the Past, Present & Future of Digital Marketing

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7 comments

Comments 1 - 7 of 7 previous next Post a comment

  • + herlaw herlaw 2 years ago
    a precise and to the point presentation for digital marketing! great work!
  • + peter.j.huynh peter.j.huynh 2 years ago
    Lambo - Fancy meeting you here! Great preso!
  • + hamsta hamsta 2 years ago
    nice
  • + baabuzz John Lambie 2 years ago
    good point, bvulzen. However, this prezzo was for a conference purely on digital marketing, so I had to keep the frames of references necessarily narrow.
  • + bvulzen Bas van Ulzen 2 years ago
    Very good overview, thanks.

    Perhaps the term digital marketing could be broadened into digital business opportunities. Online is nowadays more than only a marketing intrument.
  • + LeafsNation LeafsNation 2 years ago
    Interesting
  • + etalbert etalbert 2 years ago
    Brilliant show! Useful for all industries. Thanks.
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the Past, Present & Future of Digital Marketing - Presentation Transcript

  1. The Present & Future of Digital Marketing John Lambie Regional Digital Creative Director Bates141
  2. Agenda
    • The Past
      • Where have we been?
      • The survivors
    • The Present
      • Where are we now?
      • The thrivers
    • The Future
      • Where are we going?
      • The drivers
    • Thru the lens of:
      • The Marketing Tools
      • The Web
      • The Mobile Space
      • The Social Grid
      • Advertising
      • Shopping
  3. The Past: DotCom Madness What happened? Who survived?
  4. So, What Was Marketing 1.0? Brochureware dot.com About Us TV SPAM Directories Radio Pop-ups Contact Us Flash Animations Press SPAM What’s New! eMail Blinking Banners PORN Dial-up Telemarketing dot.gone What’s Hot SPAM SPAM SPAM SPAM links e-this i-that SPAM SPAM portals vortals hortals spyware adware DM SPAM SPAM WEB
  5. Web 1.0: The Highs & Lows
    • 1986: Internet formed
    • 1990: iMdb launches in Usenet
    • 1992: WWW launched
    • 1995: Netscape IPO, craigslist founded
    • 1996: Flash 1.0
    • 1997: Steve Jobs rejoins Apple, first ‘weblog’
    • 1998: Microsoft Anti Trust
    • 1999: Y2K panic, Blogger launched
    • 2000: The Crash, Napster sued
    • 2001: The Meltdown
  6.  
  7. What was Web 1.0?
    • “ Read Only”
    • = Brochure-ware
  8. What was Mobile 1.0?
    • Talk + Text
    • = Mobile Phones
  9. What was the Social Grid 1.0?
    • 6 degrees of separation
    • = You’re in my contact list
  10. What was Advertising 1.0?
    • Links + Listings + Banners + Pop-ups + Buttons + Spam
    • = Ad Nauseum + Inbox Invasion
  11. What was Shopping 1.0?
    • Limited Interactivity
    • = eCatalog eCommerce
    reality perception
  12. Roadkill on the Information Superhighway
  13. Info Superhighway Roadkill
  14. The Survivors
  15. Lessons Learned
    • Start with a Business Model
    • And then a A Business Plan
    • Order & Process beats Fast & Loose
    • Substance beats Style
  16. The Present: Digital Marketing2.0 What’s Happening? Who’s Thriving?
  17.  
  18. So, What’s Marketing 2.0? user-generated wireless Social networks iPTV WIKI blogs playlists mash-ups AI integration POS AJAX AdWords GPS targeted banners VOiP Broadband call centres file-sharing RSS WiFi 3G search m-this iP-that API rich media mobile web services video virtual worlds eCRM widgets VoIP tags POD
  19. Web 2.0: The Highs & Lows
    • 2000: Google launches keyword advertising
    • 2001: Wikipedia
    • 2002: Friendster, RSS 2.0, Xbox Live
    • 2003: mySpace, Second Life
    • 2004: “Web 2.0” coined, Google IPO, flickr & Gmail launch
    • 2005: GoogleMaps, YouTube, Xbox 360
    • 2006: Wii, Facebook goes public
    • 2007: iPhone, Google announces Android & buys Doubleclick, Facebook announces Platform, Amazon launches Kindle eReader
    • 2008: ???
  20. What’s Web 2.0?
    • “ Read/Write”
    • = The Customer Strikes Back
  21. What’s Mobile 2.0?
    • Talk + Text + Web + Media + Apps
    • = Mobile Devices
  22. What’s the Social Grid 2.0?
    • one degree of separation
    • = We’re all just a click away
  23. What’s Advertising 2.0?
    • Contextual & Behavioural Targeting
    • = Ad Relevance
  24. What’s Shopping 2.0?
    • Customer Ratings, Reviews & Recommendations
    • = weCommerce
  25. The Code of the Road
    • QUALITY People want cool stuff
    • ACCESS Make it easy to find OPENNESS Don’t bullsh*t
    • CONTROL Let them play with it
  26. The Thrivers: bits
  27. The thrivers: atoms
  28. Enough Already
    • The 2.0 World is changing the way we do everything!
    Interact Bank Learn Travel Shop Evaluate Find Search Listen Watch Play Find info Stay up to date Meet Communicate entertain Date Work
  29. Lessons Learned
    • The customer is always right
    • Your customers are your brand
    • Customers expect choice and control
    • WOM is the best form of advertising
  30. The Future: Marketing 3.0 Where’s it going? Who’s driving?
  31.  
  32. Marketing 3.0? ?
  33. Web 3.0?
    • “ Read/Write/Execute”
    • = The Customer Customizes
  34. Mobile 3.0?
    • The whole world in my hands
    • = My Device is Me
  35. the Social Grid 3.0?
    • zero degrees of separation
    • = I’m the centre of my universe
  36. Advertising 3.0?
    • Personal Targeting
    • = I am my media
  37. Shopping 3.0?
    • Preferential Personal Purchasing Power
    • = meCommerce
  38. The Drivers: Leading the Pack
  39. How to Get Ahead
    • Open
    • Invite
    • Listen
    • Ask
    • Respond
    • Share
    • Question the Macro
    • Observe the Micro
  40. PULL PUSH

+ John LambieJohn Lambie, 2 years ago

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