Market evaluation homework for Venture Class

1. Made By People
Create your personal store for hand-made
goods and master-classes!

2. We interviewed potential customers and sellers of master-classes and goods

3. As a result of interviewing
of potential customers and
sellers of hand-made goods
we got minimal and
maximal amount which
people are willing to pay for
hand-made goods online.
We also got minimal and
maximal amount which
people are willing to pay for
master-classes.
Personal (tet-a-tet) master-
classes cost more and
people are willing to pay
more for them because such
master-classes give better
results

4. Average price which people
are willing to pay for hand-
made goods online is about
$26
Average price for master-
classes is $34 (most of
people are willing to pay
only up to $10 per master-
class)
Sellers who already sell
hand-made goods (mostly
offline) get $2.5-500 per
sale. Most of sellers get
smaller amounts (up to $10
per sale)

5. Most of people who host
offline master-classes are
willing to sell tickets to
these master-classes online.
Most of people who sell
hand-made goods in the
Internet use social networks
for promotion of their
goods.
The most popular social
network for promotion of
hand-made goods is
VKontakte (http://vk.com)

6. Since there are no powerful online resources related to Hand-made in
Russian, according to interviews and info about the number of Internet users
in Russia and Ukraine, we found that potential market value for our business is
$233.94M