2. Content
Slevomat on Facebook
Why is Facebook important
Sales related to Facebook
Organic is dead
Facebook solution for happiness
Metrics
Slevomat results
3. Slevomat on Facebook
Biggest daily deal site
15 FB pages
12 cities
3 verticals – Fashion, Travel, Goods
Over 300 000 fans
4. Importance of Facebook
Users (at least once a month
in Czech Republic)
Seznam 96%
Google 72%
Facebook 68%
Targeting
No-one is better
Simple retargeting
(not cookies, but
users)
7. Organic is dead
Slevomat post regularly but we regularly see
drop in organic reach
On the other hand we don ´t see drop in sales!
If someone give us like we don´t feel it in viral
reach…
Viral reach 203
8. Facebook solution for happiness
Boost
The worst button ever
Ads
Slevomat use / used everything Facebook offer
(except reach block –not relevant for us)
Nice way how to easily expand reach
Targeting is a must if you don´t have great deal
Retargeting based on user not cookies
10. Metrics
Seems good, but isn´t or maybe it is but I can´t
tell you, because I don´t know.
Facebook metrics work different – keep that
in mind
CTR isn´t CTR as ecommerce subjects are used to
Never measure actions
CPC should be call CPI – cost per interaction
Use Google Analytics and tag everything you
put on Facebook
11. Slevomat results from Facebook
ROI stable >1
Number 2 in customer aquisition
Monthly TO about 4 mio. CZK
Monthly over 300 000 visits (16% new)