War game at work

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This is a simple way of conducting a one day war game

This is a simple way of conducting a one day war game

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  • 1. “All men can see thesetactics whereby Iconquer.But what none can see isthe strategy out ofwhich victory is evolved.”
  • 2. FROM BOARDROOM TOSHOWROOMWar Gaming at Work
  • 3. Complete understanding of opportunities and threats vis avis competitionIdentifying the Brand Leaks ( weak points)Strategise together to combat enemy tactics and movesPlan of action in the real fieldPURPOSE
  • 4. Core ConsumerBrand InnovationTactical and activationKEY ATTACK POINTS
  • 5. CRITICAL FACTORS at Work War Gaming
  • 6. Anticipate Emerging Trends- Consumer Related“Fog of War”- unforeseen change in policies, economy etcChange in brand strategy/ internal changesUNFORESEEN CHANGES
  • 7. “the general who wins abattle makes manycalculations in his templeere the battle is fought.”
  • 8. THE PRE-DRILL War Gaming at Work
  • 9. Not more than 3SWOT reflectionMeasurablePart of the key brand thrust areas#1. THE KEY CHALLENGES TO BEBATTLED
  • 10. Enemy CampHost FightersIdeally, host team should have core brand stakeholdersAll team members should be able to debate and participate in the actionplanAcross departments#2. THE TEAM MAKE UP
  • 11. Make a briefing kit for each team with:Market analysisDetailed competitive analysis: sales, keyissues, communication, retail, consumer , SWOT, any additionalinformationBrand strategy for host teamKey challenges outline with objectives and expected results#3. THE SURVIVAL KIT
  • 12. 3- 4 weeksTIMELINE FOR PREP WORK
  • 13. THE GAME BEGINS War Gaming at Work
  • 14. Enemy and Host teams introducedSnapshot of market, brand and competitive SWOTSKey challenges outline#1. INTRODUCTION
  • 15. Teams break up and work out strategy plans on challenges.Present in a template eg: Headline, Idea description, competitiveadvantage, costs, time#2. THE HUDDLES
  • 16. Enemy and Host teams present and debateThe Facilitator moderates, throws in challengesEnd with a Group analysis and recap#3. THE SHOOT OUTS
  • 17. Teams regroup and rework the solutions basis the first presentations andthe competitive strategy knowledge.How does the strategy change?What additional combat points would give them a lead?How to take the unforeseen challenge the facilitator threw at them?#4. THE REGROUP
  • 18. Final presentationsCapture the solutions and action planAllocate responsibilities against the action planFirm up timelines#5. THE FINAL STRIKE
  • 19. “Strategy withouttactics is the slowestroute to victory. Tacticswithout strategy is thenoise before defeat.”
  • 20. THE SUCCESS FACTORS War Gaming at Work
  • 21. Detail, detail, detail: market, competitor, consumerTeam players with the spirit of do or dieAn Experienced FacilitatorKey stakeholders’ participation and commitmentSpacious VenueTHE VICTORY SECRETS
  • 22. FINALLY, A GAME COMES ALIVEWITH FUN War Gaming at Work
  • 23. Do up the venue like a battle fieldHave battle quotes, toy guns and grenadesMake an AV with an army Duckworth ChantStimulus: competitive work, on ground, retail, key professionalprofiles, brand stimulusHave “war like “after break energiser gamesEnemy and Host t-shirtsInteresting coffee breaks with Army Tiffin packsMedallions at the end for best speakers etcAnd many more…….THE FUN FACTOR
  • 24. Babita BaruahJWTImages from www.google.comTHANK YOU AND HAPPY WAR-GAMING!