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Have you invested thousands of dollars in copywriting and have nothing to show for your efforts


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Copywriting is an ancient art of persuassion and is all about words and how you lay them out so people understand the value of the offer you're presenting and then hopefully the most amount of them …

Copywriting is an ancient art of persuassion and is all about words and how you lay them out so people understand the value of the offer you're presenting and then hopefully the most amount of them take the quickest action possible. It's the ability to transform something that does not exist into something that can make profit and do so in hopefully 90 minutes or less.

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  • 1. Have You invested Thousands of Dollars in Copywriting and Have Nothing to Show for Your Efforts? Here’s What You’re Probably Doing Wrong!Copywriting is an ancient art of persuasion and is all about words and how you laythem out so people understand the value of the offer youre presenting and thenhopefully the most amount of them take the quickest action possible. Its the ability totransform something that does not exist into something that can make profit and do soin hopefully 90 minutes or less.
  • 2. Copywriting is an essential skill for internet marketers and is in demand more than everwith new info products, advertising platforms, email autoresponders showing up everyday on the market. So what we have is more demand than ever and less qualitycopywriters out there right now.I was inspired to write this article by watching a free webinar done by one of thegreatest copywriters of our time, Jason Fladlien. Jason made over 2.5 million dollars byusing copywriting. He admitted that if he didnt know copywriting he probably wouldhave made only 5 percent of those $2.5 million.In this article I am going to show you how by focusing only on 3 things you can creategreat copy in less than 2 hours. You can do this for products or services that youpreviously didnt know a single thing about, find out what the product is, write the copyfor it and have it go live in less than 90 minutes and earn up to $30,000 for that effort.How do you do that? You focus on 3 things only:  Headline  Offer  Urgency"A headline is 80 cents of your dollar". A good headline will keep four out of five peoplereading your message. However a bad headline will immediately lose four out of fivepeople. Four out of five people will decide in less than 10 seconds whether they aregoing to stay or leave the page so you need to get the headline right or youll lose 80percent of your audience.Headline does not sell anything, headline just gets them to continue to stay on the pageand hopefully read the offer. Then the offer convinces them whether to buy or not. Sothe question is how can we position the offer so that the most amount of people wouldget excited and say yes to our offer?No matter how well you position your offer, usually a third amount of people who wouldbe interested are going to be sitting on the fence. Urgency is that genuine push used toget up to half of those fence sitters to buy.A good headline should aim to accomplish the following 3 things:- Calls out the target audience by name- Offers attractive solution to a desperate problem- Creates compelling intrigue to prod further investigationUnfortunately, we cant call out every single prospect by their actual name so the bestthing to do is to focus on a specific highly targeted segment of any audience that we goafter.
  • 3. The simplest way you can IMPROVE a headline is to be more specific with whom ittargets. HINT: target the most profitable segment of a niche!In other words, you should focus on the most profitable segment of the audience thatyoure going after and write a headline that would call them out by name. Callingpeople out by their name only gets their attention so the second part of your headlineshould offer a solution to their problem.But as you know, not all solutions are created equal! The better solution you offer, thebetter is your headline. Heres what makes the solutions attractive:Instant Gratification - people prefer results now as opposed to later. So if you canpromise to solve a problem much faster then whats normally accepted, that would begreat.Believability - how many times have you read a headline that had no credibilitywhatsoever because of the outrageous claims it was making? The headline has to bebelievable.Ease - after reading the headline, you have to make the prospect think that is going tobe easy for him to continue on than to leave the page.Simplicity - dont mention the word "steps" in your headline. People dont want steps,they want a system because too many steps make it look complicated comparing to asystem which represents the simplicity of it.Convenience - the headline has to convince them that it does not take much effortand it is convenient for them to read the sales copy now instead of putting it off forlater.Redemption - how this can help the prospects by reading on to get back at somebodyor something or prove somebody or something wrong. This one is not as generallyapplicable as the rest of them but can be used occasionally.Final part, compelling intrigue - curiosity is a very powerful motivator. What if yousaid this: "Do you want to know a 13 word sentence from an article published in 1958that immediately doubled the value of my copywriting skills the first time I used it?" Ibet the copywriting prospects would be interested. Thats the power of curiosity! Yourheadline should go about how you can make this so interesting by not revealingsomething just yet, just hinting at it to get the person to read on because they have toknow the answer.You should always TEST at least two headlines at the very least. This is probably themost important thing thus far. You can have two very good headlines but sometimesthere is no way to know which one will work better. Even after you see that one ofthem is converting better than the other, you still may not know the reason why is that
  • 4. happening. Sometimes you just cant control what is going to happen next, thats whyyou should always test.The most neglected thing in any internet marketing business is SPLIT TESTINGbecause it takes too long to set up, it takes too long to create the tests and it takes toolong to validate the tests.But if you use the right software, it will take you only five minutes to set it up and fiveminutes to create two different versions by taking version A, copy and paste the exactsame thing for version B and only rewrite the headline. So the total possible time forsplit testing would be ten minutes, 5 minutes to set up the software that would do thetracking and five minutes to create two different versions.In order to validate your tests, each page should get at least 300 unique visitors ideallyin a short period of time to draw any useful data from the split tests.Heres a gold mine tip that will help you improve your split testing technique and makemoney in the same time. Contact product owners and offer to split test their sales copyin exchange for 20 percent of any additional sales you bring in. So the product owner isonly paying you out of all the extra profit that he would otherwise never made, a smallfraction of 20 percent.Think about it! Some people are generating $1,000 a day without running any splittests. You come in and create a few tests that get them to $2,000 a day. That meansyou get paid $200 every day while that offer is still running!Now that youve learned all these great tips on headlines, you should start applyingthem immediately and go back and rewrite or split test your previous headlines,whether is for sales copy, squeeze page, email messages or blog posts.So we discussed the headline so far but the headline does not sell a single thing! It onlygets the prospect to the offer and the offer makes them decide yes or no! The bestproduct in the world will not make a sale if its not positioned correctly.Perception of value is the name of the game. People can only measure value accuratelyonly after they gave you their money and got the product. They cant do it before. Sofor good or bad, its all about perception of value.With the right techniques, you can even make something thats horrible have a highperception of value. Regardless of how good or bad the product is, its all about howyou position the offer to buy the product.Now nobody is suggesting that you do that with horrible products, Im just saying thatyou could make it profitable in the short term but youll probably lose money in the longrun. Its not a good long term strategy.
  • 5. So if you have a great product, you also have to make sure that is perceived as a highvalue product. To do that you can just focus on three things:1. Guarantees - make the guarantee of the product better than 90 percent of otherguarantees your audience sees. How about a guarantee that goes like this: "Get myproduct, randomly open it to any page, read for just ten minutes then stop. If youalready dont fell like youve got your money back from what you invested in thisproduct today, then I INSIST you contact me directly at this email right here and I willcheerfully give you every penny of your purchase back because I only like to havecustomers who are happy with their investment today! You risk nothing and you gaineverything when you sign up right now!"2. Bonuses - what are the things you can add to the offer that cost you little time ormoney but dramatically increase the value of the offer? Well you could go to somebodythat has a complimentary product which sells for $97 and ask how much would cost youto license that product from them. You purchase the license then take theircomplimentary product, bundle it together with your offer and sell them for the sameprice of $97 combined, when each would be normally purchased separately for $97.This is just one example of the application of the technique.3. Aesthetics - make your offer instantly attractive at a mere glance. It does not meanthat you need to have the fanciest graphics around. It could just mean that is easy toread or that it stands out and its simple to consume. In general, having a couplegraphics for a graphical layout of the offer is usually a very good idea and it could costyou only 5 dollars on Fiverr to have it done.Most people who attempt to create copy for themselves or for others:- Have boring guarantees.- Lackluster positioning of offer- You probably cringe rather than feel favorable just by glancing at their offer.How many copy writers do this? Four out of five "professional” copywriters dont evenfocus on this stuff because they dont know or they just dont realize how important thisis.By knowing all this, you have a great advantage over others and you can be a lot moreeffective with your marketing efforts now.The final piece of the puzzle is URGENCY. Even if you write a great headline andposition your offer properly, youll still have some people sitting on the fence whetherto purchase or not. Think about this: ff the offer is always available and there is nopenalty for delaying on taking action and getting the offer then whats the incentive?There is none! You can sell without urgency but you wont sell a lot.
  • 6. Mediocre letters neglect it, good letters use it superficially, great letters are BUILT ONIT! So many dead info products can be resuscitated and brought back to life just byadding urgency to them! You could use this as an opportunity to start making money inless than a week. You could for example take an offer, update a few things, re-releaseit as a special updated version with a time limited discount to celebrate the update. Youcan make a lot of money helping people re-launch their existing products and addurgency to them.Dont use urgency in a superficial way, dont lie to people by telling them that theyshould buy today because the price will increase tomorrow unless youre actuallyplanning to increase it at the mentioned date. Dont say that there are only 20 copiesleft and when the customer comes back in a week to the offer, he can see that thesame amount of copies is still available for purchase. Youre shooting yourself in thefoot if youre doing it like this because youll lose a customer for life. Its legally, morallyand profitably wrong!!!Instead, there are ethical ways to use urgency that increases short term conversion andlong term profits. Heres the biggest secret behind them: design or "cherry pick" offersthat are "inherently urgent!" Thats the big secret behind every successful copywriter!The offers that are absolutely urgent like for example someone opens up a coachingprogram for only 25 students because he can only handle that many at once. Thatmakes the offer inherently scarce because its built to be urgent from necessity. Youneed to build urgency into the offer itself. That would make your life infinitely easierwhen it comes the time to sell.Conclusion:  If you develop an efficient system for creating and testing headlines  If you figured out how to present an offer in the most attractive way while delivering on it!  If you created a sense of loss for each passing moment people who saw the offer delayed on getting it...You will be WEALTHY because nothing gets sold until the copy gets created! Now thatyou know this, you can create killer copy for yourself or your clients.The Problem:  There are nuances to these three elements  You could trial and error your way through them...  Spend the months or even years refining them on your own...OR you can work with Jason Fladlien:- Hell teach you everything you need to know about copywriting in 6 intensive sessions
  • 7. Is it worth for you to invest 6 weeks into this skill? It should be on top of the list for anyinternet marketer. Copywriting will never ever lose its value.Lets hear what some of Jasons students have to say about it. Chad Casselman who isthe co-founder of JVZOO said: "It has been the best... Ive purchased easily in fouryears". Angie Mitchell said: "I had my first copy customer the last day of the training".Jeff Bode said: When I heard Jason was running this class I flipped out".Maria Guidelis said: "My company has not only saved $10,000 in outsourcing copywriting... we tripled our conversion rates". Paul said "youre one of my most respectedmentors. I took a 3 day course on copywriting a few months before your class for$3,000 but I got twice as much value from your copy eclass than that one".Mike Paetzold said "First sales letter using Jasons techniques has done 3 times whatprevious initial sales letters have done..."INTRODUCING:Copy eclass 3.0!  6 week live, interactive training within members area  World class transcriptions and video recordings of the live sessionsSession 1 - Research & Offer Positioning- Little effort, huge reward formats: how to position your offer in specific formats thathave the highest perception value. Also youll learn how to research and find those killerbonuses to enhance your copy. Youll get a whole list of different ways to find thoselittle effort, huge increase in value type of bonuses on the offer.- The "big 3" in five minutes or less: how to find the 3 main fears and the 3 biggestdesires of your audience that youre going after. You are going to design your headlineand the positioning of your offer around the "big 3".- The "golden guarantee" - how to use the most universally applicable guarantee thatyou can put on almost any offer that is incredibly powerful and more dimensionalizedthan 99 percent of the guarantees that you currently see.Session 2 - Urgency & Believability- The "clarity" technique; the only proof you need for any sales letter- The master list of urgency: real life examples of urgency in action so there is only 6different ways to use urgency with two variations each- The "triple scarcity fusion" technique: the best urgency technique Jason has ever used
  • 8. Session 3 - The Secret Sauce Of Desire- Jason will show you the ONE thing to do while someone is consuming yourletter/script to say to themselves"I NEED to have this!"- This is the only technique youll need to create desire and Jason can show youeverything you need to know in one session!Session 4 - Headlines & Leads- The headlines should almost always be the last thing you write- Youll find out why when he shows you his 5 + 5 + 5 technique- Jason will also show you how to handle the "dual readership path" because there arethe two types of people who consume your sales letter: readers and skimmers andyoull learn how to optimize for both.Session 5 - Video Scripting- Everything you need to know about selling via video- The split test Jason performed with video that tripled his conversion on a $297product- How to "one take" every script everSession 6 - Advanced Secrets- Neuro-Linguistic Program (NLP) style copywriting- The 7 weaknesses of the human psyche. You can use the first two to protect yourselffrom being taken advantage of by other people and also to get more empathy.- The "pandoras box"THE INVESTMENT. Youre getting a MILLION dollar education here so Copy eClass3.0 is definitely worth the price Jason is asking for! Click here to find out more.
  • 9. ResourcesTap Into 500+ Premium Domains and Sell Them for Hundreds, or EvenThousands of DollarsHow to Create Valuable, In Demand, Helpful and ACTION-INSPIRINGInformation Products In Less Than 48 HoursHow to Write An Article in 7 Minutes26 Ways to Make $500 in 24 Hours or LessMeasure My SEO WP PluginThe Ultimate Free Traffic SystemSix Devilishly Simple Facebook Strategies “Stole” 44,247 Visitors From OTHERPEOPLE’S Fan PagesLong Tail Keywords With High Search Volume Have 2 Huge AdvantagesJason Fladliens Traffic EclassThe Ultimate Squeeze Page BuilderHow to Double or Triple Your Email CTR On Your Next MailingHow To Create Pro Quality Videos For A Few Bucks & A Few Minutes Of TimeFirst Ever ‘Video Marketing Platform’ Makes Video ‘Players’ Obsolete…Zero Cost Marketing SecretsHow To Use LinkedIn To Get More Local Business ClientsStopwatch Copywriting