a GetSubscribers service where they send leads to your autoresponders at affordable prices. I tried this out and it works splendidly; the strategy to build your list quickly isn‟t by purchasing their „2000 lead‟ package because it will take a longer time, so buy bulks of „200 leads‟ for faster results, though it may cost a bit more. On another note, I don‟t recommend List Builder Pro if you ever heard of it. It‟s usually one of the first few names people think or hear of when they want to do co-registration leads, but I tried this out and the leads are not responsive at all. I mean 0 click throughs after a few email testings to the leads they sent. So save your money on this one, because my friends and I have already tried it out.© All rights reserved. 53
  54. 54. 8 Profit-Pulling PLR Strategies That Really Work! PLR Profit Strategy #5: Reseller Membership ModelThe Reseller Membership Model. Similar to PLR Profit Strategy #2 in some respects. Ifyou are a PLR junkie and have been collecting a lot of PLR products that come readywith Resell Rights or Master Resell Rights, allowing you to add them into a paidmembership site, you will do well to consider starting one.Concept© All rights reserved. 54
  55. 55. 8 Profit-Pulling PLR Strategies That Really Work!Renowned membership sites such as Sure Fire Wealth, PLR Wholesaler, and ResellRights Mastery can be said to use this PLR Profit Strategy, whereby the sites contentsare a huge collection of PLR products bought and placed into their paid member‟s area.So if you have been collecting PLENTY of PLR products (that you can add into a paidmembership site) or obtain an abundance of them on a continuous basis, this is onebright option.You can begin your own paid membership site, pooling in a rich collection of PLRproducts, and charge either a one-time or recurring (monthly) fee, depending on howcommitted you are in sourcing for new PLR products in the marketplace and add theminto the member‟s area. Like PLR Profit Strategy #2, your marketing life wire will dependheavily on affiliates to market for you.A word of caution: not ALL PLR products can be added into the member‟s area. Forinstance, some products may be allowed to be added into the paid member‟s area evenwith its Source Code or Private Label Rights included. Then, there are others that allowthe adding into paid membership site for personal use only or without their Private LabelRights/Source Code. And of course, some products CANNOT be added into a paidmembership site under any circumstances. So your best bet in avoiding legal troublewith the original PLR author is to always double check the product‟s PLR terms andconditions.Advantages© All rights reserved. 55
  56. 56. 8 Profit-Pulling PLR Strategies That Really Work!I see advantages in using this model like: 1. If you are natural PLR junkie and have been collecting a lot of PLR products, finding new content is not a problem. 2. If you can continuously look for new products from PLR authors you know of, you can charge a recurring fee as you can commit your members to add a constant amount of products.Disadvantages© All rights reserved. 56
  57. 57. 8 Profit-Pulling PLR Strategies That Really Work!The drawbacks are few but heavy though, so you will want to consider: 1. Starting a paid membership site is not easy. Furthermore, maintenance and support can be tough especially if you are doing it alone. 2. If you are starting a monthly membership, finding new customers and keeping loyal members can prove to be challenging, as usually, the average lifespan of a regular customer is 3 to 6 months. 3. PLR membership sites are very competitive. New PLR membership sites spring out every now and then so you need to have an edge or offer something that others do not.What You Need© All rights reserved. 57
  58. 58. 8 Profit-Pulling PLR Strategies That Really Work!Refer to the What You Need section under PLR Profit Strategy #2.In addition, you need a vast collection of PLR products that you are allowed to add into apaid membership site and distribute the Private Label Rights/Source Codes to your paidmembers.If you cannot pass on the Private Label Rights, you may consider re-working the PLRproducts and instead offer Master Resell Rights (in PDF format for E-Books orsoftware/script with no Source Codes).You might do well to consider having enough content for future additions for at least 6months to a year. That way, you don‟t have to source for products every now and then ordo it on a last minute notice.Profit Strategy – Step-by-Step© All rights reserved. 58
  59. 59. 8 Profit-Pulling PLR Strategies That Really Work! 1. Collect and compile 6 month‟s worth of PLR products that you are allowed to add into your own paid membership site. It would be better if you can go up to a year‟s worth but the reason behind this is that it will not be so taxing for you to continuously source for new products now and then. 2. Depending on how often you source and buy PLR products, you can charge either a one-time fee or a recurring one. Also as mentioned earlier, PLR membership sites are competitive so you need to work out other essentials you want to offer your members‟ needs. 3. Offering PLR products alone may not be enough in most instances. So you can offer extra incentives such as sales letters and graphics to the PLR products that do not readily have them yet. You can also consider offering services such as auto responders and web hosting, though these are merely suggestions. 4. (OPTIONAL) If you have PLENTY of products with PLR (and Master Resell Rights), you might want to consider offering 2-3 membership levels, charging a different fee depending on the products‟ quality and features.© All rights reserved. 59
  60. 60. 8 Profit-Pulling PLR Strategies That Really Work! 5. Write your membership site‟s sales letter.MarketingSimply refer to the Marketing section under PLR Profit Strategy #2.© All rights reserved. 60
  61. 61. 8 Profit-Pulling PLR Strategies That Really Work! PLR Profit Strategy #6: “Comprehensive” Big Book ModelNow we‟re going to talk about how you can create a big books series using my sixth PLRProfit Strategy and I think this is what many of you are going to like because we‟re goingto talk about how you can go middle or high altitude with e-books this time. Not just sellfor $10 or $20 e-books and sell low prices because your competitors are, in a way,forcing you to do the same by competing in price wars.Concept© All rights reserved. 61
  62. 62. 8 Profit-Pulling PLR Strategies That Really Work!Now here‟s how the concept works: Basically just like creating an e-book that you wouldsell in volumes, you can create your own brand new big e-book series of acomprehensive e-book under a new title in the shortest time possible by compiling aseries of articles or smaller e-books or special reports into one giant comprehensivebook that spans more than 40 pages long. Now this is the perfect incentive to go middleor high ticket for e-books along the prices of $47 to $97 in US Dollars.AdvantagesOne advantage in doing the Comprehensive E-book Model is that it‟s easier and fasterto compile big books using a series of related private label content and secondly, it‟s afast and easy incentive to go middle or high ticket as generally newcomers, here inInternet Marketing (if you‟re targeting Internet marketers) and potential customers inother natures often have a high perceived value by the number of pages.© All rights reserved. 62
  63. 63. 8 Profit-Pulling PLR Strategies That Really Work!DisadvantagesThe only disadvantage that I can think of when attempting this model is that whilecompiling can be easy, you might have to face the task of rewording the words ofcombined PLR articles or smaller E-books especially if they originate from differentsources or different authors. Therefore you can expect an inconsistent command oflanguage.What Do You Need© All rights reserved. 63
  64. 64. 8 Profit-Pulling PLR Strategies That Really Work!Now, here‟s what you need to pull off this method: 1. You need a small collection of private label e-books and articles that are focused on one general topic. 2. As always you definitely need a Word program, that‟s for sure. 3. You need a PDF file converter. I‟ve been going through this quite many times in other previous strategies as well, so I think you would definitely know this by now. 4. You need an E-cover designed for this e-book, piece of cake. 5. A hosting, domain name and a way to accept payments online. I guess it‟s all the usual, again all these have been discussed before. 6. You need an auto responder with follow-up email feature. Well, I personally use http://www.Getresponse.com/ to build my mailing list and send automatic© All rights reserved. 64
  65. 65. 8 Profit-Pulling PLR Strategies That Really Work! follow-up emails through people who opt into mailing list. Now this is going to be quite an integral part of making this whole thing to work like a charm. 7. Another very important thing is that you need to have your own affiliate program. I personally use JV Manager and I‟ve heard that the latest version is called JVManager2: Fantasos which you can get from http://jvmanager.com/. Or if you want to start up free you can use http://paydotcom.com/. That is another good way to start your affiliate program for free. But the only thing is that in the long run, you might end up paying more in transaction fees so I recommend that if you want to get started you can use PayDotCom, or PDC, at the moment and when you start making your money, invest in building your own in-house affiliate program so you can be fully responsible and take 100% control of your affiliates and the databases and save on paying transaction fees from sites like PayDotCom. There are other alternatives you can use like ClickBank – that‟s another proven affiliate program and there‟s an immediate marketplace with instant affiliates you can reach out to right away because once you put up your product on ClickBank, it‟s already available in the marketplace and you get some traffic right away based on how you target your keywords. And also you can start recruiting affiliates very easily because virtually anyone who has an account with ClickBank can be an affiliate right away so that‟s another alternative for you to use. 8. To make this work in it, you have to have your own autoresponder to collect leads from people who visit your website, didn‟t buy and as they are about to leave your website, they will be prompted to drop their name and email, so they will be subscribed to your list. And then when they are in your autoresponder, they will receive a series of follow-up emails which their intervals have already been set – daily, every couple of days, up to you. The emails are meant to continue persuading your prospects subtly to, in the end, purchase your product. In this case, the comprehensive E-Book guide.Profit Strategy – Step-by-Step© All rights reserved. 65
  66. 66. 8 Profit-Pulling PLR Strategies That Really Work!Now where the perfect strategies are concerned, here‟s the step-by-step plan that I‟mgoing to lay out to you right now. 1. Create a new title for your big book and compile the private label content you have into one giant e-book spanning about 40 pages. It should be focused on one topic. It can be general but, the more specific the better. Don‟t forget to put the demand in front of the product creation process by the way, because if there‟s no demand (as in people looking for information and are willing to pay for it), then there‟s no reason and it‟s useless for you to actually create a product the first place so please take important steps in your Niche Marketing 101. Once you proofread your work and get an e-cover for it, convert your product to PDF format from Word document. 2. Write your product sales letter and a series of follow-up emails in text format. I‟m talking about the sequential emails. The sequential emails should be in text format all right that you can load into your own auto responder so it can be automatically followed up with your prospects that opt in to continue persuading them to buy your product.© All rights reserved. 66
  67. 67. 8 Profit-Pulling PLR Strategies That Really Work! 3. Set up your auto responder and load it with your follow-up email series. The more follow-up emails the better, though I recommend anywhere above 7, 14 to 21 is ideal. Be sure to space out the intervals with the first email to be sent immediately, the second one the next day and the third, two to three days later, and so on. 4. Create a way for people to opt in and it can be a pop-up box although nowadays Internet browsers like Mozilla Firefox and Internet Explorer 7 and above are becoming more sophisticated and they are programmed to kill popups right away and you have to come up with a more sophisticated way and safe way of collecting leads. I recommend putting an opt-in box somewhere in the middle of the sales letter or somewhere in the middle and bottom of the sales letter where it can actually get people to signup to your mailing list and still go back to the sales letter. Now this is very important as it enables a way for your visitors when he or she attempts to leave the sales page, you can ask him or her to opt into your mailing list so that your auto responder can do the follow-up job automatically. Of course you have to offer a good incentive for the prospect to part his email address to you. It can be a bonus report or hidden benefits or some secrets relating to your topic for example. Let‟s just say you‟re selling a dating product. A big comprehensive guide on dating but due to the price resistance because maybe he or she things that $97 is too much to fork out at the moment and there is no trust built yet so before he or she attempts to leave the page, you will want to have an opt-in box over there that has some kind of a way to pull him or her back. Like ask him to at least part with his email address for free so when the person gives the email address you can have your auto responder automatically following up with your prospect right away. So he or she may not buy the product right away but he or she may buy in the future because when he or she is on your list the emails will be automatically sent at a certain interval. He may not need the product today, but maybe a few days down the line or a few weeks down the line depending on how you space out your auto responder intervals he will eventually buy your product because you have already built a trust, he is already convinced and you have already taken away all the skepticism and objections away from the prospect leaving him with no excuses not to get your product anymore.© All rights reserved. 67
  68. 68. 8 Profit-Pulling PLR Strategies That Really Work! 5. Set up your affiliate program and decide your commission payout anywhere from 40% to 50%. Of course if you can offer 60% to 70% that‟ll be good too. Also create affiliate promotion tools such as a solo ad emails, sponsors ads, banners, and buttons for people to put on their website and so on.MarketingNow to cover the marketing aspect as you can see we‟re already in a way getting you tobecome an infopreneur selling your own comprehensive guide. Now the life wire of thisPLR profit strategy is affiliate programs. As you can see you created your product veryeasily using private label content and that pretty much solves the problem a lot becauseyou‟re positioning yourself as a research product over here and you save the personfrom doing a lot of research. Say for example you do a comprehensive guide on datingand sell it to an absolute newbie like what the “Dummy‟s” series are doing in bookshops.They‟re positioning themselves to sell to people who are very newbie in whatever topicthey‟re interested in. Like in dating for example, you can put a comprehensive guide for© All rights reserved. 68
  69. 69. 8 Profit-Pulling PLR Strategies That Really Work!and say “How to date women for guys: A very comprehensive guide” like maybe 100 to200 pages or so. So that becomes like a research tool. You save the person time frommaking guesses or making embarrassing mistakes and risking his reputation or his „face‟for that matter.So okay, now that we have that covered, once we have the sales letter, the e-cover andthe product all set up we need to start marketing it and the life wire of this particular PLRprofit strategy is affiliate programs. If you use ClickBank or PayDotCom, chances arethat it‟s easy to leech a number of active affiliates off their marketplace as they‟recontinuously searching for new good products to sell. Another option is to submit youraffiliate product details to affiliate program directories. You can automate the process bypaying someone a fee so he or she can do the job for you too, submitting to affiliateprograms so you can get affiliates right away. Also, you can recruit JV partners (as injoint venture partners) and mailing list owners in your niche so you can recruit them toyour affiliate program with perhaps extra special incentives like a higher commissionpayout, free product sampling or complimentary product access, it‟s up to you.© All rights reserved. 69
  70. 70. 8 Profit-Pulling PLR Strategies That Really Work! PLR Profit Strategy #7: Reworking PLR Products and Sell with No Restriction Usage (or Full Private Label Rights)We‟re going to discuss on how you can make money from selling reworked PLRproducts and sell with “No Restriction Private Label Rights” or “Private Label Rights andMaster Rights”. So this constitutes PLR Profit Strategy #7.I have found this strategy in particular to be a pretty good income maker that you canmake in a short time span by sending to your mailing list as long as it‟s responsive toyour offer. In fact I have customers who have told me before that they have made agood income using my technique or reselling my products in this manner, and one ofthem happily reported that she found that of all the products that she has resold withPLR, she found that mine has the highest return of investment or ROI. But it is likened tobe a double-edged sword using this technique, so don‟t say I didn‟t warn you!ConceptAnyways we will be covering the bases on how you can put this strategy to work and putmoney in your pocket. Now quite simply, you play a role as a massive value-adderwhere you collect a variety or raw Private Label content preferably no restriction PLR oryou‟re allowed to resell the Private Label Rights and add value to them by making themmore user-friendly and/or sellable commodities. So in other words you‟re sellingconvenience. In the PLR marketplace today there are many PLR sellers who often whipup and sell Private Label e-books and articles in raw format, or should I say, they are© All rights reserved. 70

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