MTV ROADIES: THE WINNING FORMULA
INDIA’S LONGEST RUNNINGREALITY SHOW IN THE YOUTHGENRE
Over 1.5 million people auditioned since 2003    Major viewership from Mumbai, Delhi, Punjab, Gujarat, Rajasthan    and Ut...
Youth Connect:It’s all aboutATTITUDEThe Antagonist
The (R)Evolution
What lies behind the success?
#1. Unbriddled PASSION   Hosts, participants, crew          Makes it authentic
#2. Engaging Content“Keeps old audience surprised, New audience hooked.”-afaqsTv+Digital
#3. People. Tasks. Journey   Focus on three critical success factors.
#4. Conflicts. Provocations.Built into the template. Adds to the            entertainment, surprise.
#5. The Adventure Experience"I relish the show. You cannot predict what is going to happen    next. Every episode treats y...
#6. "Nothing is rigged on Roadies”      Real. Raw. Authentic. Honest.                                      .
Finally, no matter what, the show is   always TRUE to the promise of            “Be Yourself”.
MTV Roadies - The Success factors ( inspired by an article in www.afaqs.com)
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MTV Roadies - The Success factors ( inspired by an article in www.afaqs.com)

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This short deck has been inspired by a www.afaqs.com article on MTV Roadies. I have added a few success factors, alongwith some data from the article.

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  • Grand merci à toi Martine pour m'avoir parlé de Mr Romann. Il est vraiment le messie tout comme tu l'as si bien dit. Il m'a servi en moins de 72h un prêt de 4000 euros. Ne perdez plus aussi le temps car il est prêt à aider quiconque. Il reçoit ses clients sur le mail ci-après: romanncharlesaurelien@gmail.com
    VOICI CES COORDONNÉES POUR PRENDRE CONTACTE AVEC LUI :

    EMAIL: romanncharlesaurelien@gmail.com
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MTV Roadies - The Success factors ( inspired by an article in www.afaqs.com)

  1. 1. MTV ROADIES: THE WINNING FORMULA
  2. 2. INDIA’S LONGEST RUNNINGREALITY SHOW IN THE YOUTHGENRE
  3. 3. Over 1.5 million people auditioned since 2003 Major viewership from Mumbai, Delhi, Punjab, Gujarat, Rajasthan and Uttar Pradesh. Roadies Season 7 was watched by nearly 60 million Indian viewers and this grew by 34 per cent to over 80 million viewers, by the eighth and ninth seasons. So far, the 10th Season has reached 35 million viewers, in five episodes and the channel is expecting to cross the 100 million mark.In its 10th season, the show is being simulcast in 35 countries Australia, New Zealand, Nepal, Sri Lanka, Maldives, Qatar, Singapore, US, UAE, Angola and Mozambique.Adapted internationally. Pakistan was the first one to adopt it, in 2010. The channel is in talks with a couple of other countries too, including Bangladesh and Indonesia.
  4. 4. Youth Connect:It’s all aboutATTITUDEThe Antagonist
  5. 5. The (R)Evolution
  6. 6. What lies behind the success?
  7. 7. #1. Unbriddled PASSION Hosts, participants, crew Makes it authentic
  8. 8. #2. Engaging Content“Keeps old audience surprised, New audience hooked.”-afaqsTv+Digital
  9. 9. #3. People. Tasks. Journey Focus on three critical success factors.
  10. 10. #4. Conflicts. Provocations.Built into the template. Adds to the entertainment, surprise.
  11. 11. #5. The Adventure Experience"I relish the show. You cannot predict what is going to happen next. Every episode treats you to new adventure," Kalpana Bajaj, a Delhi-based housewife.
  12. 12. #6. "Nothing is rigged on Roadies” Real. Raw. Authentic. Honest. .
  13. 13. Finally, no matter what, the show is always TRUE to the promise of “Be Yourself”.

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