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Be different

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How Brands can be Different. …

How Brands can be Different.
Disruptive.
(All images used are courtsey www.google.com)

Published in: Business, Education

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Transcript

  • 1. BE DIFFERENT
  • 2. Most of us try to be different
  • 3. Only a few really are.
  • 4. Enduring. Relevant. Ir-replicable. Iconic. The Differentiation story.
  • 5. Brands and Differentiation
  • 6. Real Perceived
  • 7. Being First Attributing Ownership Leadership Heritage Market Specialty Preference Manufacturing Being Latest Differentiate or Die
  • 8. How do I make a Xerox? Pass me a Kleenex please.
  • 9. Innovation
  • 10. Nike
  • 11. Amazon
  • 12. Indigo Airlines
  • 13. Featured by as the most innovative companies. 2013. http://www.fastcompany.com/section/most-innovative-companies-2013
  • 14. Consistency
  • 15. Meaningful
  • 16. Value Delivery System
  • 17. Unique Insight
  • 18. My Busy Bucket Toy Rental “We noticed our kids were more entertained when they were playing with toys from someone else’s house.”
  • 19. “There is a fat kid in all of us.”
  • 20. Ikea “It’s just a lamp”
  • 21. IDENTIFYING TRENDS THAT CAN BE LEVERAGED HELPS DEFINE A NEW CATEGORY OR SUBCATEGORY, AND OWN THAT NEW FRAME OF REFERENCE. WWW.BRANDAMPLITUDE.COM
  • 22. DISCOVER THE IDEOLOGIES IN THE CULTURE THAT ARE SPEAKING IN A MEANINGFUL WAY AND HARNESS THEM TO DISTINGUISH THE BRAND. WWW.BRANDAMPLITUDE.COM
  • 23. 1) 2) 3) 4) Green without "Green" Social Media for Social Change Learner Centered Education Better by Design FINALLY, 4 DISRUPTIVE BUSINESS IDEAS ANYA KAMENETZ OF FAST COMPANY