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  • 1. Red Cross Blood Donations
    By: James Jeckell
  • 2. Introduction
    The Red Cross marketing team conducted a survey
    Looking for ideas for the future marketing strategy
    Recognize areas for potential growth
  • 3. Survey
    During a 3 week period in September
    Nine questions in length
    500 phone calls/questionnaires were made to known blood donors
    306 declined invitation
  • 4. Data
  • 5. How did you hear about blood drive?
  • 6. What reasons prompted you to donate blood?
  • 7. What would prompt you to donate blood one more time?
  • 8. Outcome from the survey
    How did you hear about blood drive?
    Most Common
    Radio Advertisement 28% (83 out of 294)
    Least Common
    Mail or Phone Solicitation 8% (23 out of 294)
    What reasons prompted you to donate blood?
    Most common
    Family/ Friends Needs 28% (82 out of 294)
    Least Common
    Free Giveaways 8% (24 out of 294)
    What would prompt you to donate blood one more time?
    Most Common
    Quicker Donation Process 35% (102 out of 294)
    Least Common
    Mail or Phone Solicitation 4% (12 out of 294)
  • 9. Does income influence blood donation frequency?
  • 10. Income does not influence blood donation frequency
  • 11. Regression Analysis
  • 12. Conclusions
    Null: Income does influence blood donation Frequency
    Alternative: Income does NOT influence blood donation frequency
    Low significance= Reject the null