Media convergence - my guest lecture
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Media convergence - my guest lecture

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Sorry- but the ppt also had lots of films and avs which are not uploaded- hope you get the essence:-)

Sorry- but the ppt also had lots of films and avs which are not uploaded- hope you get the essence:-)

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  • Projected at 195 mill by 2013
  • hangout
  • Tata Tea partnered with Janaagraha to launch ‘Jaago Re One Billion Votes’, a campaign to mobilize citizens of India to register and cast their votes in the assembly elections. It was a drive against apathy and cynicism towards political system. Against a belief that one vote in a billion does not matter. The impact is visible - above 6.5 lakh Indians have used the Jaago Re platform till date to register as voters.
  • Tata Tea partnered with Janaagraha to launch ‘Jaago Re One Billion Votes’, a campaign to mobilize citizens of India to register and cast their votes in the assembly elections. It was a drive against apathy and cynicism towards political system. Against a belief that one vote in a billion does not matter. The impact is visible - above 6.5 lakh Indians have used the Jaago Re platform till date to register as voters.
  • The event reaches more than 4 million students with a participation of 2,00,000 students. It is a unique platform available to the taller, stronger, sharper generation of the country to have an experience of a lifetime; participate, cheer, learn and have a great time.HorlicksWizkids is just not all fun & games, it is our way of enabling children to pick up important lessons of life like – self confidence, team spirit, handling stress, handling failure & victory, appreciation, and to add value to the world they live in.
  • More than 1 lakh fans
  • More than 1 lakh fans

Media convergence - my guest lecture Media convergence - my guest lecture Presentation Transcript

  • The Convergence story in IndiaMELTING POINT
  • BRIEFLY, NEW MEDIA IS….“Our head of social media is the customer.”McDonald’s “Engage rather than sell … Work as a co-creator, not a marketer.” Tom H. C. Anderson, market researcher “Being the first is old media, while being to the point is new media. And Twitter never forgets.” Mercedes Bunz
  • The primary difference between traditional media and new media is that the formeris channels for brand communications and the latter for consumerconversations.” Pratap Singh, Head, Hometown ( Future Group) Source: KhabarMedia
  • MOST ENGAGED BRANDS
  • THE MEDIA STORY
  • Approx 135 mill TVhouseholdSoap dominates eyeballsPenetration of new mediarestricted to youth andmetroes1.1 cr ( 11 mill) mobileInternet users in 2010Facebook FriendsMEDIA CONSUMPTION
  • NEW MEDIA: EMBRACING INDIASocial networkingWeb propertiesViral marketingDigital integrationCool Apps
  • “HAVE TV CAMPAIGN, WILL SURVIVE”
  • Paid, Owned and Earned MediaTHE INDIAN STORY IS NOT A SHIFTIT IS, AT BEST, A “MIX”
  • A TOTALLY DIFFERENT BRANDING - YOURE ACCESSIBLEALL THE TIME, THE MEDIUM IS NEW, ITS VERYYOUNG, THERE ISNT MEASUREMENT DATA, ITSREALLY ABOUT WHAT YOU DO IN THE MEDIUM ….DIGITAL IS A VERY INTERACTIVE MEDIUM WHERE YOUHAVE A CONVERSATION WITH CONSUMERS ANDENGAGE WITH THEM, AND GET IMMEDIATE FEEDBACK.YOU HAVE A PHOTO, A FACE AND PROFILE [TOTHE CONSUMER] Pizza Hut’s Anup Jain
  • HOW NEW MEDIA COEXISTS
  • NEW MEDIA :“THOUGHT LEADERSHIP”
  • Over 6.5 lakh Indians registered on Jaago ReMore than 140000 votes cast for My Idea within a monthNEW MEDIA :“THOUGHT LEADERSHIP”
  • Airtel Amitabh “note” on FacebookNEW MEDIA : RESHAPING CONVERSATIONS
  • NEW MEDIA : CONTEMPORARY BRANDEXPERIENCE
  • Work That Creates Communities and gets a Valuation
  • tv2
  • Go Jiyo brings the brand essence of a brighterlife, alive in a most contemporary andinteractive way.It positions Godrej as a next generation entity.
  • The event reaches more than 4 million studentswith a participation of 2,00,000 students.Taller, stronger, sharper generationSelf confidence, team spirit, handlingstress, handling failure &victory, appreciation, and to add value to theworld they live in.
  • Nokia N8 LaunchNEW MEDIA : CREATING BUZZ
  • NEW MEDIA : LEVERAGING BRANDCAMPAIGNS
  • NEW MEDIA : LEVERAGING BRAND CAMPAIGNS
  • Brand Campaigns are leveraged byengagement and conversations.New media ensures targetted participationNot weighted by eyeballs
  • PROMOTIONS & INTERACTIONS
  • Bollywood and TwitterBlogsNEW MEDIA :MAKING BRANDS ACCESSIBLE
  • NEW MEDIA :BOLD EXPLORATIONS
  • WebsiteBlogsCitizen journalismEpapersPodcastsinnovationsINDIAN MEDIA EMBRACING NEWMEDIA
  • TIME TO TAKE A PAUSE
  • Chiradeep Gupta
  • FINALLY, DO WE HAVE WHAT IT TAKES?
  • ONLY THE BOLD CAN CREATE TRUECONVERGENCE AND A WINNING BRAND