First Citizen Club

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  • 1-shoppers stop’s customers loyalty programme is called first citizen.Last point-psychological characteristics means-social values and life styles.Shopper stop targets high standerd of living of customers.
  • Last point-psychological characteristics means-social values and life styles.Shopper stop targets high standerd of living of customers.
  • delivering a complete shopping experience..
  • First Citizen Club

    1. 1. First Citizen Club 2nd Case Study-Marketing Management Submitted by Group 3- •Hussain •Priyanka •Pronita •Rashi12/8/2011 1
    2. 2. Contents Benefits of Shopper Stop from FCC Programme. Practicing of Customer Relationship Management. Development of Cordial Relations with Customers. Enhancing Satisfaction with Cordial Relationship. 12/8/2011 2
    3. 3. Benefits of Shopper Stop fromFCC Programme• Provides all Information about the product.• Updates on new products.• Benefits through rewarding points & update of Store events.• They record all Info about their customer’s need 12/8/2011 3
    4. 4. Benefits of Shopper Stop fromFCC Programme• Delete slow moving goods & substitute them to fast goods.• It divides the population into groups that have similar psychological characters. 12/8/2011 4
    5. 5. Are they practicing CustomerRelationship Management?Explain• Yes, they are practicing CRM.• Providing updated information about latest fashion trends through media.• It helps to fulfill customer need.• Shoppers’ Stop is positioned as a family store. 12/8/2011 5
    6. 6. Why Cordial Relations withCustomers is necessary ?• For better improvement of product quality.• Increase the sell of the product.• To know the taste and preference of the customers.• To identify the change in their needs and demands with time. 12/8/2011 6
    7. 7. How Cordial RelationshipEnhance Customer’sSatisfactions?• Products are designed according to customer’s preference.• It generate more direct customer relationship management. 12/8/2011 7
    8. 8. Thank You INMANTEC B- School, Ghaziabad12/8/2011 8

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