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UNTHINK!BRAND DISRUPTION
“Disruption is the art of asking better questions,challenging conventional wisdom andoverturning assumptions and prejudice...
CHALLENGER BRANDS ARE THEMOST DISRUPTIVE
CHALLENGER THINKING ISEQUALLY DISRUPTIVE
DISRUPTION IS ALMOST ALWAYSLED BY INNOVATION
DISRUPTIVE BRANDS CREATEDIFFERENTIATION THROUGH VALUE DELIVERYSYSTEMS
“We noticed our                            kids were more                            entertained when                     ...
Company name recognition goes from about 2% to higher than 90%DISRUPTION CAN BE AMPLIFIEDTHROUGH STORYTELLING
Different: Escaping the CompetitiveHerd, Harvard professor, Youngme Moon,observes corporations have become experts at“augm...
IDENTIFYING TRENDS THAT CAN BE LEVERAGEDHELPS DEFINE A NEW CATEGORY OR SUBCATEGORY,AND OWN THAT NEW FRAME OF REFERENCE.WWW...
LEVERAGING CATEGORY APPEAL IN A NEW ORINTERESTING WAY. EXPLORING WAYS TO REFRAMETO ENHANCE RELATIVE APPEAL.WWW.BRANDAMPLIT...
DISCOVER THE IDEOLOGIES IN THE CULTURE THATARE SPEAKING IN A MEANINGFUL WAY ANDHARNESS THEM TO DISTINGUISH THE BRAND.WWW.B...
1)   Green without "Green"2)   Social Media for Social Change3)   Learner Centered Education4)   Better by DesignFINALLY, ...
Time to Unthink!   Thank you
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UNTHINK!

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Some personal thoughts, some inspirations from others on Brand Disruption

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Transcript of "UNTHINK!"

  1. 1. UNTHINK!BRAND DISRUPTION
  2. 2. “Disruption is the art of asking better questions,challenging conventional wisdom andoverturning assumptions and prejudices that getin the way of imagining new possibilities andvisionary ideas. ”
  3. 3. CHALLENGER BRANDS ARE THEMOST DISRUPTIVE
  4. 4. CHALLENGER THINKING ISEQUALLY DISRUPTIVE
  5. 5. DISRUPTION IS ALMOST ALWAYSLED BY INNOVATION
  6. 6. DISRUPTIVE BRANDS CREATEDIFFERENTIATION THROUGH VALUE DELIVERYSYSTEMS
  7. 7. “We noticed our kids were more entertained when they were playing with toys from someone else’s house.”My Busy Bucket Toy RentalDISRUPTIVE THINKING SPARKS OFFWITH A UNIQUE INSIGHT
  8. 8. Company name recognition goes from about 2% to higher than 90%DISRUPTION CAN BE AMPLIFIEDTHROUGH STORYTELLING
  9. 9. Different: Escaping the CompetitiveHerd, Harvard professor, Youngme Moon,observes corporations have become experts at“augmentation and replication”, but aren’t thatgood at creating meaningful differences
  10. 10. IDENTIFYING TRENDS THAT CAN BE LEVERAGEDHELPS DEFINE A NEW CATEGORY OR SUBCATEGORY,AND OWN THAT NEW FRAME OF REFERENCE.WWW.BRANDAMPLITUDE.COM
  11. 11. LEVERAGING CATEGORY APPEAL IN A NEW ORINTERESTING WAY. EXPLORING WAYS TO REFRAMETO ENHANCE RELATIVE APPEAL.WWW.BRANDAMPLITUDE.COM
  12. 12. DISCOVER THE IDEOLOGIES IN THE CULTURE THATARE SPEAKING IN A MEANINGFUL WAY ANDHARNESS THEM TO DISTINGUISH THE BRAND.WWW.BRANDAMPLITUDE.COM
  13. 13. 1) Green without "Green"2) Social Media for Social Change3) Learner Centered Education4) Better by DesignFINALLY, 4 DISRUPTIVE BUSINESS IDEASANYA KAMENETZ OF FAST COMPANY
  14. 14. Time to Unthink! Thank you
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