Darius Singleton Business Essentials

Identify the purpose Identify the audience Identify the goals you expect to achieve Analyze the content Establish a format and use it 06/08/09 Lou-Lou Advertising

Identify the purpose

Identify the audience

Identify the goals you expect to achieve

Analyze the content

Establish a format and use it

Capture attention and explain concept Graphics help people remember 10% of what they read 20% of what they hear 30% of what they see 70% of what they see and hear 06/08/09 Lou-Lou Advertising

Capture attention and explain concept

Graphics help people remember

10% of what they read

20% of what they hear

30% of what they see

70% of what they see and hear

Characteristics of audience determine which presentation to use Overheads best for lighted rooms and for group size less than 40 Electronic presentation to any size audience 35mm slides for formal presentation to any size audience 06/08/09 Lou-Lou Advertising

Characteristics of audience determine which presentation to use

Overheads best for lighted rooms and for group size less than 40

Electronic presentation to any size audience

35mm slides for formal presentation to any size audience

If Selling a product, focus on why product is best for this audience If presenting a study, give the result rather than a history of the study 06/08/09 Lou-Lou Advertising

If Selling a product, focus on why product is best for this audience

If presenting a study, give the result rather than a history of the study

Keep one concept per slide Highlight important aspects Do not present full page of text Limit line size to five to seven words Limit slide to five to seven lines Don’t clutter; use empty space effectively 06/08/09 Lou-Lou Advertising

Keep one concept per slide

Highlight important aspects

Do not present full page of text

Limit line size to five to seven words

Limit slide to five to seven lines

Don’t clutter; use empty space effectively

Be consistent with color and attributes Use bold and italics sparingly Use no more than two font types Remember: K.I.S. (Keep It Simple) C.C.C (Clutter Creates Confusion) 06/08/09 Lou-Lou Advertising

Be consistent with color and attributes

Use bold and italics sparingly

Use no more than two font types

Remember:

K.I.S. (Keep It Simple)

C.C.C (Clutter Creates Confusion)