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Divers, Survivors, Thrivers

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  • + baabuzz John Lambie 2 years ago
    errr... let’s just say the demographic was slightly out of the myspace ballpark -- mostly people in senior planning, creative or technical positions working in the Asia Pacific region.
  • + jackiem jackiem 2 years ago
    I’m surprised MySpace doesn’t get a mention anywhere...must be the age group you interviewed...
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Notes on slide 1

Due to the small sample size, I’ve used the “tag-cloud” approach. So the responses with lots of agreement appear larger, darker, bolder and more centralised. Sample size 50: Planners from the Ogilvy/Bates Network Plus handpicked digital luminaries from my facebook friends The questions were: Just off the top of your head, for each of these categories, what single company was/is: 1) the biggest, baddest dot-com crash-n-burner 2) strongest dot-com survivor 3) coolest web 2.0 4) lamest web 2.0 5) most potential for web3.0 superhero status

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Divers, Survivors, Thrivers - Presentation Transcript

  1. Divers, Survivors, Thrivers From dotcom to 3.0, a look at the new media landscape
  2. Dotcom crashed and burnt Pseudo WebVan napster boo.com outpost go.com Flooz.com Icon Medialab Alta Vista Excite Worldcom chinadotcom boom.com netscape AOL
  3. Dotcom survivors Ask.com Amazon ebay YAHOO! google lastminute.com XM Asia agency.com hotmail microsoft porn
  4. Web 2.0 cool PopFly.ms AmIHotOrNot facebook wefeelfine.org google YouTube Google Maps skype Bloglines DesiPundit.com flickr Paypal Twitter Seesmic blinklist Gmail digg thecoolhunter adsense wikipedia netvibes RSS Blurb.com widgets Second Life
  5. Web 2.0 lame HP Expressioncenter Blogger Second Life anything with the lame shiny glass web 2.0 logo 3D Mailbox "Driven" adult relationship sites 'Citizen Journalist' concept ibnlive.com digg dogster bidforsurgery.com facebook poke bigadda.com Any site that labels itself "Web 2.0" the new version of Hotmail vampire bites on facebook friendster’s disappointing lack of fun HP Wiki friendster MTV.com facebook
  6. Web 3.0 potential Naukri.com Heavy.com Qais Consulting google gmail Apple's Movie Downloads facebook Zimbra Lightwave Wikipedia Ryze.com LinkedIn Rediff.com apple Amazon YouTube Interoperable 3D virtual worlds twitter Picnik Zoho.com Cisco/Webex inrainbows.com/ 3D web Scratchies.com bit torrent skype moneyshotstudios.com instant messenging joost second life rocketboom esnips Kindle

+ John LambieJohn Lambie, 2 years ago

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From dotcom to 3.0, a look at the new media landsca more

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