BE

DIFFERENT
Most of us try to be

different
Only a few
really are.
Enduring.
Relevant.
Ir-replicable.
Iconic.
The Differentiation story.
Brands and
Differentiation
Real
Perceived
Being First
Attributing Ownership
Leadership
Heritage
Market Specialty
Preference
Manufacturing
Being Latest
Differentiate...
How do I make a Xerox?
Pass me a Kleenex please.
Innovation
Nike
Amazon
Indigo Airlines
Featured by
as the
most innovative companies. 2013.

http://www.fastcompany.com/section/most-innovative-companies-2013
Consistency
Meaningful
Value
Delivery
System
Unique
Insight
My Busy Bucket Toy Rental

“We noticed our kids were more entertained when they were playing with toys
from someone else’s...
“There is a fat kid in all of us.”
Ikea

“It’s just a lamp”
IDENTIFYING TRENDS THAT CAN BE LEVERAGED
HELPS DEFINE A NEW CATEGORY OR
SUBCATEGORY, AND OWN THAT NEW FRAME OF
REFERENCE.
...
DISCOVER THE IDEOLOGIES IN THE CULTURE THAT
ARE SPEAKING IN A MEANINGFUL WAY AND
HARNESS THEM TO DISTINGUISH THE BRAND.
WW...
1)
2)
3)
4)

Green without "Green"
Social Media for Social Change
Learner Centered Education
Better by Design

FINALLY, 4 ...
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
Be different
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Be different

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How Brands can be Different.
Disruptive.
(All images used are courtsey www.google.com)

Published in: Business, Education
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Be different

  1. 1. BE DIFFERENT
  2. 2. Most of us try to be different
  3. 3. Only a few really are.
  4. 4. Enduring. Relevant. Ir-replicable. Iconic. The Differentiation story.
  5. 5. Brands and Differentiation
  6. 6. Real Perceived
  7. 7. Being First Attributing Ownership Leadership Heritage Market Specialty Preference Manufacturing Being Latest Differentiate or Die
  8. 8. How do I make a Xerox? Pass me a Kleenex please.
  9. 9. Innovation
  10. 10. Nike
  11. 11. Amazon
  12. 12. Indigo Airlines
  13. 13. Featured by as the most innovative companies. 2013. http://www.fastcompany.com/section/most-innovative-companies-2013
  14. 14. Consistency
  15. 15. Meaningful
  16. 16. Value Delivery System
  17. 17. Unique Insight
  18. 18. My Busy Bucket Toy Rental “We noticed our kids were more entertained when they were playing with toys from someone else’s house.”
  19. 19. “There is a fat kid in all of us.”
  20. 20. Ikea “It’s just a lamp”
  21. 21. IDENTIFYING TRENDS THAT CAN BE LEVERAGED HELPS DEFINE A NEW CATEGORY OR SUBCATEGORY, AND OWN THAT NEW FRAME OF REFERENCE. WWW.BRANDAMPLITUDE.COM
  22. 22. DISCOVER THE IDEOLOGIES IN THE CULTURE THAT ARE SPEAKING IN A MEANINGFUL WAY AND HARNESS THEM TO DISTINGUISH THE BRAND. WWW.BRANDAMPLITUDE.COM
  23. 23. 1) 2) 3) 4) Green without "Green" Social Media for Social Change Learner Centered Education Better by Design FINALLY, 4 DISRUPTIVE BUSINESS IDEAS ANYA KAMENETZ OF FAST COMPANY
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