Analysis of Facebook Greg Colucci Raina Connor Jared Sabol
Research Planning/Exploration About Facebook Founded in February 2004 Develop technology that helps their users communicate more efficiently with friends and family Issues Does the major of a college student influence the amount of time he/she spends on Facebook? Does Facebook have an effect on amount of time spent studying?
Research Planning/Exploration Past Research One study found that students who use Facebook while studying get grades that are 20 percent lower than those who do not. The meaning of the word “friend” is changing Another study found that the average student spends 3 hours per day either on their account, or someone else’s account.
Research Planning/Exploration Research Questions What is the average time spent on Facebook by a college student per day? Do female students spend more time on Facebook than male students? Does the major of a college student influence the amount of time spend on Facebook? Is there a relationship between time spent on Facebook and time spent studying? Why do students use Facebook?
Hypothesis Regardless of major or course load, college students spend similar amounts of time on Facebook or other social networks.
Data Collection and Preparation Steps used: Target audience Sampling plan Summary of respondents Method of survey administration
Target Audience College students Various majors Various Universities Reason: to see how different majors and how much time they spend on Facebook affects their GPA
Sampling Plan Devise the proper questions to ask our target audience that would answer our hypothesis questions Step 1, Came up with a lot of questions initially Step 2, filter through the questions and get rid of the questions that would not help Step 3, make a survey with the questions we thought were most beneficial to the hypothesis questions
Sampling Plan (cont) Step 4, distribute the survey to our target audience Step 5, wait for the responses Step 6, analyze and summarize the responses
Summary of Respondents 79 surveys were completed 93.7% of the surveys we sent out were filled out completely; high success rate Some numbers to highlight: There were about 12 different kinds of majors that completed the survey 51.9% of the subjects are currently taking 13 – 16 credits this semester
Summary of Respondents (cont) Numbers (cont) 41.8% study 1 – 2 hours per day 36.7% spend 1 – 2 hours per day on Facebook 56.4% strongly agree that they use Facebook to check their news feed In the written response, which was “list your top 3 reasons for using Facebook”, a common answer was “creepin”
Method of Survey Administration Used surveymonkey.com to create the questions electronically Used Facebook to distribute the survey to the target audience Surveymonkey.com helped us collect all the data We put our findings in an excel spreadsheet to conduct the hypothesis tests
How Much Time Do You Spend Studying per Day?
How Many Credits Are You Taking This Semester?
How Much Time Do You Spend on Facebook per Day?
Do You Use Your Facebook to Check News Feed?
Do You Use Facebook to Chat?
One-Sample Mean Test
One-Sample Proportion Test
Two-Sample Mean Test
Two-Sample Proportion Test
Two-Sample Proportion Test
Reporting Findings: Most college students spend over two hours per day on Facebook. Female students do spend more time on Facebook than male students. On average Business Students do not spend more time on Facebook.
Reporting Findings: Business students spend more time on Facebook than Science students. Business students do NOT spend more time studying than Science students. There is no relationship between amount of time spent studying per day and amount of time spent on Facebook per day.
Reporting Hypothesis: Regardless of major or course load, college students spend similar amounts of time on Facebook or other social networks. Proved our Hypothesis wrong through research, one-sample hypothesis testing, two-sample hypothesis testing, and regression testing.
Reporting According to our findings, Facebook does not significantly affect our studying habits. Business Majors use Facebook more times per day than Science Majors. Business Students do not study as much per day as Science Majors. What is interfering with Business Students’ Study Hours?
Recommendations & Suggestions Use open ended format instead of scale responses or multiple choice. Reach out to more individuals all over the world. Different Countries Continue the Research and answer the question: What has a significant negative affect on our study habit?