American red cross
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American red cross

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    American red cross American red cross Presentation Transcript

    • American Red Cross
      Michelle Kosloski
    • Introduction
      The Red Cross searches for blood donors and distributes the blood to hospitals
      Local division using marketing techniques to find what will increase donations
      500 phone calls/questionnaires were made
      306 were declined
    • Data from survey:How did you hear about blood drive?
      83 out of 294 heard about the blood drive from a radio advertisement
      52 out of 294 heard about the blood drive from a television advertisement
      76 out of 294 heard about the blood drive from a print advertisement
      60 out of 294 heard about the blood drive from a friend/family
      23 out of 294 heard about the blood drive from a mail/phone solicitation
    • Data from survey:What reasons prompted you to donate blood?
      82 out of 294 donated because of friend/family need
      60 out of 294 donated because of a sense of civic duty
      72 out of 294 donated because of employer incentives
      56 out of 294 donated because of being asked
      24 out of 294 donated because of free giveaways
    • Data from survey:What would prompt you to donate blood one more time?
      13 out of 294 said: being asked
      76 out of 294 said: greater awareness of need
      12 out of 294 said: mail or phone solicitation
      22 out of 294 said: additional free giveaways
      19 out of 294 said: additional employer incentives
      102 out of 294 said: quicker donation process
      50 out of 294 said: greater awareness of donation facility locations and times
    • Outcome from the survey
      Radio was the number one way people found out about the blood drives
      Friend/family need for blood was the main reason people donated blood
      A quicker donation process would encourage people to donate again
    • Does income influence blood donation frequency?
    • Income does not influence blood donation frequency
    • Income does not influence blood donation frequency
    • Income does not influence blood donation frequency
    • Regression Analysis
    • Conclusions
      Income does not influence blood donation frequency
      Low significance= reject the null