What is Taste of Edinburgh? Who visits Taste of Edinburgh?
14 of the Capital’s top restaurants Approximately 25,000 foodies annually
25,000 passionate foodies Average household income of £56,000
Scotland’s top chef talent 73% AB audience
Premium food and drink brands from across the 53% female : 47% male
country 80% aged 25-54
Local food and drink producers 72% eat out at least once a fortnight
Who are the organisers?
Taste of Edinburgh 2010 is operated under franchise by Stripe Events. Stripe Events are an Edinburgh-based
Events and Communications consultancy.
Stripe has been responsible for marketing Taste of Edinburgh since its launch in 2007 and has taken the
franchise to operate Taste of Edinburgh for 2010-2013.
Stripe’s award-winning campaign for Taste of Edinburgh 2009 recently won Best Integrated Campaign at the
CIPR Awards 2009.
Brand Events own the Taste franchise and operate Taste festivals throughout the world including Taste of
London, Sydney, Melbourne, Dubai, Amsterdam, Dublin and Auckland.
Taste the difference
Taste of Edinburgh brings together the city’s top restaurants, premium food and drinks producers from across
‘Its an adventure playground for those who enjoy eating out’
Taste of Edinburgh event overview:
Two 4-hour sessions that each day on 28th –30th May
o Friday - 12.00-4.00pm and 5.30pm-9.30pm
o Saturday - 12.00-4.00pm and 5.30-9.30pm
o Sunday - 11.30-3.30pm and 4.30-8.30pm
25,000 expected footfall for 2010.
Ticket prices from £12.
14 of the city’s top restaurants.
Over 90 premium food and drink producers.
Live demonstrations from Michelin-starred, local and celebrity chef talent.
A host of interactive features such as ‘Grill a Chef’, Cook School, Speed Tasting and Meet the Chef etc.
National sponsorship partners.
Taste of Edinburgh is a celebration of the best restaurants in the Capital. Our restaurants are selected by
invitation only. We aim to include premium restaurants that offer a range of styles and dining experiences for
Restaurants in past years have included:
Martin Wishart • The Tower • number one at the Balmoral • Forth Floor at Harvey Nichols • Abstract
Bella Mbriana • VinCaffe • Hotel du Vin • Centotre • Creelers • Santini • Dakota • Fishers • Malmaison
The Bonham •
Taste of Edinburgh 2010 is focused on offering visitors an experience they wont forget. Offering them the
opportunity to get up-close and personal with the country’s top chef talent, to learn chef skills and tips and to
learn from the experts.
Chef’s Theatres olive oil, gin, whisky, cheese, or chocolate in a relaxed,
Visitors will have the chance to watch Michelin- informal setting.
starred, local and celebrity chefs demonstrate their
signature dishes in our two chef’s theatres. Speciality Beer Academy
Educating beer lovers and foodies on the different
Meet the Chef/Chef’s Table types of beer available, how they are made and food
After each demonstration, visitors will get the and beer matching.
opportunity to sit down with top chefs and have an
intimate chat and the chance to see a demonstration Wine Academy
up close. Offering wine fans the opportunity to explore wines
Grill a Chef from across the globe. Experts will be on hand to
Chefs will be roaming the festival, offering visitors the educate visitors on how to match food and wine.
chance to ‘grill’ them with all their foodie questions,
offering hints and advice on recipes, skills and Hospitality Lounges
ingredients. Private VIP hospitality lounges to brand, relax and be
entertained. Will play host to private chefs tables,
Taste Cook School attentive waiting staff and sommeliers whilst allowing
Visitors will have the chance to visit the Taste Cook you to be part of the festival, and soak up the festival
School where they will learn the basics such as knife atmosphere.
skills, how to shuck an oyster, how to shell a
langoustine etc. Producers Market
A selection of the finest premium food and drinks
Speed Tastings producers where visitors can learn about, sample and
buy authentic local produce.
20 minute tutored tasting sessions offering visitors
the chance to taste speciality food or spirits such as
Taste of Edinburgh offers a number of unique opportunities to represent your brand..
If you would like your brand to stand out, our star marquees offer the opportunity to create
and host a stylish and interactive experience under your own roof. There are two available
sizes for the star ‘feature’ spaces - both offering ample space to exhibit your brand to it’s
best advantage: -
Large star marquee - £15,000
Small star marquee - £12,500
If you would like your brand to stand out, our pagodas
offer the opportunity to create and host a stylish and
interactive experience under your own roof in the
centre of the show.
The Pagoda is 5 x 5m sq and can open on all 4 sides
offering plenty of space for you to welcome visitors,
demonstrate to an audience and interact with our 25,000
The cost of the stand and space is £6.500 plus Vat.
We also have a variety of stand space options to suit every budget these shell scheme
stands are charged at £245 per m2 ( +vat) allowing you to choose the most cost effective
way to exhibit.. Please see below for some examples:
12m x 2m £ 5,880 (+vat)
2m x 2m £980 (+ vat)
3m x 3m £ 2,205 (+vat)