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Stats individual presentation

  1. 1. Red Cross Blood Donations<br />By: James Jeckell<br />
  2. 2. Introduction<br />The Red Cross marketing team conducted a survey<br />Looking for ideas for the future marketing strategy<br />Recognize areas for potential growth<br />
  3. 3. Survey<br />During a 3 week period in September<br />Nine questions in length<br />500 phone calls/questionnaires were made to known blood donors<br />306 declined invitation<br />
  4. 4. Data <br />
  5. 5. How did you hear about blood drive?<br />
  6. 6. What reasons prompted you to donate blood?<br />
  7. 7. What would prompt you to donate blood one more time?<br />
  8. 8. Outcome from the survey<br />How did you hear about blood drive?<br />Most Common <br />Radio Advertisement 28% (83 out of 294) <br />Least Common<br />Mail or Phone Solicitation 8% (23 out of 294) <br />What reasons prompted you to donate blood?<br />Most common<br />Family/ Friends Needs 28% (82 out of 294) <br />Least Common<br />Free Giveaways 8% (24 out of 294)<br />What would prompt you to donate blood one more time?<br />Most Common<br />Quicker Donation Process 35% (102 out of 294)<br />Least Common<br />Mail or Phone Solicitation 4% (12 out of 294)<br />
  9. 9. Does income influence blood donation frequency?<br />
  10. 10. Income does not influence blood donation frequency<br />
  11. 11. Regression Analysis<br />
  12. 12. Conclusions<br />Null: Income does influence blood donation Frequency<br />Alternative: Income does NOT influence blood donation frequency<br />Low significance= Reject the null<br />

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