Ian Schreffler
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Ian Schreffler Ian Schreffler Presentation Transcript

  • A Sex & technology survey
    Ian Schreffler
  • Cosmogirl.com
    Created by Seventeen Magazine
    Tells the daily “gossip”
    Blog website
  • The National Campaign to Prevent Teen and Unplanned Pregnancy
    Tries to improve child and family well-being
    Based out of Washington, DC
    View slide
  • Survey of Teens and Young Adults
    Conducted by TRU
    Global leader in research on teens/20 something's
    Presented online to 1,280 respondents between 9/25/08 to 10/3/2008
    653 teens
    627 young adults
    Both male and female
    Ages 13-26
    View slide
  • 1. Are you male/female?
    Young Adults
    M- 51
    F- 49
    Teens
    M- 49
    F- 51
    2. How old are you? Multiple Choice
    *13-16 *20-22
    49 51
    *17-19 *23-26
    51 49
  • 7.How common would you say each of the following is among people your age? (Not Common At All, Not Very Common, Fairly Common, Very Common) Opinion Scale
    A . Sending sexy messages to someone
    else
    B. Sharing sexy messages with people
    other than the one(s) they were meant
    for
    C. Sending of sexy pictures/video of
    oneself to someone else
    D. Posting sexy pictures/video of
    oneself online
    E. Sharing sexy pictures/video with
    people other than the one(s) they
    were meant for
  • A . Sending sexy messages to someone else - 16%/15% 48%/53% 36%/33%
    B. Sharing sexy messages with people other than the one(s) they were meant for -
    33% /37% 42% /42% 25% /21 %
    C. Sending of sexy pictures/video of oneself to someone else -
    6 % /9% 28%/32% 66%/58%
    D. Posting sexy pictures/video of oneself online -
    5 %/8% 30%/ 34% 65%/ 58%
    E. Sharing sexy pictures/video with people other than the one(s) they were
    meant for -
    29%/35% 42%/42% 29%/24%
    8. Do you think each of these activities is more common among guys, girls, or both the same?
    • 20% of all teens/ 33% of all young adults have electronically sent,
    or posted online, nude or semi-nude pictures or video of
    themselves.
    • 39% teens / 59% young adults are sending or posting sexually suggestive messages
    • 40% teens / young adults say they have been shown messages and images
    • 69% teens / 79% young adults have sent images to their boyfriend/girlfriend
    KEY FINDINGS
    • 34.5% teens say they pressured (18% Guys/ 51% Girls)
    • 15% teens/ 19% young adults have sent images to online friends
    • 30% teens/ 25.5% young adults have sent images to someone they want to hook up with
    • Most teens and young adults say sharing images is “fun” and “flirtatious”
    KEY FINDINGS
    • Can be very beneficial to parents/teens/young adults
    • Data on Images/Messages sent out
    • Posted to 1,280 teens/young adults (1st public study)
    • Gives tips to parents/teens/young adults
    Effectiveness
    • Advantages
    • Very fast to complete
    • Can have more people complete in faster time
    • People tend to be more honest over the computer
    • Clear and easy to understand
    • Disadvantages
    • Only 90% of the teens are online
    • Allows people to quit during the middle
    Design and Delivery