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A postcard collection of good client servicing in ad agencies

A postcard collection of good client servicing in ad agencies

Published in: Business, Technology

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Transcript

  • 1. Account Management Postcards
  • 2. Know your consumer. Pen Picture.Planet.Needs.Desires. Passion Points.
  • 3. Know Your Brand.Shares.Competition. Essence.World. Tonality.
  • 4. Know Your Client.Personality.Vision. Expectations.Be a friend.
  • 5. Be Prepared. Carry brief copies.Meeting recaps.Creativelayouts properly boarded.
  • 6. Take the Lead.Start meetings with a recap of the objective and the brief.Do a closing recap.Talk.
  • 7. Participate. In the discussion.In the agency. With the client.Talk about your ideas.
  • 8. Write Good Minutes. Capture the Conversation.The Nuances.Spell Out Action Points.
  • 9. Write evocative briefs. Get inspiring stimulus.References.Discuss. Ideate.
  • 10. Read.Papers. Blogs.Books. Magazines.Fiction. Trawl the Net.Stay updated.
  • 11. Be the Heart of the team. Let the accountrevolve around you.Be the ideas person.Lead from the front. Smile. Have fun.

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