Adwords Fundamentals – Part 3 AdWords Account Structure Prepared by Baburaj Devi Blog – www.baburajdevi.blogspot.com
NavigationThe following key elements are shown when you log into Google adwords• Tabs: Tabs are created for smooth navigation and switching between different matric easily. There are Home, Campaigns, opportunities, Tools and analysis, Billing and my Accounts tabs. Network tab tells us which network enabled for that particular campaign like search or display network etc. setting tabs can adjust the budgets, location preferences, budget options and other campaign level settings.• Account tree: It is also called the "All online campaigns" column, which can easily switch between campaigns, adgroups and so on. The account tree appears only when you have two or more campaigns within the account. If you have only one campaign there you won’t see the Account tree.• Help: This option gives you answers to all your Queries in the right place at the right time.
Account Structure Account Account setting includes • Unique email address • Password • Billing information Campaign settings includes • Daily budget • Location targeting • Language targeting • Distribution preference • End dates Campaign Campaign Adgroup setting includes • One set of keywords and placements • One or more ads AdgroupAdgroup Adgroup
Billing Preferences and Billing SummaryBilling Preferences• Click on Billing Tab to view your billing preferences and billing summary• The billing summary and other pages include details of the method of billing and payment. You can also edit your payment method and change the contact address or phone number. In this section you can also enter any promotional codes that you may have received from Google team.Account Preferences• Click on My Account Tab and select Account Preference to view and change them.• Using this option you can edit your username, password and display language of your account.• Here you have an option to chose which sort of notification you would like to receive and how would you like to receive them.• This option gives flexibility to Edit or change your primary business type.• Here you can change Auto-tagging capabilities of Google Analytics• Review the AdWords Terms and Conditions