Presentation On                    Life’s Good for LGINMANTEC B-School, Ghaziabad                     12/8/2011
Submitted by Group No 3        Submitted to: Hussain                      Kamal Kumar Gupta Priyanka                    ...
Contents Significant issues regarding the case   “Life’s Good for LG”. SWOT Analysis of LG. Marketing Strategies adopte...
Significant Issues Got permission in 1997 to establish own factory. Market share dropped in after 8 years of formation....
Significant Issues 65% Revenue came from non-urban sources. Already set up 75 exclusive showrooms. LG spend 100 crore o...
SWOT Analysis  Situation analysis in which internal  strength & weakness and external  opportunities and threats faced by ...
Strength Very good promotional plan. Wide range of product to serve all categories. Very good brand image. Widest dist...
Weakness Samsung being its competitor provides similar   products. Lack of expert operators for complex machines.INMANTE...
Opportunities Fast growth of the home appliances market. Control over the market. Industry GrowthINMANTEC B-School, Gha...
Threat Close competitors like Samsung are compared to it. Price war with Samsung and Sony Electronics. Competition from...
Marketing Strategies LG must be charged low cost of their products. LG should open more service centers. Should give im...
Marketing Strategies Should update their product according to the time. Should maintain the good promotional plans.INMAN...
Thank YouINMANTEC B-School, Ghaziabad        12/8/2011
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life's good for lg

  1. 1. Presentation On Life’s Good for LGINMANTEC B-School, Ghaziabad 12/8/2011
  2. 2. Submitted by Group No 3 Submitted to: Hussain Kamal Kumar Gupta Priyanka (Marketing) Pronita RashiINMANTEC B-School, Ghaziabad 12/8/2011
  3. 3. Contents Significant issues regarding the case “Life’s Good for LG”. SWOT Analysis of LG. Marketing Strategies adopted by LG.INMANTEC B-School, Ghaziabad 12/8/2011
  4. 4. Significant Issues Got permission in 1997 to establish own factory. Market share dropped in after 8 years of formation. In 2004 LG set up their second manufacturing unit. LG is the first company in India in GSM handsets manufacture.INMANTEC B-School, Ghaziabad 12/8/2011
  5. 5. Significant Issues 65% Revenue came from non-urban sources. Already set up 75 exclusive showrooms. LG spend 100 crore over R&D.INMANTEC B-School, Ghaziabad 12/8/2011
  6. 6. SWOT Analysis Situation analysis in which internal strength & weakness and external opportunities and threats faced by any organization are closely examined to prepare a strategy.INMANTEC B-School, Ghaziabad 12/8/2011
  7. 7. Strength Very good promotional plan. Wide range of product to serve all categories. Very good brand image. Widest distribution network in the industry (51 branches & 10000+ trade partner).INMANTEC B-School, Ghaziabad 12/8/2011
  8. 8. Weakness Samsung being its competitor provides similar products. Lack of expert operators for complex machines.INMANTEC B-School, Ghaziabad 12/8/2011
  9. 9. Opportunities Fast growth of the home appliances market. Control over the market. Industry GrowthINMANTEC B-School, Ghaziabad 12/8/2011
  10. 10. Threat Close competitors like Samsung are compared to it. Price war with Samsung and Sony Electronics. Competition from Indian brand and other foreign brands.INMANTEC B-School, Ghaziabad 12/8/2011
  11. 11. Marketing Strategies LG must be charged low cost of their products. LG should open more service centers. Should give importance on product pricing & distribution strategy.INMANTEC B-School, Ghaziabad 12/8/2011
  12. 12. Marketing Strategies Should update their product according to the time. Should maintain the good promotional plans.INMANTEC B-School, Ghaziabad 12/8/2011
  13. 13. Thank YouINMANTEC B-School, Ghaziabad 12/8/2011
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